Bringing life-saving
vehicle technology to market
Road safety has gradually increased as safety systems such as airbags, seatbelts and ABS brakes have become more and
more advanced and effective, greatly improving car occupants’ chances of survival in the event of a crash. However, despite
important improvements, each year more than 1.2 million people die and up to 50 million are injured on the roads.
More has to be done to prevent the accident from occurring in the first place. This is where intelligent vehicle safety systems,
so called eSafety systems, can make a huge contribution. eSafetyAware! seeks to accelerate the market introduction of such
life-saving technologies by organising information campaigns and dedicated events aimed at creating awareness of eSafety
benefits among policy-makers and end-users.
eSafetyAware! is a non-profit association, which promotes public awareness of eSafety systems and
their benefits. It is open to all with an interest in eSafety, and includes members from industry, public
authorities, motoring clubs and other organisations.
Main activities:
Associates:
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Automobile Club d’Italia (ACI); Allgemeiner Deutscher Automobil-Club (ADAC); Bridgestone; European Association of
Automotive Suppliers (CLEPA); Fundación Instituto Tecnológico para la Seguridad del Automóvil (FITSA); DEKRA; German Road Safety Council (DVR); ITS SPAIN; Österreichischer Automobil-, Motorrad- und Touring Club (ÖAMTC);
Observatoire du Véhicule d’Entreprise (OVE); Reial Automobile Club de Catalunya (RACC); RoadSafe; Rockingham
Circuit; Short range Automotive Radar frequency Allocation
group (SARA); Transport Canada.
Public information campaigns
Demonstration events
Workshops and training events
International collaboration to
stimulate consumer demand
Patrons:
Max Mosley, FIA President
Viviane Reding, Member of the European Commission
Management:
President: David Ward, FIA Foundation
Vice President: Ivan Hodac, ACEA Vice President: Hermann Meyer, ERTICO
Founding members:
European Automobile Manufacturers Association (ACEA);
Robert Bosch; Continental Automotive Systems; Dutch
Ministry of Transport, Waterworks and Traffic Safety;
ERTICO-ITS Europe; Fédération Internationale de
l’Automobile (FIA); FIA Foundation; Hyundai; Luxembourg
Transport Ministry; Thatcham; Toyota Motor Europe; TRW
Automotive; UK Department for Transport; Valeo.
Observers:
eSafetySupport; Euro NCAP; Finnish Ministry of Transport
and Communications; Institute of Communication and
Computer Systems (ICCS); Norwegian National Centre on
Emergency Health-Care Communication.
Secretariat:
Secretary General: Jacob Bangsgaard
Square de Meeus 37 - B-1000 Brussels
Tel: +32 (0)2 791 7551 – Fax: +32 (0)2 791 7950
[email protected] – www.eSafetyAware.eu
ESC – the greatest road safety innovation
since the seatbelt
ChooseESC! is the first campaign launched by eSafetyAware!. The campaign is focused on Electronic
Stability Control (ESC). The technology, also known by a
series of other names such as Electronic Stability Programme (ESP), Vehicle Dynamic Control (VDC), Vehicle Stability
Assist (VSA), etc, has proved highly effective in preventing
skidding, and has been hailed the greatest road safety innovation since the seatbelt.
ESC - 3 letters to save your life
ESC actively supports the driver in critical situations: a child
suddenly runs into the road, the door of a parked car suddenly opens, or a car suddenly changes lanes.
ESC prevents the vehicle from skidding when rapid avoiding
action is taken. 25 times per second ESC checks the driver’s
steering intention against the actual vehicle direction. When
these are not in sync, and the car is starting to slide out of
control, ESC intervenes by braking the relevant wheel. ESC
works together with computerised anti-lock braking systems
to correct oversteer (when the back of the car slides out) or
understeer (when car loses grip from the front). In this way
ESC helps bring the car back under control, heading the
direction the driver intended.
Imagine if all cars had ESC…
At least 40% of fatal road accidents are the result of skidding.Studies show that ESC could reduce skidding accidents
by up to 80% and by this save thousands of lives and avoid
millions of injuries each year.
Contact:
ChooseESC!
Gaby Roosen, Campaign Manager
Square de Meeus 37 - B-1000 Brussels
Tel: +32 (0)2 791 7552 – Fax: +32 (0)2 791 7950
[email protected]
The ChooseESC! campaign is supported by the European
Commission and Euro NCAP.
For more information, documents, press articles and videos
visit our website:
www.ChooseESC.eu