Sponsorship Kit 2015
1ST ANNUAL
F E S T I VA L
Home of the Official sanctioned Taco Eating Contest by
08.15.15
For vendor inquiries, please Contact Melinda Chacon at 408.355-4183 or email at
[email protected] or email [email protected]
What is a Taco Eating Contest?
Be a part of the largest growing community of
Taco Loving foodies. San José is home to the
only MLE sanctioned Taco Eating Contest in
Northern California. The Chachos Taco tastes
great but try scarfing down 101 in less than 8
minutes. Part salsa, part carne asada, part
tortilla, this festival is one for the books. In
2014, Matt Stoney took the belt of “Chachos
Taco Champion”, eating his way through 101
tacos in 8 minutes. This competition brings
out over a dozen eaters, many of them
professional competitors who want to earn
the right to be called “Chachos Taco Champion” and take home not only a sizable belt but serious prize dollars
to go with it.
Who are we?
Chachos Mexican Food, Tecate Beer, Milagro Marketing,
Major League Eating
Chachos has been serving quality Mexican
Food in an urban Chicano setting, and home
to the original Henchata. Chachos is no
stranger to inventing and taking risks.
Weather on it’s menu or its huge assortment of drink specialties,
Chachos brings out the revolutionary spirited Chicano in you.
Major League Eating is the world body that oversees all
professional eating contests. The organization, which
developed competitive eating and includes the sport's
governing body, the International Federation of Competitive Eating, helps sponsors to develop, publicize and execute world-class eating events in all varieties
of food disciplines.MLE-sanctioned eating contests provide dramatic audience
entertainment and offer an unparalleled platform for media exposure. The
world's top competitive eating stars -- such as Joey Chestnut, Sonya Thomas,
Patrick Bertoletti, Eater X Tim and Bob Shoudt -- are all Major League Eaters.
The Cuauhtémoc brewery was founded in Monterrey in
1890 by José Calderón Muguerza, José A. Muguerza,
Francisco G. Sada Muguerza, with capital of 150,000
pesos, starting with the Carta Blanca brand. Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the
Chicago and Paris world fairs. Tecate and Tecate Light are popular pale lagers
named after the city of Tecate, Baja California, where they were first produced
in 1943. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans
and in twist-top bottles. Tecate Light was launched in 1992 by Héctor Emilio
Ayala, who was the project manager.
Milagro Marketing is an award winning full-service
advertising agency that has taken the business of
Hispanic marketing to a new level. We build brands that
capture the core of the Hispanic market by combining
today’s technology and marketing savvy with the cultural weight of our cultural
past. We are cultural content creators that produce advertising campaigns that
are culturally relevant and socially conscious.
Home of the Official sanctioned Taco Eating Contest by
Taco Facts & Audience Attendance
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600 Tacos made
321.5 total tacos consumed
1st place winner consumed 101 tacos in 8 minutes
8,000 attendance expected in 2015
$2,500 in cash prizes given out
5,000 attendance in 2014
Over $20,000 in media purchased and sponsored to promote the event
Demographics: 18-54
20 Food Trucks
4 Regional and Local Bands
Home of the Official sanctioned Taco Eating Contest by
Home of the Official sanctioned Taco Eating Contest by
1ST ANNUAL
F E S T I VA L
Sponsorship Availability
1ST ANNUAL
There are several sponsorship opportunities available for
the Chachos Taco Festival, we can tailor a partnership
package according to your brand and organizational
needs. They may include the following;
• Branded Product Vendor Area
• Logo on 2 step and repeat logo walls
• Extensive social media and traditional media coverage
(estimated at $20,000 worth of media coverage)
• Exclusivity possibilities in a product category
Home of the Official sanctioned Taco Eating Contest by
Home of the Official sanctioned Taco Eating Contest by
F E S T I VA L
Where: St James Park, San Jose, California
When: Saturday, August 15th, 2015
Time: 11:00-8:00PM
10 x20 Space
2
2A
Club
Car
34
35
36
24
23
22
21
Entrance
&
Vendor Lo
ad In
20
6
7
3
AC4
9
A4 A5
ce
AC3
8
11
18
AC8
AC6
Artist
Colony
18A
AC7
AC5
13
14
15
10 x20 Space
16 17
HEADQUARTERS
AC2
Spa
4
LOAD IN
19
AC1
5
A1A2A3
25
a
Luchre
Lib 24
24x
x20
Club
Car
Club
Car
Club
Car
26
10
Club
Car
Club
Car
Club
Car
Club
r
a
C
Club
Car
27
29 28
30
St
20 age
x3
0
Club
Car
Club
Car
Club
Car
32
31
iler
7-tra
4
DUMPSTER 18’
48
10
6 Restrooms 1 ADA
1 Wash Station
38
37
37A
45
FLATBED 32’
49
Inflatable
50
1
EXIT ONLY
OIL CHARCOAL DISPOSAL
First Aid
51
33
Inflatable
e
Eco-Station
Space/Vendor
Brings Own Tent
52
x
R
E-CA
R
E-CA
R
E-CA
R
E-CA
40
39
44
1220 Spac
R
E-CA
R
E-CA
R
E-CA
R
E-CA
53
10
Conservation Corp to cover all
Public Litter Cans Inside Blue
Area
54
41
St
20 age
x3
0
e. st. john
FENCING
UCKS
FOOD TR
43 42
e. st. james
e
ut
nc O
tra ad
En r Lo
do
n
Ve
n. 1st street
R
E-CA
R
E-CA
R
A
C
E
R
E-CA
R
E-CA
F E S T I VA L
Entrance
(Sample map of event)
1ST ANNUAL
n. 2nd street
Home of the Official sanctioned Taco Eating Contest by
Contact US
Contact Melinda Chacon at 408.355-4183 or email at
[email protected]
Special Offer: Vendors who book Chachos Taco Festival and Dia San José together will recieve a 20% discount
Home of the Official sanctioned Taco Eating Contest by
Home of the Official sanctioned Taco Eating Contest by