Principles of Positive Fashion
Fashion Positive is a community of pioneering brands, designers, and suppliers. We drive change by
identifying, improving, and verifying the building blocks of fashion using the Cradle to Cradle Certified
Standard. Together, we define the future of fashion and transform the industry.
Positive fashion is:
Inspiring
Possible
Open
Spark a movement through collaboration
and inspire others across the industry.
Drive change from wherever you are. You
have the tools, materials, and support you
need.
See the potential in all materials. A world of
solutions opens up when you look beyond
traditional “sustainable” materials.
Big
Small
Inventive
Think in terms of scale. A focus on
high-volume, shared materials accelerates
the potential impact.
Consider materials as small as a dye or a
thread. These core building blocks have the
power to drive massive change.
Be inspired, not confined, by the limits of
today’s verified materials. It’s a chance to
pioneer the products that will revolutionize
the industry.
Beautiful
Forever
Transformational
Embrace beauty. From materials to products,
beauty is the primary lens.
Create your legacy. Design products that will
circulate continuously for generations.
Recognize the power of intentional
decisions. Choosing to source verified
materials creates ripples throughout the
supply chain.
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