MEDIA DATA 2015
The Yomiuri Shimbun International Edition
A
Highest Quality Newspaper
with the World’ s Largest Circulation
Established in 1874, The Yomiuri Shimbun, a Japanese daily newspaper, has more than 135 years of history and has continuously
maintained a daily circulation exceeding 10 million copies a day since May 1994. The Yomiuri Shimbun is the most influential and
recognized newspaper among Japanese, both inside and outside of Japan.
Circulation of Newspapers Worldwide
Source:World Association of Newspapers (2010)
Source: ABC Japanese newspaper Publisher Report (semi-amual)
(average Jan-Jun, 2010)
10,016,735
7,955,595
6
,0
0
0
,0
0
0
8
,0
0
0
,0
0
0
1
0
,0
0
0
,0
0
0
Circulation
0
0
3,050,277
4
,0
0
0
,0
1,812,000 1,762,000
1,633,000 1,535,000
480,000
401,000
387,000
366,000
320,000
0
2
,0
0
0
,0
0
0
928,000
Yomiuri
Asahi
The Wall
Oriental
Nikkei USA Today Daily News Apple Daily Street
Journal
(U.S.)
(U.S.)
(HK)
(HK)
The
Financioal Frankfurter
The
New York The Times Times
Allgemeine Straits Le Figaro
Tmes
Zeitung
Times
(U.S.)
(U.K.)
(Germany) (Singapore) (France)
(U.K.)
Japan - The Newspaper Nation
In Japan, over 90% of households subscribe to and read newspapers. The Yomiuri Shimbun subscribers trust and utilize newspapers
as a vital source of information. Rather than TV and the internet, they see newspaper as the most appropriate media to obtain
information on politics, society, and the economy.
T
he Yomiuri Shimbun Hong Kong International Edition
The Yomiuri Shimbun Hong Kong International Edition has been circulating daily in Hong Kong, China, Taiwan and The Philippines since
October 1997. With special local features, in addition to the contents from The Yomiuri Shimbun, The international edition has been an
important information resource and fun to read for the Japanese community living in the greater China region.
Daily Circulation
6,000 copies
Hong Kong : 3,000 copies
China: 1,500 copies
Taiwan: 1,000 copies
The Philippines: 500 copies
Price
Area
Per Copy
Monthly Subscription
Hong Kong
Guang Dong
Shanghai
Beijing
Other China
Taiwan
The Philippines
HK$20
RMB40
RMB40
RMB40
RMB45
NT$80
PHP100
HK$520
HK$820
RMB900
RMB900
RMB1,100
NT$1,900
PHP2,980
Special Local Features
- ‘Hong Kong Information’ Page, Every Monday, Wednesday
& Friday Issues
- Classified ‘Yomijam’ Page, Every Other Wednesday &
Thursday Issues
- NHK World Premium TV Program Listing, Every Saturday
Issue
- Students’ Composition, 3 Sundays a month Issues
- Asia Kids, Last Sunday of month Issue
- Hong Kong Little League (Seasonal), Every Tuesday Issue
- Hong Kong Update Column, Every Other Saturday Issue at
Yomisat Page
- Hong Kong Cooking Recipe Column, Every Other Saturday
Issue at Yomisat Page
- Yomisat Page, Tuesday - Saturday Issues
D
istribution
Divided in to 3 categories of distribution, The Yomiuri Shimbun Hong Kong International Edition reaches wide range of Japanese who are
based or frequent travelers to the great China region.
Especially in Hong Kong, reaching 30% of Japanese households, The Yomiuri Shimbun Hong Kong international Edition has a remarkable
influence to both Japanese businessmen and housewives.
Airlines
&
Hotels
&
Stands
Hong Kong Distribution Details
Households
●
Corporate
●
47%
●
23%
30%
Category
Type of Readers
Households
Both Japanese businesspersons & homemakers
Corporate
Japanese business persons
Airlines & Hotels
Japanese travelers
Distribution to Major Hotels
Hong Kong
B.P International House, The Charter House, City Garden Hotel, Eaton Hotel, Guang Dong Hotel, Harbour Plaza
Hotel, Inter-Continental Hong Kong, Inter-Continental Grand Stanford, Hotel Nikko, Kowloon Shangri-La, Metropark Hotel
Causeway Bay, Newton Hotel Hong Kong, Park Hotel Hong Kong, Royal Pacific Hotel & Towers, Royal Park Hotel, Royal Plaza
Hotel, The Wharney Hotel, Novotel Century Hong Kong, Hotel Icon, The Kowloon Hotel
China Garden Hotel Shanghai, Inter-Continental Pudong, Pudong Shangri-La, Sheraton Grand Taipingyang
Taiwan Chuto
Plaza Hotel, Evergreen Laurel Hotel, Gloria Prince Hotel, Grand Formosa Regent Hotel, Grand Hyatt Taipei, Hotel National,
Imperial Hotel, Rebar Crowne Plaza Taipei, Santos Hotel, The Howard Plaza Hotels, The Landis Teipei Hotel, The Splendor
Macau
Kaoh Siung, United Hotel, Welcome Hotel, Westin Taipei, Zi Mei Hotel
Galaxy Macau, Holiday Inn Macau, Grand
Emperor Hotel, Sofitel Macau At Ponte 16
Distribution to Major Airlines and Lounges
All Nippon Airways, Cathay Pacific Airways, EVA Airways, Hong Kong Airlines, Hong Kong Dragon Airlines, The Wing,
Hong Kong Express, Japan Airlines, Plaza Premium Lounge, airport lounges in Taipei, Kao Hsiung and Shanghai, etc.
Stand Sales Point
More than 250 points including major 7-Eleven, Park’N Shop, Circle K and Japanese bookstores in Central, Wanchai, Causeway
Bay, Taikoo Shing, Tsim Sha Tsui, Hung Hom, Kowloon Tong, Hong Kong Int’l Airport
R
<As of January, 2013>
eadership Profile
Reaching a Wider Age Group Range
A Wider Range of Professions
MALE
FEMALE
8.0%
Teens
8.0%
4.3%
20s
3.6%
9%
7%
15%
26.6%
30s
33.3%
30.7%
40s
30.7%
25.5%
50s
20.7%
4.9%
60s
3.7%
20%
11%
Students
8%
Homemaker
30%
Update: Jan 2011
Update: Jan 2011
Trend Leaders in 20s and 30s
Reach to full-time working
females in 20s & 30s
37.6%
Rather fond of shopping
Interested in information on various genre
YOMIURI
42.2%
Own luxury brand jewels and accessories
YOMIURI
45.1%
YOMIURI
Interested in
info on various genre
Rather spend money on clothes
39.7%
YOMIURI
Own luxury brand handbags
YOMIURI
37.4%
Prefer international brands to domestic brands
43.8%
Attentive to skin care
44.9%
Source: J-READ2010
YOMIURI
45.9%
YOMIURI
Rather spend money on beauty
39.5%
YOMIURI
41.0%
Source: J-READ2010