ME
DIA
KIT
HOT100 WINES 2016/2017
SOUTH AUSTRALIA
ANNIVERSARY
#HOT100WINES
INTRODUCTION
For the last ten years the Hot 100 Wines
competition has been interpreting
and challenging wine culture, and
championing the idea of ‘drinkability’.
Presented by The Adelaide Review, Hot
100 Wines is the largest South Australian
only wine show, which is accompanied
by a widely distributed magazine, and a
season of events.
This kit contains information about
advertising, sponsorship, and corporate
and event partnerships.
2 ––––
THE MAGAZINE
Now in its tenth year, Hot 100 Wines
essential information about the local
continues as an innovative and premier
wine scene and where it is heading.
showcase of South Australian wines.
This year’s magazine will be a
The perfect-bound, gloss publication
celebration of a decade of drinkable
bursts with the very latest information
wines and cultural progression. It will
about SA’s award-winning wines and
reflect on the trends and tastes of the
wine regions, along with recipes from
early Hot 100 years, as well as celebrate
top South Australian chefs and other
those of the present.
3 ––––
THE AUDIENCE
A minimum of 15,000 copies are
The magazine targets the well established
circulated to wineries, restaurants,
readership of The Adelaide Review and
retail outlets, corporate firms, partners
has a loyal audience. Copies are provided
and tourist centres in metropolitan and
to corporate and government bodies,
regional South Australia. The magazine is
reaching the decision makers of SA.
also available for passengers flying in and
out of Adelaide via Singapore Airlines in
The Hot 100 is supported throughout the
their Business Class Lounge.
year with promotions, tastings, events and
ongoing editorial content in The Adelaide
Our carefully selected outlets ensure the
Review’s Food and Drink section.
magazine reaches both local readers
and visitors to South Australia who are
A digital edition of Hot 100 wines is also
interested in our celebrated produce,
produced. The 2015 digital edition saw
wines, retail, arts, galleries, design, travel
approximately 2000 readers, and 45000
and culture.
impressions
DIST R I BU TI ON
THURSDAY, DECEMBER 1
(LAUNCH EVENT)
THURSDAY, DECEMBER 16
(FIRST DROP)
JUNE 2017
(SECOND DROP)
4 ––––
THE JUDGING
The South Australian wine industry eagerly
in the Hot 100 Wines magazine. The
awaits the entry announcement each year.
top 10 receive prominent positioning
More than 1200 South Australian wines
and editorial coverage in the magazine
were submitted for blind tasting last year.
and The Adelaide Review. The winning
wine receives a travel prize courtesy
A panel of highly respected local and
of Singapore Airlines and substantial
international judges blind taste submissions
recognition in both publications.
and select the most outstanding local
wines. The panel is managed by winemaker
The top 10 wineries will be featured in a
and sommelier Banjo Harris Plane and is
Masterclass held in Singapore and will
assisted by Head Steward Trevor Maskell.
also be invited to the awards gala at the
Freemasons Hall on the 1st of December
The most outstanding and drinkable
and at Hot 100 Harvest.
100 wines are selected to be featured
THE PANEL IS
MANAGED
BY WINEMAKER
AND SOMMELIER
BANJO HARRIS PLANE
5 ––––
AWARDS G AL A
THURSDAY, DECEMBER 1
winemakers and judges. In collaboration
The 10 most drinkable wines of the season
with JamFactory, the finalists of Drink Dine
will be awarded in grand fashion, at a black
Design awards will exhibit. The winner
tie gala. This event will be strictly VIP. In
of the Drink Dine Design awards will be
conjunction with this year’s theme, this
announced on the night. The Howard
event will be a celebration of all things past
Twelftree Award for innovative gastronomy
and present, including previous wines,
will also be presented.
HOT100 HARVEST
FRIDAY, 2 DECEMBER -
music and culture. The two day event will
SATURDAY, 3 DECEMBER
be an embodiment of the Hot 100 Wines
For the first time, Hot 100 Wines is hosting
perspective: that wine is best enjoyed
an extended public event, featuring an
within its intended cultural context.
abundance of South Australia wines, food,
Tickets will be released in August, 2016.
AT THE HOT 100 EVENT
WE INVITE SA FOOD
PRODUCERS TO SHARE
THEIR LOCAL PRODUCE.
JUDGES AND WINEMAKERS
ARE PRESENT TO GUIDE
TASTINGS.
INTERESTED IN EXHIBITING
OR HOSTING A STALL
AT HOT 100 HARVEST?
CONTACT MARKETING@
ADELAIDEREVIEW.COM.AU
6 ––––
ADVERTISING
(1)
(2)
(3)
(4)
S P E C I F I C AT I O N S
Size
Height
Width (1)
DPS 220 mm 490 mm +5 mm
(2)
Full Page 220 mm 245 mm +5 mm
1/2h 113 mm 245 mm +5 mm
1/2v 220 mm 120 mm +5 mm
1/4h 55 mm 245 mm +5 mm
1/4v 220 mm 55 mm (3)
(4)
Bleed
+5 mm
Adverts are to be supplied as press ready PDFs with all images and logos at 300dpi and CMYK. Ensure
all ads are supplied with 5mm bleed and crop marks. Gutter Safety: 12mm on each side (total 24mm).
Minimum size knockout type should be 6 points. Production charges will apply for artwork services.
Design rate: 10% surcharge of cost of advertisement.
D AT E S
ALL ADVERTISERS RECEIVE
TWO WEEKEND PASSES TO
THE HOT 100 HARVEST
TICKETS MAY BE
PURCHASED VIA
Booking Deadline
Hot100 Harvest Public Event
Friday, August 26
Friday, December 2
and Saturday December 3
Material Deadline
Friday, September 30
Hot 100 Book Distribution
Thursday, December 14 (first drop)
Hot100 Gala Event
ADELAIDEREVIEW.COM.AU
Freemasons Hall
FROM MONDAY, AUGUST 1
Thursday, December 1
June 2016 (second drop)
7 ––––
SPONSORSHIP
Our sponsors are fundamental to the
feedback and increased commitment from
success and growth of the project. We are
both financial sponsors and corporate and
pleased to consistently receive positive
event partners.
100
2013
“
Singapore Airlines realised very
%
2014
58%
increase in
total investment
from 2014
2015
62
increase in
total investment
from 2015
%
of sponsors
returned
for 2014
60%
of sponsors
returned
for 2015
80
of sponsors
returned
for 2016
%
quickly the importance of Hot 100
ever since its launch. It was a brave
idea then to start this concept
which has now become an unmistakable
event in the yearly wine calendar in South
Australia. The corporate support is now
well established, so is the public and trade
strong interest. As an International airline
serving wines from all over the world, we
are happy to say some the South Australian
wines served on board have featured
prominently in past Hot 100 list. The
winners of the top accolade of the Hot 100
receive 2 tickets to travel and explore other
wine regions around the world and bring
back to South Australia their experiences.
Singapore Airlines is delighted with this
long association and wish Hot 100 many
more years of success”
Hugh Chevrant-Breton
Manager SA / Singapore Airlines Limited
8 ––––
C O N TA C T
Marketing, sponsorship
8/33 Franklin St, Adelaide SA 5000,
and project enquiries
PO Box 651, Adelaide, SA 5001
Tamrah Petruzzelli
p. 7129 1060
[email protected]
Advertising enquiries
The Adelaide Review, (08) 7129 1060
[email protected]
Hot 100 Harvest stall
and exhibition enquiries
Lisa Ranson
[email protected]
Submission enquires
Maria Underwood
[email protected]
“OUR GOAL
IS SIMPLE.
To find and celebrate
the most drinkable
wines in South Australia”
9 ––––