Digital Signage Case Study
Seton Hall University
South Orange, New Jersey
Customer Overview
Located only 14 miles from Midtown Manhattan, Seton
Hall University’s Stillman School of Business is the perfect
place for students working toward careers in finance and
investment. The Stillman School was recently ranked #56
in BusinessWeek’s annual list of the best undergraduate
business programs in the nation, and was New Jersey’s
highest-ranked school on the list. The Stillman School was
also recently reaccredited by the Association to Advance
Collegiate Schools of Business (AACSB), which has
commended the School on its unique assessment process
for undergraduate students.
Project Summary
Until 2003, the Stillman School had no dedicated trading
center and lab. Elven Riley, a professor at Stillman,
designed and built the securities trading and analysis
center to “attract undergraduates to the program and give
them more exposure to what it meant to practice as well as
learn about finance,” says Professor Riley. He adds, “The
lab has softened the gap between the corporate securities
executives who visit as guest speakers and higher education
researchers or educators. That’s all for the betterment of
the students.”
Designed to emulate trading rooms found on Wall
Street, the Center holds twelve four-foot trading stations —
each powered with Telemet financial investment software
— and two dual-headed Bloomberg stations. In keeping
with this design goal, it was also important to incorporate
digital displays into the lab. “We wanted a classic look,
“We wanted a classic look, the
pizzazz of what a trading room
actually looks like. We also needed
to include all the distractions, both
visual and audio, that a real trading
room would subject you to.”
the pizzazz of what a trading room actually looks like,”
says Professor Riley. “We also needed to include all the
distractions, both visual and audio, that a real trading
room would subject you to.”
The Rise Solution
The Rise Display team set up a framework enabling
students to modify mixed media content on both an LCD
and a streaming multi-color ticker.
“Rise Display offered a solution set that was flexible and
maintainable,” says Professor Riley. “Maintainable is very
key to us, as [digital displays] in trading rooms get a lot of
wear and tear; ours certainly do with the students, and the
ability to maintain and keep them running over years is
something that we were very careful to evaluate.”
Final Result
Rise Display maintains a feed for mixed media on the lab’s
LCD. At any given time, the display features one of several
news channels, business school upcoming events, treasury
yields, equity volatility, and more. Meanwhile, the streaming
ticker keeps students informed and educated with real-time
market prices. “Now we have meetings, events and Wall
Street guest speakers in the lab. It has become part of the
students’ experience.”
Complete Display Solution Overview
Display(s) One 40" NEC LCD
Mount(s) Peerless Tilt-Wall Mount
Media Player(s) Rise Rack Mount Engine
Software Display Wire
Seton Hall University
Services Creative Design, Onsite Installation, Project
Management, 1-Year Service Plan
Visit www.risedisplay.com or call us at 866.770.1150 for more information.
Rise Display, Inc.
Rise Display has been providing digital signage solutions to hospitals, universities, financial institutions
and businesses across the United States and Canada for over 15 years. Our LED Tickers, Touch Screen LCDs
and Digital Displays, combined with our web-based software and creative design services, will meet your
needs and provide your environment with a unique visual experience.
From simple one-display packages to complex interactive digital signage networks, you can count on Rise
Display to deliver a Complete Display Solution.
LED Tickers
Whether it’s financial data, headline news, sports scores or custom
announcements, posting any message on a streaming LED Ticker
instantly identifies it as “important.” Tickers also have the flexibility to
accommodate architectural diversity — you can embed them in a wall,
stream them up pillars or bend them into circles and elegant serpentine
configurations. Only Rise Display Tickers have both full color and plug-and-play functionality that requires no dedicated PC.
Just plug it into any internet-accessible Ethernet port and take control of your ticker’s content online from any browser.
Video Walls
Video walls create a visual centerpiece in any environment. By stacking
multiple LCD screens together, you can fill an entire wall with news,
weather, videos, messages and much more, all in high resolution.
With our Display Wire web-based software, we’re able to create
presentations to the exact size and resolution needed to convey a
dynamic content destination.
Digital Signs
LCD Displays provide a vibrant, richer-than-life canvas for your most
imaginative visual presentations. The most versatile type of digital sign
available today, LCDs allow you to combine all kinds of rich media
— including live data, text, photos, animations, TV and video — to
communicate your message. Our Display Wire content management
software requires no servers, costly infrastructure or complicated
implementations. Simply plug your displays in and log in from any
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Interactive Digital Signage
With the addition of touch screen capabilities, you can take your message even
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we can create a design to engage your audience, tell a story, navigate your
building or campus, express donor appreciation or sort through events and
directories to find what they are looking for.
Visit www.risedisplay.com to view installation examples and video overviews.