An exploratory case study on the performance of the SEDA business incubators in South Africa Sandheep Ramluckan Research report presented in partial fulfilment of the requirements for the degree of Master of Development Finance at the University of Stellenbosch Supervisor: Professor W.H. Thomas Degree of confidentiality: C December 2010 ii Declaration By submitting this research report electronically, I, Sandheep Ramluckan, declare that the entirety of the work contained therein is my own, original work, that I am the owner of the copyright thereof (unless to the extent explicitly otherwise stated) and that I have not previously in its entirety or in part submitted it for obtaining any qualification. S. Ramluckan 31 October 2010 Copyright © 2010 Stellenbosch University All rights reserved iii Acknowledgements I would like to express my sincere appreciation to my supervisor, Prof Wolfgang Thomas, for his guidance throughout this thesis. I would also like to thank my fiancé, Reica, for her unselfish love, patience and support which made this journey possible, and my family and friends, for their words of encouragement. A special thank you goes to Debbie Jacobs, the course co-ordinator, for her assistance throughout my studies. I am grateful to Mr Jahesh Ravjee and the staff of the SEDA Technology Programme, for the resources that they have made available to me. I am indebted to Mr Iegshaan Ariefdien of Furntech, for his valuable input in this thesis and Mr Sipho Ngcai of the STP for providing me with the necessary STP data. Finally, I would like to thank the management of the STP business incubators that have assisted me in this thesis. iv Abstract In recent years, the significance of the business incubation process as a public sector instrument in the promotion of socio-economic development has become quite topical. Although the benefits of business incubators are well documented, they are not always well received as the most suitable mechanism through which a country’s socio-economic goals can be achieved. In the light of the increasing utilisation of business incubators to grow small businesses, create employment and perform a host of other essential services for governments, it is vital that a common framework exists through which business incubators can be evaluated and compared. However, as business incubators come in a variety of models and they continue to evolve, evaluating the performance of a business incubator is a challenging process. In this study we have embarked on a process to establish a common and replicable framework for evaluating the performance of a business incubator. We begin this study by examining the various classifications of business incubators and their widely varying impacts with respect to the various stakeholders involved in the business incubation process. We examine the necessary performance drivers and the different approaches for evaluating performance. The study then reviews key performance indicators and metrics from which we have established a common international framework for evaluating a business incubator’s performance. This framework utilises thirty key performance indicators, divided into three distinct categories. They measure the efficiency, sustainability and effectiveness of a business incubator. Although this framework is not absolute in terms of performance measurement, we are satisfied that it is adequately comprehensive to measure the wide ranging impacts of an incubator and meet the performance appraisal requirements of its stakeholders. This study also explores the performance of the SEDA Technology Programme (STP) business incubators in South Africa. Since the country’s first democratic election in 1994, the country has embarked on a broad strategy to grow the small business sector and make small businesses more competitive and technologically efficient. The SEDA business incubation programme has been a central component to the success of this strategy. However, since its inception in 2006, no known independent analyses have been conducted on the performance of the STP business incubators. It is intended that by independently evaluating the performance of the STP incubators, this study will shed new light on the advancement that has been made in meeting the strategic objectives of government. Although the common international framework established in this study is suitable for evaluating the performances of business incubators in most countries, the specific goals and objectives of a country may necessitate that additional key performance indicators be introduced into the evaluation framework. For instance, the SEDA Technology Programme requires that business incubators are accessed on the number of black-owned and women-owned SMMEs created in addition to other standard evaluation criteria. For this reason we have utilised the framework of the v SEDA Technology Programme instead of the common international framework established in the study, to evaluate the performance of the STP incubators. In keeping with the format of the STP framework, incubators have been evaluated based on the promotion of macro-economic goals, the optimisation of incubator deliverables and the sustainability of the incubator. Our analysis on the performance of the STP business incubators revealed that the STP incubators have by and large delivered on their macro-economic goals and that there has been a progressive improvement on the promotion of macro-economic goals and sustainability of the STP incubators. The STP incubators however, have performed poorly in terms of technology transfer. In addition, the findings of this study have reconfirmed the commonly held conviction that publicly funded incubators require management that is proactive, has good business skills and entrepreneurial experience, and which is able to manage the incubation centre on well established business principles. Over and above this, incubators also need to endeavour to become independent of public funding by deriving most of their revenue from the services rendered to incubatees. vi Table of contents Page Declaration ii Acknowledgements iii Abstract iv List of tables viii List of figures ix List of acronyms and abbreviations x CHAPTER 1 INTRODUCTION AND RESEARCH PROBLEM 1 1.1 BACKGROUND 1 1.2 BUSINESS INCUBATION 2 1.3 PROBLEM STATEMENT 3 1.4 RESEARCH OBJECTIVES 4 1.5 BENEFITS OF THE STUDY 5 1.6 RESEARCH DESIGN 5 1.7 DATA COLLECTION 5 1.8 LIMITATIONS OF THE STUDY 5 1.9 STRUCTURE OF THE REPORT 6 CHAPTER 2 THE ROLE AND SIGNIFICANCE OF BUSINESS INCUBATORS 7 2.1 INTRODUCTION 7 2.2 DEFINITION OF BUSINESS INCUBATORS 7 2.3 TYPES AND DESIGNS OF INCUBATORS 9 2.3.1 Sponsors/ Stakeholders 9 2.3.2 Incubator impacts 10 2.3.3 Physical structure 11 2.3.4 Management support and level of technology 12 2.4 BASIC INCUBATOR SERVICES 13 2.5. THE ROLE AND SIGNIFICANCE OF INCUBATORS 13 2.6 PERFORMANCE DRIVERS 14 2.6.1 Principles for successful and sustainable business incubation 15 2.6.2 Critical factors for successful and sustainable business incubation 15 2.7 SUMMARY 19 CHAPTER 3 PERFORMANCE MEASUREMENT 21 3.1 INTRODUCTION 21 3.2 IMPORTANCE OF PERFORMANCE EVALUATION 21 3.3 PERFORMANCE APPROACHES 21 3.4 KEY INDICATORS/ METRICS FOR PERFORMANCE ASSESSMENT 22 3.5 A FRAMEWORK FOR PERFORMANCE EVALUATION 27 vii 3.6 SUMMARY 29 CHAPTER 4 THE SEDA TECHNOLOGY PROGRAMME IN PERSPECTIVE 31 4.1 INTRODUCTION 31 4.2 EVOLUTION OF BUSINESS INCUBATION IN SOUTH AFRICA 31 4.3 OVERVIEW OF THE SEDA TECHNOLOGY PROGRAMME 32 4.4 THE STP BUSINESS INCUBATORS 32 4.5 OTHER PUBLIC AND PRIVATE SECTOR BUSINESS INCUBATORS 40 4.6 SUMMARY 41 CHAPTER 5 EVALUATING THE OVERALL PERFORMANCE OF THE STP INCUBATORS 43 5.1 INTRODUCTION 43 5.2 SAMPLE DATA 44 5.3.1 Spread of STP incubators 45 5.3.2 The STP performance evaluation framework 47 5.3.2.2 Optimisation of centre deliverables 56 5.3.2.3 Sustainability 57 5.4 SUMMARY 60 CHAPTER 6 LESSONS LEARNED AND CONCLUSION 62 6.1 PERFORMANCE REVISITED 62 6.2 LESSONS LEARNED 65 6.3 CONCLUSION 66 REFERENCES 68 APPENDIX A STP KEY PERFORMANCE INDICATORS 75 viii List of tables Table 1: Impacts of business incubators 14 Table 2: Performance evaluation framework of the Centre for Strategic and Evaluation Studies 23 Table 3: Performance evaluation framework 24 Table 4: KPIs for a performance evaluation framework 29 Table 5: Public and private sector business incubators 40 Table 6: STP business incubators 45 Table 7: Spread of incubated and graduated firms by sector (2007-2010) 46 Table 8: STP Performance Evaluation Framework (2007-2010) 47 ix List of figures Figure 1: The incubation process 8 Figure 2: Types of incubators 12 Figure 3: Core capabilities of incubator management 17 Figure 4: Factors contributing to business incubator failures 18 Figure 5: Hard and soft performance measures 26 Figure 6: Framework for performance evaluation 28 Figure 7: The number of new SMMEs created (2007-2010) 48 Figure 8: New jobs created (2007-2010) 49 Figure 9: New projects initiated (2007-2010) 49 Figure 10: Number of SMMEs supported (2007-2010) 50 Figure 11: Number of clients supported (2007-2010) 51 Figure 12: Number of graduates produced (2007-2010) 51 Figure 13: Total SMME turnover at the end of the financial year (2007-2010) 52 Figure 14: Foreign exchange earned (2007-2010) 52 Figure 15: Percentage growth in SMME income (2007-2010) 53 Figure 16: The number of woman-owned SMMEs created (2007-2010) 53 Figure 17: The number of black-owned SMMEs created (2007-2010) 54 Figure 18: Percentage of clients still in business after 1 and 2 years (2009-2010) 55 Figure 19: Number of clustering activities (2007-2010) 56 Figure 20: Technology transfer interactions completed (2007-2010) 56 Figure 21: Percentage dependency on STP funding (2007- 2010) 57 Figure 22: Percentage of funding that goes to clients (2007-2010) 58 Figure 23: Total grants received as a percentage of costs (2007-2010) 58 Figure 24: Total fees received as a percentage of income (2007-2010) 59 Figure 25: Percentage of clients paying for services (2007-2010) 59 x List of acronyms and abbreviations BBIC Bahrian Business Incubator Centre BEE Black Economic Empowerment BII.GE Business Incubator Initiative, Georgia CHEMIN South African Chemical Technology Incubator CSES Centre for Strategy and Evaluation Services DACT Downstream Aluminium Centre of Technology DST Department of Science and Technology DTI Department of Trade and Industry EGOLIBIO Egoli Biotechnology Incubator FURNTECH Furniture Technology Centre ICT Information and Communication Technologies IDISC InfoDev Incubator Support Centre InfoDev Information for Development Programme of the World Bank Group KPIs Key Performance Indicators LEPHARO Seda Ekurhuleni Base Metals Incubator T/A Lepharo MASD&T Mpumalanga Agri-skills Development and Training MMI Makhura Maphura Incubator MSI Mpumalanga Stainless Initiative NBIA National Business Incubation Association NGO Non-Governmental Organisation OECD Organisation for Economic Corporation and Development PPP Public-Private Partnership SAMI Seda Agriculture, Mining and Tooling Incubator SATEC Seda Automotive Technology Centre SBDC Small Business Development Corporation SBTI Softstart Business Technology Incubator SCI Seda Contractors Incubator SEDA Small Enterprise Development Agency SEOBI Seda Essential Oils Business Incubator SESUCI Seda Sugar Cane Incubator SLJI Seda Limpopo Jewellery Incubator SMEs Small and Medium Enterprises SMMEs Small, Medium and Micro-enterprises SMTDC Soshanguve Manufacturing Technology Demonstration Centre SNMBICT Seda Nelson Mandela Bay ICT Incubator SPI Seda Platinum Incubator xi STP SEDA Technology Programme TAC Technology Advisory Centre TBCs Technology Business Centres TIMBALI Timbali Incubator UNIDO United Nations Industrial Development Organisation ZENZELE Zenzele Technology Demonstration Centre 1 CHAPTER 1 INTRODUCTION AND RESEARCH PROBLEM 1.1 BACKGROUND South Africa is a country faced with many challenges. A large segment of its workforce is unemployed; the country has economic and social inequality and there is significant disparity between its formal economy and informal economy. In an attempt to grow its economy and narrow the gap between the informal and the formal economy, the government has adopted an integrated strategy to develop and grow small, medium and micro enterprises (SMMEs). One of the institutional pillars of the government’s integrated strategy is the Small Enterprise Development Agency (SEDA) which is an umbrella body assigned with growing the SMME sector in South Africa. An important tool in SEDA’s broader strategy for small business development is the SEDA Technology Programme (STP). This is a special ring-fenced programme of the Department of Trade and Industry (DTI) that is housed within SEDA and has been created as a comprehensive platform to provide technology and business development support services to SMMEs nationwide via its technology business centres (TBCs)(STP, 2009). SEDA has made available a significant amount of public funding to the STP; by the financial year ending 31 March 2009, the STP had a budget of R120 million (STP, 2009). An important question though is whether these funds have been utilised effectively so as to maximise government’s return on investment towards the development of SMMEs (STP, 2009). Indeed, in most countries where public funded business incubators have been the favoured instrument for SMME development; their development has generated intense ideological and intellectual debate between individuals and organisations advocating and opposing business incubation. At the heart of this ongoing dispute is the performance of business incubators and their usefulness as an instrument to stimulate SMME growth and competitiveness and promote local and regional economic development (Eshun, 2004: 213). Research has shown that the performances amongst business incubators vary, especially since business incubators have different objectives. Government sponsored incubators in particular are poor performers, largely because the key individuals that support these incubators are frequently changed at government level. Private incubators on the other hand, operate for profit and therefore focus on enterprises, which promise the highest return on investment. These incubators prove to be good performers, however this does not necessarily equate to the highest benefit for economic development and the civil society (Business Incubation Initiative, Georgia). As the STP business incubators are publicly funded entities that focus on economic development, job creation and SMME development, it is important to be able to evaluate their performance so as to determine their socio-economic benefits and impacts, and their effectiveness in promoting the 2 growth of the SMME sector. Furthermore, an evaluation of the STP incubator performance is necessary because it has implications for future government funding policies and strategies. 1.2 BUSINESS INCUBATION Throughout the world, small, medium and micro-enterprises (SMMEs) are crucial for fostering economic growth and social development - a vital tool in a government’s drive to create employment. In South Africa, research reveals that SMEs employ 52 per cent of the workforce and contribute 43 per cent to gross domestic product (Mahlangu-Nkabinde, 2010). In addition to job creation, SMEs also enable governments to close the skills gap since they create labour-intensive economic opportunities that are less skills-intensive, and they act as a springboard to transform less skilled workers into skilled workers as their businesses grow (Mahlangu-Nkabinde, 2010). SMMEs though, require significant public sector support as they traditionally have a very high failure rate. To reduce SMME failures, governments have adopted a wide array of initiatives, which consist of a combination of business development services, business advisory services, business incubation, technology and science parks, industrial parks and industry clusters (World Bank, 2010: 14-15). At the core of many of these initiatives is business incubation, which is the process of clustering small businesses in one location, and providing them with a variety of essential services and sources of capital under an experienced incubator management, thus improving their chances of collective success (InfoDev, 2009). Business incubation is an important process in the overall economic development strategy of a country. It is one of many ways to foster entrepreneurship and business development, and it has proven to be more cost effective than alternative SME support structures in accelerating the startup of small businesses and maximising their growth potential. Studies have shown that publicly supported incubators in general are more cost effective in providing jobs than other public mechanisms, since each job created by a business in the incubator creates 0.5 indirect jobs in the community (Business Incubator Initiative, Georgia, No year). In the United States, business incubators generate up to twenty times more jobs than any other federally funded community infrastructure programme and at a fraction of the cost per job (NBIA, 2010). In addition, evidence suggests that business incubators can significantly improve the survival and growth prospects of start-ups and small firms at an early stage of development (Rouwmaat, Reid & Kurik, 2003). In developing countries the majority of incubators are funded by central or local government resources (Scaramuzzi, 2002: 6) and operate as non-profit organisations that focus on economic development goals (Lalkaka, 1999). In most of these countries governments justify public investment in small business incubators on the argument that business incubators play an important role in job creation and SMME development. Certainly there is support for this argument with evidence from Europe indicating that over 40000 net jobs are created each year by business 3 incubators (CSES, 2002), while in North America, business incubators had created nearly 19 000 businesses and more then 245 000 jobs by 1998 (Lavrow & Sample, 2000). However, on the flip side of the coin, substantial amounts of capital are invested on incubators based on the objective that they will contribute to local economic development. Bernier (2000) cites the US as one example where of the 700 small business incubators in existence in 2000, approximately 90 per cent were established with and are dependent on public subsidy. A similar picture is revealed in Europe where public support for incubators is critical for the establishment of business incubators, irrespective of the type or model adopted. Most of the set up costs and approximately 37 per cent of the operating revenue for business incubators comes from public funds (CSES, 2002). This is no different in South Africa where the majority of business incubators are public funded and derive their revenues from the SEDA Technology Programme (STP). One can argue that the derived social and economic benefits from the incubation process clearly justify the need for continuing public funding of business incubators. This is especially relevant in developing countries such as South Africa where most incubators are non-profit, and generally funded by public resources or multilateral and bilateral donor organisations (Scaramuzzi, 2002). One can further argue that incubators are designed to fulfil a wide range of developmental goals and objectives in the pursuit of diverse social, economic and even political agendas (Eshun, 2004: 218), and that self sufficiency is not a key objective of an incubator. Yet, as the NBIA (1998) points out, the use of business incubators to promote economic development can be problematic, as not all incubators perform well. In one study, the NBIA (1998) found that over 80 per cent of the incubators researched in the study had yet to break-even, while in another study researchers found that nearly two thirds of incubators surveyed nationwide were not financially self-sustaining. It follows from the points discussed above that in order to determine whether business incubators are beneficial to SMME growth and development, it is necessary to conduct a performance appraisal on the incubators. However, since business incubators vary in models, goals and objectives, a key challenge for the various stakeholders involved in business incubators is how to measure the performance of business incubators. In the light of this quandary, this study aims to develop a suitable framework for assessing business incubator performances. We will then examine whether this framework is suitable for evaluating the performance of the STP business incubators in South Africa. 1.3 PROBLEM STATEMENT Business incubators are viewed as powerful instruments for supporting both SMME growth and for addressing a variety of socio-economic needs such as job creation, technology and innovation transfer, poverty alleviation and empowerment of economically disadvantaged groups. Generally business incubators are designed to pursue defined objectives as part of a broader strategic 4 framework and therefore receive sizeable amounts of public funding and essential policy support from governments (World Bank, 2010: 16). But not all commentators agree that business incubators are the most efficient and cost effective instruments to utilise in a small business development strategy, and their value in preventing SMME failures and achieving other socioeconomic benefits is often questioned. This is especially relevant as many of the benefits of business incubators are of a qualitative nature and therefore difficult to measure. Nevertheless, one way to determine the socio-economic impacts and benefits of a business incubator to a country as a whole is to evaluate its performance. The diversity of business incubators however makes evaluation difficult, especially since no standard framework exists. A key challenge therefore is how to measure the performance of business incubators? This problem statement forms the basis of this study and the research question posed by this study is: Which are the recommended key performance indicators (KPIs) or metrics that should be utilised in establishing a framework for evaluating the performance of a business incubator? We intend to answer this question by reviewing the available literature in order to establish a theoretical framework for evaluating the performance of business incubators. Thereafter we will ascertain the suitability of this framework for evaluating the performance of the STP incubators and other business incubators in South Africa. Finally, having established an appropriate framework, we will then evaluate the performance of the STP incubators to establish whether key outputs and deliverables are being met. Subsequent to our foremost research question, this study will pose two further questions, viz.: Is the theoretical framework established in this study relevant to the South African context? and secondly, How well have the STP business incubators performed in terms of their key objectives? 1.4 RESEARCH OBJECTIVES The broad research objective of this paper is to establish a suitable framework for evaluating the performance of business incubators in South Africa. The study will achieve this by identifying relevant performance indicators/ metrics that should be used in this framework. In addition to this, the specific objectives of this study are to: To evaluate the performance of the SEDA Technology Programme (STP) business incubators; To examine what are the lessons learned from this exercise; and To use this information to make recommendations that will assist business incubator managers and other key stakeholders in improving the performance of business incubators. 5 1.5 BENEFITS OF THE STUDY In this study, we intend to establish a framework for evaluating the performance of business incubators that is relevant and applicable to the South African context. This study is therefore intended to benefit key stakeholders involved in the development, management and operations of business incubators. It is envisioned that this framework will assist stakeholders in improving the performance of their incubators and it will also make it easier to compare business incubators in general. This study should also contribute to the limited literature on business incubators in South Africa, and it is hoped that the points raised in this study will stimulate further interest and research by academia. 1.6 RESEARCH DESIGN The research design used in this study will be that of a hybrid design using a mix of qualitative and quantitative data. The research questions will be answered using an exploratory case study methodology, with the study conducted in two parts. The first part will identify key performance indicators/metric to be used in a framework for evaluating the performance of a business incubator. This will be done through a review of the existing literature. The second part of the study will be to assess the performance of the STP business incubators in SA. This will be done through empirical research. 1.7 DATA COLLECTION The sample for the study is drawn from the 29 STP funded business incubators in South Africa. We have restricted the sample to only the STP business incubators, so that we could compare incubators that have similar goals and objectives, and have no inherent differences in terms of the type and model of incubation. The data used in this study consists of primary data derived from telephonic interviews, secondary empirical data that was supplied by the STP, and secondary data collected from STP’s annual and quarterly reports. The STP incubator performance is evaluated by assessing key performance indicators (KPIs) in each of the separate categories as stipulated in the performance evaluation framework. This study utilises descriptive statistics to analyse the data and the evaluated KPIs are presented graphically using box and whisker graphs. 1.8 LIMITATIONS OF THE STUDY The conclusions drawn by the study are limited due to the small number of incubators in existence in South Africa. In addition, due to the infancy of the incubator industry in South Africa, the collection and availability of incubator data has so far been limited. Lastly, the study is limited to the 6 STP business incubators and the finding may not necessarily be applicable to all the business incubators in South Africa. 1.9 STRUCTURE OF THE REPORT The main characteristics and the role and significance of business incubators are discussed in Chapter 2. This chapter also sets the foundation for the following chapter, by examining key performance drivers for successful and sustainable business incubation. Chapter 3 discusses recommended approaches for evaluating the performance of a business incubator. We examine various frameworks and performance indicators/metrics that have been suggested for performance evaluation. Out of this, we establish a framework of key performance indicators that can be used in a common framework for performance evaluation. Chapter 4 examines the evolution of business incubation in South Africa. This chapter also provides an overview of the Seda Technology Programme and briefly describe the main characteristics of the STP business incubators. Chapter 5 analyses the data collected in this study and evaluates the performance of the STP incubators. The different KPIs are examined and their performances are illustrated graphically with box and whisker graphs. Finally, Chapter 6 examines the lessons learned out of the performance evaluation exercise and concludes this report with a series of recommendations, which should be of interest to the various stakeholders involved in the incubation process. 7 CHAPTER 2 THE ROLE AND SIGNIFICANCE OF BUSINESS INCUBATORS The literature review in this study has been divided into two parts, with Chapter 2 examining the role and significance and the performance drivers for successful business incubation, and Chapter 3 examining the different performance approaches and metrics that should be used in a performance evaluation framework. 2.1 INTRODUCTION The process of business incubation has evolved in the past 30 years. From the 1980s, where ‘first generation’ business incubators provided affordable space and shared facilities to selected entrepreneurs, to the 1990s, where ‘second generation’ business incubators supplemented the work space environment with counselling, skills enhancement, networking services and access to professional support and seed capital. Finally, the current ‘third generation’ model of business incubation, which is more like an international enterprise centre, provides a platform for the convergence of equity capital and management consulting services, with the added dimension of looking outwards (Lalkaka, 2003: 3). Today, business incubators exist in many different models, with varying goals and objectives and offering a wide-array of services. 2.2 DEFINITION OF BUSINESS INCUBATORS No one standard definition exists for business incubators. This is mainly because incubators go by different names in different countries and reflect designs, local cultures and national policies that differ in every country. Nevertheless, one useful way to describe an incubator is by the services it offers (Hamdani, 2006). We have decided to utilise this method of defining an incubator and have explored the different definitions that have been proposed in the current literature. The Bahrian Business Incubator Centre (BBIC) states that business incubation is a business support process that is designed to accelerate the successful development of entrepreneurial small businesses through an array of targeted resources and services which are offered both in the incubator and through its network of contacts. The main goal of this process is to produce successful enterprises that leave the business incubator financially viable and freestanding. A critical component of the definition of an incubator is the provision of management guidance, technical assistance and consulting tailored to small and emerging enterprises. Lalkaka (2001: 5) describes the traditional business incubator as a microenvironment with a small management team that provides a shared physical workspace to small businesses in which office facilities, counselling, information, training and access to finance and professional services, are offered in one affordable package. However, Lalkaka (2002: 167–170) differentiates between a 8 traditional and a technology based incubator. He describes business incubation in the latter as a process that provides the platform for the convergence of three interrelated forces: technological progress, entrepreneurship and competitive markets, in a synergistic support system (Figure 1). Figure 1: The incubation process Source: Idisc. The Centre for Strategy and Evaluation Studies (2002) states that the business incubation process adds value to a technology by accelerating the start-up of new businesses and helps to establish and develop an enterprise and maximise their growth potential. This is achieved in a supportive environment that provides services on a “one-stop” basis and enables overhead costs to be reduced by sharing facilities. In this way, business incubators can significantly improve the survival and growth prospects of start-ups and small firms. Finally, Business Incubation Initiative, Georgia (2010) states that a business incubator is a business support process that accelerates the successful development of start-up and fledgling companies by providing these companies with an array of targeted resources and services that are developed or orchestrated by the incubator’s management. The main goal of the incubation process is to produce successful firms that will leave the program financially viable and freestanding. From the review of the various definitions discussed, it can be concluded that a business incubator describes a wide range of organisations that provide an instructive and supportive environment to start-up businesses. In so doing, business incubators help entrepreneurs develop their ideas from inception through to commercialisation, reduce the failure rate of early stage companies, speed the growth of companies and in the process help create jobs and contribute to economic development (Centre for Strategy and Evaluation Studies, 2002). 9 To a large extent, “incubators provide three main ingredients for growing successful businesses an entrepreneurial and learning environment, ready access to mentors and investors and visibility in the marketplace” (Kimambo, 2005:113). 2.3 TYPES AND DESIGNS OF INCUBATORS There is substantial diversity in the number of incubator models. Although most incubators share basic features in common (Centre for Strategy and Evaluation Studies, 2002), they vary widely in their economic and social framework, business model, target markets and sponsors/ stakeholders objectives. In addition, incubators also differ in the facilities and services they offer, as well as in other location-specific factors (Business Incubator Initiative Georgia; Lalkaka, 2001). Business incubators are also identified by a wide variety of names, such as technology parks, science parks, business and innovation centres (BICs), and as incubators evolve, newer versions continue to emerge (NESTA, 2004, as cited in Wynarczyk & Raine, 2005). Despite this diversity, most incubator types can be assigned into different categories within a classification method. We have found that the most commonly utilised methods to classify an incubator is by the incubator’s sponsors or stakeholders, its impacts, physical structure or by the level of technology development and management support that it offers (Centre for Strategy and Evaluation Studies, 2002). 2.3.1 Sponsors/ Stakeholders Classifying a business incubator by its sponsor/stakeholder has the added advantage, that it also explains to a large extent what the goals and objectives of the incubator are likely to be. This manner of classification is one of the more conventional ways to identify an incubator. Under this classification there are four categories. These are as follows: Public or non-profit incubators that are sponsored by the government or non-profit organisations. The primary objective of public incubators is to reduce the costs of doing business and to promote local economic development. As expected, the main source of income for these incubators comes from local, national and international funding schemes (Grimaldi & Grandi, 2005: 112; Bayhan, 2001: 4). Private incubators are privately sponsored. Private incubators are for-profit incubators and their primary objective is to obtain a return on investment (Bayhan, 2001). These incubators earn income from service fees and from equity stakes in the new ventures that they help create (Grimaldi et al., 2005: 113). Private incubators fall into two main categories: (1) independent business incubators and (2) corporate business incubators. Corporate business incubators are also referred to as corporate spin-offs. They are set up by large companies and are usually the outcome of diversification strategies that aim to support the emergence of new independent business 10 units. On the other hand, independent business incubators are owned and set up by individuals who invest their own funds in the business (Grimaldi et al., 2005: 113). Public-Private incubators combine the expertise and efficiency of the private sector with the funding benefits of the public sector. This type of incubator benefits from the closer collaboration between both sectors, which can lead to a better yield from investments by the public sector, and a shorter time to achieve returns (Lojkowski et al., 2007). The Business Incubator Initiative of Georgia views a public-private partnership that is managed by a non-profit NGO as the best model for sustainability. This is because these hybrid incubator models sustainably connect the interests of public and private stakeholders, thereby producing incubators that are both profit-orientated and social-orientated. Academic related/university-based incubators refer to business incubators that have strong links to academic institutions such as universities and technology colleges. In many instances these incubators are located at the academic institution itself and are owned by the university, although they can exist as a stand-alone business incubator that collaborates with one or more academic institutions. The primary objective of an academic related incubator is the development and transfer of new technology (Bayhan, 2001). Van Biljon (2006: 12) states that academic university-based incubators have now become the norm rather than the exception. These incubators have specific features that differentiate them from the other categories on incubators. For instance, staff of these institutions are encouraged and given incentives to optimise their research and development to the benefit of the individual, the university and broader commercial and industrial communities. Van Biljon (2006:12) states that this is evident at the University of Twente in the Netherlands as well as many other universities in Europe and the USA which have extensive policies and systems that allow academic staff to commercialise IP through the incubation process resulting in separate spin-off companies of which staff are the major shareholders. In addition to this, academic related incubators integrate postgraduate students into incubation facilities and start-ups who together with university staff provide consulting services to start-ups. They also facilitate strong international cooperation and exchange opportunities for the incubatees and provide access to and support from the university’s innovation and technology transfer offices (van Biljon, 2006: 13). 2.3.2 Incubator impacts A second category of classification has been proposed by the Business Incubator Initiative of Georgia (Bii.Ge). They suggest that business incubators should be categorised according to their impacts. Within this classification method, the main categories are the following: Strategic focus: In this category, incubator models are differentiated according to their primary focus of fighting poverty or promoting innovation and technology. Both models differ according to corporate culture and key skills, but they can be combined to create a 11 hybrid incubator model that supports both small businesses in general and innovation and technology transfer in special cases. The main small business impacts for these incubators are increased competitiveness and survival rates and the main economic impacts are employment creation, diversification and competitiveness of the SME sector. Specialisation (versus non-specialisation): These are incubators that specialise in specific fields such as the empowerment of minority or disadvantaged groups or in market segments. Generally, specialisation on market segments is most effective in regions with significant economic clusters. Shareholder and business model: These can be categorised according to public, private or public-private partnerships. The impacts of these incubators are directly related to the interest groups involved in the incubator development process. In the case of a pubic private partnership, the main impacts are strengthening ties between government, NGOs and private businesses. Infrastructure model: These incubators can be categorised into physical incubators, which are incubators with physical facilities or virtual incubators, which are incubators without physical facilities. 2.3.3 Physical structure The InfoDev Incubator Support Centre (idisc) method of classification expands on the infrastructure model as a means of categorising incubators and suggests that incubators fall in the following three categories: Bricks and Mortar (BAM) describes the traditional incubator model, which is centred on offering physical facilities to the clients of the incubator. Because the entire incubation process and services offered are concentrated in one building (complex), the proximity of the businesses and entrepreneurs in the incubator stimulates interaction, the formation of networks and enables common problems to be resolved. This is the “natural” business incubator model, which is widely used amongst traditional incubators (InfoDev Incubator Support Centre). Virtual: The virtual incubator is also called a portal or “without walls” incubator. Virtual incubators differ from traditional incubator models in that traditional incubators operate from fixed premises while virtual incubators do not provide a physical space for the incubated businesses and support and services are offered over the Internet. The primary advantage of this type of business model is that it is the least expensive to establish because the overheads are greatly reduced in comparison to other schemes. It also allows for integration of entrepreneurs from different regions. But virtual incubation is also the most difficult to evaluate because the entrepreneurs are located off-site and may be remote to the incubator office (InfoDev Incubator Support Centre). 12 Mixed: This model describes an incubator that offers physical premises to some businesses while also supporting the generation and development of companies over the Internet. This type of incubator is sometimes called the “HUB/Venture Incubator” model (InfoDev Incubator Support Centre). 2.3.4 Management support and level of technology The fourth method of classification is that proposed by the Centre for Strategy and Evaluation Studies (2002) which utilises the categories of management support and the level of technology to classify business incubators. This method of classification is illustrated in Figure 2. Figure 2: Types of incubators Source: Centre for Strategy and Evaluation Studies (2002). Although the CSES method of business incubator categorisation is very distinct, these definitions are not always observed in real life. To a large extent, there is significant overlap in the different incubator types. This can also be stated about the other classifications methods where there are close parallels amongst the incubator models in the different categories. As an example, in the Bii.Ge classification method, it is not uncommon to find a shareholder and business incubator model that strategically focuses on poverty alleviation and job creation and also specialises in the empowerment of disadvantaged groups. In this instance the business incubator would fall into any one of the three Bii.Ge categories. 13 2.4 BASIC INCUBATOR SERVICES Business incubators assist small firms and entrepreneurs develop their businesses by providing them with a comprehensive and integrated range of services. Although these services are widely varying and depend largely on the type of incubator and its goals and objectives, incubators do offer a range of basic services that usually consist of a combination of the following services: Physical infrastructure which includes incubator space that is available on an affordable and temporary basis; Shared office facilities such as secretarial services and office equipment; Specialised machinery and equipment either onsite or offsite; Telecommunications and information technology services; Accounting services and assistance with business plans; Business mentoring and counselling services; Access to finance and markets; Specialised assistance such as research and development; Training, education and information programmes; Business networks and linkages; Security services; and Aftercare and outreach services (United Nations, 2001; Yunos, 2002; Lavrow and Sample, 2000) 2.5. THE ROLE AND SIGNIFICANCE OF INCUBATORS Incubators are regarded as important instruments in developing SMMEs as well as contributing to a variety of economic and socioeconomic policy needs. Within this context, business incubators are expected to act as catalysts in promoting SMME start-ups, reduce the failure rate of businesses in their formative years, generate a multiplier effect in the SMME sector through outreach programmes aimed at entrepreneurs beyond the confines of the incubator premises and to promote entrepreneurship development and technological innovation, mainly at the grassroots level (Tseng, 2007). Research suggests that: Business incubators reduce the failure rate of small businesses. Statistics from the US indicate that 87 per cent of businesses that have graduated from incubators are still in business (Business Incubation Initiative, Georgia, No year). Incubators contribute to an entrepreneurial culture and to the formation of networks amongst businesses in the incubator as well as helping businesses to overcome market constraints and improve access to finance, facilities and infrastructure for these businesses. 14 They contribute to socio-economic development by empowerment of individuals in poor areas, by helping develop synergies between research institutions, governments, private businesses and civil society and by assisting in technology commercialisation (Lalkaka, 2001). When attached to strong learning and research centres, they can become a source of regional competitive advantage (OECD and UNIDO). A greater understanding of the role and significance of business incubators can be gained from analyses of the impacts and benefits of business incubators. These impacts and benefits are categorised according to the stakeholders involved in business incubator development, and are briefly summarised in Table 1. Table 1: Impacts of business incubators Stakeholder Impact of business incubators Tenants/ small businesses Enhances success rate; Improves skills; Facilitates access to facilities and finance; Creates business networks; and Promotes new business creation and retention. Governments Employment creation; Promotes regional development; Helps overcome market failures; Assists in building or accelerating growth of local industry clusters; and Poverty alleviation. Universities and other Accelerating technology development and transfer; and research institutes Research commercialisation Corporate and private business Provide potential spin-in or spin-out business opportunities; Helps companies meet their social responsibilities; and Profit generation. Focal communities Community revitalisation; Fostering an entrepreneurial climate in the community; Encouraging women or minority entrepreneurship; and Diversifying local economies. International funders Creates opportunities for trade and technology transfer. Sources: Bii.ge; Lalkaka (2001). 2.6 PERFORMANCE DRIVERS Having reviewed the different types of business incubators and their various stakeholder impacts, we now examine the key factors that drive the performance of an incubator. Although these factors are not absolute, they are reasonably comprehensive and to a large extent explain why some incubators perform better than others. We first examine industry best practices and principles for 15 successful and sustainable business incubation. These factors are qualitative and of a general nature, but they do contribute to the success of a business incubator. 2.6.1 Principles for successful and sustainable business incubation The National Business Incubation Association (1996) which is the largest and best known of international organisations serving business incubators around the world (InfoDev, 2009) provides two guiding principles that characterise effective business incubation. These state that (1) the incubator must be a dynamic model of a sustainable and efficient business operation and (2) it must have a positive impact on the economic development of its community by maximising the success of emerging businesses. In their book, Growing new ventures, creating new jobs, Matthews and Rice (1995) identify three basic principles and ten best practices of successful incubators. Their three core principles state that (1) the business incubator should focus its resources on the development of companies. In addition, (2) the business incubator should be managed as a business and (3) it should offer an array of services and programmes that meet the needs of the targeted companies. Matthews and Rice (1995) noted that while most incubators have the single goal of creating jobs, very few have been able to achieve this. Therefore they recommend that incubators should concentrate on developing companies rather the pursuing the goal of job creation, and as companies develop, they in turn will grow and create jobs. Incubator management must also recognise that like a start– up company, it too will undergo trials and tribulations and therefore needs to be managed like a business. Lastly, incubators must develop differentiated programmes to meet the needs of its various customers. Matthews and Rice (1995) maintain that these three principles are basic to the development of successful incubators, regardless of what type of incubator it is. 2.6.2 Critical factors for successful and sustainable business incubation In addition to the industry best practices and principles, a number of factors have been identified in current literature as critical for successful and sustainable business incubation. A study commissioned by the Information and Development Programme (infoDev) on a model for sustainable and replicable ICT Incubators in Sub-Saharan Africa, noted that significant elements in any well-run business incubation programme include the training of incubator personnel, the provision of a training programme and employing management that are experienced and technically competent (infoDev, 2009). In addition, management should be able to conduct business planning, do market research, and be able to deal with investors, as well as have experience in meeting the challenges of early stage business operations, and an understanding on how to help entrepreneurs in seeking finance. The study further recommends that the management and other key personnel are chosen from the local service area. This has the potential to benefit the incubator significantly, as the management will bring with it existing networks in the local business community that could be invaluable to the incubator’s clients (infoDev, 2009). 16 Another important feature to successful incubation is the development and use of graduation facilities in the incubator programme. When a business graduates, it should have the opportunity to locate near the incubator and remain part of that community. In this way, graduating businesses will be strengthened and can become the nucleus of a potential business community that would receive incubator graduates as new tenants (InfoDev, 2009). According to Adkins (2007), a business incubator must be grounded in the real world of business. That is, to be successful an incubator must be run like a business that adjusts and reacts to changing market conditions. A key factor to achieving this is employing incubator management from the business sector. Another important factor to the success of the incubator programme is that it must have deep support from the local business community. Sipos and Szabo (2006) list the following groups of criteria for the success of the incubation process. These groups are summarised as follows: Survival of the incubator: effective business incubation programmes are based on effective business plans and feasibility studies. Incubators need to be proactive, have a focused strategy and regularly evaluate and benchmark performances. Incubator tenants: key factors determining incubator success depend on the number of firms incubated, the number of businesses graduating from the incubator, the number of employment opportunities created, the length of stay of businesses and the growth of revenues/profits of the businesses in the incubator. Political and regional effects: incubators need to stimulate local economic development, contribute to the diversification of local economic activity, create markets, meet the needs of the community, make the region more competitive and stimulate networking and interaction among enterprises. Management team: incubators require a competent and educated management team with an entrepreneurial manager. Services: Priority should be given to mentoring, networking and human resource development. Incubator teams should develop a strong relationship with the community, reduce the number of small business failures and attract and retain new businesses. Research potential and networks: incubators should have access to national and international networks, which will assure necessary support for small businesses. They should be involved in the transfer of technology and the commercialisation of research from university labs. Hannon (2005) emphasises that management capabilities, understanding and decision-making are paramount in the effective application of specific incubation policies and processes. Hannon (2005) maintains that little attention is paid to the development of management capabilities, which is a critical component in achieving the desired incubator outcomes. Figure 3 illustrates the core 17 management profile and its various roles in the incubation process. Most incubator managers are adept at managing the incubation development and the incubatee’s development. It is the ability of management to manage the incubation process as an entrepreneurial business that mostly differentiates one incubator from another in terms of success and sustainability. Figure 3: Core capabilities of incubator management Source: Hannon (2005). The role of management in the success of an incubator programme cannot be overstated. Of the NBIA’s (2002) ten keys to successful incubation, more than five relate to the ability, attitude and skills of the incubator management. The ten keys to incubation success as determined by the NBIA (2002) are as follows: 1. Effective business incubation programmes must be based on legitimate feasibility studies and business plans; 2. Business incubators are service programmes and stakeholders need to be made aware that they need to invest in people and knowledge more than physical infrastructure; 3. Top incubators are well managed, which means they provide appropriate salaries and benefits to individuals who have the skills to help companies grow and to transform their communities; 4. Flexibility and commitment to service are key factors to effective incubation. Incubator staffs themselves must be entrepreneurial and non-bureaucratic and recognise that they operate in a service industry; 5. Effective business incubation managers have to be proactive in the provision of services; 18 6. A good incubator programme knows its mission, and management, board and staff clearly understand and work to support that mission; 7. The best business incubation programmes are those that are well integrated into their community networks, resources, and economic development plans and strategies; 8. Top incubators adhere to the principles and best practices of business incubation as recommended by the NBIA; 9. Top incubator managers engage in continual learning; and 10. Effective incubator managers are committed and idealistic but realistic at the same time (NBIA, 2002). Buys and Mbewana (2007) provide a South African perspective to the factors that influence business incubation in that country. Buys et al. (2007) investigated the success factors for business incubation in South Africa and found that the key factors for successful business incubation were access to science and technology expertise and facilities, the availability of funding, quality of entrepreneurs, stakeholder support, supportive government policies, competent and motivated management, financial sustainability and networking. We have previously stated that not all business incubators are successful. Business incubators that lack the above-mentioned success characteristics often metamorphose into a multi-tenant commercial property. These incubators fail because of the lack of comprehensive business support and badly designed incubation premises (Meeder, 1997, as cited by Voisey, Gornall, Jones & Thomas, 2006). In addition, there are several other factors that contribute to business incubator failures. Lalkaka (2000) lists some of the factors that contribute to the failure of business incubators which he has divided into planning and operating factors. These are briefly summarised in Figure 4. Planning Factors Operating Factors Lack of business plan Management lacking business skills and experience Inadequate pool of entrepreneurs Poor counselling, information and networking services Poor governance and inactive board Lack of access to finance for tenants Poor location infrastructure and inadequate business Building layout inappropriate with limited space Under capitalisation or high operating costs Insufficient professional linkages Inadequate government support Insufficient involvement of the business sector Figure 4: Factors contributing to business incubator failures Source: Lalkaka (2000). 19 2.7 SUMMARY There is no standard definition for a business incubator. This is mainly because incubators vary by type and by purpose, and cater to different regional specifications and needs. For instance, incubators aimed at empowering or revitalising a community have different impacts on local economies than profit based, technology incubators. This diversity of the business incubation models makes the classification of an incubator according to a standard industry definition or model difficult, and this in turn makes measuring the economic outcome of incubators challenging (RESI Research & Consulting, 2001). Although incubators have been classified into distinct categories, in reality there exists significant overlap in the different categories that incubators fall into. To a large extent the traditional business incubation model is no longer relevant as many incubators exist as mixed use or general purpose incubators. In the USA for example, approximately forty seven per cent of incubators favour this model and in Australia this figure is even higher at approximately eighty per cent (Idisc). Furthermore, new convergent or hybrid incubation models continue to develop which take the integration of services to a new level (Idisc) and makes classification of an incubator into a distinct category impractical. In addition, there are numerous key factors that contribute to the success and failure of business incubators. From our assessment of these factors we have surmised that one of the most critical factors is for incubators to have good management. The management of an incubator should be experienced, technically competent and have entrepreneurial flair and skills. Management should be committed and continuously endeavour to develop their core skills. In addition, the incubator should be managed as a business and management should preferably be employed from the local business sector. The incubator needs to be adequately resourced and offer a wide array of services that meet the specific needs of its incubatees. It should have strong networks and business linkages and receive strong support from its stakeholders, including government and the local community. It is also essential that the incubator has exposure to an adequate pool of quality entrepreneurs from which to draw from. These factors are important because they drive the performance of a business incubator. Research has revealed that business incubators that aspire to industry best practices and principles are more likely to perform better than those that do not. It is therefore necessary that any evaluation on the performance of a business incubator, take cognisance of the industry practices of the incubator and its management. It must be noted though, that industry best practices and principles are qualitative in nature and difficult to determine. At present, there is no single framework to assess performances and sustainability of the business incubators (Sipos et al., 2006). In the light of this, the next chapter will review current literature on this area of research to determine the different measurement approaches and indicators that can be used in evaluating business incubator performance. Out of this review, we intend to derive a 20 common international framework for evaluating the performance of business incubators. In the chapters that follow, we will proceed to evaluate the performance of the STP business incubators in South Africa using a suitable evaluation framework. 21 CHAPTER 3 PERFORMANCE MEASUREMENT 3.1 INTRODUCTION The majority of business incubators in both developed and developing countries operate on a nonprofit basis with their primary goal being economic development. These incubators derive some of their incomes from rentals and services but largely supplement this with subsidies (Lalkaka, 2001). Since most incubators require public funding and, in addition, since they are not all successful, it is important to know how to define the tasks of an incubator and assess its performance (Lojkowski & Werner, 2007). Sipos and Szabo (2006) list performance evaluation as one of four critical factors for the continuing existence and survival of a business incubator. The aim of this chapter is to examine different performance assessment approaches and determine key indicators or metrics that should be used in a framework for business incubator performance evaluation. The chapter starts out by highlighting the importance of performance evaluation and concludes with a theoretical framework of key performance indicators for performance appraisal. 3.2 IMPORTANCE OF PERFORMANCE EVALUATION Performance evaluation is important for several different stakeholders. For the incubator management, performance evaluation identifies weaknesses in the incubation process which can prevent possible losses to the programme, and deficiencies in the incubator process which can be addressed and prompt action can be taken to prevent business incubator failures (Lalkaka, 2000).The implementation of an incubator performance evaluation system should therefore result in increased effectiveness in decision making and better coordination by incubator management. For non-government sponsors, performance evaluation can assist in evaluating the efficiency of financial support provided to business incubators (Infodev), whilst for government sponsors, performance evaluation assists in estimating the combined economic impacts of incubators in a specific area. By assessing the economic impact of the firms that the incubators serve and that of the firms that have already graduated, the direct, indirect and induced benefits of a business incubator can be measured (RESI Research & Consulting, 2001). 3.3 PERFORMANCE APPROACHES Most early research on performance measurement has been based upon the economic agenda of incubator’s sponsors (Bhabra-Remedios & Cornelius, 2003). Studies now recognise the need for a multidimensional evaluation of an incubator’s performance ((Eshun, 2004: 224), which incorporates cultural, economic, social and technological performance within the incubator’s region of operations (InfoDev). 22 Research on performance measurement have generally come from four fundamental approachesthe goal approach, the neoclassical approach, the systems approach and the stakeholder’s approach which is also known as the constituency approach (Eshun, 2004: 227; Bhabra-Remedios & Cornelius, 2003). In a goal-based approach, performance is defined in terms of organisational effectiveness (Eshun, 2004: 227). With this method, organisations are evaluated by the goals they set and the degree to which they achieve these goals. Cross-firm comparisons, however can be problematic as goals vary from one organisation to another (Bhabra-Remedios & Cornelius, 2003). Despite this, the evaluation of incubator performance has been dominated by the goal approach (Eshun, 2004: 230). The systems approach evaluates incubator performance based on its simultaneous achievement of multiple performance aspects. According to Murphy et al. (as cited by Bhabra-Remedios & Cornelius, 2003), this compensates for the problems of the goal based approach, but still fails to adequately provide an effective performance framework for incubators. The neoclassical approach evaluates incubators based on their profitability. However, given that most incubators are publicly funded, non-profit organisations whose primary objective is economic development, this approach is inadequate for evaluating incubator performance (Eshun, 2004: 228). The constituency (stakeholder) approach acknowledges the contributions of the multiple and diverse stakeholders and examines to what extent the agenda of these stakeholders are met by the incubators (Bhabra-Remedios & Cornelius, 2003). This approach considers the goals and objectives of the various stakeholders involved, including that of the community, and simultaneously integrates several criteria, the transformation process and outputs (Eshun, 2004: 229). 3.4 KEY INDICATORS/ METRICS FOR PERFORMANCE ASSESSMENT In order to measure the performance of incubators it is necessary to develop structured evaluation criteria and performance indicators that are easy to apply (Infodev). The Centre for Strategy Evaluation Services (2002), recommends that the performance of business incubators should be judged primarily in terms of their long-term impacts and not on short-term measures. That is, incubators should be judged on the impact they have on businesses, wider economic development, and other priorities, rather than criteria such as occupancy rates or failure rates. The framework that the European Commission uses to assess the performance of business incubators is based on inputs, processes and outcomes of the business incubator. These are then measured by a framework of best practice indicators according to the criteria of efficiency, effectiveness, utility and sustainability of the incubator. Figure 5 outlines the performance evaluation framework as adopted by the Centre for Strategy Evaluation Services (2002: 28). 23 Table 2: Performance evaluation framework of the Centre for Strategic and Evaluation Studies Criteria Inputs and Processes Outcomes Efficiency Start up time-length of time required establish incubator Incubator investment cost – total investment/ sq m of incubator space Incubator operating cost –operating costs/number of personnel Financial leverage – ratio of public to private sector funding Income generation – proportion of income from client charges Cost of incubator units – total investment/sq meter of space Cost per start-up – total investment/number start ups Cost per graduate – total investment/number of graduates Cost per (gross/net) job – total investment/ jobs in tenant and recent graduate Utility Occupancy rate – percentage of incubator space let to companies Incubator service utilisation rate – percentage of companies using incubator support services Response rate to client surveys – percentage of tenants responding to client satisfaction surveys Incubator turnover – number of firms entering/leaving incubator, average time in incubator Client satisfaction – percentage of firms indicating that incubator services meet their needs, contribution of incubator to firms’ development (additionality) Effectiveness Start up rate – number/percentage admissions leading to start-ups Start up time – length of time required to start up new businesses Survival rate – number/percentage of start-ups still trading after three years Wealth creation – Average turnover of tenant firms and average annual growth rates, value added of business activities Job creation – number (and type) of jobs per tenant firm and annual growth rates, proportion of jobs filled by local people, job quality Sustainability Financial breakeven – income less operating costs Market rates – level of discount/premium for incubator space/services compared with local market rates Graduation rate – percentage of tenants leaving incubator each year Growth sectors – proportion of graduates in growth sectors Retention rate – percentage of graduate companies remaining in local area Source: Centre for Strategic and Evaluation Studies (2002: 28). In the framework adopted by the Centre for Strategic and Evaluation Studies, the four standard criteria by which incubators are evaluated are defined as follows: efficiency refers to the relationship between financial inputs and outcomes; effectiveness refers to the extent to which the incubator achieves key operational targets set out in the business plan; utility refers to the extent to which incubator services provided to client companies meets their needs; and 24 sustainability refers to the sustainability of operations and durability of the outcomes being achieved. In this framework, a key measure for public sponsors and a proxy measure for a range of other impacts is employment creation (Centre for Strategic and Evaluation Studies, 2002). Lalkaka (2001) and Lalkaka and Shaffer (1999) have also proposed a framework for evaluating the performance of incubators. As with the Centre for Strategic and Evaluation Studies, they agree that the performance of incubator programmes should be validated against the medium term to long term outcomes and benefits that accrue to the various stakeholders. These outcomes include the success or failure of the small businesses coming out of an incubator programme and their role in economic development, and of the facility itself. In their framework, Lalkaka et al. (1999) recommend a benefit-cost approach in assessing incubator performance. Their overall benefit-cost model analyses the flow of funds in and out of the incubator programme to determine its ability to replace the resources that it utilises and to generate a surplus. This model utilises the criteria of incubator impacts/outreach, effectiveness and sustainability to develop a performance framework that contains twenty one performance indicators as indicated in Table 3 below. Table 3: Performance evaluation framework IMPACT/OUTREACH SUSTAINABILITY EFFECTIVENESS Enterprises created Revenue surplus (6 years) Employment per net dollar subsidy Survival rate of enterprises Service cost recovery Taxes paid per net dollar subsidy Jobs created in incubated University-business relations Income, sales and exports firms, graduated firms and generated indirect jobs (6 years) Entrepreneurs/enterprises Stakeholder satisfaction Research commercialised Replication of ‘pilot’ model Tenant/graduate satisfaction Disadvantage groups addressed Extra-curricular activities Changes in culture Incubator expansion reached Enhancement of skills Leveraging state policies Enhanced self esteem Source: Lalkaka & Shaffer (1999). In the Lalkaka & Shaffer (1999) framework, effectiveness of an incubator programme can be explained in terms of the benefits from the incubator programme in relation to the use of all 25 resources, while outreach depends on the ability of the incubator programme to replicate the embodied concept and to reach large numbers of enterprises. Sustainability refers to the ability to continue generating positive cash flows and to the durability of the benefits achieved. This measure is particularly important to the sponsors of the incubator programme as it indicates the incubators’ ability to survive and perform after external support has been withdrawn (Lalkaka & Shaffer, 1999). The Infodev website recommends that a performance evaluation should include assessment of the following four components: Results or outputs of the enterprises and incubators; Resources utilised by the incubator: financial, technological, material, human; Organisational processes; and Socio-economic, political and cultural context of institutions involved in the incubation process. Bhabra-Remedios & Cornelius (2003) propose that in order to develop a comprehensive performance evaluation model of incubators, the performance of new ventures entering and graduating from that incubator must be tracked. The incubator impacts on the emergence and growth of a start-up business as well as the influence of sponsoring institutions, and the value added by incubator management forms the model for a performance evaluation framework. UNIDO’s recommended indicators for accessing performance evaluation in developing countries (as cited by Scaramuzzi, 2002) include the following: enterprises incubated in the incubation process and their survival rate; jobs generated in the incubator; jobs and sales created by graduate businesses after six years; public investments per year; research commercialised by incubated firms; survey of tenant evaluation of incubator’s added value; sustainability of the incubator, measured by revenues and costs generated; taxes and other contributions by tenants and graduates; social impact, measured by public opinion surveys and research contracts between industry and university; and changes in state policies and their financial commitments. Erlewine (2007: 12) recommends ten basic metrics that should be tracked by an incubator in order to evaluate its performance. These are as follows: The number of current clients; Total number of graduates since the inception of the programme; 26 Total number of graduate firms that are still in business; The number of people employed full-time by the incubated and graduated firms; The number of people employed part-time by the incubated and graduated firms; Current monthly salaries paid by the incubated and graduated firms; Gross revenues for the most recent full year for incubated and graduated firms; Total amount of debt raised in most recent full year by incubated and graduated firms; Total amount of equity capital raised in most recent full year by incubated and graduated firms; and Total amount of grants raised in most recent full year by incubated and graduated firms. In addition to these so-called ‘hard measures’ for incubator performance appraisal, business incubators create other outputs which Voisey et al. (2006) classify as “soft measures”. Soft measures include benefits such as increased business knowledge and skills, more business awareness and increased client networking. These benefits are subjective measures which are more difficult to determine and measure, but nonetheless exist. Figure 5: Hard and soft performance measures Source: Voisey et al. (2006). 27 3.5 A FRAMEWORK FOR PERFORMANCE EVALUATION The framework for evaluating performance has several steps that are outlined in Figure 6. In this sub-section, we discuss the overall evaluation process and then list the key performance indicators that we have used to create a common performance evaluation framework. 3.5.1 The performance evaluation process The diversity of models and types of business incubators makes their comparisons difficult. The National Business Incubator Association recommends that incubators should be classified according to the different types and models and the survey results should then be stratified into their particular incubator classification before analysis takes place. The first step of the evaluation process therefore requires the classification of the different business incubators that are being evaluated. We recommend that incubators should be classified by the stakeholder model discussed in this study as it is simple and a commonly used method of classification. The next step of the evaluation process requires the use of different methodologies to identify the full range of business incubator goals and programme outcomes (NBIA). We have preferred to use the goal based performance approach in our framework. The benefits of this approach are that it enables the evaluation process to be closely aligned to the goals and objectives of the business incubator stakeholders, and it evaluates the incubator on the achievements of those goals. As recommended by Lalkaka & Shaffer (1999), the mission and purpose of the incubator must be understood as these form the bases for mobilising resources and developing overall strategy, guiding the incubator management, operational tactics and, importantly, measuring the performance of the incubator. In addition to classifying the incubator and determining the stakeholders’ goals and objectives, it is necessary to understand impacts of incubators. An overview of incubator impacts was given in Table 1. It is evident from this table that the impacts of the incubator and the goals and objectives of the stakeholders are closely related. Finally, the key performance indicators as listed in Table 4 should be used to evaluate the performance of the business incubator. As mentioned earlier, it is necessary that the results of the analysis be stratified into their particular incubator classification before evaluating the various incubators (NBIA). This is important as it enables comparisons to be made amongst incubators that are similar with respect to type and model. 28 Figure 6: Framework for performance evaluation Source: Author. 3.5.2 Recommended key performance indicators From the literature review of performance drivers, approaches and metrics for successful and sustainable business incubation, we have derived a set of key performance indicators (KPIs) that we have used in our common international framework for evaluating the performance of business incubators. The different performance evaluation categories and the various KPIs were selected from those most commonly cited in the literature review and this in turn forms the basis for the common framework for incubator performance assessment. Due to the complexities of evaluating ‘soft’ measures, we have only used ‘hard’ measures in this framework. We have identified thirty KPIs that comprehensively evaluate the performance of an incubator. These are summarised in Table 4 below. The KPIs have been divided into three categories that measure efficiency, effectiveness and the sustainability of the incubator. These categories are merely guidelines as some of the KPIs are common to one or more categories. In this framework, efficiency of an incubator is a measure of the relationship between inputs and outputs. It measures how efficiently an incubator utilises its resources to meet its goals and objectives. Effectiveness is a measure of the goals and impacts of an incubator and sustainability is a measure of the incubators ability to become self-sufficient and the durability of its impacts (CSES, 2002; Lalkaka et al., 1999). 29 Table 4: KPIs for a performance evaluation framework Effectiveness 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Number of enterprises created; Survival rate: number of firms still trading after three years and six years; Job creation: number of direct and indirect jobs per tenant firm; Annual growth rates of enterprises; Number of graduates/ Graduation rate-percentage of tenants leaving incubator each year; Revenues (income and sales) generated by incubated and graduated firms; Exports generated; Number of enterprises incubated; Disadvantaged groups addressed; Research commercialised by incubated firms; Public investments per year; Proportion of income from client charges; Wealth creation/ Average annual turnovers. Efficiency 1. 2. 3. 4. 5. 6. 7. 8. Number of admissions leading to start-ups; Cost per start-up enterprise; Length of time required to establish an incubator; Start up time, that is the length of time required to start up a new business; Occupancy rate: percentage of incubator’s space let to firms; Percentage of enterprises using incubator services; Employment created per net dollar of subsidy; Incubator turnover: average time of firms in the incubator and the number of firms entering and leaving the incubator; 9. Financial leverage: ratio of public to private sector funding; 10. Taxes and other contributions by tenants and graduates per net dollar of subsidy; Sustainability 1. 2. 3. 4. 5. 6. 7. Growth sectors: proportion of graduate firms in growth sectors; Retention rate: percentage of graduate companies remaining in local area; Enhancement of skills; Tenant/graduate satisfaction: incubator value add; Financial breakeven/revenue surplus after six years; Service cost recovery; Changes in state policies and their financial commitments. Adapted from: CSES (2002); Lalkaka & Shaffer (1999); Voisey et al. (2006) and Scaramuzzi (2002). 3.6 SUMMARY As reiterated in this study, incubators vary in type, purpose, goals and outcomes. As a result, developing a framework for assessing the performance of a business incubator is a challenging task, mainly because of the wide array of recommended performance criteria, methods, indicators and measures. Different stakeholders and interest groups selectively emphasise particular 30 combinations of criteria, measures and indicators for performance evaluation and this diversity of client and stakeholder needs makes comparability between incubators difficult (Eshun, 2004). In the previous chapter, we have discussed the different methods for classifying business incubators. We then reviewed the performance drivers, i.e. principles, best practices and factors that contribute to the success and sustainability of an incubator. In this chapter, we have examined the different performance approaches for an evaluation framework. The four main categories are the goal based approach, the neoclassical approach, the systems approach and the stakeholder’s or constituency approach (Eshun, 2004: 227; BhabraRemedios & Cornelius, 2003). Each approach has its merits, although we prefer to use the goal based approach in our performance evaluation framework. This is a simple approach as it measures an incubator on the achievements of its goals. Furthermore, this approach aligns the evaluation process to the goals and objectives of its stakeholders which to a large extent influences the impacts of the incubator. From the review of the key metrics or performance indicators, we have produced a set of thirty KPIs that can be used in a performance appraisal of a business incubator. These thirty KPIs measure specific impacts of an incubator and in the process provide an overall evaluation of the performance of the incubator. The framework has been separated into three categories that evaluate an incubator on efficiency, effectiveness and sustainability. Each of these categories have a set of KPIs that evaluate the incubator on how efficiently it utilises its resources or inputs, how effectively it meets its goals and targets and its ability to become self-sustainable, and the durability of its impacts. Our performance evaluation framework has been created so as to be adequately comprehensive to measure the wide ranging impacts of an incubator and meet the performance evaluation requirements of its various stakeholders. Although it is intended to be utilised as a common international framework that is suitable for evaluating the performance of business incubators in any country, the specific goals and objectives of a country may require that additional key performance indicators be introduce into the framework. In the next chapter, we discuss the SEDA Technology Programme business incubators in South Africa and assess the suitability of this framework for evaluating their performance. 31 CHAPTER 4 THE SEDA TECHNOLOGY PROGRAMME IN PERSPECTIVE 4.1 INTRODUCTION Business incubation in South Africa is still in its infancy. The majority of business incubators in South Africa receive funding from the STP and operate as non-profit organisations. In addition to the STP business incubators, other public incubators operate as public-private partnerships, receiving funding from local governments as well as the private sectors. The goals of these incubators are to promote regional entrepreneurship and SMME growth, usually in a specific sector. Over and above these are the private business incubators that operate on sound business processes. Their goals differ from that of the public incubators in that they are established primarily to derive profits or to meet specific corporate social responsibilities of their funders. Although it is not the focus of this paper to evaluate the performance of these incubators, we will briefly discuss their key characteristics later in section 4.4 of this chapter. 4.2 EVOLUTION OF BUSINESS INCUBATION IN SOUTH AFRICA According to a recent World Bank Report (2010: 15), business incubators and other business enterprise centres in South Africa evolved from business hives that were first established during the mid-1980s by the Small Business Development Corporation (SBDC). Hives, which can be described as clusters of small, cheap factory units of varying sizes (Harrison, Todes & Watson, 1997: 54) were essentially re-used factories that were subdivided to provide multiple premises for SMMEs, although some hives were newly built factory units (Thomas, 2009: 10). Hives provided small businesses with essential services such as telecommunications, electricity and storage facilities and they enabled possible business networks between small and large businesses. Similar to business incubators of today, hives were established as public-private partnerships with government holding 50 per cent interest in the hives (Thomas, 2009:10). But, unlike business incubators, business hives didn’t require graduation of firms from the hive into mainstream business and as a result many of the tenants have tended to remain in the business hives (World Bank, 2010: 15). During the period 1988 to 1994 there were 50 active business hives established across South Africa - ranging from a low eight to ten units per hive to upwards of more than 200 units. But, when government decided to reduce its shareholding from 50 per cent to 20 per cent in 1994/5, public sector support for the business hives fell away and many established hives struggled to continue operating (Thomas, 2009: 11) whilst others were privatised or sold-off as individual premises. Today the surviving hives are nothing more than business units housing businesses in diverse industries. 32 4.3 OVERVIEW OF THE SEDA TECHNOLOGY PROGRAMME The SEDA Technology Programme (STP) was created in 2006 from the merger of the Godisa Trust, the National Technology Transfer Centre (NTTC), the DTI’s Technology Advisory Centre (TAC) and the South African Quality Institute, which was incorporated into the STP structure at a later stage. The Godisa Trust was established in 2000 as a joint initiative of the Department of Science and Technology (DST), the DTI and the European Union, to develop a national incubation framework for the South African environment. Its aim was to enhance the capacity of SMMEs through technological innovation by providing high growth SMMEs with technology support services at its technology centres. In parallel to the Godisa initiative, the DTI also established several other incubators and training centres, which were later incorporated into the STP together with the Godisa Trust (World Bank, 2010: 16). The STP was created for the sole purpose of consolidating small business support interventions across the different government departments and agencies (STP, 2009), thereby creating a single programme that would be responsible for a broad array of business support services. STP’s core mandate is to manage the various business incubators or Technology Business Centres (TBCs) that receive financial support from the national government, and to provide small businesses with technology transfer services and technology business incubation services through the TBCs. In this way, the STP intends to complement other SEDA branches that provide pre-incubation and general business development support services to small enterprises during their early establishment and conceptualisation phase (SEDA, 2008; SEDA, 2009). All the STP incubators are fully funded by the DTI and are registered as section 21 or non-profit companies or trusts (World Bank, 2010: 20). The main objectives of the STP incubators in terms of government policy are to enable technology transfer and innovation, create and develop globally competitive SMMEs that contribute towards accelerated growth of the economy and to support disadvantaged and marginalised groups (World Bank, 2010: 16). 4.4 THE STP BUSINESS INCUBATORS The STP has twenty nine technology business centres or business incubators spread across various sectors throughout the country. According to the STP website, these technology business centres/ incubators utilise three different organisational models to incubate small businesses: Technology Demonstration Centres (TDCs): These refer to incubators that focus primarily on demonstrating, exhibiting and providing training in the use of available technologies; Technology Incubators (TIS): These incubators provide a sheltered and protected environment within which to support and nurture technology-based start-ups; and Hybrid Centres: These refer to incubators that combine elements of the TDC and TIS models whilst at the same time incorporating elements or features of the local environment within 33 which these centres are located, to address specific needs of the small enterprises within that environment (STP, no yeara). Based on a memorandum of understanding between the DTI and SEDA, the STP business incubators are expected to address the seven strategic focus areas with respect to its mandate (SEDA, 2007). This applies to all STP incubators, irrespective of the model an incubator may follow. These seven focus areas require that the STP incubators: increase management support for small enterprises; facilitate the acquisition and transfer of technology to small enterprises; promote the use of quality standards by small enterprises; improve the performance and productivity of small enterprises; improve the competitiveness of small enterprises; promote entrepreneurial activity and the success of identified target groups- women and the youth; and most importantly, reduce the failure rates of small enterprises. These seven focus areas are essential components of a small business support strategy and have been identified by SEDA as the main reasons why technology-based small enterprises fail during the first three years of their existence. Any framework to evaluate the performance of the STP incubators must therefore take cognisance of these focus areas and utilise KPIs that are able to measure the performance of the business incubators with respect to these focus areas. In the remainder of this section, we briefly discuss the main characteristics of each STP incubator. 1. Chemical Technology Incubator (Chemin) Chemin is a technology business incubator that is based in Port Elizabeth. It specialises in supporting start-up SMMEs in the downstream chemical industry through collaborative linkages with organisations and stakeholders in the chemical industry who act as service providers to the incubatees (STP, 2010a). Chemin was established in 2002 as a non-profit organisation. Its target population is the rural poor and women-owned SMMEs. Chemin has 580 square meters in floor space of which 160 sq/m is used for admin and incubator services. It provides four levels of projects for incubates with level 1 involving the transferring of readily available technology and level 4 involving the commercialisation of patents (Idisc, 2010a). 34 2. Furniture Technology Centre (Furntech) The Furniture Technology Centre (Furntech) is a wholly owned subsidiary of the Furniture Technology Centre Trust. Furntech operates as a section 21 company and is registered as a non-profit organisation. It has its head office in Cape Town and it has branches in George, White River, Durban, Umzimkhulu, Johannesburg and Mthatha, which gives it coverage of approximately 90 per cent of the emerging and established furniture producers in South Africa (Furntech, 2010). Established in 2000, its primary objective is to provide business technology incubator services to start-up small businesses in the furniture and wood products industries. The Furntech incubation model is based on a combination of business technology incubation and skills development as significant drivers of international competitiveness and organisational development. The business incubator is accredited to provide training and assessment services by the Forest Industries Education and Training Authority (FIETA) and the Department of Education (Furntech, 2010) and is recognised as a leading developer of a sustainable incubator model (STP, 2010b). Furntech also has partnerships with the Tibro Training Centre (TTC) in Sweden and it has developed a furniture design training programme that will run in conjunction with the University of British Columbia (UBC) and the University of Stellenbosch (Furntech, 2010). The Furntech head office in Cape Town has four incubatees that have four employees amongst them. The six Furntech branches vary in size and the number of incubatees. The Furntech branch in Johannesburg currently has seven incubatees that employ a total of fifteen employees amongst them, while the one in Mthatha has ten incubatees that employ a total of forty seven employees. The Umzimkulu branch has eight incubatees and employs a total of nine employees and the White River centre has five incubatees that employ ten employees. The remaining two branches are the Durban branch which is the biggest and has thirteen incubatees that employs a total of forty one employees and the George branch which is the smallest with two incubatees employing a total of four employees (Furntech, 2010). 3. Mpumalanga Stainless Steel Initiative (MSI) The Mpumalanga stainless steel initiative is situated in Middelburg and provides incubator services to SMMEs that want to enter the stainless steel industry. The MSI provides a range of infrastructure and other facilities to SMMEs, including skills training, technical expertise, machinery, and equipment to enable new SMMEs to grow and become sustainable in the long term (STP, 2010c). MSI was established in 2002 and is operated as a non-profit organisation. It has 1880 sq/m in floor space of which 1080sq/m is used for admin and incubator services and 800sq/m is rented out to clients (Idisc, 2010b). 35 4. Soshanguve Manufacturing Technology Demonstration Centre (SMTDC) Established in 2008, the SMTDC is a non-profit organisation that supports newly formed SMMEs in the manufacturing sector. The SMTDC trains entrepreneurs to operate and maintain machinery and equipment and to establish new small-scale manufacturing and services maintenance ventures. Its target population is the rural and urban poor, women and the youth. Of its building floor space of 15000sq/m, 6000sq/m is used for admin and incubator services and 9000sq/m is rented out to clients (Idisc, 2010c). 5. Softstart Business Technology Incubator (SBTI) The SBTI was established in 2002 out of a merger between the Softstart Trust and the Bodibeng Technology Incubator. The SBTI is based in Gauteng and provides high potential ICT businesses with incubator services- its primary focus being on the concept and development phases of ventures (STP, 2010d).The SBTI has embarked on a satellite incubation programme with tertiary institutions, through which entrepreneurs are able to gain access to a diverse range of specialists throughout the world. The SBTI is a section 21, non-profit organisation with 1300sq/m floor space (Idisc, 2010d). SBTI has three satellite incubators that are based at the University of Pretoria, the Tshwane University of Technology (TUT) and the Durban University of Technology (TUT) (Janse van Rensburg, 2010). 6. The SEDA Construction Incubator (SCI) The SCI is a non-profit organisation that has branches in Durban, Mthatha, Dundee and Port Elizabeth (Idisc, 2010e). The SCI was launched in 2007 and was established out of a partnership between STP and the Ethekwini Municipality (SEDA, 2007). It has 18000sq/m of incubator floor space, of which 7000sq/m is used for admin and incubator services and 11000sq/m is rented out to clients. Its primary focus is the development of small businesses that are classified under the Construction Industries Development Board as grade 3 and provides them with the necessary support to grow their businesses to grade 4 and 5 within a designated period of time (Idisc, 2010e). The SCI does this by providing business support to emerging contractors throughout the project life-cycle and by targeting work opportunities for contractors by identifying appropriate procurement contracts on offer by departments within municipalities where its incubators are based (STP, 2010e). During the course of 2009, the SCI was awarded accreditation as a training provider in the construction industry by the Construction Education and Training Authority (CETA) and the centre also secured a collaborative partnership with the Umzimyathi District Municipality to establish and expand its operations in KZN (SEDA, 2009). 36 Of the four SCI branches, the Durban branch is the biggest in terms of incubatees with sixty eight, the Dundee branch has thirty incubatees, Port Elizabeth has twelve incubatees and Mthatha is the smallest with five incubatees (Mlaba, 2010). 7. The Egoli Biotechnology Incubator (eGoli BIO) The eGoli BIO is a non-profit organisation based in Gauteng that serves as a development conduit for the commercialisation of research, products, services and technology platforms within the life sciences industry. The incubator provides a technology-intensive, collaborative environment with infrastructural support and strategic, commercial and legal assistance, within which entrepreneurs have an opportunity to commercialise their products and/or services and develop new biotechnologies into viable business enterprises (STP, 2010f). 8. The Zenzele Technology Demonstration Centre The Zenzele incubator was established in 2002 and is based in Randburg. It provides technical and research support to small scale mining and mining related enterprises. It also provides enterprises with the necessary technical support to set up minerals beneficiation enterprises that manufacture jewellery products, household articles and decorative items (STP, 2010g). 9. The Mapfura-Makhura Incubator (MMI) The MMI is based in at the Tompi Seleka Farmers Training College in the Limpopo Province and provides business support to emerging small-scale farmers within the bio-fuels industry. The incubator started in 2006 out of an initiative between the Department of Science and Technology (DST) and the Sustainable Rural Livelihoods (SRL) division of the Agricultural Research Council (ARC) when a proposal was made to use available technologies to assist black small-scale farmers as the primary producers of the crops for biodiesel production in South Africa (STP, 2010h). 10. The SEDA Nelson Mandela Bay ICT Incubator (SNMBICT) The SNMBICT is a non-profit organisation that provides IT incubators with shared facilities across the Eastern Cape to house established IT enabled SMMEs and start-ups in the same building. It is an independent body that works closely with both the public and private sectors and focuses on four core areas which are ICT cluster development, business development, skills 37 development and job creation. In addition to its business support services, the SNMBICT has established an Entrepreneurial Support Programme (ESP), which addresses the needs of the companies and evaluates their development processes (STP, 2010i). 11. The Timbali Technology Incubator The Timbali incubator is situated in the lowveld region of Mpumalanga and provides support to emerging farmers in the cut flower industry. The incubator has five clusters consisting of 30 state-of-the-art greenhouses and an eight-hectare open-land development through which it provides novice farmers with the necessary skills and knowledge to competitively enter the mainstream economy (STP, 2010j). 12. The SEDA Automotive Technology Centre (SATec) The SATec incubator is located in the Rosslyn industrial area of Gauteng. It is a section 21, nonprofit organisation that provides business services to technologically driven SMMEs and emerging suppliers in the automotive sector. Its primary objective is to enhance the marketability and quality of the technologies developed and to enable technology transfer within this sector. SATec was formed through collaboration between the Automotive Industry Development Centre, (AIDC), the CSIR Enterprise Development Centre and the Tshwane University of Technology (TUT) together with the STP (STP, 2010k). 13. The SEDA Ekhuruleni Base Metals Incubator (Lepharo) The SEDA Ehhuruleni base metals incubator trades as Lepharo. It is based in Gauteng and operates as a section 21 company. The incubator is a joint venture between SEDA and Kumba Resources (Impala Platinum), Ekurhuleni Municipality and the Gauteng Enterprise Propeller (Seda, 2007). Lepharo provides incubator services to entrepreneurs that want to establish new businesses in the Base Metals sector. More specifically, it incubates entrepreneurs in the fabrication of copper and zinc metal products through the application of spin casting and metal sheet forming technology (STP, 2010l). 14. The SEDA Platinum Incubator (SPI) Legislative changes requiring mining houses to invest in beneficiation activities together with research conducted by the Platinum Trust of South Africa on how to increase South Africa’s production and sales of its platinum jewellery provided the incentive for forming the SPI (STP, 38 2010m). The SPI was officially launched in December 2006 and was established out of a partnership with SEDA, the Platinum Jewellery Trust, Northam platinum and the Amplats Platinum Group. It is located at Orbit College in Rustenburg, North West Province and provides assistance to SMMEs in the platinum jewellery manufacturing sector (SEDA, 2007). The Incubator offers access to facilities that assist in increasing the production capacity and quality of the SMME products as well as a platinum loan scheme which assists SMMEs to reduce their cost of operation as platinum is the single largest cost for manufacturing jewellers (STP, 2010m). It also assists SMMEs with the marketing of their products through its collaboration with Ndjadji Platinum, which does international marketing of platinum jewellery products (SEDA, 2007). 15. The SEDA Essential Oils Incubation Centre (SEOBI) SEOBI is located in Gauteng and operates as a section 21 business incubator. The incubator’s primary focus is on transferring appropriate technologies to emerging black farmers in order to facilitate starting or increasing commercially viable essential oil production. This will be achieved through the development of 12 nationwide clusters of small, independent, emerging essential oil farmers, each cultivating 25 hectares of essential oil crop plantations (STP, 2010n). 16. The Downstream Aluminium Centre of Technology (DACT) The DACT is located in Richards Bay and forms part of the Zululand Chamber of Business Foundation initiative to provide a profitable business environment where practical and theoretical training can be undertaken. The DACT focuses on supporting businesses in the aluminiumrelated industry and it has established a R8 million facility to train students from the local Downstream Aluminium Pilot Project to set-up their own aluminium-related business ventures with the support of the centre (STP, 2010o). 17. The SEDA Sugar Cane Incubator (SESUCI) The SESUCI was established through the incorporation of the STP within the Walda Sugar Cane initiative. The Walda Sugar Cane initiative was started by a private company-Agriwiz. It includes 30 farmers with approximately 10 hectares each. The incubator is based in Eastern Mpumalanga and provides incubator services to emerging agricultural SMMEs. One of the challenges in agriculture is the lack of expertise or the resources available to pay for them in SMME agriculture. The SESUCI has overcome this challenge by developing a prototype software and technology package that utilises cellular and (in the near future satellite) technology to interface, monitor and manage all aspects of the SMME agri-business (STP, 2010p). 39 18. The Mpumalanga Agri-Skill and Development and Training (MASD&T) The MASD&T is located in Mpumalanga and operates as a section 21 company. It was established in 2005 as a private initiative which later combined with the STP in 2007 to become a public-private partnership. MASD&T’s mandate is to promote sustainable SMMEs in the agricultural sector which it does through the development of people and skills, funding of viable agricultural enterprises and providing business services such as advice, counselling, training and access to markets (STP, 2010q). MASD&T operates as a virtual incubator with an incubation period of three years, which is in the process of being extended to five years. Its managing director, Lynette Bezuidenhout has twelve years training experience and is passionate about training. MASD&T takes emerging farmers and develops their farms with them. They train the farmers and assist them with managing the farm, access to markets and financial record keeping (Bezuidenhout, 2010). 19. The Seda Agriculture , Mining and Tooling Incubator (SAMI) SAMI is based in Bloemfontein in the Free State and it was only recently established in 2009. Its focus is to provide tooling for the agriculture and mining sectors (SEDA, 2009). 20. The Seda Limpopo Jewellery Incubator (SLJI) The Seda Limpopo Jewellery Incubator (SLJI) is an initiative to create a group of newlyestablished, interdependent jewellery entrepreneurs and businesses in the Limpopo province. The incubator is based in Polokwane and was officially launched in July 2009. The SLJI operates as a non-profit organisation that receives funding from the STP and the European Union. The SLJI forms part of the Limpopo Jewellery Cluster which is the largest empowerment project in the jewellery sector in South Africa. The core focus of this cluster is the production of jewellery for the South African and international markets, training learners in jewellery design and manufacture, and assisting black jewellers in establishing their own business. The SLJI was established out of the need to develop local manufacturers involved in the design and manufacture of precious metal jewellery. A study conducted by the Jewellery Council of South Africa in 2007 found that most local manufacturers do not have access to the metalfinancing structures enjoyed by their overseas competitors and as a result, these manufacturers are unable to compete in the global jewellery market against countries such as China, India, and Turkey, who enjoy ever-growing market-share. The centre offers both physical incubation services for incubatees as well as virtual incubation services to enterprises not housed at the centre. The SLJI incubator provides incubatees with accredited short courses and state-of-the- 40 art manufacturing facilities that include design, waxing, casting, plating and polishing divisions. (Limpopo Jewellery). 4.5 OTHER PUBLIC AND PRIVATE SECTOR BUSINESS INCUBATORS In addition to these STP incubators, there are six other public and private sector incubators that have very diverse goals and objectives. Three of the business incubators have been established as PPPs between provincial governments and the private sector, to promote regional development of SMMEs, mostly in the ICT sector. Two incubators have been established to pursue the corporate social responsibilities of its funders and one incubator has been established purely to make a profit for its investors. Table 5 below provides a more detailed overview of these incubators. Table 5: Public and private sector business incubators INCUBATOR Bandwidth (BWB) Barn SECTOR OVERVIEW ICT The Bandwidth Barn (BWB) is located in Cape Town. Its focus is to assist enterprises establish themselves and to commercialise new products and services. The BWB incubation model offers narrow incubation with intensive services for a limited number of clients and deep incubation with less intensive services for many clients (Bandwidth Barn, 2010). Branson School The Branson School of Entrepreneurship is a collaboration between Richard Branson’s Virgin Group and the CIDA Foundation. It was established in 2005 and is housed at the CIDA city campus in Johannesburg. Its focus is on encouraging and developing entrepreneurs (CIDA Foundation, 2010). of Entrepreneurship Chem City Chemical Chem City is a wholly owned initiative of Sasol Chemical Industries, located in the industrial hub of the Free State province. Its core focus is to facilitate the establishment of independent downstream SMMEs in the chemical sector and to assist Sasol in aligning itself to the national strategies of job creation and broad based BEE (Chemcity, 2010). SmartXchange ICT SmartXchange is a non-profit ICT cluster that operates as a PPP initiative within the Kwazulu-Natal province. Its core mandate is to develop quality ICT SMMEs through incubation and SMME support and to promote the region as an ICT hub of Africa (SmartXchange, 2010). Maxum Incubator ICT; Biosciences; The Maxum business incubator is located in the Innovation Hub which is an initiative of the Gauteng provincial government and is operated by the University of Pretoria. Maxum offers preincubation as well as incubation services. The Maxim revenue model works on a royal model whereby incubates only pay for services after graduating at a royalty of two per cent of annual turnover for a period equivalent to that of the incubate stay in the incubator (Maxum, 2010). Business Electronics; Advanced manufacturing. Raizcorp Raizcorp was established in 2002. Raizcorp offers resident incubator services as well as virtual incubator services to its clients (Raizcorp, 2010). 41 4.6 SUMMARY The STP has twenty nine business incubators spread throughout the country that provide services for small, emerging enterprises across several different industry sectors. These incubators exist in three different organisational forms- as technology demonstration centres, technology incubators and hybrid centre. Although each organisational form has a different focus, the STP incubators have clear and specific objectives as defined by the STP mandate. These objectives include increasing management support for small enterprises, facilitating the acquisition and transfer of technology to small enterprises, promoting the use of quality and standards by small enterprises, improving the performance, productivity and competitiveness of small enterprises, promoting entrepreneurial activity and the success of identified target groups and reducing the failure rates of small enterprises. In this chapter, we have discussed some of the main characteristics of each of the STP incubators. These incubators operate as non-profit organisations and have been established to provide support to start-up enterprises in sectors where most SMMEs lack the necessary skills and exposure. Most of these incubators are still in their infancy, having only been established within the last five years. As a result many of the STP incubators have yet to reach their full potential. This is a significant factor in the performance evaluation of the STP incubators as the more established incubators are likely to perform better than incubators that are at the beginning of their business lifecycle. In addition, some incubators have been established from the merger of existing private companies with that of the STP and now operate as PPPs. These incubators have an advantage over other green-fields STP incubators as they come with pre-existing networks, resources and personnel in place. In addition, they have management that already have extensive commercial experience in that particular industry. With additional public sector funding, these incubators can combine the efficiency of the private sector with the financial patronage of the public sector to optimise their performances. We therefore expect these incubators to perform better as a whole than that of the newly established STP incubators that operate as public models and have yet to establish strong networks and business linkages. In our discussion, we have also reviewed other public and private funded incubators in South Africa. Some of these incubators operate as public-private partnerships and others as private incubators whose goals are closely aligned to that of their funders. Although it is not the purpose of this paper to evaluate the performance of these incubators we believe that the industry practices of these incubators and the STP incubators have many commonalities and the lessons learned from the STP incubators could also be utilised to benefit these incubators in the future. We have stated in earlier chapters that it is important that any performance evaluation take into consideration the goals and objectives of its stakeholders as these are closely related to the impacts of the incubator. In the following chapter, we evaluate the STP incubators based on their 42 specific goals and objectives. In addition, we will examine the suitability of our common international framework for evaluating the STP incubators. 43 CHAPTER 5 EVALUATING THE OVERALL PERFORMANCE OF THE STP INCUBATORS 5.1 INTRODUCTION In the previous chapter we established an evaluation framework that has been intended to serve as common international framework for evaluating business incubators. However, as discussed in this paper, the socio-economic goals and objectives of countries vary. Therefore we expect that the thirty KPIs recommended in our framework may not always adequately evaluate the specific performance criteria of some countries. In these circumstances it may be necessary to add other KPIs to the common framework that evaluate the specific needs of that country. The STP business incubators were established to meet specific goals and objectives, and to deliver on seven key focus areas. In addition to their traditional role of promoting SMME start-ups and reducing the failure rate of businesses, the STP incubators have certain goals and objectives that are relevant only in the South African context. These goals stem from the past practice of apartheid in South Africa which left the country with significant disparity between white-owned and black-owned businesses. Apartheid promoted the growth of white-owned businesses while inhibiting that of black-owned businesses. As a result this one-sided promotion of business interests, most of the medium to large companies in South Africa are white owned while most black owned businesses are confined to the small business sector. A recent Finscope survey on small businesses in South Africa, found that black business owners made up 84 per cent of the small business sector, and that 58 per cent of the owners were female. Women business owners however, dominated the lower end of the entrepreneurial field and mainly engaged in product reselling (Prinsloo, 2010). In an attempt to redress these imbalances, one of the specific objectives of the STP is the promotion of black and women-owned SMMEs. In addition to this, the STP incubators are required to facilitate the acquisition, development and transfer of technology to small enterprises, particularly those operating in the second economy (STP, 2010). In this context, the second economy broadly refers to the marginalised informal economy of South Africa, which has become an important source of income for unskilled to semiskilled labour, as well as to those individuals that cannot find employment in the formal economy (STP, 2010). It was found in the Finscope survey that over 40 per cent of individuals that started up their own businesses did so because they could not find a job in the formal sector or were unemployed (Prinsloo, 2010). Against this backdrop, we examine the appropriateness of our framework for evaluating the performance of the STP incubators. 44 5.2 SAMPLE DATA The sample for the study has been drawn from the 29 STP funded business incubators in South Africa. It must be noted that the Furntech business incubator has seven branches and the Seda Construction Incubator (SCI) has four branches. These incubator branches have been listed as separate incubators when we examined the sector and location spread of the STP incubators. However, in our performance evaluation of the STP incubators, the outputs and KPIs of the seven Furntech branches and the four SCI branches have been consolidated and are presented as one business incubator respectively. As a result of the consolidation, the number of STP incubators evaluated in this paper reduces to a total of twenty. In addition, due to insufficient or missing data for some of the STP incubators, analysis was only possible on thirteen STP business incubators over a three year period. The 13 incubators that we evaluated are Chemin, Egolibio, SBTI, Zenzele, Timbali, MSI, Furntech, SPI, MMI, SEOBI, SESUCI, MASDT and SECI. The data used in this study consists of secondary empirical data that has been supplied by the STP for the years 2006 to 2010. In terms of the STP funding model, the business incubators receive funding based on their performance relative to predetermined yearly KPI targets (Ariefdien, 2010). Incubators compile a report on their KPIs every quarter. These quarterly reports are consolidated at the end of the year to form an annual performance report. The performance of the incubator is then compared to that of its targeted KPI to determine whether these were met. In addition to the secondary STP data, telephonic interviews were conducted with selected incubator managers who were asked a selection of open ended questions. Additional secondary data was also obtained from SEDA’s annual reports. 5.3 PERFORMANCE EVALUATION In our analysis of the STP incubators, we have decided to use the performance evaluation framework as provided by the STP. Although this framework differs from that derived from the literature review, the criteria for performance evaluation are similar and most of the KPIs used in this framework are common to both the common international framework and the STP framework. We choose the STP framework over that of our common international framework because the STP framework also evaluates incubators on the specific goals and the objectives of the incubator stakeholders such as the number of black owned and women owned SMMEs created, which are very relevant to South Africa and the STP. The STP performance framework consists of 43 key performance indicators (Annexure A) that are utilised to evaluate incubators based on the promotion of their macro-economic goals (cost-benefit analysis), optimisation of centre deliverables and their sustainability. Under the promotion of macro-economic goals, incubators are evaluated in terms of improvements in SMMEs performance, profitability and survival rate, the promotion of black economic empowerment (BEE), the promotion of economic growth and employment creation and the promotion of exports. Under 45 optimisation of centre deliverables incubators are assessed in terms of the promotion of technology transfer and diffusion within the SMME sector and the promotion of technological innovation. And lastly in terms of sustainability, incubator performance is measured by their dependency on grant funding (STP). Due to the lack of data for all forty three KPIs over our assessment period, we have limited this framework to 24 KPIs that adequately evaluates the STP incubators in all three of the discussed categories. 5.3.1 Spread of STP incubators The sector and location spread of the STP incubators is supplied in Table 6. Table 6: STP business incubators Sector Chemicals Industry ICT Business Incubator Chemical Technology Incubator (CHEMIN) SEDA Nelson Mandela Bay ICT Incubator (SNMBICTI) Softstart Business Technology Incubator (SBTI) Biotechnology/ Biofuels Egoli Biotechnology Incubator (Egolibio) Makhura Maphura Incubator (MMI) Manufacturing Agriculture Automotive Industry Mining and Minerals Beneficiation Construction Furntech Cape Town (Head Office) Furntech George Furntech White River Umzimkhulu Furntech Durban Furntech Mthatha Furntech Johannesburg Mpumalanga Stainless Initiative Downstream Aluminium Centre of Technology (DACT) Shoshanguve Manufacturing Technology Demonstration Centre (SMTDC) Seda Limpopo Jewellery Incubator (SLJI) Mpumalanga Agri-skills Development & Training (MASD&T) SEDA Essential Oils Business Incubator (SEOBI) SEDA Sugar Cane Incubator (SeSuCI) Agricultural and Mining Tooling Incubator Timbali Incubator SEDA Automotive Technology Centre (SATeC) SEDA Ekurhuleni Base Metals Incubator T/A Lepharo SEDA Platinum Incubator (SPI) Zenzele Technology Demonstration Centre SEDA Construction Incubator (SCI) Durban Mthatha Dundee Port Elizabeth Source: SABTIA (2010). Location Eastern Cape Eastern Cape Gauteng Gauteng Limpopo Western Cape Eastern Cape Mpumalanga Kwazulu-Natal Kwazulu-Natal Eastern Cape Gauteng Mpumalanga Kwazulu–Natal Gauteng Limpopo Mpumalanga Gauteng Mpumalanga Free State Mpumalanga Gauteng Gauteng North West Gauteng Kwazulu-Natal Eastern Cape Kwazulu-Natal Eastern Cape 46 From Table 6, it is noticeable that the twenty nine STP incubators are spread across eight of the nine provinces in South Africa. The majority are located in Gauteng which has eight incubators, followed by the Eastern Cape with six STP incubators. Mpumalanga and Kwazulu-Natal both have five STP incubators and the Limpopo province has two incubators. The Free State, Western Cape and North West province have one incubator each, while the Northern Cape is the only province that does not have a STP incubator. One possible explanation for this is that the STP incubators are highly sector specific as observed from Table 7. As a result the location of an STP incubator is determined by the sector it caters for and not on the province in which it is housed. Table 7: Spread of incubated and graduated firms by sector (2007-2010) Sector Focus Incubated firms Graduated firms Number & Percentage Number & Percentage Agriculture and Agri-processing 4 14% 1 2% Bio and Life Sciences 2 7% 16 29% Chemicals 1 3% 9 16% Construction 4 14% ICT 2 7% 19 34% Manufacturing 11 38% 8 14% Mining and Minerals Beneficiation 4 14% 3 5% Automotive 1 3% Source: STP. As illustrated in Table 7, the majority of the STP incubators are located in the manufacturing sector with 38 per cent of all STP incubators located in this sector. One reason why this sector is so dominant is because of the Furntech manufacturing incubator which has seven branches throughout the country. This sector however has produced only 14 per cent of graduated firms in the period 2007 to 2010. The second largest sectors in terms of incubated firms are the construction, agriculture and mining and minerals beneficiation with 14 per cent of the incubators located in these sectors respectively. The manufacturing, agriculture, mining and construction industries are important sectors in any developing country and it is therefore expected that many incubators will be located in these sectors. Off the remainder of the STP incubators, 14 per cent are located in the ICT and bio and life sciences sectors and only three per cent can be found in the chemicals and automotive sectors. It is noteworthy though that the majority of graduated firms have not come from the large sectors but from the smaller ICT sector which has two STP incubators but has produced 34 per cent of the 47 graduating SMMEs. Following this is the bio and life sciences sector which also has two STP incubators but has produced 29 per cent of the graduations. Finally, the chemical sector which has only one STP incubator has produced 16 per cent of the graduating firms. 5.3.2 The STP performance evaluation framework The STP performance evaluation framework used in this case study is illustrated in Table 8. This framework consists of 44 KPIs which we have reduced to 24 KPIs that are encompassed within three categories as indicated below. Table 8: STP Performance Evaluation Framework (2007-2010) Macro-economic goals 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Optimisation of centre deliverables Sustainability The number of new SMMEs created; The number of new jobs created; The number of new projects initiated; The number of graduating SMMEs; The number of clients supported; The number of SMMEs supported; Total SMME turnover at the end of the financial year; Foreign exchange earned; Growth in SMME income; The number of black-owned SMMEs created; The number of woman-owned SMMEs created; Percentage of SMMEs still in business after year 1 and 2 (analysis conducted on 2010 KPI only); Percentage Black owned SMME’s established; Percentage Black owned Projects established; Percentage Woman owned SMME’s established; Percentage Woman owned projects/ SMME’s in portfolio 1. Patents registered; 2. 3. Technology transfer interactions completed; 1. 2. 3. 4. Percentage dependency on STP funding; Percentage of funding that goes to clients; Total grants received as a percentage of costs; Total fees received as a percentage of income; and Clustering activities. 5. Percentage of clients paying for services. Source: STP. In the next section we analyse the STP incubators using the KPIs discussed in Table 8. In most of our analysis we have used Box and Whisker graphs to graphically illustrate the KPI used in the framework. As its name implies, the box and whisker graph consists of a box which represents the concentration of 25 per cent to 75 per cent range of the data, while the whiskers represent the minimum and maximum ranges of the data. The box also contains within it the average or mean value of the data being analysed. In addition, within the box and whisker graphs we have positioned a data trend line that indicates the trend pattern of the KPI for the three year period. 48 It must be noted that although the y-axis on all the box and whisker graphs contains both positive and negative values, the negative values are only applicable to those KPIs that have been analysed in the percentage form. According to the STP framework, the STP incubators have been evaluated in terms of their achievement of macro-economic goals, optimisation of centre deliverables and their sustainability. For each of the KPI, we provide an explanation of the KPI and where necessary the formula that has been used to calculate that KPI. It should be noted that the explanation refers to quarterly KPI values. This is because incubators are required to record their performance every quarter. This figure is then consolidated into the yearly values that we have used for our evaluations. 5.3.2.1 Macro-economic goals We have evaluated the STP incubators on their achievement of macro-economic goals for the period 2007 to 2010 using 17 KPIs as listed in Table 8. Figure 7: The number of new SMMEs created (2007-2010) The number of new SMMEs established applies to new SMMEs established during the quarter. This value includes only SMMEs established during the quarter or SMMEs that were non-trading until the quarter. The year total is cumulative (STP, 2006). In the period from 2007 to 2010, the STP incubators created a total of 438 new SMMEs. On average each incubator produced approximately 11 new SMMEs, and as indicated by the trend line, the number of SMMEs created has been increasing incrementally each year. 49 Figure 8: New jobs created (2007-2010) The number of (direct) new jobs created refers to the number of new staff members at existing or newly established SMMEs and projects (taken on during the quarter). This value does not include casual positions of less than six months (STP, 2006). As with new SMMEs created, the trend line for new jobs created indicates an incremental and increasing trend each year. From a low base in 2008 in which the range of new jobs created was from 0 to 46, this value has progressively increased. In 2009, from 9 to 620 new jobs were created and in the 2010 from 8 to 1048 new job were created. Each STP incubator produced an average of 77 (direct) new jobs with a total of 2996 over a three year period. Figure 9: New projects initiated (2007-2010) The number of new projects entering the pipeline refers to the number of new projects that have gone through the initial screening stage and are being considered for incubation. This only includes projects that have gone through initial screening and information gathering sessions and where the centre has made a firm commitment to take them into the incubator (STP, 2006). 50 Entrepreneurs that walk into the business incubator seeking assistance with starting up a business are first screened through interviews and assessments. If they are successful, these entrepreneurs receive a three month pre-incubation contract with the business incubator. During this period preincubatees are required to register their businesses and draw up business plans and proposals. Approximately 90 per cent of new projects initiated are converted into pre-incubation, of which 70– 80 per cent are converted into fully fledged incubates (Ariefdien, 2010). From figure 9, it can be observed that each incubator initiated between 0 to 70 new projects with an average of 19 new projects initiated per incubator. Although the 2009 period experienced a dip in the number of projects initiated, over the three year period, a total of 751 new projects were initiated by the STP incubators. Figure 10: Number of SMMEs supported (2007-2010) The number of SMMEs supported applies to the SMMEs that have been supported during each quarter. This value is computed from all the SMMEs that are actually in the incubator at the end of the quarter, or evidence is provided by the SMME supporting the assistance they received from the incubator during the quarter (STP, 2006). Figure 10 illustrates a progressive increase in the number of SMMEs supported each year by the STP incubators, both in terms of the average number supported as well as the minimum and maximum numbers supported. 51 Figure 11: Number of clients supported (2007-2010) Number of clients/projects/tenants supported refers to the total number of clients, tenants and projects receiving support during the quarter (STP, 2006). As with most of the other macro-economic KPIs, the trend line in figure 14 indicates a positive and incremental increase in the number of clients supported by the STP incubators each year. Figure 12: Number of graduates produced (2007-2010) The number of graduating SMMEs refers to those SMMEs that have met the exit criteria of the centre and have been deemed by the centre management to be fully self-sufficient and financially viable to stand on their own. The trend line indicates a sharp drop in the number of SMMEs created in the 2009 period. This is an indication of the effects of the global financial crisis. Many of the SMMEs housed in the STP incubators are export dependent and their exports dropped significantly at the peak of the financial crisis. The trend line also indicates that the financial crisis impacts were short term though as indicated by the significant increase in the number of graduates in 2010. 52 In 2008, the STP incubators produced up to 24 graduate SMMEs, which reduced to up to seven graduates in the 2009 period, and then increased sharply again to up to 19 graduates in the 2010 period. Each incubator produced an average of approximately three graduate SMMEs each year, with a total of 121 graduates produced by the 13 incubators. Figure 13: Total SMME turnover at the end of the financial year (2007-2010) The total SMME turnover at end of financial year is an estimate provided by the STP incubates. This figure may change during the course of the year depending on the incubatee’s performance throughout the year. Year total is average (STP, 2006). SMMEs generated over R418 million in turnovers from 2007 to 2010. Each incubator had an average turnover of over R10 million per year. Figure 14: Foreign exchange earned (2007-2010) The foreign exchange value earned by SMME (per cent of total income) is provided by incubates and is measured as foreign exchange income/ Total Income. Year total is average of quarters (STP, 2006). 53 From 2007 to 2010, SMMEs in the STP incubators generated over R19 million in foreign exchanges, with each incubator generating an average of approximately R0.5 million in foreign exchange for each period. Figure 15: Percentage growth in SMME income (2007-2010) Percentage growth in SMME income is a measure of the turnover at end of financial year less the turnover at the start of financial year, over the turnover at the start of the Financial Year. Year total is average (STP, 2006). Growth in SMME income fluctuated from between –24 per cent to +120 per cent in the 2008 period, –68 per cent to +95 per cent in the 2009 period and –74 per cent to +113 per cent in the 2010 period. Overall there was positive growth in SMME income in all three time periods with an average of approximately 18 per cent, but as indicated by the trend line, the growth in SMME income is declining. Figure 16: The number of woman-owned SMMEs created (2007-2010) 54 This indicator is a measure of the number of woman owned SMME’s established during the quarter. It includes only SMME’s established during the quarter or SMME’s that were non-trading until the quarter. Woman owned SMMEs refers to a minimum 25 per cent shareholding (STP). The STP incubators created 166 women-owned SMMEs for the three time periods. On average, each STP incubators produced just over four women-owned SMMEs. In addition to the number of woman owned SMMEs we have analysed the percentage of woman owned SMMEs established and the percentage of woman owned projects and SMMEs in the STP portfolio. The percentage of woman owned SMMEs established measures the number of woman owned SMME’s established over total SMMEs established during the quarter. This includes only SMME’s established during the quarter or SMME’s that were non-trading until the quarter (STP, 2006). Only 29 per cent of the SMMEs established in 2007 were woman owned. This value dropped to under 26 per cent in 2008 and then increased to 36 per cent in 2010. The percentage woman owned projects and SMMEs in portfolio is a measure of the number of woman owned SMMEs and projects over the total SMMEs and projects in portfolio during the quarter (STP, 2006). Approximately 29 per cent of the total SMMEs and projects in the STP portfolio were woman owned in 2007, 37 per cent in 2008 and just over 35 per cent in 2010. Figure 17: The number of black-owned SMMEs created (2007-2010) This indicator refers to the number of black owned SMME’s established during the quarter, and it includes only SMME’s established during the quarter or SMME’s that were non-trading until the quarter. Black owned refers to a minimum 25 per cent shareholding in the SMME (STP, 2006). The number of black-owned SMMEs created increased from a total of 75 in the 2008 period to 183 in the 2010 period, with each incubator creating an average of approximately 11 black-owned SMMEs in this period. The three additional KPIs in this category are not illustrated graphically but are briefly discussed as follows: 55 The percentage of black owned SMMEs established refers to the number of black owned SMME’s established over total SMME’s established during the quarter. This value includes only SMME’s established during the quarter or SMME’s that were non-trading until the quarter (STP, 2006). Of the total number of SMMEs created in 2008, approximately 55 per cent were black owned. This KPI declined to 0 per cent in 2009 and increased sharply to 94 per cent in 2010. The percentage of black owned projects initiated refers to the number of black owned projects established over total projects established during the quarter. This only includes the projects actually entered into the incubation programme within the quarter (STP, 2006). In 2007, more than 79 per cent of the total projects initiated were for black owned SMMEs. This value increased to 84 per cent in 2009 and then to 85 per cent in 2010. The percentage black owned SMMEs / projects in portfolio is a measure of the number of black owned SMMEs and projects over the total SMMEs & projects in portfolio during the quarter. This includes all projects and clients that are actually in the incubator at the end of the quarter (STP, 2006). Approximately 83 per cent of the total number of SMMEs and projects in the STP portfolio were black owned in 2007. This value increased to 87 per cent in 2009 and to almost 92 per cent in 2010. Figure 18: Percentage of clients still in business after 1 and 2 years (2009-2010) The percentage of SMMEs that survived the first year is a measure of the SMMEs that have had, or would have had, their first anniversary (trading as an entity) in the previous quarter. It is the number of successful SMMEs (one year) from that quarter over total SMMEs created in that quarter (STP, 2006). In the 2010 period, the percentage of SMMEs still in business after one and two years ranged from between 0 to 100 per cent, with an average of 76 per cent SMMEs still in business after year 1 and 57 per cent of SMMEs still in business after year 2. 56 5.3.2.2 Optimisation of centre deliverables We have evaluated the optimisation of centre deliverables utilising the number of patents registered, the number of clustering activities and the number of technology interactions completed. The number of patents registered is a measure of the registered patents during the quarter that cumulate to produce a year total. A copy of the patent is essential for verification purposes (STP, 2006). STP incubators registered no patents in the 2008 and 2009 period. In 2010 period, two patents were registered with each incubator producing an average of 0 (with rounding) patents per incubator. Figure 19: Number of clustering activities (2007-2010) Clustering activities refers to activities facilitated by the centre during the quarter that are sectorspecific. That is, bringing together people with sector-specific interests of the centre (STP, 2006). As illustrated in Figure 19, the STP incubators recorded a sharp increase in the number of clustering activities in the 2010 period. Figure 20: Technology transfer interactions completed (2007-2010) 57 The number of new/upgraded technology transfer interactions completed applies to conditions where the centre has facilitated / initiated technology transfer interactions (STP, 2006). The number of technology transfer interactions completed in the 2010 equalled 45, which was slightly lower than the 2009 period in which 54 interactions were completed. On average, each incubator produced more than three technology transfer interactions per year from 2007 to 2010. 5.3.2.3 Sustainability Sustainability of the STP incubators is accessed with five KPIs. Figure 21: Percentage dependency on STP funding (2007- 2010) The percentage dependency on STP funding is a measure of the STP grant as a percentage of total income received by the centre during the quarter. Total income includes interest received and all funding. Year total is average (STP, 2006). The dependency of the incubator on public funding is an important indication of the sustainability of an incubator (Figure 21). Whereas incubators where heavily dependent on STP funding in 2008 and 2009, this has reduced significantly in the 2010 period. Incubator dependency on STP funding varied from approximately 50 per cent to 100 per cent in the 2008 and 2009 periods. During the 2010 period, the range of incubator dependency widened to between 0 per cent and 100 per cent. During the three year period, incubators were dependent on the STP for approximately 76 per cent of their funding requirements. 58 Figure 22: Percentage of funding that goes to clients (2007-2010) The percentage of funding that goes to clients is a measure of the percentage of total costs that goes directly to clients – resources (including human), equipment, training, conferences, etc. that clients benefit from. Year total is average (STP, 2006). The percentage of STP funding that went to clients of the incubators ranged between 0 and 100 per cent. On average approximately 58 per cent of the STP funding went to the clients of the incubator in each period from 2007 to 2010. Figure 23: Total grants received as a percentage of costs (2007-2010) This indicator measures the STP grant for the quarter as a percentage of total costs for the quarter. Year total is average (STP, 2006). During the 2007 to 2010 period, grants received as a percentage of incubator costs were wideranging from 48 to 199 per cent (2008 period), 67 to 311 per cent (2009 period), and between 0 and 148 per cent (2010 period). On average in each period, approximately 97 per cent of the costs of the incubator were covered from grants received from government. 59 Figure 24: Total fees received as a percentage of income (2007-2010) This indicator is a measure of the total fees, rentals, levies and royalties as per cent of total income measured. It is computed as the total fees, rentals, levies and royalties received by the centre during the quarter over total income for the quarter. Year total is average (STP, 2006). The fees that an incubator receives from incubates is an important source of revenue generation. The higher the fees received as a per cent of income, the less dependent will the incubator be on external sources of income such as government grants and private sector funding. Total fees received as a percentage of income for the STP incubators ranged from 0 to 37 per cent, with an average of 12 per cent. Figure 25: Percentage of clients paying for services (2007-2010) Figure 25 illustrates the percentage of clients paying for services. This indicator is measured by the number of clients paying for services over total number of clients. Year total is average (STP, 2006). 60 The percentage of clients paying for services ranged from between 0 and 100 per cent in all three periods. On average approximately 34 per cent of the incubator clients paid for services. Not only is this an important factor in the self sustainability of an incubator, but it also means that incubators that have a high per cent of incubates paying for services, can then utilise this additional financial resource for improvements of the incubator and its facilities. 5.4 SUMMARY The STP business incubators were established to meet specific goals and objectives of the South African government. In addition to promoting SMME start-ups and reducing the failure rate of businesses, the STP incubators aim to promote black and woman owned businesses. We deemed the common international framework established in this study to be inadequate to evaluate the STP incubators on these goals and therefore utilised the 24 KPIs of the STP performance evaluation framework to evaluate the STP incubators. The results of the analysis on the performance of the STP incubators are mixed. Overall, in the macro-economic performance category, the STP incubators have performed well. Most of the KPIs indicate an upward trend which equates to positive macro-economic performance. However, the indicators for growth in SMMEs income and the number of businesses still in business after one and two years indicate a declining trend. In terms of the optimisation of centre deliverables, the results are poor, with only one incubator producing two patents in the three year period while the other 12 have produced no patents at all. The number of technology transfer interactions completed, which refers to new skills acquired by incubatees through technology demonstrations, has also been low. The number of clustering activities does however indicate a strong upward trend in the 2010 year. In the sustainability category, the STP incubator show positive sustainability performance. The indicator for dependency on STP funding reveals that incubators are becoming less dependent on STP funding which indicates that they are becoming more self-sufficient and are operating more as a business. In addition, the total fees received as a percentage of income and the percentage of clients paying for services show an upward trend, which indicates that more clients are paying for services and this has increased the income of the incubators. However, in all three categories, there has been significant divergence between the minimum and maximum values of the 24 KPIs assessed. For most of the KPIs, minimum values started at zero which indicates that although the overall KPI may indicate growth/increase in the value assessed, at least one of the 13 incubators has produced no growth or increase. Furthermore, as with the minimum and maximum values, the box and whisker graph indicates that in most of the KPIs assessed, the 25 to 75 per cent box, that is, 50 per cent of the incubators are located closer to the minimum value rather than the maximum values. This reiterates the observation that although some incubators have performed extremely well and as a result propped up the average and 61 maximum values for each incubator, other incubators have performed poorly. An individual evaluation of each incubator, which is beyond the scope of this study, is likely to confirm this. In an attempt to understand the below par performance of some incubators and the above average performance of others, telephonic interviews were conducted with some of the STP incubator managers. The findings of these interviews and the lessons learned are discussed in the chapter that follows. 62 CHAPTER 6 LESSONS LEARNED AND CONCLUSION 6.1 PERFORMANCE REVISITED All the STP incubators or technology business centres are public funded incubators. Their goals and objectives are clearly defined and they have been evaluated with a standard framework and KPIs. This standardised approach has enabled us to evaluate performance on an even keel. From our performance evaluation in the previous chapter we have noted that although most of the STP incubators demonstrate overall positive growth trends, there are specific areas in which the incubators have performed poorly. In addition, while some of the incubators have performed exceptionally well, others have performed disappointingly. In this section, we examine the reasons for this. We have conducted interviews with various incubator managers to understand the critical factors that differentiate incubator performances. We have found that although incubators can be standardised by model and type, there are incubator specific factors as well as industry specific factors that set some incubators apart from others. According to Chotoo (2010) of the Zenzele incubator, it takes approximately one to six years for small businesses in the mining sector to obtain a mining license and prospecting permit. As a result, it generally takes enterprises in this sector a lot longer to graduate. Whereas most STP incubators require enterprises to graduate after two to three years, Zenzele has increased its incubation period to five years. One of the critical factors for clients in the Zenzele incubator is access to finance. Small scale mining requires significant capital for drilling and earth moving equipment and many of the enterprises struggle to obtain finance from banks. At present, none of the STP funding is made available to Zenzele’s clients and it does not assist enterprises with raising finance for their projects. It is a combination of these factors that contribute to Zenzele’s below average performance. The Mapfura-Makhura Incubator (MMI) is another incubator that is only just starting to improve its performance. One of the reasons for its poor performance in early years is that MMI is relatively new, having only been established in 2006. MMI provides incubates with incubator services for three years and thereafter provides post-incubation services in the form of mentoring and coaching for the next two years. This service is managed onsite approximately once a month. One factor cited for MMI’s below par performance is that it receives insufficient support and resources from all of its stakeholders. MMI has eight stakeholders of which only two provide active support and resources- these are the STP and the Limpopo Department of Agriculture. Even then, MMI receives direct funding only from the STP while the Department of Agriculture provides funding directly to the clients of the incubator (Siphutu, 2010). 63 The SEDA construction incubator (SCI) works on a three year incubation period and currently has 115 incubates in its four branches. This incubator was found to be one of the poorest performing incubators. One of the factors for this is the relative infancy of the incubator which was also only established in late 2006. An additional problem stems from the reduced time that incubates spend at the incubator; while some incubates spend between three to four days at the incubator, others only come in for the seminars and counseling. Part of the problem is that the SCI only provides technical and business support to its incubates. With the exception of the Dundee branch, SCI does not help incubates in acquiring projects and as a result, incubates have to take time out and go into the market place in an attempt to obtain projects for their enterprises. (Mlaba, 2010). Timbali was found to be one of the best performing incubators. Mauritz Lombard (2010), project manager and mentor of the Timbali cutflower incubator attributes the success of the incubator to three distinct factors: Timbali follows a franchise model, that is it has set business processes that provide a clear picture to all involved of what they are required to do. The incubator requires full time commitment from the incubates. Timbali provides incremental training to its incubates and assesses them on a regular basis. Incubates that lack commitment are removed from the programme. The incubates receive a great deal of support from the Timbali, whose staff are passionate about the industry. In addition, Timbali’s incubation period runs for three to five years and its post incubation support is provided daily/weekly depending on needs of the graduates. This support is off-site and includes technical support, audit processes and accounting services, for which graduates are required to pay a levy on turnover. Timbali also assists incubates with access to markets and it markets finished products through the ‘AmaBlom’ banner. Furntech is another incubator that has performed well in terms of meeting the goals and objectives of the STP. According to its centre manager, Mr Ariefdien (2010) Furntech’s differentiation from other incubators and the cornerstone of the Furntech model, lies in the level of training that it offers to its incubatees. Furntech is one of the few STP incubators that are an accredited training service provider for the Furniture Industry, providing training to over 600 people each year (SEDA, 2009). There are three defining features that have contributed to the success and superior performance of the Furntech incubator: 64 (1) The centre’s combination of training services and technical skills. Whereas most other incubators have outsourced their technical skills, Furntech has trained personnel that can offer this service in-house. (2) Furntech has a cost-recovery system in which it charges incubatees a percentage of their turnover for services rendered by the centre. This enables Furntech to generate a significant amount of its income from the services it offers to its’ incubates, which in turn reduces its dependency on STP funding. Whereas the overall three-year average for clients paying for incubator services is approximately 34 per cent, Furntech has had a 100 per cent payment rate for the last three year. (3) Ariefdien (2010) views management culture as an important factor in determining superior performance. Management should have a passion for the business incubator and the industry that they are in. Furntech also offers post-incubation support in the form of off-site technical support approximately once a month for three years. In addition, it offers a paying ‘machine time-share’ facility in which graduates can access specialised machinery in the incubator on an hourly basis for their own production purposes (Ariefdien, 2010). The MASD&T provides incubation facilities for small-scale farmers, but farmers are required to arrange their own funding, as MASD&T does not assist farmers with this service. The biggest constraint cited by Lynette is the lack of resources. Farmers do not have the necessary infrastructure to operate efficiently – they lack vehicles to transport their produce, irrigation equipment and farming machinery. In addition, although there is some support for emerging farmers, there is a big gap in funding when farmers move from emerging farmer status to a commercial farmer (Lynette, 2010). In the 2009-2010 periods, the SBTI produced the highest number of graduates of all the STP business incubators. One of the reasons cited for this is that SBTI has a large base to work from as the SBTI has forged strong links with academic and corporate institutions. As part of the corporate social responsibility and BEE requirements, institutions are required to assists in enterprise development and procurement of services from black-owned business. Many corporates achieve this process through the SBTI, which works on behalf of the corporate to train SMMEs, and assist them in skills development. According to Janse van Rensburg (2010), the factors that distinguish SBTI from other incubators include the following three: Excellent coaching and mentorship programmes. SBTI utilises the services of a network of external consultants that work off the SBTI framework. SBTI then uses a ‘Dashboard Report’ process to identify problem areas with incubates and intervenes where necessary; dedicated management; and, thirdly, 65 continuous involvement with clients. In addition, SBTI offers post-incubation services to graduated SMMEs in the form of virtual incubator services, i.e. clients do not have access to rented premises but have access to coaching and mentorship services. Clients pay a fee for these services, but those that cannot pay, are required to mentor other incubates as payment. The Chemin incubator in Port Elizabeth is the only STP incubator in the chemical sector. According to Mkhonta (2010), it is difficult to incubate firms in this sector because skills are scarce and the sector has been monopolised by the large conglomerates. Moreover, this sector is high-tech and as a result, it takes a long time to get the technology out into the marketplace. Mkhonota (2010) cites the switch from high-tech to low-tech businesses as one reason for the recent success of Chemin. At the Chemin incubator, SMMEs produce hair products, paint and cosmetics as well as other low technology products, which are easier to take to the marketplace. In addition, Chemin has had stable management for several years, which assisted the incubator, as management fully understands the sector that it is in (Mkhonta, 2010). The acting manager of the SNMBICT incubator, Mkosana (2010), believes that an important factor in their success is the fact that the SNMBICT is the only incubator in the greater Eastern Cape area that specialises in the ICT sector. In addition, most of their incubatees are recent university graduates who have the necessary technical knowledge and only require assistance with their business skills. However, this is a double-edged sword, as many incubatees are also very young and lack the focus for business. As a result, the incubator management often have to deal with incubatees that are non-compliant with respect to submitting their annual and quarterly financial reports. 6.2 LESSONS LEARNED From the discussions about the interviews, we note that there are two distinct sets of factors that differentiate incubator performances. These are either industry specific or incubator specific. Industry specific factors refer to the benefits and challenges that incubators experience that are specific to a particular industry only. These factors have been discussed in the previous section. Under industry specific factors, it should be noted that incubators can be divided into technical and non-technical incubators. Technical incubators include those in the chemical, biotechnology, mining and ICT sectors. With the exception of the ICT sector, these sectors tend to be more difficult to incubate because it takes longer for incubatees to get the technology out to the marketplace (Mkhonta, 2010). The incubation period in the high-tech sectors should therefore be long enough for incubatees to acquire the necessary skills and get their technologies commercialised. 66 Although the ICT sector is high-tech, it has the added benefit that most incubatees come directly from university and have some formal education in the ICT sector before they are accepted into the incubator. This is of assistance to the incubator management and as a result, management experience is not as important in the ICT sector as it is in some of the other sectors (Mkosana, 2010). Incubator specific factors are those factors that are specific to the incubator itself, determining its success or failure. Some of the reasons why some incubators perform better than others can be attributed to the following factors: 1. Incubators should provide good support during and after incubation. 2. They should have dedicated management that are experienced and passionate about the industry and the incubator. 3. Management should be continuously involved with incubates. 4. Management should be proactive in training and skills transfer. 5. Incubators should be managed on successful business models. 6. Incubators should be adequately resourced at all times. In the light of this, it is worth pondering the following: Should the incubation period be extended to a mandatory five years? Currently most incubates are only allowed two to three years of incubator services before they are required to graduate (Ariefdien, 2010; Chotoo, 2010). Is the level of post-incubation support sufficient? Should the business processes and models of successful incubators be adopted as a benchmark to be replicated by all the other incubators? Shouldn’t enterprises be retained within the incubator after graduating? Enterprises could be retained within the incubator at market related rentals. This has benefits in that graduated firms still have exposure to the networks and services of the incubator. An added benefit would be to increase the incubator’s revenues, leading to a clustering of firms within the incubator that can leverage off each other. 6.3 CONCLUSION Evaluating the performance of business incubators is not a straight forward process. As evident from the discussion in this paper, the diversity of incubator models makes evaluation difficult. When deciding on a performance framework, assessors should classify incubators into different categories. Based on stakeholder goals and objectives, the assessor must then decide on a performance approach as well as the relevant key performance indicators to use in the 67 performance appraisal. The choice of approach and the key indicators depend to a large extent on the impacts of the incubator the assessor wishes to consider. This in turn is dependent on the goals and objectives of the incubator’s stakeholders. The STP business incubators had similar goals, objectives and measurement criteria, which made performance appraisal reasonably clear-cut. Even then, in the absence of clear benchmarks and targets, analyses on the results of the STP incubators can be fairly meaningless. It is important, therefore, that results are compared against benchmarks or targets to determine relative performance of the business incubators. It is also important to assess performance over a period of time so as to determine the performance of a business incubator against itself. In addition, there are industry and incubator specific factors that influence the performance of an incubator and explain why some incubators perform better than others. To a large degree, comparing the performance of incubators in different industries may seem unfair, as it is easier to incubate firms in some industries than others. 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Journal of Change Management, 3(2): 177–188. 75 APPENDIX A STP KEY PERFORMANCE INDICATORS Promotion of macro-economic goals (Cost-Benefit Analysis Positive) Improving the business performance, profitability and survival rate of newly established technology based SMMEs Promotion of Black Economic Empowerment Promotion of economic growth and employment creation Promoting Exports Optimisation of centre deliverables Enterprise Creation Incubator Annual Impact Summary Key Performance Area Measureables Goals Objectives Activities Promoting Technology Transfer and diffusion within the SMME sector and to potential entrepreneurs Promoting Technological Innovation Outputs Quantitative # new SMMEs established # new projects initiated # Clients Supported # SMMEs supported % SMMEs that survived 1st year % SMMEs that survived 2nd year No Of Graduations # black owned SMMEs established % black owned SMMEs established # black empowered SMMEs established % black empowered SMMEs established # black owned projects initiated % black owned projects initiated # black owned projects/SMME's in portfolio % black owned projects/SMMEs in portfolio # woman owned SMMEs established % woman owned SMMEs established # woman empowered SMMEs established % women empowered SMMEs established # woman owned projects initiated % women owned projects initiated # woman owned projects/SMMEs in portfolio % woman owned projects/SMMEs in portfolio # Jobs (Direct) created Funds Raised (Rm's) # Jobs (Indirect) created # Casual / Seasonal jobs created # new prospects entering pipeline Total SMME T/O at start of FY Total SMME T/O at end of FY % growth in SMME income Forex earned by SMME (Rand value) # New foreign clients with whom business has been secured # Patents registered # new/upgraded technology transfer interactions completed # technology focused consortia # Clustering activities Targets Qualitative Sustainability 76 Dependency of centre on grant funding % dependency on STP funding Level of Income generated from other SA sources(%) Level of Income generated from international sources(%) Level of Private sector income generated (%) % of clients paying for services Total fees, rentals, levies & royalties as % of Total Income Total gov grants received as a% of total costs % funding that goes to clients
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