The Bestselling Pan-African monthly magazine
The African story, from the
African perspective
55,000 copies n 100 countries n 300,000 readers
50 years of authoritative reporting, with a focus
on editorial excellence and professional integrity
Media Kit 2017
www.newafricanmagazine.com
RE ADERS
RE ACH
Decision makers and thought leaders
Africa’s best selling English language
pan-African magazine
300,000
MONTHLY
New African is sold in over 100 countries,
with 85% of our readers based in Africa.
Readers are private sector decision makers,
government policy makers and thought
leaders in Africa, Europe and The U.S.
TRUST
87%
New African, a monthly magazine and part of the
IC Publications Group, gives unique insight into
African affairs from the African perspective. Through
vigorous debate, insight and analysis we help shape
the African agenda by leading and influencing the
conversation on African issues. We connect the
dots, turning information into knowledge.
feel New African is the most
trusted Pan-African source of
information
AUDITED COPIES
*ABC certificate 01/01/2015 to 31/12/2015
Sales Breakdown
•
•
•
•
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20% East & Central Africa
32% West Africa
1% North Africa
32% Southern Africa
15% rest of the world
Alongside our sister publication African
Business, New African is the only audited
international African magazine. Our
distribution is independently verified and
in our category we are Africa’s best selling
international magazine.
MARKET LEADER
93%
35,165
believe New African offers
something more compared to
other news sources on Africa
QUALIT Y
39%
are senior managers in the
private sector
3 4%
are policy makers
80%
have purchasing authority
E D U C AT E D
87%
have a bachelor degree or
higher
L OYA L
58%
have been reading
New African for 5+ years
Figures based on internal reader survey
PA R T N E R S
NET WORK
Global influencers
Africa’s leading opinion shaper
New African has been reporting on Africa for
over 50 years. We have an unrivalled network
of partners with whom we have developed
strategic partnerships. These include: the
World Economic Forum, the UN Economic
Commission for Africa, African Development
Bank, World Bank, African Union, Corporate
Council on Africa, and OECD, as well as other
global media houses such as CNN, BBC and
Bloomberg. These partnerships give us access to
key decision makers, in Africa and globally.
New African benefits from the widest and
most diversified distribution network of any
international magazine on Africa. We are sold in
newsstands in over 100 countries, including 45 in
Africa. Some of the world’s leading airlines take
our magazine either on-board or in their lounges,
as well as key hotels in Africa’s biggest capitals.
Subscribers include embassies, ministries and
government offices as well as international
institutions. Our unique slant makes it Africa’s
leading opinion shaper.
88%
OF READERS
ARE AGED
BETWEEN
25 AND 55
C O N T E N T C R E AT I O N A N D M A R K E T I N G
Powerful content creatively designed to meet your needs, reach your audience and deliver results.
Designed with your bespoke needs in mind, we provide creative and
compelling content which can be distributed across our print and
web platforms.
We have been working in Africa for over 50 years, and our expert
team of editors, writers, designers and project managers will ensure
you will benefit from our extensive experience in brand messaging
and storytelling to produce high-quality content with the greatest
impact.
Reach your audience across all our channels and products.
We believe in collaborating with our clients to develop strategies
and create exciting new ways of telling their brand stories via print
content, native articles, videos and multi-media solutions to engage
their audiences.
We guarantee:
We specialise in:
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•
•
•
•
•
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Creative content
Powerful storytelling
Innovative design
Insightful thought
leadership
• Engaging video
content
• Targeted brand
positioning
• Complete 360°
communications
Native content
Advertorials
Thought leadership
White papers
Surveys and research
Video
Audio
Infographics
African in
perspective, global
in reach, the IC
Group have an
unrivalled reach:
2.6 MILLION
RE ADERS
in more than 100
countries
20,000+
THOUGHT
LE ADERS
at branded and third
party events where
we are represented at
across the globe
5,000,000+
SOCIAL MEDIA
impressions per event
C O M M U N I C AT I O N S
SERVICES
Our services include:
M E D IA RE L ATI O NS
With an experienced media arm, we have
the essential skills to provide first class
communication strategies and tailored
solutions to meet your needs.
M A RK E TI N G S TR ATEGY A N D
SE RV I C E S
One stop for strategic marketing advice
and planning to create the best marketing
strategy and all your marketing needs
from initial market research to web design,
copywriting, advertising and more within
your budget.
SO C IA L M E D IA
Bespoke social media strategy for your
needs and day-to-day management,
measurement and reporting.
E V E NT S – Our specialist and experienced
in-house team organise a wide range of
African business, financial and political
events, from small workshops and roundtables, to large business conferences and
awards ceremonies, recognised as one of
the premier fixtures on the international
calendar and guaranteed to give your brand
maximum visibility.
TE LL YO U R S TO RY SPECIA L RE P O RTS
AN IC PUBLICATION
NEW AFRICAN
AN IC PUBLICATION
NEW AFRICAN
South Africa: Addressing the state of the nation Nigeria: 24-page Election Special
Kenya/Ethiopia: Defence pact: Is Somalia a pawn? Zambia: New leader, new problems
Gambia: The “coup” that never was? Diaspora: Red card for US Green Card Lottery?
December 2015 • N°556
49th Year • February 2015 • N°547
The bestselling pan-African magazine
PLUS
The bestselling pan-African magazine
Nigerian Elections
LU P I TA
NYONG’O
The Arts
Muhammadu Buhari
Mmusi Maimane
Dr Nkosazana Dlamini-Zuma
King Mohammed VI
Akin Adesina
Moïse Katumbi
Aliko Dangote
Tidjane Thiam
Anas Aremeyaw Anas
Dr Misaki Wayengera
Trevor Noah
Linda Ikeji
Uzo Aduba
Almaz Ayana
Issa Hayatou
and many more...
Azalaï Hotels Group is the first African hotel chain group in the
West Africa region, providing direct employment to about 700 persons,
and supporting over 3,500 jobs indirectly. Stephen Williams reports.
100
MOST
NEW HOPE
OR NO HOPE?
INFLUENTIAL
AFRICANS
OF 2015
All-star African hospitality
+
SPECIAL FOCUS
COP21
CLIMATE CHANGE
& AFRICA
• Euro Zone € 5.00 • UK £4.00 • USA $5.95 • Algeria DA 240 • Angola 700 Kwanza (AOA) • Australia A$ 7.50 • Bahrain BD 2.00 • Canada $6.50
• CFA Zone CFA 2.600 • Cyprus 3.85 • Denmark DKr 35 • Egypt E£ 22 • Ethiopia R 65 • Gambia Da 120 • Ghana GH¢ 10.00 • Indonesia R35,000
• Jamaica $680 • Jordan JD 3.500 • Kenya KShs 350 • Kuwait KD 1.500 • Lebanon LL 7500.00 • Malaysia RM 15.90 • Mauritius MR 150
• Morocco Dh 30 • Nigeria N 500 • Norway NOK 59 • Oman OR2.00 • Qatar QR 20 • Rwanda RWF 3000 • Saudi Arabia Rls 20 • Sierra Leone LE 20.000
• Singapore $7.50 • South Africa R40.00 (inc. tax) • Other Southern African Countries R 35.10 (excl. tax) • Sweden SKr 33 • Switzerland SFr 8.70
• Tanzania TShs 5.400 • Tunisia TD 4.5 • Turkey 10.00YTL • UAE Dh 20 • Uganda USh 8,700 • Zambia ZMK25
• Euro Zone € 4.50 • UK £3.30 • USA $4.95 • Algeria DA 240 • Angola 700 Kwanza (AOA) • Australia A$ 7.50 • Bahrain BD 2.00 • Canada $6.50
• CFA Zone CFA 2.500 • Cyprus 3.85 • Denmark DKr 35 • Egypt E£ 22 • Ethiopia R 65 • Gambia Da 120 • Ghana GH¢ 10.00 • Indonesia R35,000
• Jamaica $680 • Jordan JD 3.500 • Kenya KShs 350 • Kuwait KD 1.500 • Lebanon LL 7500.00 • Malaysia RM 15.90 • Mauritius MR 150
• Morocco Dh 30 • Nigeria N 500 • Norway NOK 59 • Oman OR2.00 • Qatar QR 20 • Rwanda RWF 3000 • Saudi Arabia Rls 20
• Sierra Leone LE 15000 • Singapore $7.50 • South Africa R35.00 (inc. tax) • Other Southern African Countries R 26.30 (excl. tax) •
Sweden SKr 33 • Switzerland SFr 8.70 • Tanzania TShs 5,400 • Tunisia TD 4.5 • Turkey 10.00YTL • UAE Dh 20 • Uganda USh 8,700 • Zambia ZMK25
NA_COVER_0215.indd 1
NAM HOSPITALIT Y
NA_COVER3_1215Lupita.indd 1
22/01/2015 17:00
T
here was once a time when
the international business
person, traveling to any
major city in West Africa,
would only have the option
of booking a business-class
hotel room with one of the big
international groups. That has all
changed now with the launch of
the Azalaï group’s hotels in West
Africa, the first indigenous African
business-class hotel chain.
It is the dream of the Malian
businessman, Mossadeck Bally, who
38
12/11/2015 14:54
began the Azalaï group in 1994
and opened his first hotel in Mali’s
capital Bamako.
“Before that I was in the
family’s import-export business,
mainly trading in foodstuffs such
as rice, sugar, milk and edible
oils throughout West Africa,” he
explains.
Prior to joining his family’s
company he had studied business
in both France and the US. He
identified the lack of business class
hotels in West Africa and decided
this provided a huge opportunity.
“I started my own company,
Société Malienne de Promotion
Hôtelière (SMPH), and we began
operations by purchasing the Grand
Hotel in Bamako,” he says. The
venerable Grand Hotel had suffered
from years of under-investment, but
Bally’s company breathed new life
into the established.
“We completely refurbished it
with a loan from the International
Finance Corporation (IFC),
and that’s how Azalaï started.
New African march 2016
NA0316.indb 38
29/02/2016 01:27
Country Reports
Sector Specific Reports
Rankings
Bespoke Reports
With insightful analysis of the
latest developments, challenges and
opportunities of a specific country
through in-depth interviews with
business and government leaders, our
country reports capture a complete
overview of that country within a
global context.
Covering the latest news and trends
affecting key sectors in Africa, our
sector specific reports give a complete
overview of that sector, offering
critical market analysis as well as vital
insights from both industry experts
and academics.
Our must-read annual rankings
and lists have become the industry
standards in Africa. Our annual
sector-specific rankings are developed
in collaboration with our partners,
and known for their unique reach,
methodology and authority.
We work with you to publish a tailor
made report customised to your needs
to help you communicate your brand
message to your target audience.
The reports can be published in one or
several of our portfolio of magazines.
There is also an option to translate
the report and publish it in our
corresponding French title.
Each report includes 500
complimentary reprints.
2 0 1 7 E D I T O R I A L C A L E N DA R A N D E V E N T PA R T N E RS H I P S
ISSUE
M AT E R I A L D E A D L I N E
COUNTRY REPORT
INDUSTRY REPORT(S)
EVENTS
JANUARY
9 December, 2016
Botswana
AFCON
WEF, Davos, Switzerland
FEBRUARY
20 January, 2017
Cameroon
AFCON
Mining Indaba, Cape Town, South Africa
African Healthcare Summit, London, UK
BRICS Summit, China
MARCH
17 February, 2017
Kenya
APRIL
24 March, 2017
Uganda
M AY
21 April, 2017
Tanzania
JUNE
19 May, 2017
South Africa
Health and Pharmaceuticals
Africa Ports and Harbours, Johannesburg, South Africa
Africa Energy Forum, Copenhagen, Denmark
J U LY
23 June, 2017
Egypt
Eurobonds
AU Summit
World Petroleum Congress, Turkey
A U G U S T/ S E P T E M B E R
21 July, 2017
Mauritius
Blue Economy
African Green Revolution Forum (AGRA)
BAUMA Africa
UN General Assembly, New York City
OCTOBER
15 September, 2017
Nigeria
Education
IMF/WB Annual Meetings, Washington, D.C
Africa Oil and Gas Expo, South Africa
NOVEMBER
13 October, 2017
Ethiopia
DECEMBER
10 November, 2017
Power and Electricity World Africa, Johannesburg, SA
E commerce Show Africa, Johannesburg, South Africa
Cards and Payment Africa, South Africa
UNECA Conference of Ministers, Addis Ababa, Ethiopia
Nigeria Oil and Gas, Abuja, Nigeria
Ghana Summit, Accra, Ghana
Defence and Security
New African Woman Forum, Dakkar, Senegal
World Bank Spring Meetings, Washington, D.C
World Travel Market, Johannesburg, South Africa
African Banker Awards 2017, Ahmedabad, India
African Development Bank Annual Meetings, Ahmedabad, India
World Economic Forum in Africa, Durban, South Africa
Africa Oil Week 2017, South Africa
AfricaCom, South Africa
Africa Leadership Network
Mo Ibrahim Governance Weekend
The Most Influential Africans
Mines and Money, London, UK
N E W A F R I C A N D I G I TA L
New African is distributed digitally to a range of prestigious academic institutions, libraries, government bodies and private organisations.
DISTRIBUTION
New African digital edition is distributed
to consumers online via exacteditions.
com and via the iTunes and Android app
stores
All print subscribers are given
complimentary access
S TA N D A R D
ADVERTISING
Every advertiser is the print edition
of New African will be included in
the digital edition at no additional
cost
PREMIUM OPPORTUNITIES
New African offers a range of premium opportunities at additional costs which will
maximise the impact of your advertising in on a digital platform
These include:
•
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Web link
Slide show with multiple images
30 second video within your ad
60 second video within your ad
Hot spots within your ad
WEB ADVERTISING 2017
newafricanmagazine.com is the leading website for independently minded
and intelligent commentary on pan-African political, social and economic events.
S TAT I S T I C S 2 0 1 6
1 Leaderboard banner
1
Sessions:
Rotating on every page
3
33,000
2 Skyscraper banner
2
Users:
27,760
4
1. 728 x 90 pixels
5
2. 160 x 600 pixels
Rotating on homepage
3 + 4 Square Box banner
Rotating on every page
3+4. 300 x 250 pixels
5. 300 x 50 pixels
5 Mobile banner
Banner formats accepted
are JPG / PNG / GIF
Page views:
52,348
SOCIAL MEDIA
Pages per session
1.58
Facebook
17,519
Twitter
8,882
Instagram
327
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Contact: IC Publications Ltd
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