The
don’t-missa-thing
guide
to C2-MTL
C2-MTL
Commerce + Creativity
Jean-François Bouchard
President
Sid Lee
Chair of the C2-MTL
Board of Directors
Pierre Larochelle
Vice-President
Power Corporation
Treasurer of the C2-MTL
Board of Directors
Michel Boislard
Attorney, Partner
Fasken Martineau
Secretary of the C2-MTL
Board of Directors
Benoît Berthiaume
Executive Producer
C2-MTL
Luc Bernard
Executive Vice-President
Laurentian Bank
Michel Bissonnette
President
Zone3
Claudine Blondin Bronfman
Co-Chair
Claudine and Stephen Bronfman
Family Foundation
Charles Lapointe
| Board of Directors |
President and CEO
Tourisme Montréal
Michel Leblanc
President and CEO
Board of Trade of
Metropolitan Montréal
22 – 25
May 2012
Board of directors
2
Q&A with the curator and
executive producer
4
Words of support
4
About C2-MTL
5
A few basics
6-9
Connect at C2-MTL
10-11
—
Contents
—
Personal concierges
Burning questions panels
Editorial team
Le Feed / Global output
Nurun web app for C2-MTL
Private LinkedIn directory
C2-MTL web TV
Detailed programming
e-merge exhibit
Cultural collaborators
After C2-MTL
Emerging entrepreneurs
The people of C2-MTL
Partners
Montréal
12-17
18-19
20-21
22-23
24
25
26
Curated by
Marc Leduc
General Director
MDEIE
Yannis Mallat
CEO
Ubisoft Montréal
Renée-Claude Ménard
Senior Director of Public
Relations
Cirque du Soleil
Marc Petit
Senior Vice-President
Media and Entertainment
Autodesk
Alexandre Taillefer
Partner
XPND Capital
Board Observers
2
Arnold Beaudin
Director
Economic and Urban Development
Ville de Montréal
Nancy Rosenfeld
| The don’t-miss-a-thing guide to C2-MTL |
President
Claudine and Stephen Bronfman
Family Foundation
3
From a few
important
people
Q&A with the
Curator and
Executive Producer
Jean-François Bouchard
Curator, C2-MTL — President, Sid Lee
How did C2-MTL start?
There are several conferences on innovation, but none
is truly creative in its approach. We wanted to go
beyond just talking about creativity, to create
a completely immersive experience. My colleagues
and I also had a desire to create a platform
to showcase Montréal’s hotbed of talent to the world.
| Words of Support |
C2-MTL is about removing barriers that too often
exist between disciplines, industries, business
people and creative people. The key to successful
innovation is the mix of influences, the ability to
be as interested in financial statements as in a new
creative concept. That’s the whole idea behind C2:
Creativity + Commerce.
4
How did the project come to life?
It all started with a question Cirque du Soleil’s
Daniel Lamarre presented to Sid Lee: “isn’t there
an opportunity to create an event that can be both
corporate AND creative?”. After some thorough
analysis, the answer was an emphatic yes. So we
decided to embark on this collective adventure, with
the support of Tourisme Montréal to realize this great
unifying project. I should also mention that the
support of Stephen and Claudine Bronfman was key
to getting the project off the ground. Many others
have since joined as the grand coalition took shape.
Sam Hamad
Minister of Economic Development, Innovation and
Export Trade and Minister responsible for the
Capitale-Nationale region
To succeed in a highly competitive global environment,
businesses have no choice but to build their
innovative capabilities and boost their productivity.
Our government is well aware of this fundamental
business fact. This is why we have launched the
Québec Research and Innovation Strategy. In
addition to seeking environmentally sustainable
solutions, our businesses need to drive forward the
commercial creativity process by using business
practices such as open innovation. We are pleased
to support C2-MTL, a forum where participants
can share and develop their creative skills and
expertise. Québec is distinguished by the quality
of its research and its large pool of creative talent.
The C2-MTL experience will give you a chance to
discover some of our bold, avant-garde businesses.
I wish you an excellent conference in Montréal, city
of creativity!
The Honourable
Denis Lebel
Minister of Transport, Infrastructure and
Communities, and Minister of the Economic
Development Agency of Canada for the Regions
of Québec
Where do you see C2-MTL in 5 years?
Our vision for C2-MTL is to create a huge sandbox
where everyone will want to come play. Our job is
not to produce everything, but rather to organize
an extensive collaboration, allowing everyone to
express themselves and thrive. Our goal is to make
this the largest annual global event on creativity
and innovation, thereby creating a clear positioning
of Montréal’s strengths and serving as a launch pad
for our talent.
For the Government of Canada, innovation and
research are clearly fundamental to job creation
and economic growth. Present in every sector of
activity, innovation helps raise productivity and is
central to Québec’s ability to conquer new markets.
With the rapid rise of the Internet, distribution
and marketing channels have been revolutionized,
offering businesses a unique opportunity to open
up to the global market. It has therefore become
essential that we not only create and invent new
products, but, more importantly still, that we find
innovative ways to commercialize them – for our
more traditional markets, like the United States,
as well as in the rest of the world.
Benoît Berthiaume
Gérald Tremblay
Executive Producer, C2-MTL
Mayor of Montréal
What are the key issues for business people
in 2012?
Creative intelligence and innovative leadership are
major issues. The complexity of today’s world
is forcing us to rethink our corporate paradigms
and business models. To stay profitable in this
environment, you have to be agile, you have
to be ready to pivot at all times.
Collaboration is key to successful business. If creativity
is in Montréal’s DNA, so too is collaboration.
It is one of the things that sets Montréal apart.
We have a knack for breaking down barriers
between industries to foster innovation: our
fashion industry dresses virtual models, the health
industry and digital technology work together to
heal children, aerospace and video gaming are on
friendly terms. C2-MTL is tapping into this mix that
is so representative of Montréal. The city is very
proud to support this major event that brings people
together.
How does C2-MTL address these issues?
With its collaborative, conversational approach,
C2-MTL is trying to break down the barriers between
industries and forge innovative relationships
between individuals and companies. It is my hope
that C2-MTL will be an annual meeting place for
discussion and immersive experiential events
connected with these issues.
| The don’t-miss-a-thing guide to C2-MTL |
Words of Support
Who is behind C2-MTL?
I am very grateful to the people who initiated
this event, particularly our curator Jean-François
Bouchard, for his original vision, the members of
our board of directors, and my legions of advisors.
I should also mention the indispensable financial
support we have received from the government
of Canada, the government of Québec, the City of
Montréal, and our generous donors and sponsors,
as well as our experiential partners and our special
creative partner, the Cirque du Soleil and notably
Daniel Lamarre.
Can you sum up the C2-MTL approach in
a few words?
Creativity is our journey, innovation is our destination,
C2-MTL is our GPS.
The Honourable
Charles Lapointe, P.C.
President and Chief Executive Officer
Tourisme Montréal
In today’s world, globalization and instant access
to information generate extremely high expectations
when it comes to service. One must always be ahead
of the curve. In Montréal, we’ve understood this.
In fact, our city thrives with burgeoning talent that
never ceases to impress. For example, Moment
Factory, with its incredible multimedia creations
that include last year’s Super Bowl halftime show
with Madonna, and the digital sculpture found
in the lobby of La Vitrine, perfectly illustrate the
innovative spirit that drives the city and keeps it
blazing in the international spotlight.
Wrap your head around C2-MTL
—
C2-MTL is all about finding creative answers
to commercial questions. This is our driving
force, our raison d’être, our bottom line, our
tagline. This is the business we’re in, and each
unique edition puts a new theme on the table.
C2-MTL 2012 explores the creative attitude
at every step of the commercial process. Being
a conference on creativity, we take a close look
at how ideas emerge; what factors influence
the way we think; how we can shape our
individual and collective environment to make
it more conducive to new ideas.
But because we’re also a conference on commerce, we don’t stop there. Having creative
ideas is fantastic, but we must activate these
ideas and apply them in real world situations.
How can we build a corporate structure that
fosters risk-taking and novel solutions? How
can we build a flexible and adaptable business
model? How do we develop a R&D process
that creates real value? What are the benchmarks of success in this constantly changing
business environment?
Once we've come up with an idea and we've
done something great with it, is it time
for a pat on the back? No. It's time for you to
start all over again. There’s no rest for the
innovators of the world. Retain a start-up
mentality. Then come back to C2-MTL next
year and tell us your story. We’d love to hear it.
Our 2012 themes
—
Thinking Pattern Collective Creation
Multi-disciplinary Thinking Creative Spaces
Corporate Culture Flexible Business Models
Research and Development Success Indicators
Path Dependency Startup Mentality
—
About
C2-MTL
—
5
Map Legend
—
Restaurants:
C2-MTL venue:
New City Gas
172 Dalhousie Street
Montréal, Qc
H3C 2L1
1. Cluny Art Bar
257 Prince Street
2. Soupesoup
649 Wellington Street
3. Le Cartet
106 McGill Street
4. Graziella
116 McGill Street
5. Olive et Gourmando
351 Saint-Paul Street W.
As you may have noticed
from all the cranes and orange
cones, C2-MTL’s village of
innovation is at the epicentre of
a neighbourhood in the making;
ÉTS, the City of Montréal and
many others are hard at work
developing Griffi ntown and the
new Quartier de l’innovation
(Innovation District). Thank you
in advance for your indulgence
(and besides, who ever said
creativity couldn’t use a touch
of chaos?).
7. Le Hangar
1011 Wellington Street
8. Le Local
740 William Street
Downtown
Hotels:
9. W Montréal
901 Square Victoria
10. Intercontinental
Montreal
360 Saint-Antoine Street W.
Bonaventure
Station
11. Embassy Suites
by Hilton
208 Saint-Antoine Street W.
De la Gauchetière
Square-Victoria
Station
Viger W
12. Hotel Gault
449 Sainte-Hélène Street
13. Delta Centre-Ville
777 University Street
9
Saint-Antoine
14. Le Westin Montréal
270 Saint-Antoine Street W.
Of interest:
14
10
McGill
| In the heart of Montréal |
Innovation can
get messy.
Sorry about the
inconvenience.
6. Vallier
425 McGill Street
Uni
ver
sit
y
The C2-MTL venue is as
unique as the conference itself.
The centrepiece is the New
City Gas complex, built in the
nineteenth century to light
up the streets of Montréal.
C2-MTL has transformed this
industrial heritage building
and its surroundings into a hub
of creativity.
13
Saint-Ja
cques
11
15. PHI Centre
407 Saint-Pierre Street
Bixi
Notre-Dame W
Public Bike System
De l’I
nspect
eur
12
SaintPaul W
5
Willi
am
Dalhousie
Ann
Shannon
1-514-725-9885
Ottawa
Peel
6
Emergency: 911
Taxis: 1-514-273-6331
6
MAIN
ENTRA
NCE
William
Here are a few to help you
at C2-MTL.
Point Zéro 8: 1-514-953-0008
(designated drivers)
SaintPierre
There’s safety
in numbers.
—
McGill
Subway stations
Saint-Ma
urice
University
Metro
15
8
4
Ottawa
C2-MTL
3
2
McGill
d
Ol
King
Wellington
Queen
7
1
Prince
| The don’t-miss-a-thing guide to C2-MTL |
University
De
De
la
e
un
mm
Co
W
l
na
e
in
h
ac
Ca
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r
ve
e
nc
l
Mil
La
t-
in
Sa
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wr
Ri
la
e
un
mm
Co
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Po
W
WILLIAM
A conference
with bite
Play with the
web app
A dining experience as creative
and original as C2-MTL itself.
Our friends at Nurun are offering
you a brand new pail to play
with in the C2-MTL sandbox: a
tailor-made web application to
help you plan your day, connect
with fellow forward-thinkers and
game-changers, and explore ideas
discussed throughout the week.
To play, grab your smartphone
and go to toy.C2MTL.com (or ask
your trusty concierge for help),
and game on! To participate in
the discussion, make sure you’re
a member of the C2-MTL private
LinkedIn Group.
—
Agnus Dei
Gourmet dining with a touch
of glamour and originality.
Every bite is a unique, avantgarde culinary adventure.
MAIN ENTRANCE
DALHOUSIE
Grumman 78
The Grumman 78 taco truck
reinvents street food in the spirit
of fresh, authentic Mexican cuisine.
A
Crudessence
Crudessence nourishes body and
soul with vegan organic raw food:
the flavour of nature in all its
splendour.
B
C
Map Legend
—
C
Pavillon
Moment Factory
| Map of the C2-MTL site |
presented by
Government of Québec
Reset Tunnel
Mission Design
H
E
D
—
Basics
—
Creativity Under
Construction
F
I
Sid Lee Collective
What the box?!
Québec designers
Exhibit
Cirque du Soleil
G
Installation
Sid Lee Collective
Building Blocks
Sid Lee Collective
Impress
OTTAWA
Ubisoft
Müvbox
Simple, hip, ecological: enjoy
a fun gastronomic experience
at a new-style diner that draws
on traditional, old-style Québec
food.
Web App
toy.C2MTL.com
powered by
Le glacier de la gare
New-fashioned ice cream truck
A Citroën H converted into an ice
cream truck serving up ice cream
made of real milk, real cream and
real fruit, with no artificial colour
or additives. Yum.
Drinks
Sleeman beer and Nespresso
coffee is available on site.
Look out for Camellia Sinensis
Teahouse teas at workshops or
breakfast Connection Meet-ups.
UB15OFT MTL
Grumman78 Glacier
Sid Lee Collective
Synapse
Sid Lee Collective
Knitterstream
Müvbox
Agnus Dei
Plaza
J
A
B
K
CONCIERGERIE
presented by
Laurentian Bank
L
Crudessence
FRONT DESK
C
E-MERGE EXHIBIT
presented by MDEIE
8
D
CONNEXION MONTRÉAL
WIFI
C2MTL
no password
provided by
presented by MDEIE
E
M
LOUNGE CRÉATIF
presented by Astral
F
LOUNGE COMMERCIAL
presented by Videotron
Business Solutions
G
| The don’t-miss-a-thing guide to C2-MTL |
LE COLLECTIF
presented by
Laurentian Bank
N
O
New
City
Gas
H
SALON PRIVÉ 1
I
SALON PRIVÉ 2
J
LA TERRASSE
presented by La Presse
K
PLAZA
presented by
Ville de Montréal
L
N
SID LEE BOOT CAMP
presented by Autodesk
M
BAR ÉDITORIAL
presented by
Fast Company
O
1
st floor
2
nd floor
N
LE JARDIN
presented by Fatboy
O
NEW CITY GAS
presented by Canada
Economic Development
P
LE MAIN
Q
MEZZANINE
—
On site musical ambiance
provided by Stingray Digital’s
Galaxie channels.
Telecommunications on-site
provided by Videotron
Business Solutions.
9
Burning
Questions Panel
Series: Ask and
ye shall receive
Find a way
to connect at
C2-MTL
Welcome
to a three-day
conversation
C2-MTL is built on the concept of
evolving content. What speakers
bring to the table is only the first
layer of content. The C2-MTL
editorial team will analyze and
contextualize, then participants
will react and comment, people
outside the conference will also
chime in (via social media and
C2-MTL’s web TV), and we will
all collectively push the content
further. At the end of three
days, we will have developed
new insights, which will form
the basis for C2-MTL 2013.
Don’t be shy
| Connect at C2-MTL |
After all, this conference exists
for you. You should get to have a
say beyond your ticket purchase.
Make friends
with your own
personal concierge
You’re not on your own at C2-MTL.
You have a friend: your own
personal concierge. (Okay, you’re
sharing him with a few others,
but still.)
Your concierge can do it all: tell
you what’s happening, have you
meet that person you’re looking
for, sign you up for a workshop,
let you know about the best
restaurants in town and, most
of all, ensure you’re part of the
conversation.
| The don’t-miss-a-thing guide to C2-MTL |
10
Use these tags,
share the love
Mention
#C2MTL or
@C2MTL
to make it
count
This is your opportunity to tell
us what you really want to
talk about. What keeps you up
at night? What is your greatest
challenge or opportunity?
Share your questions and our
multidisciplinary panellists will
choose the top ones to address.
There are so many easy ways
to submit your question. (No
excuses. Ask away!)
Enter your question on the
Nurun web app
Tell a friendly concierge
Send a tweet with both
hashtags: #C2MTL #BQ
Want to share a
thought with the
editorial team?
Global Output:
Bask in the
C2-MTL afterglow
Again, it’s easy.
Speak with them in the
Bar Éditorial after a conference
Interact with them through
the Nurun web app
Send them a tweet using both
hashtags: #C2MTL #ED
Have you ever left a conference
all fired up with new ideas, only
to see them disappear in the fog
of Monday morning as you return
to your daily routine? We’d like to
ensure that this doesn’t happen.
We’ll send you a multimedia
slideshow so that you can share
the C2-MTL experience with your
team. Call a lunch meeting and
share the love – we promise we
won’t include that picture of you
on the dance floor at the Grand
Finale Illumination party.
The editorial team will share their
stuff with you: in-depth articles,
commentary, and curated content
from the worldwide conversation.
Check out the editorial section
(Le Feed) of our website daily.
Editorial
Panellists:
—
To take the edge
off, here’s a first
Burning Question
How will C2-MTL choose which
questions deserve an international
audience of creative business
thinkers?
Well, the Nurun web app allows
you to vote for the questions you
find most relevant by giving them
a thumbs up. The popularity
of a question will be the main
criteria, though the editorial team
will also help decide in case, for
example, the top two questions
are really similar and need to be
merged. Other than that, it’s all
up to you. Go.
Amber MacArthur, a.k.a.
“Amber Mac”
Technology host, journalist
and strategist
ambermac.com
ambermac.com/blog
@ambermac
—
Voting closes at noon on Thursday,
May 24th, to give speakers
24 hours to prepare. Burning
Questions for the Wednesday, May
23rd panel will be sourced from
morning submissions.
The Editorial
Team: Real-time
news from the
trenches
C2-MTL’s editorial team exists to
help you get the most out of the
conference. They will comment
on talks, pool your questions for
Q&A, analyze content and, most
of all, contextualize it.
The conversation at C2-MTL
is not linear. Yes, one speaker
might have said something
enlightening, but how does it
relate to what another speaker
said on the same topic? What’s
more, we’ve found that people
don’t always use the same
words to talk about the same
thing. So we have to fi nd
common ground. To do this,
we’ve identified ten themes,
which go from multidisciplinary
thinking to flexible business
models. The editorial team
will organize information
around those themes, so that
everyone leaves C2-MTL with
clear insights and condensed
knowledge.
They will also provide in-depth
research on all the topics of
interest at the conference. So you
can sit back and relax. You’ve got
the equivalent of the world’s best
intern doing all the hard work
for you.
Sophie Cousineau
Business columnist and blogger,
La Presse
blogues.lapresse.ca/lapresseaffaires/cousineau
@S_Cousineau
—
Content
Visualization:
See it to believe it
Take a tour around the Bar Éditorial,
presented by Fast Company, where
you’ll find the Synapse installation,
the KnitterStream and Autodesk’s
visual recording wall. See the
day’s hot topics interact before
your eyes. (Tip: send a tweet with
#C2MTL or post a Burning Question
on the Nurun web app, and see
what happens with the Synapse
installation.)
ztele.com
stephanegarneau.com
@garneaus
During C2-MTL, we will broadcast
exclusive content through a
unique immersive online media
experience designed by Neuhauz,
integrating Facebook and Twitter to
generate a real-time international
conversation. The C2-MTL web TV
Live program will contain several
full-screen HD daily live interactive
interviews with speakers, as well
as two unique live shows. The
C2-MTL On Demand program will
contain more then 30 clips of daily
exclusive interviews and coverage
of the event, created by TOXA.
But that’s not all – after the event,
a web series of the most exclusive
presentations will be available,
so stay tuned! From our online
platform, our community manager
will engage the audience in a realtime collaborative jam session on
Facebook and Twitter to generate a
conversation flow as well as create
direct links between the audience
and the speakers. C2-MTL web TV
will be available on any internetconnected device, whether it’s a
computer, tablet or smartphone.
C2-MTL: Where
Business Happens!
C2-MTL is more than an intense
three-day experience, it’s the
start of an ongoing conversation
about commerce and creativity.
As a founding member of the
C2-MTL community, this is your
opportunity to meet like-minded
people, expand your business
network, discuss concepts and
perhaps connect with the person
you’ll have your next brilliant
idea with. Meet your next
business partner, see the sparks
fly, and become C2-MTL’s next
success story.
C2-MTL in collaboration with
Government of Québec has put
in place specially designated
spaces for private meetings,
themed breakfasts to discuss hot
issues and a “Meet Me” function
on the Nurun web app. Want to
meet someone? Your concierge
will make it happen.
—
So many
ways
to connect
at C2-MTL.
—
Conferences
Hosted by:
C2-MTL Web TV
Hosted by:
Speak to the
speakers:
Q&A all the way
Let’s face it. C2-MTL has lots of
cool features, but you’re probably
here for the speakers. We’re pretty
chuffed about the line-up. Most
of our speakers (maybe all, at
last count) have agreed to a Q&A
session with you. What do you
want them to talk about? This is
your chance to let them know.
Grab your phone. Open the Nurun
web app. Scroll up or down on
the timeline until you find the
speaker’s name. Enter a question
or a comment. Voilà! The editorial
team will consult you before
asking questions. You can go one
step further and vote on a question
you find especially relevant
because, after all, we’re all about
collaboration. (Yes, you can also
tweet your questions. Use the
speaker’s last name as a hashtag.)
C2-MTL private
LinkedIn Group:
Get everyone’s
business card in
one click
Stéphane Garneau
Host, journalist and columnist,
Radio-Canada
C2-MTL Web TV
Make sure you join the exclusive
C2-MTL LinkedIn Group: this is
the best way to connect and get
in touch with the fellow forwardthinkers you’re having the time
of your life with at C2-MTL.
And who knows, you might even
find your next business partner.
Follow the link provided in the
emailed toolkit, search C2-MTL
in “Groups” on LinkedIn, or flag
one of the C2-MTL concierges
to get a little help.
Geneviève Borne
TV host, globe trotter, model,
photographer
Anne-Marie
Withenshaw
TV host and producer
genevieveborne.com
@genevieveborne
annemariewithenshaw.com
@amwithenshaw
In collaboration
with:
Philippe Fehmiu
Radio, television, web host
& content developer
radio-canada.ca
espace_musique.com
@philippefehmiu
C2-MTL Concierges
are brought to you by
Laurentian Bank, who actively
participated in their training
to ensure the team would
reflect their personalized and
dedicated approach to
customer experience.
11
Marc Chapman, Managing Partner with IBM Global
Business Services (GBS), heads IBM’s world-wide
consulting and transformation services. He is
responsible for providing strategic direction and
operational management for a large team of associates
and consultants offering public and private sector
customers innovative business solutions.
7:55 PM | Le Main / NCG
Schedule is subject to change. For updates please
consult the web app: toy.C2MTL.com. Powered by Nurun.
nd
Tuesday, May 22
1:30 – 5:00 PM | Le Main / NCG
You’re
here
early!
Proximity Days pre-event
Bertrand Cesvet
Chairman, Sid Lee
The Creative Experience:
An Emotional Journey
Is creativity a process? How can business
leaders successfully chart a course through
the creative experience?
Presented by HEC Montréal MosaiC
Get a head start on everyone else with this
academic conference on proximity, urbanism and
the creative economy.
1:30 PM Allen Scott, UCLA: Emerging Cities of the Third Wave
2:15 PM Andy Pratt, Kings College, London UK: Glocal Media
Clusters: The Example of London 3:00 PM Break 3:30 PM
Discussion led by HEC Montréal MosaiC: Proximities, creativities
and cities 4:00 PM Creative Platforms of Montréal Round Table,
presented by the Conférence régionale des élus de Montréal (CRÉ).
In conversation with
In conversation with
Tim Barber
Mitch Joel
Executive Creative Director, Odopod, a Nurun
Company
Author and President, Twist Image.
Tim is a founder and the executive creative director
at Odopod in San Francisco. He has practiced his
craft for the past 20 years, creating entertaining
and meaningful experiences for people using new
technology platforms. Tim’s creative direction
draws on a unique combination of technical
insight, entrepreneurial spirit and a knack for
storytelling. At Odopod he leads work for Sony,
Tesla Motors, PlayStation and Google.
9:30 AM | Le Main / NCG
24 Hours of Innovation Kick-Off
Presented by ÉTS (École de Technologie
Supérieure), 1,000 university students from around
the world (Canada, France, Algeria, Tunisia,
Colombia, China, Uruguay, Senegal, Burkina Faso)
come together online to solve creative challenges
in an intense 24-hour competition. Pop by the HQ
at C2-MTL to see what they are up to.
10:00 AM | Le Main / NCG
Winy Maas
A word from the curator of C2-MTL.
Jean-François Bouchard, President, Sid Lee
Bertrand Cesvet is the chairman and senior partner
of award-winning creative agency Sid Lee. Bertrand
provides creative and strategic leadership for toptier clients including adidas, Dell, Cirque du Soleil,
Red Bull and MGM Grand. He is also co-author
of the best-selling business book Conversational
Capital: How to Create Stuff People Love to Talk About.
Cirque du Soleil Inaugural
Moment
| Detailed programming |
Founder, Creative Society and The Hub Madrid
Provoking Audacity
What drives the creative process? How can
we provoke audacity? How can we maintain
an atmosphere of serious play and risktaking?
What is the future of cities? How can design
and architecture contribute to solve global
challenges?
8:30 PM | Plaza
An inaugural moment that highlights creativity,
connectedness and what it means to be human,
as only Cirque du Soleil can. A memorable,
powder-keg performance prefiguring the
strength and vulnerability of collective creativity
throughout the event.
6:40 PM | Le Main / NCG
Robert Safian
Editor, Fast Company
Why We Are Here
Why do we collectively deem this conversation on commerce and creativity relevant?
What are the factors of success in this rapidly evolving business landscape? How can
we adapt to survive?
8:45 PM | All over the site
Montréal Connection
Cocktail
Opening night is all about breaking the ice, exploring
and having fun! A playful and conversation-filled
evening conceptualized by Circo de Bakuza, with
acoustic musical performances, DJ set by Stéphane
Cocke, and deliciously original food by Agnus Dei.
Winy Maas is a co-founding director of MVRDV, a
Netherlands-based architecture and urbanism firm.
Winy is also the director of The Why Factory, an
independent think tank and research institute that is
dedicated to conceiving future cities around the world.
A holder of three master’s degrees – in architecture,
landscape architecture, and urban design and
planning – Winy teaches in schools around the globe.
Commented by Melissa Mongiat, Principal
Daily tous les jours, on behalf of Montréal
UNESCO City of Design
10:40 AM – 11:10 AM | All over the site
Exploration time
rd
Wednesday, May 23
8:00 – 9:00 AM | PVL Salon Privé 1
Connection Meet-up
| The don’t-miss-a-thing guide to C2-MTL |
Lotfi EL-Ghandouri
What’s Next?
Welcome to C2-MTL
Robert Safian is the editor and managing director
of influential business magazine Fast Company. He
oversees all editorial operations and plays a key role
in guiding the magazine’s advertising, marketing
and circulation efforts. Robert joined Fast Company
in 2007 after leaving Fortune, where he served as
executive editor. Prior to that, he was an executive
editor at Time and managing editor of Money.
Commented by Michael Wright,
Vice-President, PHI
7:15 PM | Le Main / NCG
11:50 AM | Le Main / NCG
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Co-Founder and Principal, MVRDV
6:30 PM | Le Main / NCG
12
Mitch Joel is president of Twist Image, an awardwinning digital marketing and communications
agency. Mitch is also a blogger, podcaster and
passionate entrepreneur. In 2008, Mitch was named
Canada’s Most Influential Male in Social Media,
one of the top 100 online marketers in the world,
and was awarded the highly-prestigious Canada’s
Top 40 Under 40. Most recently, he was named
one of iMedia’s 25 Internet Marketing Leaders
and Innovators in the world. He is the author of
the highly-acclaimed book, Six Pixels of Separation:
Everyone Is Connected.
C2-MTL Premiere
Marc Chapman
Light breakfast included (limited capacity)
Salon Privé 1: Discussing multimedia: What drives
new technologies and sets standards?
Salon Privé 2: Innovation: From idea to execution
9:25 AM | Le Main / NCG
Dr. Rex Jung
Assistant Professor of Neurosurgery, University of
New Mexico
The Eureka! Moment
How do new ideas take form? Are some
people born more creative than others? How
can we shape our environment to make it
more conducive to having new ideas?
Take time to explore the many conceptual venues
and immersive exhibitions onsite: the e-merge
Exhibit presented by MDEIE, the Ubisoft and
Cirque du Soleil installations on the Plaza,
the KnitterStream by Sid Lee Collective, or
the ongoing projects at the ETS 24 Hours of
Innovation Contest and the Sid Lee Boot Camp.
11:10 AM | Le Main / NCG
12:10 PM | Plaza
Lunch / Exploration time
Get a taste of Montréal’s culinary creativity
at our food stands: Crudessence, Grumman 78,
Müvbox and Agnus Dei. After lunch, take time to
explore the many conceptual venues and immersive
exhibitions onsite: the e-merge Exhibit presented
by MDEIE, the Ubisoft and Cirque du Soleil
installations on the Plaza, or the KnitterStream
by Sid Lee Collective. You could also check out
the Sid Lee Boot Camp presented by Autodesk in
action or discover the ongoing projects at the
ETS 24 Hours of Innovation Contest.
1:20 PM | Le Main / NCG
Burning Questions Panel
C2-MTL Premiere
13
Arianna Huffington
Editor-in-Chief, AOL Huffington Post Media Group
Flexible Business Models and
Visionary Initiatives
How can we build a successful and adaptable
business model in today’s constantly changing
environment? How can we identify future
trends? Arianna Huffington presents an
exclusive sneak preview of “GPS for the Soul”.
Managing Partner, IBM Global Business Services (GBS)
IBM 2012 CEO Study
What are the core findings of the IBM 2012 CEO
Study? What is their relevance against a wider
business backdrop? What new direction do
they signal?
Dr. Rex Jung is an assistant research professor in
the department of neurosurgery at the University of
New Mexico where he studies both brain disease and
what the brain does well — a research field known as
Positive Neuroscience. With a doctorate in psychology
from the University of New Mexico, Rex’s research has
featured in a host of publications including Newsweek,
The New York Times and New Scientist.
Lotfi EL-Ghandouri is the founder of Creative
Society, a consultancy firm that specializes in the
development of creative reflections and actions for
socially responsible organizations and communities.
Lotfi’s lifelong interest in sustainable development
led him to co-found The Hub Madrid, a creative space
dedicated to inspiring, connecting and empowering
social innovators.
Arianna Huffington is a columnist, author, and the
president and editor-in-chief of the AOL Huffington
Post Media Group. In 2005, she launched the
internationally acclaimed news site Huffington Post,
which quickly became one of the most widely-read
media brands on the internet. Holder of a master’s
degree in economics from the University of Cambridge,
Arianna was named one of Time Magazine’s 100 most
influential people in 2006 and again in 2011.
Panellists:
Shashi Caan
Founding Principal, Shashi Caan Collective
Jeff Chu
Editorial Director, Fast Company Live
Michael Yanover
Head of Business Development, Creative Artists Agency
Moderated by Lotfi EL-Ghandouri, Founder,
Creative Society and The Hub Madrid
This is your opportunity to tell us what you really
want to talk about. What keeps you up at night?
What is your greatest challenge or opportunity?
This first of a series of Burning Questions panels
will address a topic submitted and voted on
by participants on opening night. Share your
questions, then our multidisciplinary panellists
will choose four to address. See Connect at C2-MTL
section, p. 10 for details.
Wednesday May 23rd cont’d
1:50 PM | Le Main / NCG
4:30 PM | Le Main / NCG
Ian Schrager
Daniel Lamarre
Entrepreneur and CEO, Ian Schrager Company
President and CEO, Cirque du Soleil
Convincing and Challenging
What blend of research and instinct allows
you to come up with fresh ideas? How can
one convert the first followers? How can
we nurture the humility to question and
reinvent ourselves while allowing others
to challenge us?
Entrepreneur Ian Schrager — chairman and CEO of
Ian Schrager Company — has achieved international
recognition for concepts that have revolutionized
the entertainment and hospitality industries. Hailed
as the creator of boutique hotels, Ian is the brains
behind numerous hotel and real estate ventures
including New York’s Gramercy Park Hotel and
40 Bond, and was one of the founding partners
of the legendary Studio 54 nightclub.
Commented by Luc Bernard, Executive
Vice-President, Retail and SME Québec,
Laurentian Bank
Unmasking Innovation
How do imagination and emotion generate
inspiration? How can we provoke change
to create opportunity? How can we innovate
in each aspect of our operations?
President and CEO of Cirque du Soleil since 2001,
Daniel Lamarre leads the company’s strategy for
business development, operations and finances.
After earning a bachelor’s degree in communications
from the University of Ottawa, Daniel worked as a
journalist, has served as CEO of TVA Group, Québec’s
largest private TV broadcaster, and Burson-Marsteller,
the world’s largest PR firm.
Co-presenting with
Jean-François Bouchard
Vice-President Creation & Development, Cirque du Soleil
C2-MTL Premiere
8:00 PM | PHI Centre, 407 Saint-Pierre Street
Fast Company’s 100 Most
Creative People
Celebration at PHI Centre
A mind-blowing celebration of Fast Company’s
2012 100 Most Creative People in Business,
hosted by C2-MTL and the PHI Centre and
coordinated by Circo de Bakuza in collaboration
with Solotech and Boogie Studio. The Red
Connecting Thread of Creativity imagined by the
talented PHI creative team will lead you through
a compelling content experience on the Fast
Company honorees on each of the four floors
of the PHI Centre, a brand new multidisciplinary
complex located in historic Old Montréal. Art
installations, musical performances brought
to you by Montréal electronic music festival
MUTEK are only a few of the surprises that await
you, not to mention a chance to mingle with
some of the world’s most interesting, innovative,
exciting people. Follow the red line! *See p. 7
for the neighbourhood map – the PHI Centre is
a 10-minute walk from the C2-MTL site.
Fast Company Storytellers
Panel
| Detailed programming |
Contributing Editor, Wired Magazine
Imagine
14
3:20 PM | Le Collectif by Laurentian Bank
PwC TIC Masterclass
Fast Company's 100 Most Creative People
in Business
A live show on C2-MTL's web TV
World of opportunities for Content Creators.
A discussion with Catherine Tait, Founding
Partner, Duopoly. Open to all, limited seating.
Interviews broadcast live on C2-MTL web TV with
some of Fast Company’s 100 Most Creative People.
The list presents 100 of the most influential and
surprising executives, artists and impresarios
crafting our culture and our future. Written for
and about the most progressive business leaders,
Fast Company inspires readers to think beyond
traditional boundaries, lead conversations and
create the future of business.
Michael Eisner has been a leader and pioneer in
the entertainment industry for close to 40 years.
Chairman and CEO of the Walt Disney Company
from 1984 to 2005, he transformed the company
from a theme park brand to a full-spectrum
entertainment empire. Before Disney, Michael was
the CEO of Paramount Pictures. Today, he is the
owner of The Topps Company, Inc. and founder
and CEO of the Tornante Company.
Presented by Solotech
Open Source Inspiration
Jonah Lehrer is a contributing editor at Wired
magazine and an author. His latest book, Imagine
(March 2012), debuted at #1 on the New York Times
bestseller list. Jonah majored in neuroscience at
Columbia and studied 20th century literature and
philosophy at Oxford University. He has written
for some of the world’s top publications, including
The New Yorker, Nature, Seed, The Washington
Post, The Wall Street Journal and The Boston Globe.
6:30 – 6:45 PM | Le Main / NCG
We’re in this Together
What makes great partnerships such a
central element to success? What are the
challenges of scaling up and diversifying
an existing business model? How can we
measure our success while constantly
evolving?
How can we draw parallels between
different industries and take a
multidisciplinary approach to business?
Going to sleep with a dream, waking up
with a purpose. What inspires and defines
the perfect day?
3:20 PM | Le Lounge Créatif by Astral
Former CEO, the Walt Disney Company
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CEO, Autodesk
The Perfect Day
PwC hosts four collective think tanks dedicated
to finding creative answers to commercial
questions in four different industries.
Register with your concierge
Aerospace integrators: The weakest link
Mining entrepreneurship within the Plan Nord
(In French)
The Napkin Experiment: Complexity in management
(In French)
Unlocking the value of sustainability
Michael Eisner
Carl Bass
Chief Creative Officer, Google Creative Lab
While working as an accountant in Toronto, Robert
Wong woke up one morning and made a life-changing
decision: he quit his job and hopped on a flight to
New York to pursue a career in graphic design. Since
then, he has worked with some of the world’s most
celebrated and innovative brands including Apple,
Harley-Davidson, Jack Daniel’s, ESPN and NPR. He
is now the chief creative officer of Google Creative Lab.
Commented by: Guy-Charles Pelletier,
President and CEO, Neuhauz
11:10 AM | Le Main / NCG
11:50 AM | Le Main / NCG
Robert Wong
PwC Workshops
| The don’t-miss-a-thing guide to C2-MTL |
What drives the creative process, individually
and collectively? How can we shape the
workplace environment to foster creativity?
5:15 PM | Le Main / NCG
For creators and brands, a great story is the
fundamental unit of human understanding. Hear
from three storytellers who use different means to
make an emotional connection with an audience.
Explore one of the many conceptual venues
and immersive exhibitions onsite: the e-merge
Exhibit presented by MDEIE, the Ubisoft and
Cirque du Soleil installations on the Plaza,
the KnitterStream by Sid Lee Collective, the ETS
24 Hours of Innovation Contest, or the Sid Lee
Boot Camp presented by Autodesk.
Connection Meet-ups
Jonah Lehrer
Panellists:
Rachel Shechtman
Founder of STORY, Consultant, Entrepreneur
Andrew Wilson
Vice-President, EA Sports
Masashi Kawamura
Creative Director/Co-founder PARTY Inc.
Moderated by Teressa Iezzi, Editor,
Co.Create and Staff Editor, Fast Company
Online
Exploration time
8:00 – 9:00 AM | PVL Salons Privés 1 & 2
9:25 AM | Le Main / NCG
At Cirque du Soleil since 2001, Jean-François
Bouchard guides the company’s creative process and
assigns challenging opportunities to young creators.
10:40 AM | All over the site
Thursday, May 24th
Light breakfast provided (limited capacity)
Salon Privé 1: Meet the creators and entrepreneurs
of the e-merge exhibit presented by MDEIE.
Salon Privé 2: Discussing finance: Is investing in
creativity still considered a risk?
2:30 PM | Le Main / NCG
degree in philosophy, politics and economics from
Oxford University, where he was a Rhodes scholar.
Commented by André Pratte, Editorial
Pages Editor, La Presse
10:00 AM | Le Main / NCG
Patrick Pichette
CFO, Google
Model Business Models
How can we build a flexible and adaptable
business model? What are the implications
of today’s constantly changing consumer
landscape? How can we overcome the
challenges and take advantage of the
opportunities of the digital economy?
Carl Bass is president and CEO of Autodesk Inc.,
an international firm specializing in 3D design,
engineering and entertainment soft ware such as
AutoCAD, Sketchbook and Pixlr. A graduate of
Cornell University with a bachelor’s in mathematics,
Carl is a multidisciplinary talent with a passion for
design. He spends his downtime in his California
wood shop, where he uses Autodesk soft ware
to craft beds, baseball bats and other objects out
of wood and metal.
12:30 PM | Plaza/Offsite
Lunch break / Old Montréal bike tours
Patrick Pichette is Google’s chief financial officer.
He has close to two decades of experience in
financial operations and management in the
telecommunications sector at both Bell Canada and
Call-Net Enterprises Inc. Patrick was also a partner
at McKinsey & Company. He has a degree in business
from the Université du Québec and a master’s
Presented by Tourisme Montréal
Help yourself to a taste of Montréal’s culinary
creativity at our food stands: Crudessence,
Grumman 78, Müvbox and Agnus Dei. Or check out
the ETS 24 Hours of Innovation Contest results
at the Bar Éditorial. After lunch, if you feel
like discovering more of Old Montréal, go for an
exploratory bike tour by Bixi, planned especially
for C2-MTL participants by Tourisme Montréal,
featuring visits to the Old Port docks, the
DHC/ART gallery and the PHI Centre, as well as
shopping at Denis Gagnon, Reborn and Quai 417.
Go to C2MTL.com to plan your itinerary. See p.7
for a map indicating the Bixi bike stations.
15
Thursday, May 24th cont’d
12:30 PM | Bar Éditorial by Fast Company
4:30 PM | Le Main / NCG
ETS 24 Hours of Innovation Contest results
Sakchin Bessette
Pop by the Bar Éditorial to check out the winning
team. 1,000 university students from around the
world (Canada, France, Algeria, Tunisia, Colombia,
China, Uruguay, Senegal, Burkina Faso) present
their creative solutions after an intense 24-hour
competition.
Founder and Creative Director, Moment Factory
Doing
g It
t In Pub
blic
c
How can we create public places and events
that touch engage and inspire? How do we
channel multidisciplinary creativity to
develop innovative forms of entertainment?
2:00 PM | Le Main / NCG
Fast Company World
Changers Panel
Francis Ford Coppola is one of Hollywood’s
most innovative and influential fi lm directors,
producers and screenwriters. The talent behind
legendary movies including “The Godfather”
trilogy and “Apocalypse Now,” he has won
numerous awards and international acclaim over
his impressive career. His latest fi lm project is
a “malleable cinema” experience called “Twixt.”
When he’s not making movies, Francis devotes
much of his time and energy to Francis Ford
Coppola Presents, a lifestyle brand that includes
fi lms, resorts, cafés, a literary magazine and
a winery.
Commented by Julie Payette, Astronaut
and Québec Scientific Delegate to the
United States on behalf of MDEIE
10:30 AM | Le Main / NCG
Burning Questions Panel
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9:00 PM - 3:00 AM | Plaza & NCG
Panellists:
Claire Diaz Ortiz
Leads Social Innovation, Twitter
Tal Dehtiar
Founder & President, Oliberté Footwear
David Kobia
Co-Founder of Ushahidi, Inc.
Moderated by Jeff Chu, Editorial Director,
Fast Company Live
A discussion about how creativity, technology and
passion can combine to ignite social transformation.
2:40 PM | Le Main / NCG
Jennifer Yuh Nelson
| Detailed programming |
Director, DreamWorks Animation
Institutionalizing Creativity
Can we institutionalize creativity as a
new core competency to drive business
performance?
Sakchin Bessette is co-founder and Creative
Director of Moment Factory, an internationally
renowned, Montréal-based new media
and entertainment studio. Since 2001, the
multidisciplinary Moment Factory team has
created extraordinary multimedia environments,
groundbreaking interactive experiences and
innovative technological solutions for clients
like Cirque du Soleil, Jay-Z, Disney, Céline Dion,
Microsoft, Euronews, Arcade Fire and the NFL’s
Super Bowl XLVI Halftime Show featuring
Madonna. Sakchin’s current projects include
Madonna’s new world tour and a spectacular
sound and light show for Atlantic City’s historic
Boardwalk Hall.
Commented by Jean Novak, President,
Videotron Business Solutions
5:10 PM | Le Main / NCG
Deborah Dugan and the
Sid Lee Boot Campers
CEO (RED)
Inspi(RED) to Innovate
How can a multidisciplinary approach boost
the creative process? How do collaboration
and intensity combine to foster innovation?
Illumination Grand
Finale party
Inspired by the theme of illumination, the
Grand Finale, conceptualized by Circo de
Bakuza in collaboration with Solotech and
Boogie Studio, promises to be a bright, bold
and spectacular celebration of the C2-MTL
experience. Things get lively at 9:30 PM with
an interactive installation by Moment Factory,
leading us from the Plaza to the New City Gas
main stage for a bold performance by none
other than Moby, a DJ set by Stéphane Cocke
accompanied by Boogie Studio DJs, VJs and live
digital painter Matéo M. With groundbreaking
projections, stunning live music and out-ofthis-world light installations, this will be a
party to remember.
Friday, May 25th
8:30 AM – 9:30 AM | PVL Salons Privés 1 & 2
Connection Meet-up
Light breakfast provided (limited capacity)
C2-MTL wrap-up: So what did you think? A last
chance to connect.
9:30 AM | Plaza
Hangover Smoothie
A refreshing start after whatever you were up
to last night.
10:00 AM | Le Main / NCG
Startup Mindset Panel
16
Jennifer Yuh Nelson made her feature film directorial
debut with Kung Fu Panda 2. The film made her
the highest-grossing female director in the history
of the global box office. At DreamWorks Animation
since 1998, Jennifer has previously worked at HBO
Animation in Japan and Korea. She has a BFA in
illustration from California State University and
has published several independent comic books.
Presented by Claudine and Stephen
Bronfman Family Foundation
3:20 PM | All over the site
Exploration Time
| The don’t-miss-a-thing guide to C2-MTL |
Take a break and do as you please! If there’s
something you haven’t had a chance to visit,
this is the time. Take time to explore the many
conceptual venues and immersive exhibitions
onsite: the e-merge exhibit presented by MDEIE,
the Ubisoft and Cirque du Soleil installations
on the Plaza, the KnitterStream by Sid Lee
Collective, the ETS 24 Hours of Innovation
Contest, or the Sid Lee Boot Camp presented
by Autodesk.
3:20 AM | Le Collectif by Laurentian Bank
C2-MTL workshops
It’s time to break out. Choose a topic, a class
or a workshop and join the conversation. Seating
is limited. Register with your concierge.
LivingLab workshop: Unconference – Gamification
in your Organization. A playful approach to
developing creativity in business
HEC Montréal MosaiC workshop 1: Design thinking
and creative collaboration
HEC Montréal MosaiC workshop 2: Lego Serious
PlayTM
Deborah Dugan is the chief executive officer of
(RED). Deborah formerly served as president of
Disney Publishing Worldwide. From 2007 to
2009, Deborah was President and chief executive
officer of Entertainment Rights, a publicly traded
company out of London. Deborah also served as
executive vice-president at EMI/Capitol Records
from 1990 to 1998. Previously, she headed legal
services for Volunteer Lawyers for the Arts, and
began her career as an attorney on Wall Street.
Commented by Marc Petit, Senior
Vice-President, Media and Entertainment,
Autodesk
5:40 PM | Le Main / NCG
Francis Ford Coppola
Filmmaker, Storyteller and Businessman
A Brave New World
How can we adopt a personal culture of risktaking? How can we transform our products
into authentic interactive experiences?
Panellists:
Tara Hunt
CEO, Buyosphere
Marc Gingras
Sr. Director, Handheld Applications, Research In
Motion
Sylvain Carle
Serial CTO and Social Hacker
Moderated by Philippe Telio, Founder,
International Startup Festival
The essence of building a web start-up is about
doing more for less, testing assumptions and
working with your customer base to build the
next generation of products. Start-up thinking is
revolutionizing many longstanding, slow-moving
industries. This panel will highlight start-ups
that have revolutionized commerce and helped
big companies reinvent their ways of thinking.
Panellists:
Laurent Simon
Associate Professor of Management, HEC Montréal
MosaiC
Mitch Joel
Author and President, Twist Image
Web App
Bonin Bough
toy.C2MTL.com
Vice-President of Global Digital and
powered by
Consumer Engagement, Kraft Foods
Tim Barber
Executive Creative Director, Odopod
Julie Payette
Astronaut and Québec Scientific Delegate
to the United States
Mouna Andraos
Principal, Daily tous les jours
Moderated by Lotfi EL-Ghandouri, Founder,
Creative Society and The Hub Madrid
Also featuring one lucky C2-MTL participant
and one of the 25 Emerging Entrepreneurs,
presented by the Claudine and Stephen
Bronfman Family Foundation
This is your opportunity to tell us what you really
want to talk about. What keeps you up at night?
What is your greatest challenge or opportunity?
This series of panels will address topics suggested
and voted on by the audience 24 hours beforehand.
Share your questions, and our multidisciplinary
panellists will choose a few to address. See Connect
at C2-MTL section, p. 10 for details.
Commented by Raymond Bachand, Member
for Outremont, Québec Liberal Party, Minister
of Finance, Minister of Revenue, Government
of Québec and Sam Hamad, Minister of
Economic Development, Innovation and
Export Trade, Minister responsible for the
Capitale-Nationale. Member for Louis-Hébert,
Liberal Party of Québec, Government of
Québec
12:00 PM | Le Main / NCG
What now?
Wrap-up of C2-MTL and a look ahead to 2013.
Commented by the Honourable Charles
Lapointe, President and Chief Executive
Officer, Tourisme Montréal
12:30 PM | Offsite
Explore Old Montréal
Presented by Tourisme Montréal
Feel like discovering more of Old Montréal? Check
out the Tourisme Montréal mobile site – a great
resource for information about restaurants,
attractions and activities: tourisme-montreal.org
I’m not done yet!
For those who can’t get enough of the good stuff.
There’s always a lot going on in Montréal, so
check out the After C2-MTL section on p. 23 for
full details.
17
The
e-merge
exhibit:
Art meets
Industry.
—
e - m e r g e
Digital Dimension Baillat Cardell &
Transport yourself to a virtual
Fils and Iregular
world through the magic of visual
effects: an interactive experience
created by Digital Dimension.
digitaldimension.com
Echoes of Absence explores our
everyday interactions through
technology, and how we assume
there is someone on the other
side.
baillatcardell.com
thisisiregular.com
Rafael
Lozano-Hemmer
Please Empty Your Pockets:
The artwork is a computerized
scanner that memorizes all
objects placed on a conveyer
belt by the participants. When
removed, the scanner leaves the
object’s image on the conveyor
belt with as many as 600,000
other object images.
Curated by Art Souterrain’s Frédéric Loury and supported
by the Minister of Economic Development, Innovation
and Export Trade, the e-merge multi-disciplinary exhibit
bridges the gap between art and industry by presenting
the cutting-edge interactive projects of seven artists and
six companies in a surprising showcase of innovation and
creativity from Québec.
Philomène
Longpré
Daily tous
les jours
FORMICA. A responsive system
in which the presence of visitors
triggers different emotional
reactions in a projected virtual
character. A narrative unfolds as
soon as a visitor enters the space…
Sample of a giant collective
instrument made of 21 musical
swings. Each swing in motion
triggers different notes and all the
swings together compose a piece,
but some sounds only emerge
from cooperation. A project by
Daily tous les jours.
philox.net
—
Art
meets
Industry
—
livingwithourtime.com
ESKI Studio
ESKI strikes back with a new
technological stunt that defies
the laws of physics. Live the
PixMob Experience and see
what our future is made of.
eskistudio.com
Bill Vorn
Ying Gao
Fashion design is the medium,
situated in the technological
rather than in the textile realm:
sensory technologies allow
garments to become more
playful and interactive.
Hysterical Machines is an
interactive installation where
robots react to a visitor’s presence.
This project aims to induce
empathy from the viewer towards
characters which are simply
articulated metal structures.
yinggao.ca
billvorn.concordia.ca
lozmmer.com
| e-merge |
ImmerVision
From a back alley, visitors will
unveil the essence of a vibrant
city by moving in front of an
interactive collage.
Shaping visual communications,
ImmerVision will take you to
the heart of a 360° scene which
you will navigate to find various
objects. You are about to live
a unique visual immersive
experience.
lucionmedia.ca
immervision.com.
Lucion Média
INsight
2XM
The QReative Room is an
immersive 360° experience
that transports the visitor into
the online world using his own
mobile device as a bridge. You
will leave your mark forever
at theqreativeproject.org.
2xminteractive.com
Space&Dream
Is publicity a game? Can I be the
hero of an ad? How can I live
in a brand’s (virtual) universe?
Space&Dream presents an
experience that tries to answer
these questions.
spaceanddream.com
Jean Dubois
| The don’t-miss-a-thing guide to C2-MTL |
18
Two interactive portraits dating
from the early 2000s prefigure
the aesthetic of touch interfaces
that we commonly find on our
cell phones and tablet computers
today.
19
Cirque du Soleil
Look out for
installations
from these cultural
collaborators
—
Multimedia, sound, video,
lighting, and general
fabulousness on and off stage
made possible by Solotech.
By participating in C2-MTL,
Cirque du Soleil has chosen to
wholeheartedly embrace the values
of the event. As conferences go,
C2-MTL is a reinvented,
reimagined and emphatically
innovative experience during
which speakers and attendees will
discuss business and creativity.
As ideas emerge, Cirque du Soleil
will be there, shining behind all of
those who have also chosen to lend
their presence to the event.
Mission Design
presents
Creativity Under
Construction
Graphic design, industrial design,
interior design: discover 37
flagship projects from Canadian
design firms. Originally mounted
for Mission Design at the Taipei
World Design Expo and to
promote the World Summit and
Congress of Architecture, Design
and Planning to be held in
Montréal in 2017, this exhibition
is being shown for the first time
in North America to lucky
C2-MTL attendees.
Designed by Paprika
Moment Factory
Moment Factory is a new media
and entertainment studio that
specializes in, well, making
moments. They conceive,
design and produce multimedia
environments utilizing video, light,
sound and other special effects
to create memorable experiences.
They will create two immersive
installations at C2-MTL: a “reset
moment” at the entrance of the
C2-MTL Innovation Village, and
a collaborative experience on
the Plaza on Thursday night.
Québec Designers’
Showcase
Québec design is on display at
C2-MTL. The featured items
stand out in the innovation and
industrial creativity landscape:
Samare’s iconic red Mountie
stool; Félix Guyon’s label chairs
from La Firme, with their
uncompromising use of wood
livened by a playful graphic
signature; Ottopapax stools made
of cleverly folded raw cardboard
energized by powerful printed
motifs; and finally the material and
sculptural elegance of Domison’s
arachnidian Tarantula chair.
Curator: Commissaires
Ubisoft
The famous video games
company celebrates 15 years! On
this occasion, Baillat Cardell et
fils and Department joined forces
to create a unique installation.
This immersive experience
consists of four interactive acts
that celebrate and pay tribute
to the talent, audacity and
great games of the video games
flagship brand in Québec.
Circo de Bakuza
A creative agency specializing in
events, marketing experiences and
branding, Circo de Bakuza worked
with C2-MTL to help define our
festivities. Conductors, storytellers
and creative strategists, Circo de
Bakuza also spreads an important
message: “They will forget what
you said, what you did, but they
will never forget how you made
them feel.” And you’ll never
forget an evening presented by
these saucy and seasoned event
professionals.
Sid Lee
Sid Lee is a creative agency
working globally for top tier clients
including adidas, Dell, Cirque
du Soleil and Red Bull. From its
international offices in Montréal,
Paris, Amsterdam, Toronto and
Austin, Sid Lee develops brand
experiences and markets them
through advertising, experiential
marketing, branded content and
interactive communications, an
approach the agency defines as
Commercial Creativity™.
—
Cultural
Collaborators
—
Sid Lee Boot Camp
Inspi(RED) to Innovate.
If you thought you knew the drill,
think again. Eight of the brightest
creative minds from around the
world have been selected to eat,
sleep and breathe Commercial
Creativity for 240 hours straight.
They will brainstorm big ideas,
initiatives, events and technologies
for (RED), a global non-profit
dedicated to eradicating the
transmission of HIV from mothers
to their babies. Sid Lee Boot
Camp presented by Autodesk will
conceive ambitious new ways
to raise awareness and funding
for (RED)’s mission and deepen
its relationship with consumers
and partners alike. Returning
Boot Camp sponsor Autodesk
– a world leader in 3D design,
engineering and entertainment
soft ware – will again be on hand
supplying soft ware and lending
their expertise. The elite eight
comprise a multidisciplinary team:
a copywriter, art director, creative
technologist, architect, industrial
designer and graphic designers.
Throughout the experience,
the team will be coached by the
best from Sid Lee while rubbing
shoulders with industry experts.
It’s anything but basic training –
it’s a new take on collaboration
and creativity courtesy of Sid Lee.
Sid Lee Collective
Sid Lee Collective is an idea
incubator that encourages its
artisans to push the boundaries
of creativity even further, by
initiating cultural and commercial
projects in the fields of the visual
arts, industrial design, music,
technology, etc. A brainchild of
Sid Lee, the collective promotes
collaboration and experimentation.
As part of C2-MTL, Sid Lee
Collective selected 6 projects
from its various ateliers around
the world. The creations are
both diverse and inventive:
a photo documentary, a screenprinting workshop, a structure
made up of 4,900 boxes, a
series of illustrations painted
on giant wooden blocks, a loom
programmed to follow the
event’s Twitter feed and weave
a giant scarf, and a visualization
installation allowing one to play
with content from C2-MTL in
a fun, interactive way.
21
Built in the image of its inhabitants, Montréal
is a lively and stylish town teeming with the
kinds of creative minds that are never at rest.
And it’s not easy to sleep when you’re living in
a city that’s perpetually in motion when it to
cuisine, fashion, film, music, digital arts and,
well, you can pretty much name it. In terms of
creative and commercial innovation, Montréal
has taken its place on the world stage. And it
hasn’t gone unnoticed.
Home to an inspired array of creatively-inclined designer types – some emerging, some
well-established – Montréal was designated
a UNESCO City of Design in 2006. It’s a place
where things are always happening, and
where our creators aspire to shine in every
arena. They are forever innovating, taking
ownership of styles and technologies, shaping
trends, and informing not only the life of
the city, but the emergence of new ideas.
Amaluna by Cirque du Soleil
Discover this all-new Cirque du Soleil creation
directed by Diane Paulus, a renowned director
from New York. Amaluna invites the audience to
a mysterious island governed by goddesses and
guided by the cycles of the moon.
Until July 15th
Under the blue and yellow big top
in the Old Port of Montréal.
After C2-MTL,
take your pick
of these exciting
cultural events
—
Cultural
Events
—
cirquedusoleil.com
Chromatic
Highlighting the work of illustrators, designers,
photographers and painters, as well as a series of
immersive short films in the innovative Satosphère
space, the Chromatic festival features more than
150 works at the SAT, a primary breeding ground
for digital art in Montréal.
May 25-26th
Society for Arts and Technology [SAT].
chromatic.ca
BIAN
Art, culture and digital technology are the three
main ingredients in the International Digital
Arts Biennial (BIAN), a new and major event
for Montréal taking place in 26 cultural venues.
A powerful demonstration of the vitality of local
and international digital arts.
Until June 13th
Throughout Montréal.
| After C2-MTL |
bianmontreal.ca
Montréal International
Design Show
(SIDIM)
SIDIM is the annual meeting point of design,
architecture and building professionals and
amateurs. If you are you looking for the latest
trends, innovations, technologies and materials,
this is the place to be.
May 24 – 26th
Place Bonaventure
sidim.com
Festival TransAmériques
22
An internationally acclaimed event celebrating
new works in contemporary dance and theatre,
the multilingual FTA showcases world-renowned
artists such as Anne Teresa De Keersmaeker
and Romeo Castellucci, as well as audacious
and influential emerging artists whose voices
are just starting to rise above the fray.
May 24th – June 9th
Throughout Montréal.
| The don’t-miss-a-thing guide to C2-MTL |
fta.qc.ca
23
The Claudine and Stephen
Bronfman Family Foundation
is all about promoting
entrepreneurship. They’ve
invited 25 Emerging
Entrepreneurs to join the
conversation at C2-MTL. Out
of 315 applications, meet the
selected few.
While at C2-MTL, the 25
Emerging Entrepreneurs
will interact in a number
of ways:
A private exchange of ideas
with Fast Company editor in
chief Robert Safian
Participation on the Burning
Questions panel
Guest blog posts on the
C2MTL.com editorial corner
A workshop with Lotfi
EL-Ghandouri
All these interactions are based
on the belief that the Emerging
Entrepreneurs have as much to
teach the business community
assembled at C2-MTL as they
have to learn from the business
community assembled at C2-MTL.
Yes,
creativity
is in
the water
here.
—
Thomas Pintal
Nicole Delorme
Director, Conferences | Simersion
Communications
Strategist | NATIONAL
| The 25 winners of the Bronfman Emerging Entrepreneurs Contest |
Seevibes
seevibes.com
—
Jennifer Appel
Graphiques M&H
President | LBAS & Haricot Inc.
Jean-Sébastien Baillat
Sakchin Bessette
Creative Direction, Video
and Graphics | Baillat Cardell & Fils
Customer Service
Coordinator | C2-MTL
Professor | HEC Montréal MosaiC
Annie Derome
Director, Internet and Interactive
Media | Cirque du Soleil
Alain Mongeau
Executive and Artistic Director
| MUTEK
beyondtherack.com
macmarr.com
urbanseedling.com
Martin-Luc Archambault
Translator | Analogos
André Farhat
Translator
Administrative and Financial Manager
| Polynem
President and CEO | Attraction Media
Event Designer | Cirque du Soleil
—
Benoît Berthiaume
Sylvain Martet
Copywriter
Mélissa Mongiat
Executive Producer | C2-MTL
Design and Experience Consulting
| Daily Tous Les Jours
Benoît Bilodeau
Ollie Miles
Line Producer, Logistics and
Technical | Les Trois Producteurs
Copywriter | Sid Lee
Isabelle Brosseau
Video Production | Jimmy Lee
Logistics Coordinator | Les Trois
Producteurs
Assistant Visual Design
Adam Starr
Hicham Ratnani
Greg Isenberg
Rachelle Ellis
FoodFun
Modasuite / Frank & Oak
Wall Street Survivor
Art Coordinator | C2-MTL
foodfun.org
frankandoak.com
wallstreetsurvivor.com/getv4
Claudia Roy
Anne-Marie Venne
Translator | Sid Lee
Architect | Sid Lee Architecture
Maria Gómes Llabrés
Architecture Intern
Olivier Pellerin
Architecture Intern
David Carrier
Agnus Dei
Gaëlle Cerf
Lyne Farley
Grumman 78
Publications Director
Julian A. Giacomelli
Denise Lapointe
Crudessence
Workshop Director
Guillaume Noiseux
Antoine Roy-Larouche
MüvBox
Content Director
Geneviève Ouellet
Copywriters/Editors/Bloggers
—
25
Agnus Dei
A very special thank you to
Stéphane Pigeon | MDEIE
—
Estelle Laï
Jonathan Coutu
Conor Clarke
Claudia Betancourt
Director of Operations, Video | TOXA
Gamerizon
MOLÉCULE-R Flavors
Wavo.me
Nadia Lakhdari
gamerizon.com
molecule-r.com
wavo.me
VP Content & Editorial | C2-MTL
Accreditations Coordinator
| Courville Communications
& Marketing
Philippe Lamarre
Sébastien Boutonnet
Producer and Creative Director,
Video | TOXA
Assistant | Courville Communications
& Marketing
Marie-Josée Lareau
Nathalie Courville
Arnaud Lepinois
VP Strategic Corporate Alliances
| C2-MTL, President / Courville
Communication & Marketing
Telecommunications Director
| Neuhauz
Marie-Ève Poudrette
Visual Designer
Meet & Greet Logistics Manager
| Courville Communications
& Marketing
Frédéric Loury
Aurélie Suberchicot
Line and Artistic Producer,
Exhibitions | Art Souterrain
Denyse Ostiguy
Coordinator, Strategic
Corporate Alliances | Courville
Communications & Marketing
Project Manager/C2-MTL | Cirque
du Soleil
Communications
Guy-Charles Pelletier
—
Executive Producer, Digital Media
| Neuhauz
Liesl Barrel
Digital Marketing | Twist Image
Stéphane Paquin
Daniel Bernier
Video Director and Switcher
Jean Pelland
—
Alex Sakiz
Hugues Letellier
Industrial Designer | Sid Lee
Architecture
—
Editorial Team
Corporate Alliances
Event Designer | Cirque du Soleil
Olivier Laplante-Goulet
Caterers
Vincent Girard
Multitask Keynote Speaker
—
Copywriter | Sid Lee
Assistant Director, Conferences
| Simersion
Director, Technical
Production | Les Trois Producteurs
Architecture
Helen Savage
Viviana de Lorea
Francis Gosselin
David Jaffer
Jamie O’Meara
Christine Renaud
Ellen Teitelbaum
Yvan Fréchette
Isabelle Gagnon
plusgrade.com
Business Analyst | C2-MTL
Benoît Lusignan
Director – Evenings | Circo
de Bakuza
Plusgrade
Amine Smaoui
Richard Speer
Vincent Drolet
honeybeeresearchinc.com
Project Manager | C2-MTL
Richard Saint-Pierre
Staging Coordinator – Evenings
| Circo de Bakuza
Honey Bee Research Inc.
Pascal Richer
Graphic Designer | C2-MTL
Vanessa Lord Dextradeur
Ken Harris
Brand Manager, Advertising & Web
| C2-MTL
Accountant | C2-MTL
Martin Delisle
Ann-Michele Francœur
Marie-Hélène Roy
Sabrina Lévesque
wajam.com
planbox.com
Director, Sales and Marketing
| C2-MTL / Founder, Yulism
Associate Professor, Department of
Management | HEC Montréal MosaiC
mconciergesystems.com
haylemtechnologies.ca
Stéphane Martel
Caroline Goulet
budgestudios.ca
Plan Box
Marketing Coordinator | C2-MTL
Video Production | Jimmy Lee
Wajam
HAYLEM Technologies Inc.
Suzanne Le Mouël
Executive Assistant | C2-MTL
MConcierge
Olivier Cabanes
Graphiques M&H
Dominic Lavigne
Budge Studios
Francis Haynes
Sébastien Lauzon
Claire Daniel
Web Director | Neuhauz
| The don’t-miss-a-thing guide to C2-MTL |
John Detre
Graphiques M&H
Creative Consultant | Sid Lee
President | Claudine & Stephen
Bronfman Family Foundation
Nicolas Clouâtre
24
Creative Direction, Architecture
and Branding | Sid Lee
Stefan De Gagné
—
Danielle Clermont
Anthony Zebrowski-Rubin
Isabelle d’Astous
Web Project Manager
Hélène Godin
Nancy Rosenfeld
Line Producer, Bootcamp
| Sid Lee
Michael Elman
Graphic Designer | C2-MTL
Alexis Charpentier
Administration
Production
Urban Seedling
Antoine Clayette
Photographer
Copywriter | Sid Lee
Director Communications | Ubisoft
Laurent Simon
MacKenzie & Marr Guitars Inc.
Graphic Designer | Sid Lee
Web programmer | Balise
Alain Forget
Cédric Orvoine
Beyond the Rack
Nadine Brunet
Mathilde Corbeil
President and CEO | Caprion
Shawn Manning
Graphic Designer | Sid Lee
Mitch Joel
Martin LeBlanc
John Marr
Mélanie Boucher
Vice-President | Graphiques M&H
Owner and Grand Chef Relais
& Châteaux | Toqué!
Yona Shtern
Marianne Charland
Design and Experience Consulting
| Daily Tous Les Jours
Normand Laprise
twentyonetoys.com
Jean-François Bouchard
Creative Direction, Video and
Graphics | Baillat Cardell & Fils
Tactus Scientific Inc.
lufa.com
Olivier M. Chank
Mitch Garber
Idénergie
theappifier.com
Graphiques M&H
Guillaume Cardell
Akuntsu
Alexandre Boiteau
Creative Direction, Architecture
and Branding | Sid Lee
C2-MTL Curator | Sid Lee President
—
The people
of C2-MTL
—
Stéphanie Bergot
Marie-Elaine Benoit
Founder | Creative Society
Partner and President | Twist Image
Twenty One Toys
Communications Director | C2-MTL
Design and Experience Consulting
| Daily Tous Les Jours
François Bergeron
Lufa Farms
Project Manager, Social Media
| C2-MTL
Carole Samson
Mouna Andraos
Denis Bastien
Appifier Technology, Inc.
Caroline Lavergne
Production Coordinator
Digital Marketing | Twist Image
Marketing
Serge Labelle
Ilana Ben-Ari
Danielle Saindon
—
Daniel Gendron
Mohamed Hage
Mickael Kanfi
Creative
CEO | Harrah’s Entertainment
Mike Gozzo
Press Officer | NATIONAL
Coordinator, Interior Layout
and Decor
—
Lotfi EL-Ghandouri
akuntsu.com
Geneviève Hinse
Marie-Ève Rocheleau
Digital Marketing | Twist Image
Patrick Cohendet
humm.it
Project Manager, Trade Mission
| C2-MTL
Stéphanie Picard
Consultant, Strategic Development
humm.it
Project Manager/C2-MTL | Moment
Factory
Johanne Emond
Stage Manager
André Boisclair
ajah.ca
Stéphane Raymond
Advisory Committee
Co-founder and Creative Director
| Moment Factory
Ajah
Communications Coordinator/PR
| C2-MTL
Lighting Designer | Les Trois
Producteurs
Iris Tremblay
Audrey Benoît
Laurent Maisonnave
Véronique Désilets
Bruno Rafie
Hanneke Marois-Ronken
Vice-President, Public Relations,
Research and Product Development
| Tourisme Montréal
Felix Lorsignol
Technical Director | Cirque du Soleil
Consultant, Executive Producer
| Perreault Samson Inc.
Pierre Bellerose
Michael Lenczner
Marc Provencher
Strategic Advisor,
Trade Mission | Earnscliffe
And last but not
least, a big thank
you to all the
C2-MTL volunteers
– we couldn’t have
done this without
you!
No man is an island.
—
Curated by
—
Special Creative
Partner
—
Content Partners
Thank you for
atttending th
he 2012
dittion of C2-M
MTL.
ed
We hope you leave
hinkin
ng and feelin
ng
th
a litttle
e diff
fferen
nt.
À bientôt.
—
Presented by
—
Powered by
—
Experiencial Partners
| We
We coul
couldn’
dn t do
do this
this on ou
our
r own
own |
—
Communications Partners
—
Associate Sponsors
—
Media Partners or Media Sponsors
C2-MTL
—
Supporting Sponsors
—
Public Partners
26
—
Service Sponsors
| The don’t-miss-a-thing guide to C2-MTL |
—
Patrons
—
Official Carrier
—
Special thanks to
—
We would also like to thank our other valued contributors:
Réseau QG 100, CORIM, Mission Design, SIDIM, I have an Idea, Chromatic, ÉTS, the AAPQ, Living Lab,
Daily tous les jours and International Startup Fest.
Things could get a little out
of control
—
Meteorites falling from the sky. Alien abductions. Maybe even a nip slip or two. There are
some things we can control. Others, not so
much. That being said, we kindly ask that you
bear with us for the occasional hiccup. This
is our first year, and C2-MTL is a monster of a
conference. But it’s a friendly monster. And
we’ve worked very hard to make it unforgettable.
So thanks in advance for your patience.
And remember, a little failure could result
in a lot of fun.
—
[email protected]
[email protected]
[email protected]