Issue 4 | December 17, 2013 9 HOOFBEAT FEATURES Tongue Tied and Typing Mehgan Cain Focus Editor Life on the Defense Turning a profit: Social media gives students a way to sell homemade accessories jenna pfingsten features editor Social media is everywhere today. Students use it to connect with friends, post pictures, or keep updated on what’s going on in the world. However, social media is useful for another aspect: advertising. Three MN students utilize social media to get the word out about accessories that they make and sell. Junior Yumi Liu has been making hair bows since her cousin taught her one summer. Six months ago she started selling them to friends and on her Facebook page. “It started out as a hobby. I don’t know if it’s really spawned into an official business yet, but it definitely takes a lot of my time and a lot of effort,” Liu said. Liu first started making them for fun, but decided to start selling the bows in order to cover the cost of the materials. This led to the creation of a Facebook page for her business, which she calls Yumi’s Hair bows. “When I buy new materials and stuff I post them on my social media sites. I’ll also take requests on colors and designs they want on the bows,” Liu said. In order to attract new customers, Liu posts pictures of her bows on Facebook or Twitter and will occasionally have a bow giveaway or promotion. “My giveaways and promotions are definitely a positive aspect because when people wear my bows others may ask where they got it from, increasing the population of people who know about my business,” Liu said. Senior Megan Pfannenstiel is also reliant on social media for her small business. She sells scarves and ear warmers that she crochets herself. She’ll occasionally post pictures of her projects on Instagram, which is where she sells many of her items. Last year Pfannenstiel put up an Instagram photo of a scarf she made, which spawned comments from her followers asking to buy one. “Social media is how my business got started. It got the word out fast and made it easier to communicate with my customers,” Pfannenstiel said. Pfannenstiel started making scarves and ear warmers two years ago after she was inspired by her great grandma who made blankets for the family. Today, it’s something that she enjoys doing. Another student that has a hobby selling homemade items is sophomore Courtney Tullock. She sells wristlets to attach keys to, called key fobs. She also uses sites such as Twitter to post pictures of her items. “Social media allowed more people to know about [the key fobs] and definitely made me sell more,” Tullock said. In the two months since she’s started, Tullock has made around $300 from selling them for $10 apiece. However, it can be difficult to gauge what her customers want. “[The hardest part] is picking out which fabric I think people will like. Sometimes I make them and people don’t like them, or sometimes I hate them and everyone buys them,” Tullock said. Social media has become an important tool in the business of these three students. It’s given them an outlet to join passion with profit. “It’s something that I enjoy to do. It’s mixing something that I enjoy with something that I can make money off of, and that’s fun for me,” Pfannenstiel said. Three MN students make and sell accessories such as scarves, bows, and key fobs. These girls utilize social media to sell their items to friends and other students. Senior Megan Pfannenstiel taught herself to crochet after she was inspired by her great grandma. Junior Yumi Liu made princess themed bows for patients at the Children’s Hospital. Sophomore Courtney Tullock made her first key fob when she couldn’t find any she liked in the stores. 7 Things you didn’t know about Ms. Kolander 1 I love travelling to Europe. I’ve probably seen more of Europe than the US. 2 I have a theory that in 2000 years Bob Dylan, Prince, and Eminem will be featured poets in Literature classes. 4 My favorite class in college was a grammar class. I thought it was the best class ever. 5 I used to be the cheer leading sponsor at MN in the 90s. 6 I started the Latin program in Millard in 1986. 3 I love reading. I can read literally anything. 7 I can do a really good Yoda impression in Latin and English Living on 62nd and Dodge, I have a tad bit of trek when it comes to commuting to school every morning. However, thanks to the engineering power of Toyota and the lack of police presence on Dodge at 7 a.m., my commute is only about 15 minutes. Unfortunately, the swiftness of my foreign coach and my habitual speeding caused me to receive a speeding ticket in early November, and by the end of the month I had sat through (and passed) a four-hour defensive driving course. Speeding is bad, folks; that is a truth, and it is a problem. However, this course taught me that more than disobeying laws, and we have a problem with being too defensive. No, I’m not asserting that we should all be aggressive and offensive in driving or in other areas of life. Rather, everyone in my STOP class had an excuse as to why they were given a ticket; everyone defended their illegal actions, including myself. We, as people, want to be the victims rather than the antagonist, and because of this natural inclination to throw pity parties pitilessly, we tend to build egos and break principles. In defending our action and intentions, we build up excuses to the point where they have an impact on the way we interact with others and even our personal health. As STOP class progressed, my teacher continued to pry, asking what, in our opinions, were the largest problems associated with roadways. A man chimed in “The other guy is the problem.” To this the room filled up with a soft hum of unanimous agreement, as if everyone had forgotten that “the other guy” was not the one driving over the speed limit, “the other guy” did not blow through the stop sign, “the other guy” did not get the ticket. Everyone refused to admit their fault, and instead bonded over their love of being faultless in their own faults. Playing the victim stagnates progression; you won’t be able to fix anything if you deny it ever being your burden. To ensure safer roadways, we all need to stop seeking out the wrongs of “the other guy”. We need to realize that as humans, we all are flawed, we all are at fault on occasion, and we all are not constantly victims. Of course instances in which we’re innocent come up, but for aspects of our lives which we can control, its time to stop being so defensive.
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