CONFIDENTIAL FOR INTERNAL USE WITHIN CLIENT COMPANY ONLY AN INTRODUCTION TO THE BRAZILIAN AGRICULTURE AND FOOD SECTOR FACT PACK - AGRICULTURE AND FOOD INDUSTRY BRAZIL November 2015 São Paulo, Brazil BRAZIL IS EXPECTED TO SUPPLY UP TO 40% OF THE INCREASED GLOBAL FOOD DEMAND BY 2050 World-leading producer and exporter 23%* of Brazil’s GDP Productivity investments BRL Government credit programs 1tn in 2013 Agribusiness represents 1/3 of employment and almost 40% of total exports Brazil is a top global supplier of a diverse array of agricultural goods such as beef, ethanol, cotton, soybean and cellulose SOURCE: IBGE, CEPEA/USP BUSINESS SWEDEN * INCLUDING AGRICULTURE, INDUSTRY, INPUTS AND DISTRIBUTION 6 APRIL, 2016 2 AGRICULTURE PRODUCTION VALUE IS EXPECTED TO 30% IN THE NEXT 10 YEARS LAND USE FOR MAJOR CROPS IS PROJECTED TO INCREASE 20% BY 2024 AGRICULTURE GROSS PRODUCT VALUE (BBRL) RURAL CREDIT, BY HARVEST PLAN YEAR (BBRL) 200 700 180 600 38 160 140 500 44 120 400 100 80 300 38 26 21 150 60 200 40 80 89 98 2011-12 2012-13 2013-14 112 20 100 0 0 2000 Total 2005 2010 2015 Main Animal Products 2025* Main Crops 2014-15 2015-16 Capital Investment Financing Production Financing THE INCREASE IN RURAL CREDIT HAS SUPPORTED THE GROWTH IN AGRICULTURE PRODUCTION SOURCE: MAPA, OECD BUSINESS SWEDEN * FORECAST BASED ON PROJECTIONS FROM THE BRAZILIAN MINISTRY OF AGRICULTURE 6 APRIL, 2016 3 GRAIN AND FRUIT PRODUCTION CONCENTRATED TO THE SOUTH AND MIDWEST.. CROP GROSS PRODUCTION VALUE, BY PRODUCT (2014) Roraima Amapá TOTAL = 297,14 BBRL 18% Amazonas Pará Bahia Mato Grosso Soy (grain) Sugar cane Corn (grain) Orange Coffee (grain) Tomato Banana Cotton Other Minas Gerais Mato Grosso do Sul Espírito Santo São Paulo Paraná Rio Grande do Sul 15% 12% Goiás Sugar cane farms Coffee farms 6% 6% Rio de Janeiro Soybean/Corn farms 5% Brasília Largest soy* and corn production area MAIN CROPS DISTRIBUTION 4% Alagoas Sergipe Tocantins Rondônia 30% 4% Paraíba Pernambuco Piauí Acre Rio Grande do Norte Ceará Maranhão Santa Catarina Largest orange and sugar cane** production area Orange Farms Product Brazil’s world production rank Brazil’s world exporter rank Total exports 2013 (BUSD) Soybean Grain 2nd 1st 22,8 China Sugar 1st 1st 11,8 China Corn 3rd 1st 6,3 Japan Orange Juice 1st 1st 2,3 Belgium Coffee 1st 1st 4,6 U.S. Main importer BRAZIL IS A WORLD-LEADING SOY, SUGAR, CORN, ORANGE AND COFFEE EXPORTER SOURCE: CONAB, IBGE, MINISTRY OF AGRICULTURE, MINISTRY OF FOREIGN RELATIONS BUSINESS SWEDEN * MATO GROSSO STATE ALSO CONCENTRATES BIODIESEL PRODUCTION ** SÃO PAULO STATE ALSO CONCENTRATES ETHANOL PRODUCTION 6 APRIL, 2016 4 ..AND ALSO ANIMAL PROTEIN PRODUCTION BRAZIL IS THE WORLD´S LARGEST BEEF AND CHICKEN EXPORTER ANIMAL GROSS PRODUCTION VALUE, BY PRODUCT (2014) Roraima Amapá TOTAL = 175,36 BBRL 6% Pará Amazonas Ceará Maranhão Alagoas Sergipe Tocantins Rondônia Bahia Mato Grosso Beef Chicken Milk Swine Eggs 36% 16% Paraíba Pernambuco Piauí Acre 7% Rio Grande do Norte Brasília 35% Goiás Largest bovine production area Minas Gerais Mato Grosso do Sul Espírito Santo São Paulo LIVESTOCK DISTRIBUTION Rio de Janeiro Paraná Bovine cattle Swine farms Chicken farms Rio Grande do Sul Santa Catarina Largest chicken production area Largest swine production area Brazil’s world production rank Brazil’s world exporter rank Total exports 2013 (BUSD) Beef 2st 1st 5,4 Russia Chicken 3st 1st 7,0 Saudi Arabia Swine 4st 4st 1,2 Russia Product Main importer BEEF AND CHICKEN REPRESENT 71% OF THE TOTAL ANIMAL PROTEIN PRODUCTION VALUE SOURCE: CONAB, IBGE, MINISTRY OF AGRICULTURE, MINISTRY OF FOREIGN RELATIONS BUSINESS SWEDEN 6 APRIL, 2016 5 THE LARGEST BRAZILIAN COOPERATIVES ARE CONCENTRATED TO THE STATE OF PARANÁ Cocamar has approximately 12 500 associated producers. Coamo has 27 975 associated producers generating 7 million tons, which represents 3,6% of total agricultural production in Brazil Company Coamo Agroindustrial Cooperativa Company Cocamar Cooperativa Agroindustrial Headquarters Campo Mourão - PR Headquarters Maringá - PR Net revenue (2014) 8,16 BBRL Net revenue (2014) 2,74 BBRL Main Business Soybean, corn, wheat, coffee Main Business Soybean, corn, wheat, coffee, orange SLC has 15 farms in Brazil, with 3 290 employees. SLC Agrícola branch has 1,5 BBRL turnover. C. Vale has 15 562 associated producers. Company C. Vale Cooperativa Agroindustrial Company SLC Participações S.A. Headquarters Palotina - PR Headquarters Porto Alegre - RS Net revenue (2014) 4,61 BBRL Net revenue (2014) 2,69 BBRL Main Business Soybean, corn, cassava, wheat, milk, chicken, swine Main Business Soybean, corn, cotton, implements Comigo has approximately 4 000 associated producers. Comigo produces 3,2 million tons of agricultural products Lar has storage capacity of 1 million ton. It also manages a network of 15 supermarkets. Company Cooperativa Agroindustrial dos Produtores Rurais do Sudoeste Goiano Medianeira - PR Headquarters Rio Verde - GO Net revenue (2014) 3,02 BBRL Net revenue (2014) 2,58 BBRL Main Business Soybean, corn, chicken, swine Main Business Soybean, milk, seeds Company Cooperativa Agroindustrial Lar Headquarters THE SOUTH REGION OF BRAZIL COMPRISES THE LARGEST AGRICULTURAL COOPERATIVES SOURCE: VALOR, COMPANIES’ WEBSITES BUSINESS SWEDEN 6 APRIL, 2016 6 THE FOOD AND BEVERAGE INDUSTRY HAS GROWN MORE THAN BRAZIL’S GDP IN THE LAST 5 YEARS LARGE CONSUMER MARKET AND EXPORTS SHOULD PUSH FOR GROWTH IN 2016 FOOD AND BEVERAGE INDUSTRY GROWTH FOOD AND BEVERAGE INDUSTRY IN NUMBERS, 2014 7,6% 7,0% 5,0% 5,0% 4,0% 3,6% 3,0% Food Industry GDP 240 BUSD Total GDP Share 10,2% Industrial GDP Share 22,5% Local Market Sales 175 BUSD Employment 1,9 million Total Employment Share 4% Investments 2014 5 BUSD Expected Investments 2016 5 BUSD 6,0% 5,1% 4,2% 4,9% 3,9% 3,6% 3,8% 3,2% 3,5% 2,7% 3,1% 1,8% 1,6% 1,1% 1,0% 1,0% 1,1% 0,0% 0,1% -0,2% -1,0% -2,0% 2016* 2015* 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 -3,0% Food Industry Physical Production Annual Growth (%) GDP Anual Growth (%) DESPITE THE ECONOMIC RECESSION, THE FOOD INDUSTRY IS EXPECTED TO CONTINUE INVESTMENTS AND GROWTH SOURCE: IBGE, ABIA, BNDES BUSINESS SWEDEN * FORECAST * EXCHANGE RATE BRL/USD 2014 = 2,3475 6 APRIL, 2016 7 MEAT, FATS AND SUGAR ACCOUNT FOR 50% OF THE INDUSTRIAL PRODUCTION OF THE FOOD INDUSTRY FOOD INDUSTRY IMPORTS WHEAT FLOUR, MILK POWDER AND COCOA FOOD AND BEVERAGE INDUSTRY PRODUCTION, 2013 5% 6% Meat Products 120 Oils and Fats 100 Sugars 28% 13% 1% 2% 4% 12% 9% 80 Starch Products Dairy 60 Vegetable Products Coffee 40 11% TOTAL: 212,2 BUSD 20 Fish Products Other 9% FOOD INDUSTRY SALES BY SECTOR, PRICES OF 2014 (BBRL) Alcoholic Beverages Non-Alcoholic Beverages 0 2008 2009 2010 2011 Meat Products Coffee, Tea and Cereal Processing Dairy Wheat Products Chocolate, Cocoa and Candy Fish Products 2012 2013 2014 Beverages Oils and Fats Sugars Vegetable Products Dehidrated and Frozen Products MEAT AND BEVERAGES REPRESENT APPROX. 40% OF THE BRAZILIAN FOOD INDUSTRY, AND ARE THE FASTEST GROWING SEGMENTS SOURCE: IBGE, ABIA BUSINESS SWEDEN 6 APRIL, 2016 8 THE BRAZILIAN FOOD INDUSTRY IS CONCENTRATED TO THE SOUTH AND SOUTHEAST REGIONS… Roraima FOOD INDUSTRY COMPANIES IN BRAZIL Amapá Amazonas Pará Maranhão Piauí Acre Rio Grande do Norte Ceará Number of manufacturing plants by state 0-375 Minas Gerais Mato Grosso do Sul Large companies, local and foreign are acquiring smaller companies; the number of fusions of food companies tripled in 1T2015 There are strong Brazilian companies consolidated in the local market, which are exporting and expanding to foreign countries Many companies, including large ones, produce “food commodities”, which can practice limited price differentiation compared to competitors. Thus, competition takes place on the lowest price. Espírito Santo São Paulo Rio de Janeiro Paraná Rio Grande do Sul Logistics explain the existence of small regional food companies across the country, which supply the local demand Goiás 1500-3000 3000-4500 The main obstacle to the expansion of investments is the poor logistics infrastructure. Lack of roads, railways and ports and expensive freight make prices go up in distant regions Brasília 375-750 750-1500 Alagoas Sergipe Bahia Mato Grosso São Paulo and Minas Gerais are the main food producing states Paraíba Pernambuco Tocantins Rondônia Santa Catarina +4500 THE INDUSTRY IS GOING THROUGH A CONSOLIDATION PROCESS OF LARGE COMPANIES ACQUIRING SMALLER SOURCE: IBGE, VALOR, ABIA, BNDES BUSINESS SWEDEN 6 APRIL, 2016 9 … AND IS DOMINATED BY GIANT FOOD COMPANIES Company JBS S.A. Capital control Brazilian Net revenue (2014) 120,5 BBRL Business Animal protein, dairy, cosmetics, cleaning products Ambev is the largest brewery in Latin America and the 5th in the world, operating in 14 countries. Ambev is part of AB InBev, the largest brewer in the world. Company Ambev S.A. Capital control Brazilian/Belgian Net revenue (2014) 38,1 BBRL Business Beers, soft drinks BRF is the 7th largest food company in the world, present in 110 countries. BRF has 60 industrial plants in Brazil, and 95% penetration in Brazilian households. Bunge operates more than 100 manufacturing plants in Brazil, with 20 000 employees. Bunge is the largest agribusiness exporter in Brazil. Company BRF S.A. Company Bunge Alimentos S.A. Capital control Brazilian Capital control Brazilian/Belgian Net revenue (2014) 29 BBRL Net revenue (2014) 34,1 BBRL Business Animal protein, processed food Business Food, oils, grains Marfrig has an operational exports to over 100 countries, and is the 4th largest beef producer in the world. Food & Grains Animal Protein JBS was the 2nd largest food company in the world in 2013, with 43,2 BUSD in annual sales, only behind Nestlé. JBS has 216 000 employees, acting in 22 countries. Beverages MEAT, GRAINS AND BEVERAGES ARE THE MAIN BUSINESS OF THE LARGEST FOOD COMPANIES Cargill maintains 19 industrial plants in Brazil, as well as 10 000 employees. Cargill is the 2nd largest soybean exporter in Brazil. Company Marfrig Global Foods S.A. Company Cargill Agrícola S.A. Capital control Brazilian Capital control US Net revenue (2014) 21 BBRL Net revenue (2014) 26,2 BBRL Business Animal protein Business Processed food, storage and reselling of grains THE BRAZILIAN FOOD INDUSTRY COMPRISES LARGE COMPANIES CAPABLE OF INVESTING IN HIGH-TECH PRODUCTS SOURCE: VALOR, COMPANIES’ WEBSITES, MEDIA OUTLETS BUSINESS SWEDEN 6 APRIL, 2016 10 PUBLIC FINANCING AND COST EFFICIENCY WILL DRIVE BRAZILIAN AGRIBUSINESS IN THE NEAR FUTURE CONSUMER TRENDS INDUSTRY DRIVERS Government financing BNDES financing and government programs will continue to drive both agricultural production and the purchase of new equipment manufactured in Brazil. Public financing is essential for investments in Brazil Quality As consumers become more conscious about quality issues, label info, guarantee of origin, traceability, risk control and quality certification, solutions for such issues are becoming more important for food producers Cost efficient technology Many large producers are focused on commodities, where competition takes place on the lowest price. Cost efficient solutions and reuse of by-products (such as biogas) are major drivers Sustainability Consumers are getting more environmentally conscious. In parallel companies are increasingly adapting to environmentally friendly standards. Regulatory compliance Food regulations, as well as environmental legislation are getting stricter. This is an opportunity for suppliers of: food safety equipment, dryers, automation and packaging solutions, food analysis equipment Healthier products Organic and functional products are niches where growth is expected for the next years, a trend also impacting Brazilian agriculture and food production. Mobility Companies are searching for logistics solutions which can generate precise and fast information, in order to minimize losses. Transport and storage solutions are major concerns for agribusiness companies Meat consumption trends While increasing globally, meat consumption growth in Brazil is starting to stagnate as consumers are increasing consumption of other food stuffs. BRAZILIAN FOOD CONSUMER MARKET IS DEVELOPING AND GETTING MORE DEMANDING SOURCE: SWITZERLAND GLOBAL ENTERPRISE, EUROMONITOR, RESEARCH BUSINESS SWEDEN 6 APRIL, 2016 11 FOOD AND AGRICULTURE OFFERS GREAT OPPORTUNITIES FOR SWEDISH COMPANIES IN BRAZIL Investments Demand BNDES and government financing programs for clients of locally established manufacturers Recent economic slowdown and higher inflation in Brazil Pursue of clean and cost efficient technology Beef production to slow down due to local demand saturation Production of healthier products and innovation Lower commodities price Players Large organized cooperatives who need to invest (e.g. storage, transport, implements) Brazilian large exporters who want to grow Market Which What Protection of local industry opportunities challenges make Brazil interesting? should companies be ready to face? Poor infrastructure for roads, energy, ports and airports Market Large agribusiness market, internationally integrated Advantages: diverse climate and land availability Diversified production and growth Devaluated BRL is stimulating exports Language barrier, mainly for agriculture Business in Brazil Confusing and excessively bureaucratic food regulations Complex tax system High import tariffs and other taxes LARGE AND GROWING AGRICULTURE AND FOOD PRODUCER WITH INCREASING DEMAND FOR TECHNOLOGY BUSINESS SWEDEN 6 APRIL, 2016 12 BUSINESS SWEDEN OFFERS A FULL SERVICE PORTFOLIO FOR EFFICIENT MARKET ENTRY OUR INDUSTRY FOCUS ICT HEALTH CARE & LIFE SCIENCE MATERIALS & MANUFACTURI NG SECURITY AGRICULTURE, FOOD & FOREST ENERGY & ENVIRONMENT TRANSPORT SYSTEMS OUR CUSTOMERS SWEDISH COMPANIES EXPANDING INTO BRAZIL LOCAL SUBSIDIARIES OF SWEDISH COMPANIES SWEDISH GOVERNMENT OUR MARKET OFFERING MARKET ENTRY STRATEGY PARTNER SEARCH MARKET ANALYSIS IMPORT ANALYSIS BUSINESS ACQUISITION STAKEHOLDER SOURCING SUPPORT SUPPORT MANAGEMENT ANALYSIS OFFICE * RECRUITING OUR STRENGTH EXPERIENCED TEAM WITH INDUSTRY FOCUS UNIQUE OWNERSHIP PROVIDE ACCESS TO THE SWEDISH GOVERNM.& FUNDING STRUCTURE GLOBAL PRESENCE LOCAL& SWEDISH PERSPECTIVE TO BUSINESS OPPORTUNITIES ACCESS TO HIGH LEVEL AUTHORITIES & BUSINESS NETWORKS IN BRAZIL * BSO SERVICES INCLUDE: OFFICE PLACE & SERVICE, ADMINISTRATION, COMPANY ESTABLISHMENT (INCL LEGAL ADRESS) , DELEGATE MANAGER AND FINANCIAL ANALYSIS BUSINESS SWEDEN 6 APRIL, 2016 13 CONTACT US BUSINESS SWEDEN IN BRAZIL Rua Joaquim Floriano, 466 – cj 1908 – Ed. Office BR 04534-002 – São Paulo - Brazil Phone: +55 11 2137 4400 Fax: +55 11 2137 4425 [email protected]
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