Prohibition: A Sociological View Author(s): S. J. Mennell Source: Journal of American Studies, Vol. 3, No. 2 (Dec., 1969), pp. 159-175 Published by: Cambridge University Press on behalf of the British Association for American Studies Stable URL: http://www.jstor.org/stable/27552891 Accessed: 21/09/2010 15:20 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/action/showPublisher?publisherCode=cup. 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MENNELL University of Exeter I a fascinating in American has episode history which a attracted the attention of number of writers.2 This paper does not seek to in history as well as in evidence. any new historical present Perhaps, can so the object to lead loss of definition, over-enlargement photography, Prohibition was is to assess what evidence is appropriate in answering various questions about Prohibition. as an aberration should we dismiss Prohibition of no historical we are expressing If we do, but consequence? only our own viewpoint, of the about the issue in the alcohol eyes of saying nothing importance * at the As the American time. Richard Hofstadter has The written, people as a major truth is that Prohibition appeared to the men of the Twenties First, 1 An on 'America read to the Colloquium earlier draft of this paper was in the 1920s' on 8 February at the University I should of Exeter like to thank my 1969. at Exeter, Dr M. Hewitt, Professor G. D. Mitchell, Mr M. Shaw colleagues especially as well as Mr C. A. Sheingold and Mr J. Stanyer, of Harvard for their helpful University, criticisms. 2 Andrew Prohibition: and Sinclair's Era of Excess Faber historians, (London: Among brilliant is a particularly of massive also evidence. See Faber, presentation 1962) : H. Asbury, Illusion: An Informal History The Great of Prohibition (Garden City, N.Y. The Dry Decade Doran, (New York: Doubleday 1950); C. Merz, 1931); Doubleday, and the Progressive Movement Prohibition igoo-20 J. H. Timberlake, (Cambridge, of useful Mass.: have been a number studies of individual Harvard U.P., 1963). There and Social in Washington N. H. Clark, The Dry Years: Prohibition States: Change The Prohibition of Washington Press, University 1965); G. M. Ostrander, (Seattle: of California Movement in California i848-i?33 University Press, (Berkeley: 1957); in Alabama Movement The Prohibition 1702-1Q43 J. B. Sellers, (Chapel Hill: University inNorth of North Carolina Prohibition Press, 1715-1945 Carolina, 1943); D. J. Whitener, a of North Carolina has made Press, University 1945). One sociologist (Chapel Hill: see J. R. Gusfield, movement: of the American temperance Symbolic study major of Illinois 'Social and Moral Structure Crusade Press, University 1963); (Urbana: of the Women's American A Study Christian Reform: Union', Temperance Journal of and Changing of the 'Status Conflicts 221-32; Ideologies Sociology (1955), 61(3) D. Pittman and C. Movement' American Culture (eds.), Society, (in Snyder Temperance ' Prohibition: A Case Study and Drinking New York: Wiley, Patterns, 1962). M. Nelson, Behavioural 12 (2) (1968), 37-43, cites some of Societal Misguidance ',American Scientist, too late to be fully discussed reached me here. This article Its of the same literature. ' drive of 1913?17 into the categories of Etzioni's chief aim is to fit the Prohibition theory concern is which I do not find especially Nelson's of societal illuminating. guidance', and is thus complementary with the organizational aspects of the movement, particularly to mine. held ii Amer. Stud. 3 i6o S.J.Mennell issue because it was amajor issue...n in the 1920s rested That Prohibition not on an ordinary Congressional on an to the but amendment statute, Federal Constitution, which made it part of the most basic and sacred law of the land, should emphasize the salience of the issue. To change the Constitution be passed with a two-thirds requires that the amendment and then ratified by the legislatures2 by both Houses of Congress, majority of three-quarters of the States of the Union?by 36 out of the then 48 States. It is not easily done, and had previously been achieved only seven in 1791. This gives some times since the adoption of the Bill of Rights to of the degree of popular support which had to be mobilised manu from forbade the 'the 18th which Amendment, carry January 1920 of intoxicating the importa facture, sale or transportation liquors within, States'. And tion thereof into, or the exportation thereof from the United to reverse the decision by the it indicates the support necessary equally indication 21 st Amendment success only fourteen years later. The problem of two popular movements, antithetical yet a few is to account separated for the in time by years. of alcohol How then did it come about that suppression was elevated to the status of a principle of the state equal to to legislate tion of powers or habeas corpus} The movement had deep roots.3 In the years before the Civil War, many midwestern States had adopted Prohibition laws. This was consumption that of separa against liquor and northern a consequence of the churches in the 1840s and 1850s. of the growing social consciousness as orators famous William Such anti-slavery Lloyd Garrison also thundered lost its strength in the Civil War, against Demon Rum. But the movement and most of the existing legislation was repealed. The liquor trade boomed i860 and 1880, and drunkenness became a major social problem. to corrupt politicians allied themselves and Liquor frequently a centre of prostitution, vice rings, the saloon becoming crime and political between interests graft. The members of the Protestant churches saw this situation as a direct to their values, and went into politics to clean up government challenge were everywhere and smash the liquor rings. The Methodists prominent 1 R. Hof to F.D.R. The Age From Bryan stadter, of Reform: Knopf, (New York: 1956), p. 287. 2 Or in three-quarters of the States?the for the 21st by conventions procedure adopted Amendment. 3 The Origins J. A. Krout, of Prohibition (New York: Knopf, 1925), traces the temperance movement the from early colonial times to the first important prohibition legislation, a leader of the Anti-Saloon law of 1851. E. H. Cherrington, takes the Maine League, in his The Evolution in the United States story to the 18th Amendment of Prohibition Ohio: American Issue Press, (Westerville, 1920). See briefly A. S. Link, American Epoch of nineteenth-century summary (New York: Knopf, 1955), pp. 36-7, on whose prohibi tion drives I have drawn here. Prohibition: a Sociological View 161 in alliance with other Protestant groups such as the Southern or were State prohibition. aims Their 'local They pre option' Baptists. a wave in the 1880s. of second temperance legislation cipitated : are central to the story of prohibition Two church-based organisations formed in 1874, and the Anti Christian Temperance the Women's Union, leaders, Willard, after the who turn was at at Oberlin, Ohio, in 1893.1 The WCTU social concern, under its greatest leader, Frances influenced by the Fabians in England.2 But strongly founded Saloon League, first amovement of broad was of the century it became more monomanic, as was the Anti united the Methodists, from its inception. The League Saloon League so effectively and Congregationalists that it had, in Baptists, Presbyterians more than other It led the third wave of areas, any group. many power can be reckoned from the which passing of State legislation, prohibition in Georgia in 1907. By 1917, two-thirds of the States had prohibition not all banned laws every kind of alcohol), and as much as liquor (though of the USA of the population lived in dry counties.3 That three-quarters wide its political chose to concentrate efforts at the State and local level, where its leverage could be greatest, contributed greatly to its a tactic which has success. The League never sought to elect a President, in American been the doom of other social movements It is no history. the movement accident in 1869, which was committed national prohibition its own by direct political action, fielding never with alliances the main and unsullied by parties, played that the Prohibition Party, formed to seeking candidates a major role in the advance of Prohibition.4 could not deprive people But, of course, local or even State prohibition ' ' wet it from the neighbouring entirely of alcohol, when they could import areas. The implication was obvious, and, intoxicated with nothing stronger in 1913 began the drive for than its own success, the Anti-Saloon League The locus of the League's its choice power dictated prohibition. it could To obtain a Constitutional amendment, apply pressure at the State level and on Congressmen back in their districts. As early as 1913, the 'dry' lobby in Congress passed the Webb-Kenyon commerce to forbid Act, which used the Federal powers over inter-State national of means. in dry ones. The 1916 in wet States to 'export' liquor to customers in Congress, and America's put even more dry supporters entry to pass more anti into the First World War gave them the opportunity Act forbade its sale near military bases, liquor legislation. The Conscription dealers elections 1 See E. H. Ohio History League of the Anti-Saloon Cherrington, (Westerville, Issue Publishing Co., 1913). 2 . .' and Changing 'Status Conflicts J. R. Gusfield, Ideologies. {op. cit.), pp. 3 op. cit. p. 23. Merz, 4 This is emphasized (personal communication). by Carl Sheingold point :American 111-12. II-2 162 S.J.Mennell to keep the fighting men sober. The Lever Act conserved grain its use in brewing and distilling during the War. Late in by prohibiting and sent it to the States. In 1917, Congress passed the 18th Amendment state to ratify it; the 'wet' lobby had 1919, Nebraska was the thirty-sixth hopefully been confident that it could hold thirteen states?a blocking quarter?but it was overwhelmed by the wave of idealism which swept the Amendment forward to ratification. in many (That rural areas were over-represented came into effect one year State legislatures no doubt helped.) Prohibition on 16 January 1920. By legal action, the United States later, at midnight of dollars-worth of private property in the brewing had destroyed millions and distilling industries, without compensation. the Volstead Act of 1919, One further measure must be mentioned: which was the Federal statute under which the Constitutional provisions were to be implemented. in the Amend It defined the term 'intoxicating' ment as meaning anything containing more than one half of one per cent low enough to ban beer as well as wines and proportion proof alcohol?a was a to law It enforce a mildly and tough phrased amendment, spirits. temperance extremists, triumph of the temperance distinct from total abstinence. lost all meaning the final represented had for whom II of Prohibition. for the brief history and mechanics But it tells little about why all this came about. At the most superficial level, an in the brilliant and ruthless of the lies tactics organisation explanation to Its Professor machinations Peter Anti-Saloon League. Odegard inspired So much us one of the earliest and best studies of pressure group politics.1 It were in of whether candidates elections, irrespective they supported dry or Democrats, to the disgust of the purist Prohibition Republicans Party. both candidates were dry, it backed the drier, and, where both were Where a corrupt dry it supported the wetter. Not it opposed wet, infrequently write led to a number of scandals. Odegard headed against an honest wet, which one chapter 'Money Changers in the Temple'. it had elected politicians, the League kept an eye on them from When them for their transgressions the public gallery, and if necessary punished at the came next to elections. terrorize there been have been it demonstrated As legislators across its power the country. to unseat It was it opponents, observed that, had a secret ballot submitted 1 P. H. Odegard, Columbia U.P., Pressure 1928). in Congress, the 18th Amendment would never were weary of being to the States. But Congressmen Politics: The Story of the Anti-Saloon League (New York: Prohibition: a Sociological View 163 and of the liquor issue dominating their politics, so they off-loaded onto the States in the misguided belief that they would never ratify it in sufficient numbers. Yet the very fact that the drys were able to wield such power in elections is itself an indication that tactics and organization alone cannot explain bullied, burden was an issue which Prohibition large strongly motivated to support it at the polls. The saloon was identified with sin; the had achieved ideological dominance.1 How was this? What prohibitionists accounts for the mass appeal of Prohibition? It ought to be recognized that Prohibition, like any major social move their success. numbers The personality ment, appealed at several different levels simultaneously.2 of individuals, the symbolic expression of group sentiments, characteristics to the strength and rational consideration of means and ends all contributed of the movement. All three are discussed below. To argue that any one of or to neglect them fully accounts for the appeals of Prohibition, any of All three factors would them, does not much advance our understanding. influence some individuals, the relative weight varying from case to case. Their weighting might be systematically and unequally distributed through different strata of the movement, but to suggest precisely how. it would be conjectural, on present evidence, One opponent it as an example formulae: prompted of Prohibition, of Iowa, scoffed at Vollmer Congressman ' of the great American belief in the magic superstition, Be it resolved and Be it enacted'.3 Similar have thoughts as about of the Prohibition speculation 'magical psychology ' and wish-fulfilment. Andrew Sinclair speculates thinking along Freudian Freud's assertion that 'man's lines,4 presumably judgements inspired by of value follow directly his wishes for happiness?that accordingly they are an attempt to support his illusions with arguments '.5He stresses the morbid in sexual and racial fears, and illustrates his point base of Prohibition in one case at least, that of Mrs Carrie Nation, the eccentric convincingly in decade of toured the the first the States who century smashing up lady saloons with her axe.6 Prohibition provided many people with a simple ideology which explained all the world's complexities.7 This analysis is 1 A. Sinclair, op. cit.: ch. 3 and ' passim. 2 Cf. E. of Psychological Interaction and Sociological Factors in Frenkel-Brunswik, Science Review, American Political Political Behaviour', 46 (1) (1952), 44-65. 3 A. op. cit. p. 174. Sinclair, 4 Ibid. ch. 2. For an even more see A. M. Lee, of Prohibition, orthodox psychoanalysis of the new Prohibition American of Social Reform; An Analysis Drive', 'Techniques 9 (1) (1944), Review, 65-77. Sociological 5 and Its Discontents S. Freud, Civilisation (New York: W. W. Norton, 1962), p. 92. 6 A. Carrie Nation See also H. Asbury, Sinclair, (New York: Knopf, op. cit. pp. 74?7. 7 1929). op. cit. pp. Lee, 74-5. 164 S.y.Mennell congruent with what we now know about the association of 'authoritarian are usually and 'intolerance of ambiguity'.1 But sociologists personalities' reluctant to accept mass neurosis as an explanation of social and political on the scale of Prohibition. movements However useful psychological studies may be in accounting for the motivation of perhaps a large minority of the most supporters,2 this is not the stuff of which Constitutional are amendments made. This is not to deny the existence of 'projective but it still has to be explained why neuroses should have found politics',3 committed to examine in protest against alcohol. It is still necessary their expression the rational foundations of a temperance movement that was able to involve is rationalization.4 many well-balanced people. Not all rationality For many people the Prohibition drive was a rational expression of their religious beliefs. (This is to say nothing about the religious values them are assumed to have had an absolute quality. That selves, which is, in Weberian terms, support stemming directly from religious conviction was wertrational action.)5 We have already seen the part played by the evan in the Anti-Saloon It appears as a typical mani League. gelical churches of the ascetic, outlook of these denominations. festation self-denying it is true that the less evangelical churches, such as the Lutherans Although were to Prohibition, lukewarm and Protestant relatively Episcopalians, and that the Catholics some support was Social eventually drawn from the core of the repeal movement, the significantly, quarters.6 Most to the and affinities with left-wing formed these Gospel movement, politically in England, also condemned alcohol. Walter Rauschen Christian Socialists busch, its most famous leader, called alcohol 'a spirit born of hell'. was also rational in the fuller But, for many more people, Prohibition sense of Zweckrationalit?t.1 For them, Prohibition appeared naturally con 1 et al., The Authoritarian Harper, Personality 1950); (New York: ' as an Emotional of Ambiguity and Perceptual Intolerance The 18 (1) (1949), Personality Variable', Journal 108-43; M. Rokeach, of Personality, i960). Also compare Hofstadter {op. cit. Open and Closed Mind (New York: Basic Books, on 'History as Conspiracy' of populism. in the folklore pp. 70-81) 2 are suggestive?for of temperance leaders V. Dabney's example study of Biographies the single-minded Cannon, Bishop Dry Messiah (New York: Knopf, 1949). 3 The term in D. Bell is used by Richard 'Pseudo-Conservatism Revisited', Hofstadter, Anchor, (ed.), The Radical Right 1964), p. 100. (New York: Doubleday 4 I of American assertion Classification specifically disagree with Lee Benson's ('A Tentative in W. and History: and A. Boskoff J. Cahnmann Behaviour', Voting (eds.), Sociology and and Research, New York: rational Free Press, Theory 1964) that the categories and 'have value connotations that make non-rational them necessarily subjective sense: I use the terms in their strict Weberian that is, limit their usefulness'. drastically a quality as it appears from of the means-end the perspective they denote relationship of of Prohibition. the actor?in this case, the supporter 5 Max Weber, and Society Bedminster Press, Economy (3 vols.) (New York: 1968): vol. 1, 6 pp. 24-6. op. cit. pp. 30-2. Timberlake, 7 loc. cit. Weber, See T. W. Adorno E. Frenkel-Brunswik, a Sociological Prohibition: sonant View 165 movement in the first two other goals of the Progressive the Progressive movement of the century. Hofstadter characterizes with decades as: . . .that broader criticism toward impulse after when 1900, conspicuous already was and redirected by the growing enlarged Its general for social and economic reform... a of type believed great economic individualism and and the corrupt to bring back a kind of morality been was theme political to have existed earlier in America corporation so that was change everywhere stream of agrarian discontent of middle-class enthusiasm people and forceful the and by the restoration that with restore widely and to have been destroyed machine; political was that democracy to effort the and civic purity that was also believed to have lost.1 then, Progressivism, for William support a movement was Jennings much Bryan, broader than the populist more and much than enduring candidates?Bull Mooser support for independent Progressive presidential Roosevelt in 1912 and 'Fighting Bob' LaFollette in 1924. It Theodore common 'never really existed as a recognizable with organization goals to achieve and a political machinery them'.2 Nevertheless, the geared roots of Progressivism also nurtured the Prohibition diverse campaign.3 The came immediately under In the words corruption. saloons and of moral saloon The offensive the smells, .. law. place The 'the was of a public and as centres of Herbert stench. .. both poor a gross club', tactical repeatedly the saloons which were immigrant error in seeking ignoring wiser a and dingy sanitary flyblown appalling and the politicians. the police, the courts . .the backbone of prostitution.4 violence. man's of political Asbury: dirty, facilities. to defend advice place of It ignored the breeding It was corrupted crime and reforming Saloons political blight a mirrors brewers made large and attack the saloon to set as about they controlled. centres of political corruption To the peasant populations. particularly immigrant in areas with from an alien culture, . . . tended politics as welfare general his meeting this reason, personal he gave a means to be not it was to the middle-class to get needs, and his loyalty of him vote and the principles high moral a means but of rather progressives, favours and protection. For relief, jobs, to the local boss who satisfied often these realizing needs.5 1 The Age of Reform Hofstadter, {op. cit.), p. 5. 2 A. S. to the Progressive in the Movement 'What Happened Link, Historical Review, 833-51. 64 (1959), 3 in Californian reform movement history with one exception?that Every Prohibition. G. M. Ostrander, men's op. cit. Party?supported 4 The Great Illusion Asbury, {op. cit.), p. 114. 5 . . {op. cit.), p. 117. Prohibition. Timberlake, 1920's?', American of the Working 166 S.J.Mennell bargain was usually struck in the saloons.1 Middle-class Progressives as one of many reforms to democratize government supported Prohibition and to curb Big Business. But they also sought to democratize government the in order to improve the lot of the lower classes and to Americanize This immigrants.2 also supported Prohibition. It is generally empha evidence were in the evidence that temperance selective they propagandists as conclusive. were Yet and that tentative findings used, represented scientific opinion seemed to be against John Barleycorn. Many old myths and medicinal effects of alcohol on the body had about the beneficial a number of studies claimed to been More exploded. seriously, recently Scientific sized and moral that inebriety in parents was a cause of physical, mental of the in Then the in children.3 century, early years again, degeneracy alcohol was labelled a and eugenic theories were prevalent; evolutionary 'racial poison'. Alcohol was also said to facilitate the spread of venereal even in such serious sociological disease. Writers journals as the American show seem to have accepted all this as serious scientific of Sociology Journal recent such theories have now been largely discarded, evidence.4 Because a as have tended historians jto portray temperance process propaganda out in a has pointed But as T. S. Kuhn almost entirely of distortion.5 different context: If. . .out-of-date the same to scientific sorts are beliefs to be and of methods If, on knowledge. called for held the other then myths myths, sorts of the same hand, science has included bodies of belief quite theories Out-of-date today... discarded.6 been In the hibition. that 1 That the same liquor there sense, Economic theory industry was are not were they to be incompatible with in principle also are good unscientific economic at this date could be used in some sense can 'unproductive'.7 be reasons produced that now called science, by lead then the ones we hold because arguments to support they for have Pro the view Furthermore, and that he Al Smith had begun his career in a saloon affiliated with Tammany Hall, and moved to defend horrified the saloon, many respectable people, genuinely sought and his in 1928, for reasons other than his religion them to vote against him for President ' in the on the Role Churches of the Protestant A Footnote accent. See R. M. Miller, of 1928', Church History, Election 145-59. 25 (1956), 2 See op. cit. p. 128. Timberlake, 8 Ibid. was drummed into schoolchildren sort of evidence by the McGuffey p. 44. This in personal readers hygiene. ' 4 For a see G. E. Howard, and Alcohol case for Prohibition from a sociologist, passionate American in Social Causation', A Study Crime: 24 (1918), 61-80. Journal of Sociology, 5 For A. Sinclair, op. cit. ch. 3. example, 6 T. S. of Chicago Revolutions The Structure University (Chicago: of Scientific Kuhn, Press, 1962), pp. 2-3. ' ' 7 That of Money of Quantity temperance fame, was a leading Theory Irving Fisher, in perspective. serves to put the economics of the period spokesman, Prohibition: a Sociological employers thought, with some reason, that drinking both inefficient and dangerous.1 They were supported union leaders, who, saw moreover, that the worker View 167 their workers made in this view by many sought to from escape and poverty by getting drunk rather than by getting organized. his misery These were some of the plausible and rational considerations which gave to explain drive its content. Yet it is almost as misleading the prohibition the coming of Prohibition the of cold unemotional solely by operation reason as by individual psychology. A third source of strength was that an emotionally became charged can scarcely be seen as a mere for many groups. Prohibition of the clash of expression seems to be a fairly distinct economic interests. The temperance movement ' ' ' case of what Hofstadter2 as opposed to interest status politics has called is derived from Weber's discussion of stratifica (This dichotomy polities'. a to is the and useful antidote often subconscious tion,3 quasi-Marxism to political which tends to underlie the attribution of economic motivation Prohibition symbol as 'most important' or the definition of those issues which movements, affect the allocation of resources. But the distinction is not entirely satis ' ' as out himself has in Hofstadter his later factory, pointed essay.4 Interest ' ' involve economic interests ; status politics involve non-economic politics ' ' that interests. Hofstadter culture suggests politics may be a better term I approve of this particularly than 'status polities'. because of its connota tion of the influence of subcultures. For, as S. P. Hays has justly remarked: Groups ' limited are act not from perspectives bounded by their 'self-interest' ', from own [at conceptions experience and least, not of their therefore but from always!?S.J.M.] and themselves which society directly related to it.5 in the sociology of knowledge.)6 is a problem Prohibition so to not maintain and much their seeking improve as status in their in the in the distribu order, place society position or prestige, and of political of wealth but of honour power.7 of course, supporters were This, economic tion not 1 a little cynically, it has been that some of the biggest contributors suggested Perhaps saw the issue as a diversion to temperance such as the Rockefellers, from issues funds, more to the control of economic and political power (Lee, op. cit. p. 68). strategic to the repeal movement, could be adduced for contributing which the same motive Later, one in explaining if far from decisive, the reverse of Prohibi makes this factor a useful, tion. 2 R. in D. Bell 'The Pseudo-Conservative Hofstadter, Revolt', (ed.), op. cit. pp. 43 if. 3 Weber, op. cit. vol. in, pp. 926-39. 4 Revisited' 'Pseudo-Conservatism Hofstadter, {op. cit.), pp. 98-9. 5 S. P. for American Political The of Social Analysis 'New Possibilities History: Hays, : and History and R. Hofstadter Methods in S. M. Lipset Political Life', (eds.), Sociology Basic Books, 1968), p. 201. (New York: 6 at length in P. T. Berger The Social and T. Luckmann, is developed point Hays' Allen Construction Lane, 1967). of Reality (London: 7 loc. cit. Weber, 168 S. J. Mennell became a symbolic expression of their struggle : thus Gusfield it a 'symbolic crusade'.1 was a middle-class obsession. The American Protestant Temperance can middle-class of thrift and self-denial be taken as a complex industry, Prohibition has called as a symbol of it. Lower-class and temperance life was equally alcohol and drunkenness. typified by high consumption Drinking frequent became a symbol of a negative reference group for middle-class people.3 is therefore seen as a middle-class Prohibition of their superi expression datum,2 approval of their life-style into the law of the land. has even more frequently been seen as an expression of a anti-urban at of the of the rural, reaction, disgust clean-living countryside to the corruption and immorality of the city.4 There is little evidence never Most of this. the States which had laws before Prohibition support ority?building Prohibition 1920 were at least 60% of the population in urban areas?like and Illinois. But these were also the California, New York, Massachusetts less than half of the population was of old American, Anglo States where those with to the Protestant churches.5 Then stock, and less than half belonged in strongly Prohibitionist much States (for example inWashington),6 Saxon again, for support the movement since even the evangelical came from Protestant areas. urban churches This is not unexpected, had many members in urban areas.7 In fact, as Timberlake There was abstemious anything movement 1 in the nature little their than inherent for total urban in city abstinence has pointed of country counterparts. life to prevent and out: life to make rural . . on the Nor, urban Protestants any more was there hand, a from supporting Protestants other Prohibition.8 in involved Crusade fact that some of the groupings {op. cit.). The Symbolic some confusion were economic nonetheless has created (see recognizably the and Sinclair Hofstadter tend to emphasize Nelson, op. cit. p. 38) and disagreement. while cultural Timberlake and Gusfield in response of rural-urban conflict, aspect as indi are involved, base of the movement. Both aspects the middle-class emphasize defined economic characteristics cated below. But a grouping may chiefly by its common as may a status-group. of common and pursue have symbols identity symbolic goals just ' ' false-consciousness does not much advance the argument. To label this Gusfield, the issue 2 op. cit. pp. 102-3. Crusade, Gusfield, Symbolic 3 see R. K. Merton, Social and Social Structure On reference groups, Theory (Glencoe, a three Lee Benson advances 111.: Free Press, 1967), pp. 225-386. {op. cit. pp. 417-21) of political of political fold analytic distinction between the pursuit fulfilment goals, to reference to be applicable if useful in this roles and orientation groups, which ought to case. But the latter pair are two kinds of reference group orientation, corresponding between reference and comparative the difference normative groups membership we are concerned here is at one and reference The type of action with which groups. of a political of membership the expression the same time pursuit goal (of a status kind), reference and of non-membership in a negative reference in a normative group, group. 4 A. Sinclair, op. cit. ch. 1 and passim. 6 5 Ibid. p. 118. Clark, op. cit. p. 114. 8 7 Ibid. p. 30. op. cit. p. 29. Timberlake, Prohibition: a Sociological View 169 was uniquely to those who actually appeal the but that, associated with America, to sections of of the it virtuous Jeffersonian image appealed countryside,1 as well. The best conclusion seems to be Clark's: the urban population So it was not that Prohibition's lived in rural and small-town . . .the conflict one of rural values was * ' become the city potent symbols urban against of the two ways and and values, of life.2 'the country' in seeing a conflict between and 'society' Hays, 'community' as the unifying of theme the social history of the late nineteenth and Samuel values this view.3 As he recognizes, these centuries, supports are terms far from with identifiable Toennies-inspired city and simply as in In adherents of Prohibition, country. Progressivism, 'community' rejected the innovations stemming from 'above', in the new 'society' levels early of twentieth organization. a 'minor corollary Clark discovered '4 inWashington's thesis strong support The the was West progressive iniquities a safety movement for valve the Jackson Turner and prohibition. frustations of poverty determination their expressed they had left behind of the Frederick for progressivism . . and to immobility. avoid the social them.5 of the image of rural virtue was the Volstead Act. Peculiarly symptomatic the of the urban worker, While beer and whiskey it specifically banning the home production of light wine and cider in the countryside. exempted if apple As Alben Barkley enquired, ' how about corn juice ? '6 and grape juice juice were legal, linked with the middle-class, rural Protestant Finally, symbolism was a and anti-Negro In streak of nativism the South, Prohibition prejudice. was seen as one way of keeping the Negro in sober and his place, it being understood that the law would not be enforced against Whites. Will Rogers and steadfast to prohibition predicted 'Mississippi as long as the voters can stagger to the polls'.7 Equally, drink was identified with the immigrant populations?wine with the Italians, beer with Germans that ?and this enhanced will the nativism hold faithful of many Progressives. 1 See M. :Harvard and L. White, The Intellectual the City Mass. Versus U.P., (Cambridge, 1962), passim. 2 op. cit. p. 114; emphasis Clark, supplied. 3 the Community-Society in W. N. 'Political Parties and S. P. Hays, Continuum', and W. D. Burnham Chambers Oxford (New York: (eds.), The American Party Systems U.P., 4 See S. York: 5 Clark, 7 Quoted 1967). and R. Hofstadter M. Lipset Basic Books, 1968). viii. op. cit. p. in Miller, op. cit. (eds.), Turner 6 A. and Sinclair, the Sociology op. cit. p. of the Frontier 190. (New 170 S. J. Mennell III are set out, it is still unlikely that the passed had it not been for the War, which in centralized made it urgent to save food, authority Washington, and discredited German. That Prohibition seemed to have been things all the appeals of Prohibition When 18th Amendment would have been 'put over' during war-time was to feed resentment during the 1920s. Yet it is remarkable that a movement with such deep roots should have been direction. What strong one in the opposite supplanted by an equally to change its appeal, and why did people change their minds? happened for the demise of voters and legislators who backed the allowing 18th Amendment in 1917-19, there remains to be explained a large move ment in of opinion by the time of the drive for the 21st Amendment Even 1928-33. in social structure, it is as well examining changes profound new to the of consider facts which might persuade people to simply impact on to their the issue. Some be prepared change opinions people would more minds than others. The of their readily theory cognitive change to the success of dissonance1 suggests that people with a high commitment Before the those who had led or actively supported particularly to most the reluctant 18th would be the for Amendment, change campaign to adverse their opinions. The less active would offer less resistance Prohibition, evidence. Those of who were willing to reconsider the issue rationally in the the hoped-for them with its actual consequences, light comparing to make them change their benefits, might gradually collect the evidence were and un minds.2 For the actual consequences largely unanticipated to a intended.3 And a course of action which appears a rational means of incomplete knowledge desired end when viewed from a social perspective come new to is available to the non-rational when information may appear actor. One of the very 1 L. A Festinger, For an excellent 'The Concepts few prominent figures who had prophetic insight was & Co., Dissonance Theory 1957). of Cognitive (New York: Row, Peterson see R. B. Zajonc, survey of this idea and other theories, 'consistency' of Balance, and Dissonance', Public Opinion Quarterly, Congruity 24 (2) (i960), 280-96. 2 After came to virtually discount the rational the early voting studies, sociologists an voter of democratic his mind seemed who independent changed theory. Anyone on the margin of the political But more careful has process. apathetic analysis being indicated the error of this view. See H. Daudt, The Floating Voter and the Floating Vote et al., The American Voter (New York: (Leiden: H. Stenfert Kroese, 1961). A. Campbell amore accurate view (though not toDaudt's also provides entire Wiley, i960), pp. 256-65, came long after the Prohibition studies of course, but The voting period, satisfaction). I feel justified in assuming of voters did change that significant numbers their minds. 3 See R. K. Merton, 'The Unanticipated of Purposive Social Action', Consequences 1 (1936), American Review, 894-904. Sociological a Sociological Prohibition: William ex-President had been . .. The of who Taft, the of manufacturing members alcohol, of the the .national the.. a condition. will administration will Elections beer and be continuously variation produce go out of the be transferred will will in the tempted the rigid of the liquor law, as they do now in prohibition will enforcement in spots all over the United strongly turn on not will the majority of federal officers numbers large of the law. There will be loose administration and and liquor community, communities where law-abiding In the class... quasi-criminal a Federal law's with restrictions, sympathize It will be needed its enforcement... for to the Amendment before declared, 171 ratified: business hands Howard View to acquiesce or languid States, in such execution states.1 Ironically, Taft became Chief Justice of the Supreme Court under Presi of dent Harding, and in spite of these views he became a strong upholder a case most of role-conflict. For He suffered Prohibition. people, the plain movement of opinion was in the opposite direction. Little need be said beyond that Taft's prophecy was fulfilled in every detail. was Enforcement mid-West it had where effective the support only in those areas of the South and of public opinion. States with large New York, New Jersey, Maryland, to com against. And, by refusing immigrant populations?including Illinois, Ohio and Wisconsin?were promise even to the extent of permitting light beer, the Anti-Saloon League of the Volstead Act much became more fashion respect. Drinking deprived was met from many able than ever before. Demand sources?smuggling from Canada liquor. Thirsts and 'Rum Row', 'needled' beer, bathtub gin and bootleg were quenched by criminal gangs who were at the same time was turnover whose entrepreneurs, large-scale large to enough buy the of the police. Courts became clogged with liquor cases, but co-operation were reluctant was to impose harsh penalties. A jury in San Francisco in a liquor case.2 There itself put on trial for drinking up the evidence a situation which has been described as 'patterned evasion of developed norms'.3 this What entailed was best perhaps captured by Al Capone himself: I make my money who customers, number a public by supplying hundreds of the best demand. people If I break the law, my in Chicago, are as guilty I am. The only difference between us is that I sell and they buy. Everybody me a racketeer. When my It was patrons a businessman. I call myself serve it on a silver tray a situation of institutionalized 1 in Asbury, The Great Quoted 3 R. M. Williams Jr., American Gusfield, Symbolic Crusade, When in Lake I sell Shore liquor Drive, as calls it's bootlegging. it's hospitality.4 hypocrisy. 2 A. Illusion, op. cit. p. 155. York: Society Knopf, (New 4 A. op. cit. pp. 111-17. Sinclair, op. cit. p. pp. 372-96; i960), Sinclair, op. cit. p. 231. cf. 240. 172 S.J.Memiell to the popular mood. Andrew Sinclair labelled it Congress responded to 'the Amphibious It voted appropriations Congress'. quite inadequate the enforcement of the Volstead Act. The drys acquiesced, because they were was. But, in fact, reluctant to admit how unsuccessful Prohibition striking a more realistic pose than it had when it passed the of it had failed to strike the necessary Then, equilibrium at rigorous enforcement, which really only began under consent.1 Attempts President Hoover, merely alienated public opinion further. The translation of a misdemeanour into a cardinal sin forced many to examine their ideo was Congress Volstead Act. Those who were willing, were able to coolly assess logical fundamentals. costs against benefits, especially the consequences of Prohibition, weighing after the report of the Wickersham made the facts available Commission to everyone. everyone was Thus Wayne B. Wheeler But not very fact that the law is difficult to enforce The for so detached; commitment of the Anti-Saloon League distorted perception. said: is the clearest proof of the need its existence.2 corruption was seen merely as an excuse for the failure of Prohibition. late as 1931, Upton Sinclair wrote The Wet Parade?a 'dry' propaganda novel, including a Prohibition agent hero who is killed. It closes with the And As : slogan PROHIBITION HAS NOT FAILED! PROHIBITION HAS NOT BEEN TRIED! TRY IT.3 Sinclair was one of the most left-wing of the pre-War muckrakers, Upton to is particularly Prohibition and his continuing commitment striking. For ' ' he alleges that itwas always the little fellow who was hit by enforcement, never the big liquor rings, and he fully recognizes cost of the enormous He says that itwould cost $i million a day, and compares to the actual expenditure in caustic references to President Coolidge's this ' five enforcement. cent per enforcement to Prohibition. committed broader changes The inadequacy obvious 1 Merz, 2 Ibid. when we So policy'.4 But large numbers of Americans remained was their position being undermined of Prohibition itself. by than the consequences of personality-centred try to account explanations for the rapid reverse is particularly in Prohibition senti 132-3. op. cit. pp. the defences with failure of the millenarian group studied 185. Compare against et al., When Fails of Minnesota University by L. Festinger Prophecy (Minneapolis: Press, 1956). 3 The Wet Parade T. Werner Upton Laurie, Sinclair, (London, 1931), p. 449. 4 Ibid. p. 292. p. Prohibition: a Sociological View 173 can scarcely argue that personalities changed abruptly unless we did the Nor argue tautologically. change religious arguments for Prohibition of the Protestant the influence much. However, very religion itself was in decline during this period. Robert Handy has spoken of a 'religious de ment; we which pression' some began in the mid-1920s, antedating the economic one by years.1 were being undermined But the rational justifications for Prohibition in the 1920s. As we have seen, the main social and political arguments were and corruption were made worse. Scientific being refuted?crime support for temperance dwindled research too, with more accurate physiological and the discrediting of eugenic theories.2 When the Depression came, a restored waste. justify not liquor and brewing industry seemed a source of employment, versions of economic became to available (Early Keynesian theory Bad the more workers' than liquor this.) impaired efficiency good. to account Difficult for fully, yet nonetheless in the real, there was against reform, idealism and the Progressive temper. The change of mood was demonstrated after the war with the immediately reaction against the Versailles Cabot Lodge's successful Treaty, Henry of America's in the of and the blocking Nations, League ' ' participation return of normalcy under Warren Harding. it was seen in the Internally trial. repression associated with the Red scare and the Sacco and Vanzetti The elements of a Progressive coalition remained during the Twenties? and the remnant of radicals farmers, organized labour, urban Democrats and Social Gospellers?but were disunited and lacked leadership they the collapse of Wilson's between coalition and the building of Franklin Roosevelt's.3 Prohibition itself stood as a divisive issue, and also as the very of excessive embodiment zeal. Prohibition, in Hofstadter's reforming ' a was means the which of the phrase, by reforming energies country were transmuted into mere peevishness'.4 The general discredit of reform was ' expressed by Mayor Jimmy Walker, who defined a reformer as a guy who Twenties floated The a reaction through defectors a sewer in a glass-bottomed boat'.5 from and Prohibition included Progressivism large numbers of the urban middle-class. was a symbol of the If Prohibition middle-class effort to assert and retain their social prestige, one reason for their defection was a greater sense of security of status. Big Business, Big Labour and Big Finance no longer seemed about to crush them in their 1 R. T. Handy, 'The American 3-16. (i960), 2 A. op. cit. pp. 423-30. Sinclair, 4 The Age of Reform, Hofstadter, 5 A. Sinclair, op. cit. p. 361. Religious Depression 3 Link, op. cit. p. 290. 1925-35', Church 'What Happened. History, . .', op. cit. 29 (1) 174 S.y.Mennell 1920s saw the dawn of managerial capitalism and of 'high mass No the middle class. the of age longer vulnerable, consumption',1 vice. The . . .their they new were set temper building of business high wages, was and dynamic, expansive a business a new America, values?mass full employment the entire virtually and many preachers magazines, was in good hands.2 destiny important, and production and welfare country and (at least professors) confident. supremely civilization based consumption, capitalism. knew They a whole upon and short hours And what was more journalists, writers acknowledged that the in popular nation's the One of the biggest blows to the dry So what further need of Prohibition? cause was of middle-class the appearance people (and?unthinkable? for the repeal of the 18th Amend in the movement middle-class women) ment. rural virtuous symbol of temperance, prestigious and like Sherwood Anderson Its prestige declined when writers after all. The nation revealed that it was not so virtuous Sinclair Lewis cam as manifested in the anti-Evolution laughed at its religious bigotry ' ' at was the activities it and trial ; disgusted paign and in the Scopes monkey was rural self-satisfaction More of the Ku-Klux-Klan.3 fundamentally, What of that other America? it to urban culture. by the car and the radio, which exposed were of Prohibition foundations rural America was shrinking. The undermined everywhere. being to the effort required by the wets came surprisingly quickly; Repeal over near in that to out nowhere be turned put carry the 21st Amendment really began many years by the drys for the 18th. The wet counter-attack the wet the 1928 Presidential election, when Al Smith, seriously with candidate of New York, was the Democratic Roman Catholic Governor undermined And did not set his sights as high against Herbert Hoover. At this stage, Smith drastic change in the Volstead but wanted as repeal of the Amendment, was the major Act. Even so, the lines of battle were drawn; Prohibition won. What Smith's and the drys issue of the campaign.4 In 1928, Hoover 1W. W. 2 Link, 3 R. M. Growth The Stages U.P., i960). (Cambridge Rostow, of Economie . .', op. cit. p. 843. 'What Happened. ' Churches and the the Protestant between on the Relationship A Note Miller, out 22 (3) (1956), Revived points 335-68. Miller History, KKK', of Southern Journal to the Klan within the Protestant churches. that there was very considerable opposition 4 Prohibition for religious been seen as a veil for the real issues, especially has traditionally of the view that religion can be cited in support references But the following prejudice. of the 'A Measurement and N. S. Talbot, was not decisive in 1928: W. F. Ogburn R. M. 8 (1929), of 1928', Social Election Factors in the Presidential 176-83; Forces, ' . . ' {op. cit.), and more on the Role of the Protestant Churches. A Footnote fully Miller, of and Social Issues i?iq-iq3q in his American Protestantism (Chapel Hill: University for President?' 'A Catholic Carolina North (in Odegard Press, 1958); P. H. Odegard, S. M. Oceana and Politics Publications, i960), pp. 162-7); (New York: (ed.), Religion and on Bigotry in Voting', Statistics 'Some 30 (i960), 286-90; Commentary, Lipset, Prohibition: a Sociological View 175 for Roosevelt's rebuilding oc campaign achieved was to lay the foundations a Progressive with support for Prohibition.1 coalition unencumbered The for next year, the formation of the Women's National Pro Organization led by rich and prominent the new hibition Reform, ladies, demonstrated elections showed of the wet case. In 1930, the Congressional respectability the increasing strength of the wet movement. set up the Wickersham Commission Shortly after his election, Hoover of law in the USA. Its report was a death to investigate the enforcement knell to Prohibition. their conclusion (Actually, so was its signatories a non obviously sequitur supported from but Prohibition, the evidence pre that people drew their own and opposite conclusions.) Yet, just as would the 18th Amendment probably not have been carried had it not to the Depression. been for the First World War, so the 21st owed much to would work To restore the brewing thousands, and, to industry give sented back in legitimate hands it could raise millions of gether with distilling, dollars in taxation to offset the Federal budget deficit. And so it was. In a straight and President 1932 the Democrats adopted repeal plank, took a little longer, Roosevelt legalized beer. The Amendment immediately but not much?it 'noble was experiment' ratified by the 36th State on 5 December came to an 1933. The end. usually appears inevitable in retrospect. To show anything as a History social processes makes it seem even more predestined.2 of massive facet a came was such and went in a coincidence Prohibition of facet, and yet it multiple circumstances. in the American Past and Present' and Politics (in R. Lee and M. E. Marty 'Religion Oxford and Social Conflict U.P., (New York: 1964), pp. 69-126). (eds.), Religion were at the level of bigotry; even in 1932, many In any case, not all the arguments of as a last hope of defending voted for Hoover the radical Social Gospellers Prohibition. The Protestant Search Realism See D. B. Meyer, i?i?-i?4i for Social (Berkeley: of California Press, i960). University ' 1 See et al., op. cit., for a discussion of maintaining Campbell on Key's idea of the 'critical election' based elections, ' ' ' ' and realigning ', deviating of (V. O. Key, Jr., 'A Theory and 'Secular Critical and 17 (1955), Elections', of Politics, Journal 3-18, Realignment The ibid. 21 (1959), 492-510). in New the Party System', at 1928 election was, England to the great realigning election of 1932, when prohibition was only one least, a preliminary ' see . . ', in the general flux. (On this last point, element American Protestantism. Miller, op. cit. pp. 119-20.) 2 Cf. of Social in England, 'The Development Policy J. H. Goldthorpe, 1800-1914', : International D.C. Transactions Congress of Sociology of the 5th World (Washington Sociological Association, 1964), vol. 4, pp. 41-6. 12 Amer. Stud. 3
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