December 10, 2015
JOSIE LINK
NLx Operations Manager
National Association of State
Workforce Agencies (NASWA)
The NLx Partners: Who are we?
NASWA
Non-profit representing State
Workforce Agencies
DirectEmployers
Non-profit HR consortium
800+ global employer members
Advance state role in
workforce system
Provide cost effective
employment network
Support state workforce
agencies in finding jobs for
workers and meeting employer
labor needs
Improve labor market
efficiency
Coordinate state, local and
federal roles
Share best practices,
research, technology for
innovation within HR space
What is the NLX?
A partnership between two non-profits, to create and operate a
systemic tool which offers a high quality feed of job openings.
Mission:
To provide the most accurate and comprehensive collection of
real online job openings in order to achieve the highest level of
efficiency for the nation’s labor exchange - at no additional cost
to state workforce agencies, employers and job seekers.
Factors Leading to the Development of the NLx: Private Sector
Three Factors:
•
Increasing Costs and Declining Return on Investment of Commercial
Job Banks
•
Emergence of Applicant Tracking Systems (ATS):
•
Reduce costs and promote efficient hiring processes
•
A new front door HR uses to establish a consistent process to prevent
conditions leading to systemic discrimination
•
Need for multi-state employers to find a cost-effective way to achieve
compliance, while leveraging investments in ATS
•
DirectEmployers was established in 2001 by employers as a solution.
Factors Leading to the Development of the NLx: Public Sector
Factors
• Began as a response to the U.S. Department of Labor’s discontinuation of
America’s Job Bank (AJB). AJB was a national job bank maintained by
USDOL, connecting jobseekers with job openings.
• In 2007, NASWA through a formal process endorses DirectEmployers’
service and state agencies begin to sign participation agreements.
• Allows the workforce development system to:
• Offer jobseekers quicker access to more jobs;
• Provide employers valuable recruitment and compliance services;
• Better facilitate priority of service;
• Collect better real-time demand data.
The National Labor Exchange is a unique
public/private partnership that leverages
private (non-profit-owned) technology
and existing state workforce development
agency resources.
How Does It Work?
• The NLx collects openings only from three types of sources:
corporate job sites, state job banks, and USAjobs.gov
This means jobs are unique
• The NLx indexes and refreshes job feeds daily
This means job-links are current
• The NLx staff validates each participating employer
This means there are no scams
How Does It Work?
The Long-Trail of Syndication
Job openings are delivered to state job banks, federal
government sites, non-profit portals, and over 40,000
.JOBS domains.
In 2014 -- over 136,000,000 unique job searches
Applying Directly
Applicants who find a job on US.jobs or through an NLx
API supported site are directed back to the original
employment opportunity, where they can apply directly.
NLx Numbers & Facts
•
All 50 state workforce agencies states, Guam, DC and Puerto
Rico have signed formal NLx agreements, exchanging feeds.
•
The NLx offers the workforce system a jobs feed which
includes jobs from over 30,000 large employers.
•
On average contains over 2.1 mil jobs per day.
•
In 2014 – over 10 million unique jobs, and over 340,000
employers were included in the network.
•
In 2014 – over 136 million unique job views.
The NLx is More than Job Openings
The partnership offers state workforce agencies
other valuable technology services such as
analytics,
microsites, indexing, job bank hosting, and
Hilton HHonors Military Program…
and all at no additional cost.
The NLx initiative is under the oversight of a
steering committee comprised of an equal
number of employers and state officials.
NLX Jobs API
•
•
•
•
•
•
•
•
•
American Job Center (USDOL)
http://jobcenter.usa.gov/find-a-job
CareerOneStop (USDOL/ETA)
http://www.careeronestop.org/JobSearch/JobSearch.aspx
My Next Move (USDOL/ETA)
http://www.mynextmove.org
My Next Move for Veterans (USDOL/ETA)
http://www.mynextmove.org/vets/find/browse?c=0
My Skills My Future (USDOL/ETA)
http://www.myskillsmyfuture.org
Summer.jobs (White House Sponsored Initiative)
http://www.dol.gov/summerjobs/
United States Chamber of Commerce Foundation (Hiring Our Heroes)
http://www.hiringourheroes.org/fasttrack
eBenefits-Veterans Employment Center (U.S. Dept. of Veteran Affairs)
https://www.ebenefits.va.gov/ebenefits/jobs
Virtual Career Network Healthcare (USDOL/ETA)
https://www.vcn.org/healthcare/findwork
How this System Impacts VEVRAA Compliance
• Through OFCCP regulations implementing the JVA
o
“Listing employment openings with the state workforce agency job
bank or with the local employment service delivery system where
the opening occurs will satisfy the requirement to list jobs with the
appropriate employment service delivery system.”
o
“In order to satisfy the listing requirement described herein,
contractors must provide information about the job vacancy in any
manner and format permitted by the appropriate employment
service delivery system which will allow that system to provide
priority referral of veterans protected by VEVRAA for that job
vacancy.” 41 CFR 60-300.5 (a) (2)
Furthermore…
•
“….The employment service delivery systems shall
provide OFCCP, upon request, information pertinent to
whether the contractor is in compliance with the
mandatory job listing requirements of the equal
opportunity clause.” 41 CFR 60-300.84
•
And finally – under Examples of outreach and
recruitment activities – such as The Local Veterans’
Employment Representative in the local employment
service office (i.e. the One-Stop) nearest the
contractor’s establishment 41 CFR 60-300.44 (f) (2) (i)
(A)
VetCentral State Reporting
http://vetjobcentral.com/JVAReportFo
rState/
Return Receipt: State Job Bank Reporting
http://build.us.jobs/sjbhome.asp
Job Indexing
•
•
What is Job Indexing?
o
Process of extracting data from other websites in a way that allows it
to be scanned and searched easily by an end user.
o
Searchable online index of currently available job vacancies
How does it work?
o
DirectEmployers identifies active links to jobs on corporate websites
every 24 hours.
o
These indexed jobs are added to your current NLx job feed.
Why Should You Consider Job Indexing?

Better use of staff
time.

More jobs.

Up to date
information.

Public image.

Gets your foot in
the door.

No cost business
service.
Why Do Employers Appreciate It?

Better use of
staff time.

Aids
compliance.

Up to date
information.


More exposure
to jobs.
No cost
business
service.
Submitting an Employer’s Website
Submitting an Employer’s Website
http://us.jobs/indexingrequest.asp?phase=3&state=me
How Can You Tell if a Site Might Work?

Does it have jobs?

HTML

Needs this
information:

No PDFs

No cookies or logins

Job Title

No job boards

City & State

Unique URL

Job Description

Application method
Here is One That Would Work
This One Will Not
Indexing Produces Results
•
Minnesota has increased number of jobs in its daily NLx file
by 280% in the last five years:
•
Illinois grew their job bank by 17% in just months after
implementing a job indexing plan.
Arkansas began an aggressive job indexing program several
years ago, growing their job bank from 2,000 to over 30,000.
•
Trends Impacting NLx Future
• User Behavior – How do jobseekers
search for jobs?
o
Search engines
o
Social Media
Mobile
 Leads to More Relevant Traffic
o
Mobile Usage
Search Engine Optimization Formula
Links
Age of
Sites
Trusted
Sites
SEO
Formula
Key
words
Traffic
Content
Branded Search
JobCentral or Job Central
110,000 searches / month
Monster.com
450,000 searches / month
US Jobs
1,200,000 searches / month
Brand to Behavior
.JOBS Microsites
1.
A new top level website domain, that ends in
“.JOBS”
2.
Thousands of .JOBS sites have been built out – not
separate job banks, but pathways leading back to
the same pool of jobs, the NLx.
3.
They can include companyname.jobs,
location.jobs, and occupation.jobs or a
combination.
4.
Sites are SEOed, social media integrated and
mobile ready.
5.
To enable states to take advantage of .jobs
benefits, the NLx is offering state workforce
agencies 10 .jobs sites built around a state’s job
bank brand.
Pay-per-click
(PPC)
SEM
.Jobs
Organic
.Jobs
SEO
AZ
CA
NV
CO
NY
KS
OR
IL
IN
SD
IA
TX
MA
UT
MN
MO
WA
http://naswa.org/nlx/?action=micro
Josie Link| NLx Operations Manager
[email protected] | 202-434-8029