Jan. 20, 1942. 2,270,455 M. LIGHTER MAILING CIRCULAR Filed Sept. 29, 1959 /JO ZAL 1NVENTOR. ¿chl‘er ATTORNEYS Patented Jan. 20, 1942 2,270,455 g UNITED STATS ì , A , orrlcr.-v ' .y 2,270,455 MAILING CIRCULAR , ` Malvin Lichter, New York, N. Y. Application September 29, 1939, Serial No. 297,039 2 Claims. (Cl. 22S-92.8) This invention relates to mailing circulars and to novel constructions therefor to provide for a return postcard. Heretofore when combination circulars and re turn cards have been mailed together with re turn postcards it has been necessary, Where itV was desired to make the postcard originally an integral part of the circular (to be torn there from and mailed), to make the entire circular of a paper or cardboard of suflicient strength, thick ness and rigidity so that the postcard When torn therefrom might be mailable. Where it was not desirable to go to this unnecessary expense of using cardboard for the entire circular then the circular has been printed on ordinary thin, in expensive and relatively non-rigid stock and the of which the postcard is made and an additional layer I5 turned on the fold line I6 and adhesive ly bound to the layer I4. .The double thickness therefore provides a postcard section integrally united with the circular as a whole, separated therefrom by a fold line> and having sufficient rigidity and stiffness to be mailable. As seen in Figureß the postcard section may, instead of `consisting of two layers, comprise three or more layers, as for instance, I'I, I8 and I9 formed integrally from the blank of the cir cular I0 and folded up to form a plurality of layers. In order to facilitate the detachment of the postcard I‘I from the balance of the circular a weakening line 20, Figure 1, comprising prefer ably perforations 2|, Figures 2 and 3, or any postcard, printed on postcard type stock of suili other suitable weakening means may be provided cient strength and rigidity to go through the adjacent th'e edge of the postcard and in the mails, and the two were either folded and mailed blank of the circular. together or attached to each other for mailing. 20 It is obvious, of course, that the edge 22 of the When the postcard was thus attached to the postcard may itself, by reason of the difference in circular it has been necessary to make the at strength, stiffness or rigidity between the post- f tachment a readily severable one so that the card section I3 and the adjacent section II of the addressee of the circular might detach the post circular provide a tearing line sufficient to dis card with ease and return it. pense with the necessity for a weakening line 20. My invention comprises forming such a mail ing circular including a separable return post card from relatively thin, non-rigid paper by The additional layer I5 of Figure 2 or the addi tional layers I8 and I9 of Figure 3 or any other additional layers which may -be used to» forml the folding over part of the thin paper and adhesive ly securing it to itself to form a relatively rigid multiple layer card integral with the thin paper circular. The objects of my invention therefore are to provide a mailing circular of ordinary thin, flex ible, non-rigid stock with a rigid postcard area integrally formed therefrom whereby the circular and return postcard may be mailed as a single unit. Further objects and uses of my invention will postcard need not necessarily be formed in tegrally from the material of the circular itself but may consist of separate sheets laid down upon the underlying layer I4 or I'I and be adhesivelyY in part be apparent,- and in part pointed out in the following description and drawing, in which: The use of my invention obviates the necessity for printing circulars on unnecessarily heavy stock where a postcard is to be integrally at tached thereto and makes unnecessary the in sertion or addition of a separate postcard to be Figure l is a plan View of a sheet for forming a foldable circular of the type of my invention. Figure 2 is a cross section taken on the line 2_2 of Figure l, and Figure 3 corresponds to Figure 2 showing a slightly modified form. Referring now to Figures l and 2, the circular l0 comprises sections I I, II separated from each other by fold lines I2, I2 and a postcard section ' I3. The postcard section I3 as is more clearly seen in Figure 2 is formed integrally from the material of which the entire circular I0 is made, the said postcard I3 consisting of a layer I4 which is an integral continuation of the material bound thereto. It should be understood that While it is prefer able to stiifen an end section, it is possible, fol lowing the principles herein set forth, to stiffen intermediate sections for substantially the same purposes, making them readily detachable in sub stantially the same manner. folded in with or attached to the circular. ,. It might also be noted that the adhesive ma terial which is used to bind the layers of the postcard together may likewise serve to impart the necessary stiffness and rigidity. It should also be noted that this circular need not necessarily be enclosed in an envelope for distribution or mailing to the intended recipient, but that the section 25 may be supplied with an adhesive flap or other suitable means for closing the circular for mailing or delivery purposes. 2 2,270,455 Likewise, while the stiffened section is prefer ably to be used as a postcard, it may be utilized in any other suitable manner, as for a ticket, coupon, or any other suitable member. Many other objects and uses of my invention will, of course, be obvious. I prefer, however, not to be limited by the specific disclosure herewith, but only by the appended claims. I claim: extending from said mailing circular and a sec ond lamination extended from said ñrst lamina tion folded thereon and adhesively bound there to. 2. In combination a mailing circular and re turn postcard therefor, said return postcard be ing an integral extension of said mailing circular; predetermining means facilitating the detach ment of said return postcard from said circular; 1. In combination a mailing circular and re 10 said return postcard comprising a plurality of turn postcard therefor, said return postcard be laminations adhesively secured together; at least ing an integral extension of said mailing circular; predetermining means facilitating the detach ment of said return postcard from said circular; said return postcard comprising one lamination one of said laminations being an integral exten sion of said mailing circular. MALVIN LIGHTER.
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