BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM 2016 MEDIA KIT RESOURCE FOR STAMP COLLECTORS Linn’s Stamp News is the market leader in news and insights for the stamp collecting hobby. Collectors and investors turn to our magazine regularly—via our monthly magazine, weekly news publication, eNewsletters, Linns.com website, and social media accounts—as their preferred means to stay up-to-date on everything the hobby has to offer. Linn’s Stamp News reaches a highly diverse and engaged philatelic audience, providing the perfect opportunity to effectively target the customers you want. Advertisers and partners will benefit from the exceptional brand affinity Linn’s Stamp News has established with its subscribers and users over the past 80 years. Linn’s Stamp News is published in monthly and weekly editions; Linns.com and our social media platforms are updated daily. Join us in 2016 to help us grow the greatest hobby on the planet! OUR PLATFORMS • LINN’S STAMP NEWS MONTHLY & WEEKLY MAGAZINE • LINNS.COM • WEEKLY eNEWSLETTERS • DATABASE • LICENSING • SOCIAL MEDIA ACCOUNTS BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM WORLD’S 1 # WHO READS LINN’S STAMP NEWS? PRINT CIRCULATION = LINN’S MONTHLY 25,000 = 23,000 18,000 78% 40% 188 DIGITAL EDITION CIRCULATION LINN’S WEEKLY Readers in of readers are male are younger than 65 countries 30,000 80,000 new visitors every month unique page views BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM AUDIENCE PROFILE: The mission of Linn’s Stamp News can be summarized in three simple words: Inform, Educate, Entertain. We are dedicated to providing entertaining, accurate, timely and easy-to-use information to encourage active and informed collecting. Our objective is to tell the stories behind the stamps and postal history that make stamp collecting one of the best hobbies in the world. MONTHLY EDITORIAL CALENDAR DATE JANUARY FEATURES Stamp Errors Topics: 2016 Year of the Monkey & Camel World Stamps: Niue to Tonga 1969; Cuba Scott 239-246 Dollar-Sign Stamps: $1 Patrick Henry More: Starting a new collection Tools of the Trade FEBRUARY Scandinavia MARCH APRIL COVER THEME Theme Days at World Stamp Show AD CLOSE DATE COPIES MAILED December 28, 2015 January 4, 2016 Topics: Postal stationery, meters, and other collector’s items World Stamps: Northeast China 1947; Finland Scott 83-92 Dollar-Sign Stamps: $5 Hamilton More: Classic U.S. Postal History; Valentine’s Day January 25, 2016 February 1, 2016 Topics: Weather on stamps World Stamps: Redonda 1980; Czechoslovakia Scott 253-254 Dollar-Sign Stamps: Bank tags More: Free stuff for stamp collectors February 29, 2016 March 7, 2016 March 28, 2016 April 4, 2016 Topics: Global flags and international flags World Stamps: Rhodesia to Zambia 1970; Portugal Scott 315-345 Dollar-Sign Stamps: $1 Americana More: Civil War POW mail MAY 2016 World Stamp Show NY Topics: Extreme sports World Stamps: Spitsbergen 1972; Tripolitania Scott C43-C48 Dollar-Sign Stamps: $2 Americana More: Attending international shows April 25, 2016 May 2, 2016 JUNE Linn’s U.S. Stamp Popularity Poll Topics: Ice cream World Stamps: Netherlands Indies Scott C6-C10 Dollar-Sign Stamps: $5 Americana More: D-Day; Spanish American War May 27, 2016 June 6, 2016 Subject to change. BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM EDITORIAL DATE JULY COVER THEME Topics: Topical exhibits Bureau of Engraving World Stamps: Monaco Scott 11 and Printing Dollar-Sign Stamps: $1 O’Neill Archives More: The Spanish Monarchy British Stamps Through the Monarchies AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER FEATURES Topics: Ecology in Europe—Think green World Stamps: North Borneo Scott 59-66 Dollar-Sign Stamps: $5 Moore More: U.S. mail to France 1870-1874 Topics: Latest checklists from the ATA World Stamps: Liechtenstein Scott B7-B10 Collecting Revenues Dollar-Sign Stamps: 1992 Columbian souvenir sheets Topics: Selecting a topic based on occupation Collecting United World Stamps: Reunion Scott 1-2 Nations Dollar-Sign Stamps: Unusual rates More: Official covers of classic U.S. Postal History; Australia inverted official overprint Topics: Funicular railways on stamps West German World Stamps: Denmark Scott 262 & Saar Heuss Dollar-Sign Stamps: $1 used as 1 cent Definitives of 1954More: Classic composers; universal Postal 57 Union stamps Topics: Gingerbread on stamps World Stamps: Malta Scott 98 & 109 Christmas Stamps Dollar-Sign Stamps: $1 Surrender at Worldwide Saratoga More: U.S. Presidents; Saxony 1/2ng on pale blue paper Subject to change. LINN’S STAMP NEWS WEEKLY AD CLOSE DATE COPIES MAILED June 27, 2016 July 5, 2016 REGULAR WEEKLY COLUMNS: • Auction Calendar • Cachets, Covers • Collectors’ Forum July 25, 2016 August 1, 2016 • Editor’s Insights • Kitchen Table Philately August 29, 2016 September 6, 2016 • Letters to Linn’s • Postmark Pursuit September 26, 2016 • Stamp Market Tips October 3, 2016 • U.S. Stamp Notes • U.S. Stamp Program October 31, 2016 November 28, 2016 November 7, 2016 December 5, 2016 • Washington Postal Scene • Puzzle/Trickies BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM EDITORIAL CALENDAR SIZES All costs are net | All ads are 4C | No bleed charge SIZE Trim: 8.125 x 10.125 | Bleed: .125” | Bleed Margins: .375” from bleed edge 1x 3x 6x FULL PAGE $2,987.00 $2,695.77 $2,719.20 3/4 PAGE $2,344.80 $2,116.18 $2,049.35 2/3 PAGE $2,126.74 $1,919.39 $1,890.05 1/2 PAGE $1,732.46 $1,563.55 $1,524.40 1/3 PAGE $1,254.54 $1,132.22 $1,096.47 1/4 PAGE $961.81 $868.04 $840.63 1/6 PAGE $746.75 $673.94 $652.66 1/8 PAGE $507.79 $458.28 $443.81 1/16 PAGE $257.50 $247.20 $236.90 2-PAGE SPREAD $5,675.30 $5,121.96 $4,960.21 IFC $3,584.40 $3,234.92 $3,132.77 IBC $3,524.66 $3,181.01 $3,080.55 BC $3,733.75 $3,369.71 $3,263.30 CLASSIFIED SIZE NON-BLEED BLEED FULL PAGE 8.125 x 10.125* 8.875x11 3/4 PAGE 6 x 10.125 6.75x11 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/6 PAGE WEB LOCATOR & MARKETPLACE SIZE 1x 6-11x 12x SIZE 1x 6-11x 12x 2 $72 $69 $66 1x2 $98 $93 $88 3-10 $38 $37 $36 2x2 $175 $167 $165 11-18 $37 $36 $35 1x4 $175 $167 $165 19-33 $36 $35 $34 1x6 $258 $245 $242 34-53 $35 $34 $33 1x8 $335 $318 $314 54-60 $35 $34 $33 2x4 $335 $318 $314 Price is per inch/per insertion. Multiple inches = inches x rate = Cost Cost x # of insertions = Annual Program 2” ad size minimum ORIENTATION 1/8 PAGE 8.125 x 6.625 8.875x7.5 Horizontal 8.125x5 8.875x5.875 Vertical 4x10.125 4.75x11 Horizontal 8.125x3.25 8.875x4.125 Square 5.375x5 6.125x5.875 Tall 2.625x10.125 3.375x11 Horizontal 5.375x3.625 6.125x4.125 Vertical 4x5 4.75x5.875 3.375x8.25 Tall 2.625x7.5 Horizontal 5.375x2.375 Vertical 2.625x5 Horizontal 5.375x1.75 Vertical 2.625x3.625 Square 1/16 PAGE 4x2.375 2.626x1.75 2-PAGE SPREAD 16.75 x 10.125** IFC 8.125 x 10.125* IBC 8.125 x 10.125* BC 8.125 x 10.125* Special Units available upon request. PRINT SPECIFICATIONS ARE AVAILABLE AT WWW.LINNS.COM/EN/CONTACT-US/ADVERTISING.HTML BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM PRINT OPPORTUNITIES — LINN’S STAMP NEWS MONTHLY RATES SIZES All costs are net | All ads are 4C | No bleed charge SIZE 2-PAGE SPREAD Trim: 7.625 x 10.875 | Bleed: .125” | Bleed Margins: .375” from bleed edge 1x 3x 12-13x 40x 52x $5,284 $5,020 $4,618 $4,387 $4,212 SIZE ORIENTATION NON-BLEED BLEED 8.125 x 10.125* 8.875x11 FULL PAGE $2,781 $2,642 $2,431 $2,379 $2,328 FULL PAGE 3/4 PAGE $2,183 $2,074 $1,908 $1,886 $1,864 3/4 PAGE 6 x 10.125 6.75x11 8.125 x 6.625 8.875x7.5 2/3 PAGE $1,980 $1,881 $1,731 $1,696 $1,663 2/3 PAGE 1/2 PAGE $1,808 $1,717 $1,580 $1,501 $1,324 1/2 PAGE 1/3 PAGE $1,168 $1,110 $1,021 $991 $968 1/3 PAGE Island 5.375 x 7.5 8.875x5.875 Horizontal 8.125x3.25 8.875x4.125 Square 5.375x5 6.125x5.875 1/4 PAGE $895 $851 $783 $744 $726 1/6 PAGE $695 $660 $608 $577 $534 Tall 2.625x10.125 3.375x11 Horizontal 5.375x3.625 6.125x4.125 Vertical 4x5 4.75x5.875 3.375x8.25 1/8 PAGE $473 $449 $413 $392 $376 1/12 PAGE $334 $317 $292 $287 $283 1/16 PAGE $222 $211 $207 $205 $203 Tall 2.625x7.5 Horizontal 5.375x2.375 1/4 PAGE IFC PAGE $3,337 $3,170 $2,917 $2,771 $2,660 IBC PAGE $3,282 $3,118 $2,868 $2,724 $2,616 Vertical 2.625x5 $2,771 Horizontal 5.375x1.75 Vertical 2.625x3.625 BC PAGE $3,476 $3,302 $3,038 $2,886 1/6 PAGE 1/8 PAGE CLASSIFIED Square 4x2.375 SIZE 1x 6-11x 12x 26x 52x 1/16 PAGE 2 $72 $69 $66 $64 $62 2-PAGE SPREAD 16.75 x 10.125** $38 $37 $36 $35 $34 IFC 8.125 x 10.125* $37 $36 $35 $34 $33 IBC 8.125 x 10.125* $36 $35 $34 $33 $32 BC 8.125 x 10.125* $35 $34 $33 $32 $30 $35 $34 $33 $32 $30 SIZE 1x 6-11x 12x 26x 52x 1x2 $98 $93 $88 $85 $82 2x2 $175 $167 $165 $160 $155 1x4 $175 $167 $165 $160 $155 1x6 $258 $245 $242 $237 $227 1x8 $335 $318 $314 $304 $294 2x4 $335 $318 $314 $304 $294 3-10 11-18 19-33 34-53 Price is per inch/per insertion. Multiple inches = inches x rate = Cost Cost x # of insertions = Annual Program 2” ad size minimum 54-60 2.626x1.75 Special Units available upon request. WEB LOCATOR & MARKETPLACE PRINT SPECIFICATIONS ARE AVAILABLE AT WWW.LINNS.COM/EN/CONTACT-US/ADVERTISING.HTML BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM PRINT OPPORTUNITIES — LINN’S STAMP NEWS WEEKLY RATES WEBSITE BANNER ADVERTISING ROS BANNER CPM NET Dimensions Expandable CONTEXTUAL /GEO CPM NET Starts 6/2014 Leaderboard 728 x 90 $18 $27 Medium Rectangle 300x250 500 x 250 $21 $32 1/2 Page 300 x 600 600 x 600 $32 $47 $17 $25 $13 $19 $10 N/A Rectangle Content Ad Classified Video pre-roll 180x150 Image/Headline/Text/Link Image box 15 sec. pre-roll -- priced "pay per view" ROADBLOCK CPM NET $160 MEDIUM RECTANGLE AD 300 X 250 $1 per view VIDEO PROGRAMS PER EPISODE/NET LEADERBOARD AD - 728 X 90 Monday Morning Brief 15 sec. pre-roll Video Program Sole Sponsor per episode $1,650 300 x 250 Banner ad in weekly Program eMail eLEARNING Webcast: Editorial PER WEBCAST/NET Sole sponsor Shared sponsorship (up to 3) SPONSOR CONTENT OPPORTUNITIES Sponsored Content $10,000 $5,600 FIXED PER MONTH/NET Per article page $50 Sponsor Blog Unlimited Posting Opportunity $2,500 Video hosting Up to 10 videos $500 Auction Guide Hosting Up to 10 Catalogues $500 Exclusive sponsorship $16,000 Webcast: Sponsor MAKE SURE TO ASK ABOUT OUR OTHER DIGITAL OFFERINGS, SUCH AS IN-BANNER VIDEOS, POP-UPS, E-STICKERS AND FLOATING ADS SIDE KICK AD 300 X 600 PRINT SPECIFICATIONS ARE AVAILABLE AT WWW.LINNS.COM/EN/CONTACT-US/ADVERTISING.HTML BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM DIGITAL OPPORTUNITIES eNEWSLETTER DESCRIPTION Linn's Weekly Update EMAILED TO Linn’s editors select the most important stories of the week for the Weekly Update subscribers The Digital Edition Alert highlights key stories and information in the upcoming issue of Linn’s Stamp News and includes a link to the digital edition Digital Edition Alert Breaking Stamp News Monday Morning Brief Editorial The Monday Morning Brief is a weekly video that recaps the previous week and provides useful commentary on the week ahead. Includes exclusive advertising opportunities U.S. Stamps & Postal History International Stamps & Postal History Stamp Market Insights eNewsletter subscribers self-select their eNewsletters of interest. Advertisers target their message to the highest potential customers. Postal News Auction House Planner Three separate auction-related stories ans an upcoming schedule/ catalogue 20,000 OPEN % 35% DAY AD UNIT RATE/AD Friday Afternoon 300x250 $560 Content Ad $347 300x250 $441 18,000 37% Saturday 300x250 $441 300x250 $441 24,000 25% eAlert 300x250 + Content Ad $892 $500 32% Monday Morning 300x250 19,000 18,000 32% Tuesday Morning Pre-Roll 300x250 $240 Content Ad $140 300x250 $240 18,000 30% Wednesday Morning Content Ad $140 18,000 30% Thursday Morning 300x250 $240 Content Ad $140 15,000 30% Friday Morning 300x250 $240 Content Ad $140 300x250 $300 Content Ad $140 23,000 25% Wednesday Morning eBLASTS eBLASTS DESCRIPTION Dedicated eBlast Sponsor Product Showcase eBlast Topic eBlast 100% Share of Voice – advertisers can send their direct response email to Linn’s subscribers via a Dedicated eBlast sponsorship Product Showcase is a cost effective means to highlight products and unique offerings to a large audience Advertisers select a topic that matches their unique offering. 50% of the eBlast is archived Linn’s content associated with topic and 50% is advertiser’s messaging EMAILED TO OPEN % 22,000 33% 18,000 23,000 28% DAY AD UNIT 100% Sponsor Content Available Tuesday-Friday 5 p.m. EST 28% PRINT SPECIFICATIONS ARE AVAILABLE AT WWW.LINNS.COM/EN/CONTACT-US/ADVERTISING.HTML RATE/AD $1,500 L1/L: Headline, 80 words, Link $426 L1/R: Headline, 80 words, Link $426 L2/L: Headline, 80 words, Link $411 L2/R:Headline, 80 words, Link $411 L3/L:Headline, 80 words, Link $400 L3/R:Headline, 80 words, Link $400 50% Linn's Stamp News archive content (Sponsor selects topic); 50% Sponsor content $1,500 BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM eNEWSLETTERS DIRECTORY DISPLAY AD RATES Size EXPANSIVE, RESPECTED, TRUSTED The Scott Catalogue has served stamp collectors for more than 140 years, and is the only catalogue produced on an annual basis that identifies and values all of the stamps of the world. The publication comprises six standard volumes and two specialized catalogues that list more than 650,000 individual stamps from over 600 different countries. With each year thousands of new stamps are produced, and Scott Catalogue improves and updates its listings as the market changes. 4-COLOR RATES Size 1-2x 3-4x 5-7x 8-9x Full Page (A) $1,397 $1,285 $1,121 $1,088 3/4 Page (V,C) $1,137 $1,051 $911 $886 1/2 Page (A) $824 $754 $655 $639 1/4 Page (V,C) $445 $408 $354 $346 1/8 Page (V,C) $235 $218 $185 $177 DIRECTORY LISTING AD RATES BASIC LISTING: Includes company name, address, phone, FAX, web and email addresses. 1 to 7 insertions $40 per 8 or more insertions $20 per. 1x 2x 3x-4x 5-6x 7-8x 9-11x 12-14x 15-19x 20-29x 30+ Full Page (A) $2,315 $2,164 $2,030 $1,937 $1,899 $1,861 $1,824 $1,786 $1,711 $1,597 3/4 Page (V,C) $1,966 $1,845 $1,736 $1,656 $1,626 $1,597 $1,564 $1,534 $1,471 $1,378 2/3 Page (SP) $1,780 $1,667 $1,570 $1,499 $1,469 $1,439 $1,414 $1,384 $1,326 $1,242 1/2 Page (A) $1,429 $1,341 $1,261 $1,206 $1,186 $1,160 $1,139 $1,118 $1,071 $1,004 1/3 Page (SP) $1,049 $986 $931 $893 $877 $859 $843 $830 $796 $750 Release Date November 2016 1/4 Page (V,C) $863 $818 $776 $742 $733 $721 $708 $695 $671 $637 Full Page, 4-color, 3.5" x 6.25" $550 1/6 Page (SP) $570 $536 $507 $485 $477 $469 $465 $456 $439 $414 Full Page, black 7 white, 3.5" x 6.25" $390 $990 Directory Listing Rates are based on total insertions for all catalogues 2015 US POCKET CATALOGUES 1/8 Page (V,C) $473 $448 $426 $410 $402 $398 $388 $384 $372 $351 Inside Front Cover 1/9 Page (SP) $452 $418 $402 $388 $384 $376 $372 $368 $351 $334 Inside Back Cover $565 Back Cover $1000 BLACK & WHITE RATES Size Reservation Date: August 1, 2016 1x 2x 3x-4x 5-6x 7-8x 9-11x 12-14x 15-19x 20-29x 30+ Full Page (A) $1,895 $1,744 $1,610 $1,517 $1,479 $1,441 $1,404 $1,366 $1,291 $1,176 3/4 Page (V,C) $1,546 $1,424 $1,315 $1,236 $1,206 $1,176 $1,143 $1,113 $1,051 $958 VOLUMES AD DEADLINE 2/3 Page (SP) $1,412 $1,299 $1,202 $1,131 $1,101 $1,071 $1,046 $1,017 $958 $874 Volume 1 January 14, 2016 April 6, 2016 1/2 Page (A) $1,113 $1,026 $946 $891 $870 $845 $824 $802 $756 $689 Volume 2 February 18, 2016 May 11, 2016 1/3 Page (SP) $786 $723 $668 $630 $614 $596 $580 $568 $534 $487 Volume 3 March 18, 2016 June 8, 2016 1/4 Page (V,C) $600 $555 $513 $479 $471 $458 $445 $433 $408 $374 Volume 4 April 15, 2016 July 6, 2016 1/6 Page (SP) $412 $378 $349 $328 $319 $311 $307 $299 $281 $256 Volume 5 May 20, 2016 August 10, 2016 1/8 Page (V,C) $315 $290 $269 $252 $244 $240 $231 $227 $214 $194 Volume 6 June 18, 2016 September 8, 2016 1/9 Page (SP) $295 $261 $244 $231 $227 $218 $214 $210 $194 $176 U.S. Specialized July 15, 2016 October 5, 2016 Closing Date: Aug 15, 2016 ON SALE DATE (A) - Available in all catalogues; (V,C) - Available in Vol 1-6, Classic; (SP) - Available in US Spec only. WW Classic August 19, 2016 November 9, 2016 Above display ad rates are based on the total number of insertions in a catalogue season. U.S. Pocket August 14, 2016 November 9, 2016 PRINT SPECIFICATIONS ARE AVAILABLE AT WWW.LINNS.COM/EN/CONTACT-US/ADVERTISING.HTML Dates are subject to change. BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM SCOTT CATALOGUE MEET THE SALES TEAM DONNA HOUSEMAN CHAD SNEE STEPHANIE CAMPANA MIKE MANDOZZI ERIC ROTH MICHAEL BAADKE DENISE McCARTY DAVID PISTELLO BRENDA WYEN VICTORIA HARDY EDITORIAL DIRECTOR P.O. Box 4129 Sidney, OH, 45365 O: 937.498.0846 [email protected] ASSOCIATE EDITOR P.O. Box 4129 Sidney, OH, 43265 O: 937.498.0866 [email protected] MANAGING EDITOR P.O. Box 4129 Sidney, OH, 45365 O: 937.498.0843 [email protected] SENIOR EDITOR P.O. Box 4129 Sidney, OH, 43265 O: 937.498.0844 [email protected] SALES DIRECTOR, EAST One North Wacker Drive Suite 4140 Chicago, IL, 60606 O: 312.754.9967 C: 773.680.5321 [email protected] ACCOUNT MANAGER, EAST One North Wacker Drive Suite 4140 Chicago, IL, 60606 O: 312.754.9972 C: 773.480.5401 [email protected] SALES DIRECTOR, MIDWEST/SOUTH/CANADA One North Wacker Drive Suite 4140 Chicago, IL, 60606 O: 312.754.9965 C: 937.710.5104 [email protected] ACCOUNT MANAGER, MIDWEST/SOUTH/CANADA 911 S. Vandemark Road Sidney, OH, 45365 O: 866.468.1622 [email protected] SALES DIRECTOR, WEST/FL/INTERNATIONAL P.O. Box 54128 Irvine, CA, 92619 O: 312.754.9968 C: 949.683.8871 [email protected] ACCOUNT MANAGER, WEST/FL/INTERNATIONAL One North Wacker Drive Suite 4140 Chicago, IL, 60606 O: 312.754.9966 C: 847.313.1446 [email protected] MARGIE BRUNS ADVERTISING OPERATIONS/ DEALER PRODUCT SALES MANAGER 911 S. Vandemark Road Sidney, OH, 45365 O: 800.645.7456 [email protected] BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM MEET THE EDITORS Amos Media is the leading information resource for numismatic and philatelic investment, collector and general hobbyist news and information. WHAT IS OUR MISSION? Our mission is to be the most trusted source of critical news, information and data for the enthusiast markets we cover. We strive to deliver the finest products and services to our readers, users and marketing partners, enhancing the enjoyment and fulfillment of active enthusiasts. BRAND CONTENT | AUDIENCE PROFILE | EDITORIAL | ADVERTISING | LINN’S STAMP NEWS TEAM WHO ARE WE?
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