Using the NHBC logo
Logo artwork and guidelines
Back to contents page
Welcome
Builders and developers who are registered with us are entitled
to use our logo on their stationery and advertising, including
letterheads, site boards, websites, brochures and vans. Our logo
lets your customers know that you are NHBC registered and,
when building new homes, that you agree to comply with our
Rules and Standards.
This pack contains files of our logo with strapline. Any old versions that
you may have should no longer be used. To ensure the NHBC logo is only
available to registered builders and developers, it is not possible to download
the logo from our website.
Contents
NHBC core logo
3
NHBC registered logos
4
Logo sizes for print
5
Logo sizes for digital media
6
Colours
7
Incorrect uses of the NHBC logo
8
Guide to file formats
9
NHBC core logo
- print and digital
10
NHBC registered logo
- print and digital
11
NHBC registered builder logo
- print and digital
12
NHBC registered developer logo
- print and digital
13
Downloading files
14
NHBC Pride in the Job winners are permitted to use a special version of the
logo only available to award winners. This can be obtained from NHBC Events
on 01908 746726.
If you experience any problems or require further information, please contact
Design and Production on 01908 746717.
Back to contents page
page 2 of 15
NHBC core logo
The NHBC core logo and strapline
should only appear in the configurations
shown opposite. To ensure consistent
and accurate reproduction, the logo and
strapline should only be reproduced from
the master artwork in the correct colours.
The NHBC core logo has been created
with a white keyline around it, which
encases all the elements so it can be used
on a dark background. This keyline is an
integral part of the logo artwork and must
not be deleted or recoloured.
1.
This strapline is integrated with
the logo and must not be altered in
any way.
Our logo must be used consistently. There
are four options available. The choice is
based on best legibility:
Using the correct logo.
Do not create new straplines.
1. Core blue and red with blue strapline
(preferred version).
The strapline must not be used on
its own.
2. Core blue and red with white strapline
when used on a dark background.
The logo should never be used as a
substitute for the letters ‘NHBC’, or
as text within a sentence, strapline
or body copy.
2.
4. Mono white (single colour). There may
be occasions where a white version
is required, if the print process is
restrictive, please contact Design and
Production on 01908 746717 who can
advise on usage.
The logo should not be linked or
combined with any other symbols
or lettering unless authorised by
Marketing Operations.
Our logo and strapline must never
be redrawn in any way.
3. Mono black (single colour) where the
print process restricts colour output.
3.
4.
Back to contents page
page 3 of 15
Registered logos
The NHBC logo can also be used in the approved
formats (shown right) on stationery, advertising,
site boards and vehicles.
1.
2.
3.
Back to contents page
page 4 of 15
Logo sizes for print
A6
To ensure legibility and quality, the logo and strapline
should be reproduced no smaller than 32mm wide on
standard A6 literature.
Width 32mm
The minimum space around the logo and strapline (see
illustration) – a third of the logo height – must not be
encroached upon by any other text or design.
Width 43mm
A5
NHBC branded merchandise and promotional materials
are available at www.nhbc.co.uk/Builders/Shop/.
Note: We would be happy to check the incorporation
of our logo on your artwork. Please email a pdf to
[email protected]
A3
Width 61mm
Exclusion zone
The logo and strapline requires space around it to
maximise its visual presence. The minimum exclusion
zone is 1/3 of total height of the logo, preventing
any other graphic elements such as logos or
type interfering.
A4
Width 43mm
Size guide
32mm
A0 Width 172mm
A1 Width 122mm
22mm
A2 Width 86mm
A3 Width 61mm
Minimum size
The smallest size the logo
can appear is 22mm wide.
Back to contents page
Minimum size with strapline
The smallest size the logo can
appear is 32mm wide when it
uses the strapline.
A4&A5 Width 43mm
A6 Width 32mm
(Minimum size with strapline)
page 5 of 15
Logo sizes for digital media
To ensure legibility and quality, the logo and strapline should be
reproduced no smaller than 88px wide.
The minimum space around the logo and strapline (see illustration) – a
third of the logo height – must not be encroached upon by any other text
or design.
Note: We would be happy to check the incorporation of our logo on your
artwork. Please email a pdf to [email protected]
155px
88px
Exclusion zone
The logo and strapline requires space
around it to maximise its visual presence.
The minimum exclusion zone is 1/3 of total
height of the brand mark, preventing any
other graphic elements such as logos or
type interfering.
Back to contents page
Minimum size
The smallest size the logo
can appear is 88px wide, at this
size the strapline is no longer
legible and should not be used.
Minimum size with strapline
The smallest size the logo can
appear is 155px wide when it
uses the strapline.
page 6 of 15
Colours
The NHBC logo and strapline is made up of two colours: blue and red. There are Digital and Litho versions of this logo, for use
with coated and uncoated paper. Deciding which logo to use will depend upon the size and reproduction method.
Colour breakdowns are shown below. They can be used with the Pantone colour system, or, where this is not practical (e.g. in
digital printing), with the 4-colour process (CMYK). The logo can also be reproduced in single colour, mono black. Reproducing
the NHBC logo in any other colour is not permitted and is a breach of NHBC copyright. Permission should be sought to use
the logo in any other application.
When signage or stationery is professionally printed, the supplier will be able to advise you which type of paper is being used,
and therefore which logo should be selected.
Colour values
Back to contents page
NHBC Blue
NHBC Red
NHBC Blue tint
PANTONE (coated):
7546 C
7636 C
7546 C (50%)
PANTONE CP (CMYK):
7546 CP
C71 M43 Y23 K63
7636 CP
C0 M100 Y45 K12
7544 CP
C34 M14 Y11 K32
PANTONE (uncoated):
296 U
Rubine Red U
296 U (50%)
PANTONE UP (CMYK):
296 UP
C98 M60 Y33 K47
7424 UP
C1 M91 Y18 K2
5425 UP
C54 M28 Y22 K2
RGB:
R29 G46 B63
R206 G0 B88
R114 G134 B145
SCREEN:
Pantone 7546 C
Pantone 296 U
Pantone 7636 C
Pantone Rubine Red U
Pantone 7544 C
Pantone 5425 U
Coated paper
Uncoated paper
This would include brochures, flyers and any
professionally produced/printed marketing
materials with a gloss/silk finish.
This would include stationery and any desktopproduced printed materials with a matt finish.
Note: The colour shown throughout this guide has
not been evaluated by Pantone® for accuracy and
may not match the PANTONE MATCHING SYSTEM®
(PMS). Consult current Pantone® publications for
accurate colour.
page 7 of 15
Incorrect uses of the NHBC logo
These are examples that illustrate common misuses of the NHBC logo.
Always use the logo artwork provided by NHBC.
DO NOT distort logo in any way.
On a coloured background,
the text MUST be white.
DO NOT distort logo in any way.
On a white background, the text
MUST be NHBC blue.
DO NOT crop the logo in any way.
DO NOT change any of the
colours in the logo.
DO NOT move text position.
DO NOT add an image behind logo.
NHBC
DO NOT try and recreate the
NHBC logo using fonts.
Back to contents page
Approved
DO NOT add any other
text to the logo.
DO NOT show the logo on an angle
X
page 8 of 15
Guide to file formats
The master logo artwork has been provided in four file formats.
You should choose the format that best suits each usage requirement.
.Eps
Eps is a vector file that allows the user to rescale the size of the
artwork without losing resolution quality. This is ideal to supply to
a designer for use on stationery, brochures and exhibition stands.
Eps files are supported by all Microsoft Office applications (including
PowerPoint and Word).
.Jpg
Jpg is a compressed file allowing a trade-off between storage size
and image quality, with little loss in the latter. This format is not
suitable for rescaling without loss of quality, therefore should only
be used in an application when an eps cannot.
.Gif and .Png
Gif and png files are compressed using a lossless data compression
technique to reduce the file size without degrading the visual quality.
This is ideal for use on the web and emails.
All files are contained within the ‘NHBC logo files’ folder on
this CD-ROM. Individual files can be downloaded by clicking the
logos on the following pages.
Back to contents page
page 9 of 15
Files for print - NHBC core logo
Eps files cannot be opened by some programs, for instance WordPad for the PC, in this case a jpg can be used.
NHBC core – blue strapline (BS)
NHBC core – white strapline (WS)
NHBC core – Mono black
NHBC_CMYK_BS.eps
NHBC_CMYK_BS.jpg
NHBC_CMYK_WS.eps
NHBC_GREY_BLACK.eps
NHBC_GREY_BLACK.jpg
NHBC_PANTONE_COATED_BS.eps
NHBC_PANTONE_UNCOATED_BS.eps
NHBC_PANTONE_COATED_WS.eps
NHBC_PANTONE_UNCOATED_WS.eps
Files for screen and digital media - NHBC core logo
Where you will only be displaying the logo on screen, i.e. PowerPoint presentation, an eps can be used.
For the best clarity, the NHBC logo artwork should not be rescaled in gif and png file formats.
NHBC core – blue strapline (BS)
NHBC core – white strapline (WS)
NHBC_RGB_155X73px_BS.eps
NHBC_RGB_155X73px_BS.gif
NHBC_RGB_155X73px_BS.png
NHBC_RGB_155X73px_WS.eps
NHBC_RGB_155X73px_WS.png
Back to contents page
page 10 of 15
Files for print - NHBC Registered logo
Registered – blue strapline (BS)
Registered – white strapline (WS)
Registered – mono black
NHBC_R_CMYK_BS.eps
NHBC_R_CMYK_BS.jpg
NHBC_R_CMYK_WS.eps
NHBC_R_GREY_BLACK.eps
NHBC_R_GREY_BLACK.jpg
NHBC_R_PANTONE_COATED_BS.eps
NHBC_R_PANTONE_UNCOATED_BS.eps
NHBC_R_PANTONE_COATED_WS.eps
NHBC_R_PANTONE_UNCOATED_WS.eps
Files for screen and digital media - NHBC Registered logo
Registered – blue strapline (BS)
Registered – white strapline (WS)
NHBC_R_RGB_BS.eps
NHBC_R_RGB_BS.gif
NHBC_R_RGB_BS.png
NHBC_R_RGB_WS.eps
NHBC_R_RGB_WS.png
Back to contents page
page 11 of 15
Files for print - NHBC Registered builder logo
Registered builder – blue strapline (BS)
Registered builder – white strapline (WS)
Registered builder – mono black
NHBC_RB_CMYK_BS.eps
NHBC_RB_CMYK_BS.jpg
NHBC_RB_CMYK_WS.eps
NHBC_RB_GREY_BLACK.eps
NHBC_RB_GREY_BLACK.jpg
NHBC_RB_PANTONE_COATED_BS.eps
NHBC_RB_PANTONE_UNCOATED_BS.eps
NHBC_RB_PANTONE_COATED_WS.eps
NHBC_RB_PANTONE_UNCOATED_WS.eps
Files for screen and digital media - NHBC Registered builder logo
Registered builder – blue strapline (BS)
Registered builder – white strapline (WS)
NHBC_RB_RGB_BS.eps
NHBC_RB_RGB_BS.gif
NHBC_RB_RGB_BS.png
NHBC_RB_RGB_WS.eps
NHBC_RB_RGB_WS.png
Back to contents page
page 12 of 15
Files for print - NHBC Registered developer logo
Registered developer – blue strapline (BS)
Registered developer – white Strapline (WS)
Registered developer – mono black
NHBC_RD_CMYK_BS.eps
NHBC_RD_CMYK_BS.jpg
NHBC_RD_CMYK_WS.eps
NHBC_RD_GREY_BLACK.eps
NHBC_RD_GREY_BLACK.jpg
NHBC_RD_PANTONE_COATED_BS.eps
NHBC_RD_PANTONE_UNCOATED_BS.eps
NHBC_RD_PANTONE_COATED_WS.eps
NHBC_RD_PANTONE_UNCOATED_WS.eps
Files for screen and digital media - NHBC Registered developer logo
Registered developer – blue strapline (BS)
Registered developer – white Strapline (WS
NHBC_RD_RGB_BS.eps
NHBC_RD_RGB_BS.gif
NHBC_RD_RGB_BS.png
NHBC_RD_RGB_WS.eps
NHBC_RD_RGB_WS.png
Back to contents page
page 13 of 15
Downloading logos
Instructions for Windows users
1. Navigate through the guidelines via the contents box on the left hand side.
You can also navigate by scrolling through the pages.
2. Once you have decided on the logo format you require, individual files can be
downloaded by double-clicking the ‘Click for all print files’ or ‘Click for all screen
and digital files’ buttons.
3. This will open a ‘Launch File’ dialogue box – click ‘Open’.
Instructions for Mac users
1. Navigate through the guidelines via the contents box on the left hand side. You can
also navigate by scrolling through the pages.
2. Once you have decided on the logo format you require, you can click on the logo.
This will open a ‘Launch File’ dialogue box – click ‘Open’.
3. A new window will open showing the downloaded folders to the Mac in the
‘Downloads’ folder, or the files will download onto the desktop.
4. To exit the PDF – press escape and then click close in the top left hand corner.
4. A new window will open showing the folders that are available for your chosen
logo type.
5. Double-click on required folder. This will open a new window showing all the file
types available for your chosen media option. Double-click on the required logo
format.
6. This will open another folder giving you the logo options available. Right click your
mouse, then copy and paste to the required destination, i.e. your desktop.
Alternatively, double-click on the logo to open. Select the ‘Save’ icon, which opens
a ‘Copy To’ window. Save logo in required location, i.e. ‘My Documents’.
Note: To insert the logo into a Word/Works program, open a blank document then open the ‘Insert’ menu
and choose ‘Picture’ then ‘From File’, find the logo file from the location you saved it in, select it, then click
the ‘Insert’ button. If your CD does not run or open, open the Windows Explorer program, then click on the
CD-ROM drive which should have an NHBC logo next to it. In this drive a folder entitled ‘NHBC logo files’
should be visible. Double-click on the folder, which will display all the available logos, then select the logo
you need to use and follow the unzipping procedure as stated above.
7. To exit the PDF – press escape and then click ‘Close’ in the top right hand corner.
Back to contents page
page 14 of 15
NHBC is authorised by the
Prudential Regulation Authority
and regulated by the Financial
Conduct Authority and the
Prudential Regulation Authority.
NHBC is registered in the England
and Wales under company
number 00320784. NHBC’s
registered addres is NHBC House,
Davy Avenue, Knowlhill, Milton
Keynes, Bucks, MK5 8FP.
This leaflet has been printed on
material which is produced from
well-managed forests and is fully
recyclable and biodegradable,
ECF (elemental chlorine free)
and is made to ISO 14001
Environmental Certification.
NHBC Design and Production
Call us on 01908 746717
or email us on [email protected].
NHBC, NHBC House,
Davy Avenue, Knowlhill,
Milton Keynes,
Bucks MK5 8FP
Tel: 0844 633 1000
Fax: 0844 633 0022
www.nhbc.co.uk
Back to contents page
J64 04/15