MOST SUCCESSFUL ENTREPRENEURS
AV O I D E D
R I S KS
TO SUCCEED IN BUSINESS
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A FREE REPORT FROM
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INTRODUCTION
Hi, I’m Bobit Ebarle, the founder of Business Startup Blueprint, where I help Filipinos start their own businesses
by teaching them the low risk, high reward approach of doing business.
Over the course of my life as an entrepreneur, I’ve been blessed to talk with so many Aspiring and Established Entrepreneurs.
And as you’ve learned in our first business training video, there is only one difference between Aspiring Entrepreneurs and
Established Entrepreneurs. And that is:
ASPIRING ENTREPRENEURS
TAKE ON
ESTABLISHED ENTREPRENEURS
AVOID
RISKS
And in this short writeup, I hope to emphasize this lesson by sharing the start-up stories of 3 of the Philippines biggest
entrepreneurs: Manny Villar, Tony Tan Caktiong and Henry Sy.
Now many people know these big entrepreneurs for being risk takers. But if you take a closer look at their stories, you’ll see
how they actually AVOIDED risks when they were also just starting out in business.
Happy learning!
HOW 3 OF THE PHILIPPINES’ MOST SUCCESSFUL ENTREPRENEURS AVOIDED RISKS TO SUCCEED IN BUSINESS
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MANNY VILLAR
Manuel "Manny" Bamba Villar Jr. is a Filipino billionaire businessman who owns publicly-listed companies like
Vista Land and Lifescapes, Inc. and Starmalls, Inc. These companies construct houses, communities, and malls.
Also, he used to be a congressman and a senator.
WHY PEOPLE KNOW HIM ONLY AS A RISK-TAKER
People know him as a risk-taker because back in 2010, Villar took the biggest step one could ever take as a politician: he ran
for President of the Philippines.
These days, as a full-time businessman, people only hear about Villar when his companies announce that they will spend billions
of pesos to expand their properties. Surely, when you hear of such news, you’ll think that an established entrepreneur like Villar
is a HUGE risk-taker!
HOW HE ACTUALLY AVOIDED RISKS TO SUCCEED IN BUSINESS
It’s easy for people to view Villar as a risk-loving entrepreneur because he risks and spends so much money in seemingly
everything he does. But people forget that he had long been a multi-billionaire when he made these high-profile decisions!
What people don’t know is that Villar actually avoided risks when he was just starting out in business. How? Before creating his
huge property empire, he first started a small business that delivered sand and gravel for construction companies in Las Pinas. It
is through this small business that he was able to see and study firsthand how construction companies operated. These humble
beginnings are what enabled him to develop vital skills in construction! As you can see, Villar did NOT bet big in construction
right from the very beginning. Starting a business in a complicated industry that you know little about is a HUGE risk!
Instead, he avoided that risk that risk in a very systematic way. He learned the ropes of construction first through his small business.
This eventually led him to developing the skills necessary to start his very first project, Camella Homes!
WHAT WE COULD LEARN FROM HIM
Just like Villar, we can AVOID the big risk of starting a business in an industry we know little about. Let’s learn the ropes and
develop our skills first by immersing ourselves in that industry. This is so we can lower our risks and increase our chances of
success!
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TONY TAN CAKTIONG
Tony Tan Caktiong is the founder and former Chief Executive Officer of Jollibee Foods Corporation (JFC). Aside
from owning Jollibee, JFC also owns other fastfood chains like Mang Inasal, Chowing, Greenwich, and Red
Ribbon.
WHY PEOPLE KNOW HIM ONLY AS A RISK-TAKER
People know him as a risk-taker because his company, JFC, has bought many other fastfood chains for a HUGE amount of money.
For example, he bought Mang Inasal for P3 billion!
Surely, when you hear of such news and that amount of money being spent, you’ll think that an established entrepreneur like Tan
Caktiong is a HUGE risk-taker!
HOW HE ACTUALLY AVOIDED RISKS TO SUCCEED IN BUSINESS
It’s easy for people to view Tan Caktiong as a risk-loving entrepreneur because he risks and spends so much money in buying
restaurants. However, people forget that he had long been a multi-billionaire when he made these high-profile decisions! What
people don’t know is that Tan Caktiong actually avoided risks when he was just starting out in business. How? Before creating his
huge fastfood empire, he first gained experience in the food service industry by working in his family’s restaurant in Davao.
He then started small by first opening a franchise of an ice cream parlor. It was here where he learned that his customers wanted
to order other types of food like burgers, fries, and fried chicken. So he steadily expanded into these other food items and three
years after doing this, it marked the beginning of Jollibee! As you can see, Tan Caktiong did NOT bet big in a huge fastfood chain
serving all kinds of food right from the very beginning. Going “all-in” like that would be a HUGE risk!
Instead, he avoided that risk in a very systematic way. He first gained experience by working in his family’s restaurant. He then
started small with just one product (ice cream), learned what his customers wanted, and added a few products at a time to put up
what we now all know as Jollibee!
WHAT WE COULD LEARN FROM HIM
Just like Tan Caktiong, we can AVOID the big risk of going “all-in” right from the beginning. Let’s gain experience first, learn what
our customers want, and release one product at a time so we can lower our risks and increase our chances of success!
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HENRY SY
Henry Sy, Sr. is a Chinese Filipino businessman most known for establishing SM Malls all over the Philippines
and even in China. He has also put up SM Department Store and SM Hypermarkets, earning him the title of
the “Philippines' Retail King.”
WHY PEOPLE KNOW HIM ONLY AS A RISK-TAKER
People know him as a risk-taker because Sy has put up so many SM Malls that cost billions of pesos to put up. He put up the the
SM Mall of Asia, which was the world’s biggest mall at the time it was constructed, and SM North Edsa, which was constructed
during an economic downturn.
Surely, when you hear of such news and that amount of money being spent, you’ll think that an established entrepreneur like Sy
is a HUGE risk-taker!
HOW HE ACTUALLY AVOIDED RISKS TO SUCCEED IN BUSINESS
It’s easy for people to view Sy as a risk-loving entrepreneur because he risks and spends so much money in putting up malls.
However, people forget that he had long been a multi-billionaire when he made these high-profile decisions!
What people don’t know is that Sy actually avoided risks when he was just starting out in business. How? Before creating his
huge empire, he first gained experience in the retail industry by working in his father’s small sari-sari store.
More than 2 decades later, he then started small by opening a small shoe store in Quiapo. He expanded his product line and
mastered his business for FOURTEEN (14) YEARS before deciding to put up SM Quiapo, the very first SM department store!
When you think about all those years Sy spent gaining experience, learning from customers, mastering his business, and saving
funds, he doesn’t sound too risk-loving, right?
As you can see, Sy did NOT bet big by putting up a huge, expensive mall from the very beginning. Spending that much money
would be a HUGE risk! Instead, he avoided that risk in a very systematic way. He first gained experience by working in a sari-sari
store. He then started small by putting up a small shoe store. He spent 14 years learning from customers, expanding his product
line, and mastering his business before putting up SM Quiapo, the first of what we now know as SM stores!
WHAT WE COULD LEARN FROM HIM
Just like Sy, we can AVOID the big risk of putting up a very expensive business. Let’s gain experience first, start small, and take our
time learning (remember, it took Sy 14 years!) our business so we can lower our risks and increase our chances of success!
HOW 3 OF THE PHILIPPINES’ MOST SUCCESSFUL ENTREPRENEURS AVOIDED RISKS TO SUCCEED IN BUSINESS
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SUMMARY
As we’ve just learned from these Established Entrepreneurs, we should always look for ways to avoid or
minimize risks. Avoiding risks increases our chances of success while taking on risks increases our likelihood of
failure!
And lucky for us, there are many ways to avoid risks. Some of them, as we’ve seen performed by the country’s very best
Established Entrepreneurs, are:
Learn the ropes of your business and industry. Develop your skills by immersing yourself in that industry.
Gain experience through your job.
Start small. Learn what customers want.
Release one product at a time.
Take your time to continuously learn about your business, your customers, and your products.
So make sure you remember these insights whenever you need ideas on how to avoid risks as you start your own business!
WISHING YOU ENTREPRENEURIAL SUCCESS,
Bobit Ebarle
P.S. In the next couple of days I’ll be sending you more training videos and resources for starting your business using the
low-risk, high reward approach. So make sure to watch out for these in your email within the week!
P.S.2. Did a friend send you this report? Or you’re not sure if
www.bizstartblueprint.com to also get the next training videos and resources.
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