IRONLACE.COM
AFFIS - Ironlace Advantage
Table of Contents:
3 – The Solution
4 – Strategic Advantages
- Stronger Than Steel
- Conventional Laces
- Chemical & Water Resistance
- Low Creep Properties
- Multi-Use
- Product Comparison
12 – Manufacturing Facility
- Continual Improvement
- In- House Testing
- Quality Control
16 – Future Growth
- Ironlace Commercial Brand
- Ironlace Tactical Brand
- Ironlace Sport
19 - POP Display
21 - Conclusion
The Solution For Breaking Laces
Ironlace™ high performance boot laces have been field tested in
the most abusive environments on earth and will perform for life. Our
laces not only last, they lace up tight and will not stretch or come undone.
Our technology uses stronger-than-steel fibres that are specially
woven and treated to create the most abrasion, chemical, water and wear
resistant boot and shoe laces in the world.
Ironlace Sport the next advantage for the enthusiast!
Strategic Advantages
•
•
•
•
•
•
Stronger Than Steel
Light Weight
Non Corrosive
Chemical Resistant
Fatigue Resistant
Outstanding Dampening Properties
•
•
•
•
•
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Cut Resistant
Non Kinking
No Stretch
Heat Resistant
Abrasion Resistant
Minimal Moisture Absorption
Stronger Than Steel
Material
Ironlace™
Titanium
Stainless Steel
Aluminum
Aluminuim
E-Glass
Graphite (AS4)
Density Tensile Specific Tensile
Tenisle Specific
(g/cm3) Strenght
Strength Strength Modulus Modulus
(Gpa)
(km*)
(Gpa)
(km**)
1.4
3.2
229
75
5300
4.5
1.3
29
110
2500
7.9
2
26
210
2700
2.8
0.6
22
70
2600
2.6
3.4
130
72
2800
1.8
4.3
240
230
13000
*Specific strength = Strength/Density (also divided by force of gravity for SI units). Also
known as breaking length, the length of fiber that can be held in a vertical direction
without breaking.
** Specific modulus = Modulus/Density (also divided by force of gravity for SI units).
This measure increases with increasing stiffness and decreasing density. (KAI data)
Compared to Conventional Laces
Fiber Type
Tenacity
(g/denier)
Modulus
(CN/tex)
Melting Point
(°F)
Ironlace
25.9
4,635
630
Nylon
4-7.2
400
420
Polyester
9.2
998
495
TM
Chemical, & Water Resistant
Ironlace
Ironlace
Ironlace
Aramid
Aramid
Low Creep (Elongation) Properties
Creep Behaviour At Ambient Temperature (30% of Break Load)
0.8
0.7
Creep (%)
0.6
Standard Aramid Stretch Results
0.5
0.4
0.3
Ironlace Stretch Results
0.2
0.1
0.0
0.01
0.10
1.00
10.0
100
1000
10000
Time (hours)
Ironlace Stretch Results
Standard Aramid Stretch Results
Multi-Use
Our laces can be used in a variety of applications:
• The most dependable on the Job lace in the world
• Superb fishing, hunting & hiking boot laces that will not
Stretch or absorb water. The ultimate Sport lace!
• Support Climbers
• Act as a belt
• Create on the go slings/supports
• Tied in to carry backpacks
• Swinging a chemlight in emergency situations
• Stronger than 550 Cord, and not susceptible to moisture
Product Comparison
Advantages
•
•
•
•
•
•
Spring
Summer
Fall
Winter
All Season Product
No Expiration Dates
Proven on the job reliability
Dedicated to Continuous Growth
Multiple Use Product
The Sport Advantage
Manufacturing Facility
Continual Improvement
• Research and Development Team
• New Product Development Team
• Quality and Engineering Team
In – House Testing Capabilities
• Generation 2 Coating
• 4X Abrasion Resistance VS Gen 1
• Expanding Coating Capabilities
•High Performance Fibers
• Market Expansion NEW Sport Lace
• New Material Developments
• Supplier Relationships
• Testing Capabilities
• Yarn on Yarn Abrasion
• Tensile Strength
Quality Control
• Fully developed QMS that meets the highest
requirements for many industries known for high
quality standards
• ISO-9001:2000 Certified
– We Live Our Quality System
• Raw Material, In-Process and Post Manufacturing
Quality Control
• Specialized Maintenance on Equipment
• Average employee tenure of more than 12 years
• Customer-Specific quality control systems available
• Our manufacturing partner has been in business for
over 100 years and is capable of supporting
exponential growth
Future Growth
Ironlace Sport
• Amazon.com
• RLCB
#1 Best Selling Shoe Lace, for entire year 2013
We continue to be a top seller for 2014
Top Rated performance, excellent customer service
Introducing our Sport Lace for 2015
We support Fulfillment and Packaging
provided by the Raleigh Lions Clinic f/t Blind
• Work Wearhouses
Mark’s
Whistle Workwear
Mr Safety Shoes Inc
Jobsite Workwear
Working Persons
• MATCO Tools
National rollout, 2013
New and innovative product of the year nominee for 2014
Franchisee Trade Show top performer 2014
• Work Environment
-Ironlace is unmatched in durability and performance
-Designed for the most rugged demanding jobs in the world!
-Built to handle extreme environments and won’t absorb water or freeze up.
-Providing proven durability and reliable laces for the toughest jobs
• Sports & Outdoors Ironlace Sport
-Ironlace Sport lace is perfect for the adventurous and extreme hunters
-Get in the Game. The worlds strongest Sport Lace.
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• Custom Cobranding Opportunities
-Dependable and proven to withstand the most severe conditions
-Co-Branded opportunities for those who wish to expand their current product line
• Dealer Enquiries Welcome
After developing our line of Commercial Boot Laces,
our R&D team went to work and created the Sport
Laces. Not only do these laces offer a significant
safety benefit, they’re a game changer!
Available Now!
The Ultimate Sport Lace
Hockey Skates
• Football/Soccer/Golf
• Skateboard Laces • Snowboard
Conclusion:
Ironlace & Ironlace Sport are quite simply the strongest most durable laces in the
world . Our break through technology showed twenty times the strength of our
competitors, and our Gen2 Military Grade boot lace proves to be one hundred times
the durability of any other boot lace on the market.
Throughout our journey at Ironlace™ two things have remained the same,
our passion for what we do,
and the determination to succeed.