Transportation
Professional Display
System Report
Vol.
22
Hankyu Corporation
Osaka City, Osaka, Japan
•Date delivered: Mar. 2014
A Flexible Ad Medium That Grabs Attention
with a 300-inch Equivalent Multi-Screen System,
Dust-Resistant and, Water-Resistant Displays
Installation Details
Signage Systems at the Gateway
to "Kita" Osaka
Hankyu Corporation, a railway company
that links the three major cities of
Japan's Kansai region — Kyoto, Osaka
and Kobe — conducted an extensive
renewal construction of its Umeda
Station in May 2012. As part of this, it
installed two digital signage systems
consisting of 42 Panasonic displays in
total, with one called Umeda Twin Vision
serving as an advertising medium near
the station concourse, and the other at a
2nd Floor Connecting Bridge.
Umeda Twin Vision Comprises
2 Side-by-Side Systems,
Each Approximately 300 inches
in Screen Size
Until that time, two large, illuminated
signboards had been installed at the
station's central 1st floor concourse.
However, because the production and
replacement of the decorative film for
these signboards was time-consuming and
costly, it was difficult to update them
frequently and the available ad frames
were limited. As a result, the same content
was displayed for a long time and their
promotional effect gradually weakened.
It was decided to carry out a comparative
study for the introduction of a digital
signage system that would offer flexible,
efficient operation. Among the displays
that were studied, Panasonic systems
boasted the following advantages.
• Sharp, Highly Visible Images
The direct LED backlight and IPS
panel of our displays achieve 800
cd/m2 of brightness and a high
contrast of 1,400:1 (dynamic contrast
of 500,000:1), which allows them to
provide various content with sharp,
crisp images.
• Long-Term Operation
Because Panasonic displays have a long
service life even when used constantly
at a brightness of 800 cd/m2, they offer
major benefits for signage use.
• Narrow Bezel Design
Of the displays that were selected for the
comparative study, ours had the narrowest
bezel, which meant that the joints
between the displays were barely visible
when configured into a multi-screen
system. This helped to maintain the
attractiveness of the advertising design.
• Highly Appraised Signage Systems
In addition to the superiority of the
The 2nd Floor Connecting Bridge built for the passageway to
JR Osaka Station has six dust-resistant/water-resistant
displays. It provides bright, stable images even in the
semi-outdoor environment with rainwater blown by the wind.
displays, the Panasonic system is
highly appraised for its functions,
stability, and low running cost. In
addition to this, the wide viewing angle
is an important point. As a result, a
multi-screen system based on the
TH-55LFV50 was selected. A total of
36 screens were used to form two
systems, each one with 6 displays
mounted horizontally and 3 vertically.
2nd Floor Connecting Bridge with
Dust-Resistant/Water-Resistant
Displays Installed in a
Semi-Outdoor Passageway
The connecting passageway leading to
JR Osaka Station had previously used
poster frames and signboards, but after
considering a more persuasive medium
and having seen a number of dustresistant/water-resistant displays at an
exhibition, the following advantages
became clear.
• Images with 1,000 cd/m2 of
brightness were able to show sharp,
crisp content even in a bright,
semi-outdoor environment.
• The displays are water resistant,
there is no need for a cabinet, which
saves space.
An overall view of Umeda Twin Vision. The huge, approximately 300-inch screens draw attention with their crisp images.
Considering the above, TH-47LFX6
displays were selected.
Transportation
Professional Display
System Report
Vol.22
Hankyu Corporation
Osaka, Japan
System Outline
Date delivered: Mar. 2014
After Installation
Achieving a Persuasive Digital
Medium with Sharp,
Attention-Gathering Images
A Large Multi-Screen System Offering Various Display Patterns,
with Content Managed and Stored in a Cloud Server
The Umeda Twin Vision system, which is
positioned immediately in front of
everyone who walks from the 2nd floor
central ticket gate to the 1st floor
concourse, is a highly visible advertising
medium with strong promotional power.
The client has also strongly praised its
large, dynamic screens and sharp, crisp
images. The 2nd Floor Connecting
Bridge displays are also located directly
in the sight of the majority of people
who pass by them, which greatly
increases their promotional strength
compared with the posters that were
previously used. Furthermore, the fact
that the content is so much easier to
update than it was with the illuminated
signboards that were used before makes
advertising much more efficient. Mr.
Uenaga explains, "This allows us to
provide our customers with added-value
transport media. We'll certainly consider
these achievements in our future
advertising plans."
• 2nd Floor Connecting Bridge
Six 47-inch displays are each vertically
mounted. Since all of the displays show
the same content, a DVI signal from a
single STB is relayed by daisy chaining.
Both the Umeda Twin Vision and 2nd
Floor Connecting Bridge use cloud-type
digital signage systems. Advertising
content provided by the client is stored in
an externally mounted server. By simply
setting up a broadcasting schedule over
the Internet, the content is distributed by
a cloud server to each STB, and displayed
according to the schedule.
• Umeda Twin Vision
Multi-screen systems with six 55-inch
displays mounted horizontally and 3
vertically in a set with an STB and DVI
distributor are mounted side-by-side. The 18
displays in each set are capable of operating
as a single large-screen unit measuring
about 7.3 m x 2.1 m (approximately 300
inches) or as two approximately 165-inch
screens simultaneously displaying two types
of content. The display control signal is
transmitted from the STB via RS-232C, and
an infrared receiver allows remote control
operation. The received signals are relayed
to each display in a daisy chain
configuration.
Display example for Umeda Twin Vision. Each multi-screen system can be used to show two
screens (left), or a wide 32:9 screen (right).
Hankyu Corporation—Hankyu digital signage system diagrams for Umeda Twin Vision and 2nd Floor Connecting Bridge
Umeda Twin Vision
55” LCD-(4)
TH-55LFV50
55” LCD-(7)
TH-55LFV50
55” LCD-(10)
TH-55LFV50
55” LCD-(13)
TH-55LFV50
55” LCD-(16)
TH-55LFV50
55” LCD-(2)
TH-55LFV50
55” LCD-(5)
TH-55LFV50
55” LCD-(8)
TH-55LFV50
55” LCD-(11)
TH-55LFV50
55” LCD-(14)
TH-55LFV50
55” LCD-(17)
TH-55LFV50
55” LCD-(3)
TH-55LFV50
55” LCD-(6)
TH-55LFV50
55” LCD-(9)
TH-55LFV50
55” LCD-(12)
TH-55LFV50
55” LCD-(15)
TH-55LFV50
55” LCD-(18)
TH-55LFV50
55” LCD-(23)
TH-55LFV50
55” LCD-(26)
TH-55LFV50
55” LCD-(29)
TH-55LFV50
55” LCD-(32)
TH-55LFV50
55” LCD-(35)
TH-55LFV50
55” LCD-(21)
TH-55LFV50
55” LCD-(24)
TH-55LFV50
55” LCD-(27)
TH-55LFV50
55” LCD-(30)
TH-55LFV50
55” LCD-(33)
TH-55LFV50
55” LCD-(36)
TH-55LFV50
(20)
(21)
(22)
(23)
(24)
(25)
(26)
(27)
DVI Distributor (1)
DVI Distributor (9)
DVI Distributor (2)
to LCD (1)
to LCD (4)
to LCD (7)
(29)
DVI Distributor (10)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(19)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(18)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(17)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(16)
DVI Distributor (6)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(15)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(14)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(13)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(12)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(11)
DVI Distributor (5)
to LCD (34)
to LCD (31)
to LCD (28)
DVI Frame
Synchronizer
(10)
55” LCD-(20)
TH-55LFV50
DVI Frame
Synchronizer
(9)
55” LCD-(34)
TH-55LFV50
DVI Frame
Synchronizer
(8)
55” LCD-(31)
TH-55LFV50
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(7)
DVI Distributor (4)
55” LCD-(28)
TH-55LFV50
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(6)
55” LCD-(25)
TH-55LFV50
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(5)
55” LCD-(22)
TH-55LFV50
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(4)
55” LCD-(19)
TH-55LFV50
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(3)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(2)
DVI Distributor (3)
to LCD (16)
to LCD (13)
to LCD (10)
DVI Frame
Synchronizer
DVI Frame
Synchronizer
DVI Frame
Synchronizer
(1)
External IR Receiver
External IR Receiver
55” LCD-(1)
TH-55LFV50
(29)
(30)
(31)
(32)
(33)
(34)
(35)
(36)
DVI Distributor (11)
DVI Distributor (7)
DVI Distributor (12)
DVI Distributor (8)
to LCD (19)
to LCD (22)
to LCD (25)
RS232C Interface
RS232C Interface
Playback Terminal STB
Playback Terminal STB
2nd Floor Connecting Bridge
47”
LCD-(1)
TH-47LFX6
47”
LCD-(2)
TH-47LFX6
47”
LCD-(3)
TH-47LFX6
47”
LCD-(4)
TH-47LFX6
47”
LCD-(5)
TH-47LFX6
47”
LCD-(6)
TH-47LFX6
VDSL Repeater
DVI-Extention Receiver (2)
DVI Receiver (1)
DVI Receiver (2)
Content Server
Swithing HUB
Playback Terminal STB
DVI-Extention Receiver (1)
VDSL Repeater
DVI Transmitter
Swithing HUB
Internet
DVI
HDMI
RS232C
Ir
LAN
Visual Systems Business Division
AVC Networks Company, Panasonic Corporation