Key environmental concerns by nation
April 2011
How the research was done
ƒ Ipsos conducted an online omnibus survey 2nd -14th February 2011. Respondents were asked
what are the three most important environmental issues facing your country today?
ƒ The slide pack shows the five leading issues by country (all 15 for Great Britain) and an
international comparison for the 15 issues from which respondents could chose.
ƒ The survey was conducted in 24 countries around the world via the Ipsos Online Panel system.
The countries included Argentina, Australia, Belgium, Brazil, Canada, China, France, Great
Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia,
South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
ƒ The international sample included 18,675 adults. Those interviewed were aged 18-64 in the US
and Canada, and 16-64 in all other countries. Approximately 1000+ individuals participated on a
country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium,
Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where
each have a sample approximately 500+.
ƒ Weighting was employed to balance demographics and ensure that the sample's composition
reflects that of the adult population according to the most recent country Census data, and to
provide results intended to approximate the sample universe. A survey with an unweighted
probability sample of this size and a 100% response rate would have an estimated margin of
error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/4.5 percentage points 19 times out of 20 per country of what the results would have been had
the entire population of adults in that country had been polled. All sample surveys and polls may
be subject to other sources of error, including, but not limited to coverage error, and
measurement error.
Key environmental concerns for Great Britain - 1
In your view, what are the three most important environmental issues facing your country today?
Great Britain
Global
50%
Future energy sources
& supplies
31%
48%
Dealing with the amount of
waste we generate
34%
41%
Overpopulation
18%
25%
Global warming/
climate change
Future food sources
& supplies
Base: 1,000 adults aged 16-64, February 2 - 14 2011
33%
22%
17%
Source: Ipsos MORI Global @dvisor
Key environmental concerns for Great Britain - 2
In your view, what are the three most important environmental issues facing your country today?
Great Britain
Global
22%
26%
Depletion of natural
resources
19%
18%
Flooding
Over packaging of
consumer goods
Emissions
Air pollution
Base: 1,000 adults aged 16-64, February 2 - 14 2011
19%
12%
13%
14%
12%
28%
Source: Ipsos MORI Global @dvisor
Key environmental concerns for Great Britain - 3
In your view, what are the three most important environmental issues facing your country today?
Great Britain
Global
11%
11%
Wildlife conservation
9%
De-forestation
19%
Poor quality drinking
water
Water pollution
Soil erosion
Base: 1,000 adults aged 16-64, February 2 - 14 2011
4%
13%
3%
22%
1%
4%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Argentina
In your view, what are the three most important environmental issues facing your country today?
Global
Argentina
Water pollution
46%
22%
40%
34%
Dealing with the amount of waste
we generate
Global warming/climate change
34%
33%
Depletion of natural resources
33%
26%
De-forestation
Base: 543 adults aged 16-64, February 2 - 14 2011
31%
19%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Australia
In your view, what are the three most important environmental issues facing your country today?
Australia
Global
39%
Future energy sources and
supplies
Overpopulation
31%
32%
18%
32%
Future food sources and supplies
17%
30%
33%
Globe warming/climate change
Flooding
Base: 1,006 adults aged 16-64, February 2 - 14 2011
29%
18%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Belgium
In your view, what are the three most important environmental issues facing your country today?
Belgium
Global
38%
Air pollution
28%
35%
31%
Future energy sources and
supplies
34%
Flooding
18%
27%
33%
Globe warming/climate change
Over-packaging of consumer
goods
26%
12%
Base: 500 adults aged 16-64, February 2 - 14 2011
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Brazil
In your view, what are the three most important environmental issues facing your country today?
Brazil
De-forestation
Global
53%
19%
42%
Globe warming/climate change
33%
40%
Water pollution
Flooding
Dealing with the amount of waste
we generate
Base: 1,000 adults aged 16-64, February 2 - 14 2011
22%
38%
18%
34%
34%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Canada
In your view, what are the three most important environmental issues facing your country today?
Canada
Global
Dealing with the amount of
waste we generate
41%
34%
Global warming/climate change
40%
33%
Future energy sources and
supplies
Depletion of natural resources
Water pollution
Base: 1,000 adults aged 18-64, February 2 - 14 2011
33%
31%
29%
26%
25%
22%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for China
In your view, what are the three most important environmental issues facing your country today?
China
Air pollution
Global
41%
28%
37%
34%
Dealing with the amount of waste
we generate
Depletion of natural resources
Water pollution
Future energy sources and
supplies
Base: 1,000 adults aged 16-64, February 2 - 14 2011
31%
26%
31%
22%
27%
31%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for France
In your view, what are the three most important environmental issues facing your country today?
France
Global
41%
34%
Dealing with the amount of
waste we generate
29%
33%
Global warming/climate change
29%
26%
Depletion of natural resources
Future energy sources and
supplies
Over-packaging of consumer
goods
28%
31%
26%
12%
Base: 1,001 adults aged 16-64, February 2 - 14 2011
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Germany
In your view, what are the three most important environmental issues facing your country today?
Germany
Global
56%
Future energy sources and
supplies
31%
38%
33%
Global warming/climate change
30%
28%
Air pollution
30%
34%
Dealing with the amount of
waste we generate
Over-packaging of consumer
goods
24%
12%
Base: 1,003 adults aged 16-64, February 2 - 14 2011
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Hungary
In your view, what are the three most important environmental issues facing your country today?
Hungary
Global
44%
Flooding
18%
42%
Air pollution
28%
37%
34%
Dealing with the amount of waste
we generate
Emissions
33%
14%
Future energy sources and
supplies
Base: 1,001 adults aged 16-64, February 2 - 14 2011
25%
33%
Source: Ipsos MORI Global @dvisor
Leading Environmental Concerns for India
In your view, what are the three most important environmental issues facing your country today?
India
Global
55%
Global warming/climate change
33%
35%
28%
Air pollution
Overpopulation
Depletion of natural resources
Water pollution
Base: 1,010 adults aged 16-64, February 2 - 14 2011
34%
18%
25%
26%
24%
22%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Indonesia
In your view, what are the three most important environmental issues facing your country today?
Indonesia
Global
42%
Globe warming/climate change
Flooding
33%
35%
18%
32%
De-forestation
19%
Air pollution
32%
28%
Depletion of natural resources
32%
26%
Base: 503 adults aged 16-64, February 2 - 14 2011
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Italy
In your view, what are the three most important environmental issues facing your country today?
Italy
Global
62%
Dealing with the amount of waste
we generate
Air pollution
Future energy sources and
supplies
Global warming/climate change
Depletion of natural resources
Base: 1,006 adults aged 16-64, February 2 - 14 2011
34%
47%
28%
35%
31%
27%
33%
23%
26%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Japan
In your view, what are the three most important environmental issues facing your country today?
Japan
Future food sources and supplies
Future energy sources and
supplies
Globe warming/climate change
Dealing with the amount of waste
we generate
Depletion of natural resources
Base: 1,001 adults aged 16-64, February 2 - 14 2011
Global
51%
17%
50%
31%
48%
33%
37%
34%
27%
26%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Mexico
In your view, what are the three most important environmental issues facing your country today?
Mexico
Global
44%
Global warming/climate change
Water pollution
33%
42%
22%
Air pollution
34%
28%
Dealing with the amount of
waste we generate
30%
34%
Depletion of natural resources
Base: 503 adults aged 16-64, February 2 - 14 2011
30%
26%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Poland
In your view, what are the three most important environmental issues facing your country today?
Poland
Global
55%
Flooding
18%
38%
34%
Dealing with the amount of waste
we generate
Air pollution
30%
28%
Future energy sources and
supplies
30%
31%
Over-packaging of consumer
goods
23%
12%
Base: 508 adults aged 16-64, February 2 - 14 2011
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Russia
In your view, what are the three most important environmental issues facing your country today?
Russia
De-forestation
Emissions
Global
42%
19%
42%
14%
38%
Air pollution
28%
37%
Water pollution
Poor quality drinking water
22%
31%
13%
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Saudi Arabia
In your view, what are the three most important environmental issues facing your country today?
Saudi Arabia
38%
Flooding
18%
35%
34%
Dealing with the amount of
waste we generate
Poor quality drinking water
Global
31%
13%
29%
28%
Air pollution
Overpopulation
Base: 504 adults aged 16-64, February 2 - 14 2011
28%
18%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for South Africa
In your view, what are the three most important environmental issues facing your country today?
South Africa
Global
38%
Overpopulation
18%
Future energy sources and
supplies
36%
31%
Water pollution
35%
22%
33%
Poor quality drinking water
13%
Future food sources and
supplies
Base: 531 adults aged 16-64, February 2 - 14 2011
23%
17%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for South Korea
In your view, what are the three most important environmental issues facing your country today?
South Korea
Globe warming/climate change
Future energy sources and
supplies
Dealing with the amount of waste
we generate
Global
56%
33%
42%
31%
35%
34%
Air pollution
29%
28%
Waste pollution
28%
26%
Base: 500 adults aged 16-64, February 2 - 14 2011
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Spain
In your view, what are the three most important environmental issues facing your country today?
Spain
Global warming/climate change
Future energy sources and
supplies
Depletion of natural resources
Dealing with the amount of
waste we generate
Air pollution
Base: 1,007 adults aged 16-64, February 2 - 14 2011
Global
40%
33%
36%
31%
33%
26%
31%
34%
29%
28%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Sweden
In your view, what are the three most important environmental issues facing your country today?
Sweden
58%
Future energy sources and supplies
31%
Dealing with the amount of waste
we generate
Emissions
Global
33%
34%
31%
14%
Globe warming/climate change
Air pollution
Base: Between 500-1010 respondents per country, February 2 - 14 2011
28%
33%
26%
28%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for Turkey
In your view, what are the three most important environmental issues facing your country today?
Turkey
De-forestation
Global
44%
19%
41%
Depletion of natural resources
26%
33%
33%
Globe warming/climate change
Air pollution
Overpopulation
Base: 504 adults aged 16-64, February 2 - 14 2011
28%
18%
27%
31%
Source: Ipsos MORI Global @dvisor
Leading environmental concerns for USA
In your view, what are the three most important environmental issues facing your country today?
USA
Global
50%
Depletion of natural resources
26%
50%
Future energy sources and
supplies
31%
41%
34%
Dealing with the amount of
waste we generate
Overpopulation
Global warming/climate change
Base: 1,001 adults aged 18-64, February 2 - 14 2011
29%
18%
27%
33%
Source: Ipsos MORI Global @dvisor
Relative importance of waste management as
an environmental issue
Dealing with the amount of waste you generate
Italy
Great Britain
USA
France
Canada
Argentina
Poland
Japan
Hungary
China
South Korea
Saudi
Brazil
Sweden
Spain
Russia
Mexico
Germany
Australia
Turkey
Belgium
South Africa
Indonesia
India
48
62
41
41
41
40
38
37
37
37
35
35
34
33
31
31
30
30
18
18
27
25
25
23
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of climate change as an
environmental issue
Global warming/climate change
South Korea
India
Japan
Mexico
Brazil
Indonesia
Canada
Spain
Germany
Argentina
Turkey
Australia
France
Sweden
Belgium
Italy
USA
Great Britain
Hungary
Saudi
South Africa
China
Poland
Russia
56
55
30
29
28
27
27
27
25
25
25
23
21
19
34
33
44
42
42
40
40
38
48
9
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of energy security as an
environmental issue
Future energy sources and supplies
Sweden
Germany
Great Britain
Japan
USA
S Korea
Australia
South Africa
Spain
Belgium
Italy
Canada
Poland
France
China
Turkey
Hungary
Argentina
Indonesia
Saudi
India
Mexico
Russia
Brazil
58
56
39
42
50
50
50
36
36
35
35
33
19
8
7
30
28
27
27
25
23
23
12
4
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of air pollution as an
environmental issue
Air pollution
Italy
Hungary
China
Belgium
Russia
India
Mexico
Indonesia
Germany
Poland
Saudi Arabia
South Korea
Spain
Turkey
Brazil
France
Sweden
Canada
USA
Argentina
Japan
Australia
Great Britain
South Africa
23
21
20
35
34
32
30
30
29
29
29
28
26
26
26
38
38
42
41
47
14
12
12
12
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of depletion of natural
resources as an environmental issue
Depletion of natural resources
USA
Turkey
Argentina
Spain
Indonesia
China
Mexico
Canada
France
Japan
Australia
India
Russia
South Korea
Sweden
Italy
Great Britain
South Africa
Saudi Arabia
Belgium
Hungary
Poland
Brazil
Germany
41
17
16
16
15
50
33
33
32
31
30
29
29
27
25
25
24
24
24
23
22
22
20
9
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of water pollution as an
environmental issue
Water pollution
Argentina
Mexico
Brazil
Russia
South Africa
China
South Korea
Canada
India
France
Italy
Poland
Saudi Arabia
Hungary
Belgium
Germany
Turkey
Spain
Indonesia
Sweden
Australia
USA
Japan
Great Britain
28
7
18
16
14
14
12
11
11
10
10
31
37
35
42
40
46
25
24
22
22
22
21
3
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of de-forestation as an
environmental issue
De-forestation
Brazil
Turkey
Russia
Indonesia
Argentina
Spain
Mexico
India
Japan
Belgium
Hungary
France
Canada
Germany
Poland
China
Australia
Great Britain
Italy
Sweden
USA
South Africa
South Korea
Saudi
25
24
18
18
17
15
15
14
5
32
31
44
42
53
21
21
10
9
9
9
9
8
7
3
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of flooding as an
environmental issue
Flooding
Poland
Hungary
Brazil
Saudi
Indonesia
Belgium
Australia
Britain
Germany
Argentina
South Africa
Mexico
Spain
France
India
Italy
Canada
Sweden
Turkey
S Korea
USA
Japan
China
Russia
44
55
38
38
29
10
5
5
5
4
3
3
2
1
35
34
19
18
16
15
14
14
13
8
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of overpopulation as an
environmental issue
Overpopulation
Great Britain
South Africa
India
Australia
USA
Saudi
Indonesia
Turkey
China
Mexico
Belgium
S Korea
Germany
Spain
Canada
France
Sweden
Argentina
Italy
Japan
Brazil
Hungary
Russia
Poland
38
41
34
32
12
11
11
10
10
9
8
7
6
5
4
4
23
23
22
29
28
27
27
2
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of food security as an
environmental issue
Future food sources and supplies
Japan
Australia
South Africa
S Korea
Germany
Britain
Turkey
Canada
India
Saudi
China
Sweden
Indonesia
USA
Belgium
France
Russia
Poland
Hungary
Spain
Mexico
Argentina
Italy
Brazil
32
13
13
13
12
11
11
5
5
4
51
23
23
22
22
22
21
20
19
18
17
16
16
8
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of emissions as an
environmental issue
Emissions
Russia
Hungary
Sweden
Spain
Italy
China
Poland
Canada
France
South Korea
Australia
Great Britain
Germany
India
USA
Japan
Belgium
Indonesia
Argentina
South Africa
Brazil
Mexico
Saudi Arabia
Turkey
7
6
6
5
5
5
4
17
17
15
15
15
13
13
12
12
11
10
9
21
20
33
31
Base: Between 500-1010 respondents per country, February 2 - 14 2011
42
Source: Ipsos Global @dvisor
Relative importance of quality of drinking water
as an environmental issue
Poor quality drinking water
South Africa
Russia
Saudi Arabia
Argentina
Mexico
USA
China
Brazil
Poland
Turkey
Hungary
India
Indonesia
Spain
Canada
France
Italy
Australia
Belgium
Germany
South Korea
Great Britain
Sweden
Japan
20
19
18
17
7
6
6
6
5
4
3
2
33
31
31
14
14
13
12
10
10
10
9
9
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of over-packaging of
consumer goods as an environmental issue
Over-packaging of consumer goods
Belgium
France
Germany
Poland
Sweden
Great Britain
Canada
Australia
Italy
China
Japan
South Korea
Saudi Arabia
Indonesia
Spain
Hungary
Brazil
Mexico
India
Russia
Turkey
USA
Argentina
South Africa
12
12
12
11
10
10
3
3
3
2
1
19
17
15
15
26
26
24
23
23
8
7
6
5
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of wildlife conservation as
an environmental issue
Wildlife conservation
Sweden
South Africa
France
Russia
Canada
India
Australia
Argentina
Germany
Belgium
Great Britain
Saudi
Spain
USA
Brazil
Mexico
Japan
Poland
South Korea
China
Turkey
Hungary
Italy
Indonesia
22
21
19
17
15
15
14
13
13
12
11
10
10
10
9
9
8
7
7
6
6
5
5
3
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
Relative importance of soil erosion as an
environmental issue
Soil erosion
9
Italy
8
Turkey
Brazil
6
6
India
Spain
6
5
Argentina
5
Australia
China
5
5
Mexico
5
Saudi
Japan
4
3
Canada
Germany
3
3
Hungary
3
Indonesia
South Africa
3
3
South Korea
3
USA
Belgium
2
2
France
Russia
2
Great Britain 1
Poland 1
Sweden 0
Base: Between 500-1010 respondents per country, February 2 - 14 2011
Source: Ipsos Global @dvisor
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