PRESS KIT - IFI @ MACFRUT 2016
Hall B3 - Stand 044
“GELATO, LET IT FRUIT.”
With a small space and a limited investment, you can make a great gelato
with the fruit of the end of the day, putting an end to fruit waste.
For the first time at Macfrut Fruit & Veg
Professional Exhibition, IFI - leading brand in the
production of technologies and furnishings for
food & beverage, bar, gelato and pastry public
premises - presents a green, innovative idea
for the retail store of the future.
With the invitation “Gelato, Let it Fruit.”
addressed to all fruit and veg stores in and out
the mass retail channel, IFI suggests a
possible way to give a new life to fruit
remained unsold by the end of the day: although
not attractive, it keeps impeccable qualities and
a great potential.
Did you know that while most of the times ripe
fruit is considered no more suitable for shelf
exposure, as a matter of fact -being very sugaryit has reached its best qualities to become a
genuine gelato or a delicious sorbet?
IFI shows how, with a small space and a limited
investment, it is possible to turn food waste
and economic loss to added value, also
diversifying the business.
Hard to believe? Come and see on IFI Stand
(Hall B3 – Stand 044) the six live demos (11
am – 12 pm – 2 pm – 3 pm – 4 pm – 5 pm) held
daily by Carpigiani Gelato University and see
how easy and quick is to make an excellent
gelato with the fruit remained unsold.
PROJECT AWARDED WITH THE
MACFRUT INNOVATION
AWARD 2016
The idea has also been selected to be part of the
“New Retail Solution” area, set up in the South
Hall and dedicated to the innovations in the retail
sector.
Contact - PRESS - Tel +39 0721.200231 - [email protected] – www.ifi.it