„He only earns his Freedom and Existence, Who’s forced to win them freshly every day.“ (Goethe: Faust II, V. 11573 ff.).
newsflash
july 09
intelligen c e t e st
Wine.
of bacon powder. What a way to
James Halliday
(somewhat lame - so yes, feel bad if you get
them wrong):
-
james halliday‘s If your family can trace its wine business roots
celebrate the classic flavour
back to 1124; if it acquired its then 1000-year-old
Q: You
areofparticipating
ratings
laurenz
v.
marriage
fish and cured pork.in a race. You overtake
wine cellarfor
in 1849, the
year after Austria first allowed
Benn and Wild have attracted
private ownership of real estate; and if your grandfather,
the
second
person.
What
position
are
you
in?
2007
LAURENZ
V
FRIENDLY
talent: pastry chef Penelope
Professor Dr Lorenz Moser III, revolutionised
GRÜNER VELTLINER
another Tetsuya’s that
émigré, you are 1st, then
viticulture in Austria (and elsewhere) by designing a
youare predominantly
Charming
A: IfRansley,
you answered
The grapes
from 2007 93 points, Friendly 2007 92
for example. Her golden brick of
high vertical trellis using catchwires – and made the
nd the Kamptal region, with a small
olivewrong!
oil sponge with
layers overtake
of white
winerycheck
the largestmore
in the country
in the web
early 1980s,
are
If you
the 2 person
points
on our
site.
percentage&
from Kremstal.
It has– please
bean chiboust, tart raspberry paste
exporting 40 per cent of its production – then you
zippy, zesty and flowery apple
nd.
you
take his
place, you are 2
www.laurenzfive.com
aromas, the palate with
similar
and crunchy,
raspberry-flavoured
have earned the right to call your current-release wines
freshness and vitality; it also has the
sugar to a minimum,
whatever you wish. All grüner veltliner, they are
Q: Ifgravel
youkeeps
overtake
the last person, then
nuancesyou
of white pepper, which is
n!
oCharming.
while the slightly granular white
labelled Singing, Friendly
and
the hallmark of the variety. It has
liofckmissing
k
bean
ice
cream
is
a
nice
play
on
the
There are a couple
links here. First, in
excellent balance and great length.
are
...?
Japanese staple with red beans.
the mid-’80s the Lenz Moser winery was caught in the
Screwcap; 12% alc/vol; to 2011.
Rating:
92
Price:
$31
And
the
chocolate
creation?
Austrian
“antifreeze
scandal”
which
forced its closure
usa road
show with
A: If you answered that you are 2nd to last,
A layer of prune in dark sherry; a
and sale. Tom Stevenson, in The New Sotheby’s Wine
prinz
von
hessen
and
then
you
wrong
square of
70 perare
cent pure
Valhrona,again. How can you
Encyclopedia,
points
out that ethylene glycol
(used in
eggshell-thin; choc flourless sponge;
antifreeze compounds) is toxic, and that diethylene
michael
overtake
the
person?
another square;
milkLAST
chocolate
glycol, usedmondavi
to sweeten wines, is less toxic than ethanol
cream; another square, and that
(alcohol). The much-trumpeted health risks did not
Q: This
must be done in your head only. Do
aerated cocoa liquid, like glossy
exist, but the public hysteria did.
brown use
lava running
downand
the sides.
Next
is the longstanding
(since 1880)
The
USA
being
amongst
ourfamily
toptradition
3 markets,
NOT
paper
pencil
or
a
calculator.
Minimal sweetness, maximum
of naming the eldest son Lorenz or Laurenz (shortened
textural1000
intrigue. and add 40 to it. Now add
in common
to Lenz). When
company imploded,
was the target
of ouruseannual
roadtheshow.
Take
Benn’s food mixes technique,
Laurenz (Lenz) Moser V, the present incumbent,
2007 LAURENZ V CHARMING
another
Now
another
VELTLINER
tradition and1000.
free-thinking
in theadd 30. Add GRÜNER
became general manager of Robert Mondavi Europe
Made from grapes grown at
best manner. And Sepia is a fine, if
GmbH, and held that role until Constellation acquired
1000.
Now addvehicle
20.forNow
add another
1000.
Langenlois
in Kamptal, from
slightly conservative,
it.
Mondavi in 2004.
25-year-old vines on granite and
I
could
see
why
my
neighbours
During that time, Lenz had become a personal
loess
(loam)
soils.
Quite
apart
from
Now
add 10. What is the total?
had lost their train of thought.
friend of Robert Mondavi; it was Mondavi whose credo
the touch of CO , it has an extra
dimension to
its structure, and a
Martin
Bennget
is a chef
who will The correct answer
was to make wine as accessible and simple as possible for
A: Did
you
5000?
is
notably powerful finish. Pepper and
stop corporate-speak in its tracks. J
consumers confronted with choice. Hence the names.
musk notes on the bouquet and a
actually 4100.
IT WAS LENZ’S GRANDFATHER WHO SAID,
richly flavoured palate underline the
[email protected]
“SON, AUSTRIA IS SUCH A SMALL WINE
food-friendly nature of the wine.
Q: Mary‘s father has 5 daughters: 1. Nana,
2.
PRODUCER, ALL YOU NEED IS A RED AND
Screwcap; 13% alc/vol; to 2012.
Rating: 93 points Price: $48
A WHITE FOR THE HOME MARKET, AND
Nene, 3. Nini, 4. Nono. What is the name
ONLY GRÜNER VELTLINER FOR EXPORT.”
Lenz moved quickly to pick up the family business,
of the fifth daughter?
with two long-term friends as partners. Theirs is a virtual
winery operation:
on contract-grown
grapes 5
Laurenz V. and
Prinz they
vonrelyHessen
toured
A: Did you answer Nunu? Her name is Mary.
from Kamptal (where the business is based) and
cities (Michael
joining
in Miami
Kremstal,
supplied us
by growers
well knownand
to Lenz,San
the wines are contract-made by the highly regarded
Francisco) …and
San
Francisco, Seattle, Phoenix,
Fred Loimer. The first vintage was 2005, and the
Charming
of that V.
yearshowed
(possibly available
later this year
BRÜNDLMAYER
KAMPTALER
sunny gruner at 2007
Boston,
Miami.
Laurenz
4 vintages
of
ex museum stocks) is a totally delicious wine.
TERRASSEN GRÜNER VELTLINER
Willi Bründlmayer isCharming
not only
GRÜNER
VELTLINER,
LIKE
RIESLING,
jacques weindepot –
and
demonstrated
the
seriousness
charming, but is one of Austria’s
HAS THE CAPACITY TO AGE GRACEFULLY
SEPIA
greatest winemakers.
wineryGruner grape a 1979 Gruner from the
germany
ofHisthe
FOR DECADES: IN AUSTRIA, I TASTED
Address: Darling Park, 201 Sussex
and estate vineyards are, by chance,
Street, Sydney
WINES SPANNING SEVEN DECADES, THE
also at Langenlois. This totally
Estate
time
taken
Phone: (02) 9283 1990
OLDEST
FROM (long
1938 – MY
BIRTH
YEARcare
–
delicious entry-pointknights
wine has a of Malta
Web: sepiarestaurant.com.au
highly floral lime, herb and spice
AND
MORE
SPRIGHTLY
THANto
MYSELF.
Hours: Lunch
andin
dinner;
Mon-Fri
Yes, and
it
is
a
5L
by
the
…
again
a
small
step
fulfill
our
bouquet, then a remarkably
juicyfamily).
Grüner
has
at
last
reached
Australia,
too,
with
two
Typical prices: E$24; M$38; D$18
palate
backed
by
pronounced
(but
Summary:
start ofbox)!
something big.
awaiting
their first
vintage
year. Lenz
BIB (bag
inThethe
helpwineries
turn
Gruner
into
a next
world
grape
balanced) minerally mission:
acidity.
Moser
wines
are
imported
and
distributed
nationally
by
Screwcap; 12.5% alc/vol; to 2012.
Red + White (www.redandwhite.com.au)
and are
Jacques convinced
alongside
Riesling,
Chardonnay, Sauvignon
Rating: 92 points Price:
$32
[email protected]
available at fine wine retailers and restaurants. J
us to run a test with
Blanc etc.
M 30-31 2009 / T W
A
M
33
this first from Gruner
on the premium level.
laurenz v.
First a bit skeptical
goes facebook! klick on!
ourselves we are
overwhelmed
with
You are kindly invited to become part of the
its success – the
first tranche of 25.000 liters was sold out in family and participate in Laurenz V. and L(aur)2 weeks! “Sunny” Gruner is from Laurenz und enz Maria’s activities around the world – we
cordially welcome our friends @ the “LAURENZ
Anna (L(aur)enz’ other twin daughter).
V. Grüner Veltliner” Fanpage ;-)
-
-
-
-
Bellagio Las Vegas – Didi’s
visit did the trick, Gruner by
Laurenz V. now being poured
in 7 restaurants!
Lighthouse in Poland: Chris is pouring
Charming at the Lemongrass in Warsaw –
gorgeous!
Silver Bullet Gruner already at Mövenpick
Switzerland and Wein & Co Austria – the
91 points from Falstaff magazine, Austria,
do help!
LOT – Polish airline flies
Singing Gruner on business
class since July 1st – a big
thank you to our friend Slavek
and his team of PWW!
Kumud’s new friends in Malta have very
successfully launched Laurenz V. Gruners
in Malta – thank you Charles Grech team!
2
ELEMENTS OF CHOCOLATE WITH
PRUNE & COCOA BUBBLES
AY
TAM_3005_Food + Wine Part2.indd 33
new great placements
HE
EEKEND
USTRALIAN
AGAZINE
m a d o n na
love s frie n d ly
Sunday, July 5, Madonna, the pop star, had
lunch at the National Portrait Gallery, off
Trafalgar Square, London. Laurenz V. Gruners
are featured prominently as wines of the
month. No wonder Madonna went for a glass of
„Friendly“ Gruner. And guess what - she loved it
very much according to the restaurant manager.
WOW - Madonna loves Friendly!
1.
2.
3.
4.
5.
22/05/2009 12:41:16 PM
Learning:
Get it out there
make friends in
sales and
stick it under
peoples’ noses
do it over and over
... and in 5 years
time from now
Laurenz V. Gruners
will lead Gruner in
the world!
www.laurenzfive.com
n!
klick o