DE SALES UNIVERSITY LOGO POLICY
FOR OFFICES, DIVISIONS, AND STUDENT PROGRAMMING
The DeSales University Logo
The University’s logo is BOTH the book/gothic church window icon (or “mark”) and the words “DeSales University” (the
“wordmark”). The mark captures many features of the Catholic tradition. The book not only reminds us of the knowledge
that is characteristic of a university, but also relates to the great works written by St. Francis de Sales. He was named a
Doctor of the Church because of these spiritual classics. Subtle visual metaphors include: a flame, a bishop’s miter, a priestly
stole, and an implied human form with outstretched arms. The logo reflects the University’s Catholic, humanistic philosophy
while expressing ongoing commitment to higher education and the spirit and mission of St. Francis de Sales and St. Jane de
Chantel.
Reproducing the Logo
The DeSales University logo has carefully crafted customized artwork and type. As such, the University requires that
electronic files or camera-ready art must be used to create the logo for all forms of communication, signage, and vehicle
graphics. Any attempt to re-create the art, type, or spacing and styling of the logo by desktop publishing or word processing
will result in inconsistencies that will compromise the integrity of the logo.
Logo Elements
There are only two configurations of the DeSales University logo. They are shown below. These elements MUST NOT be
repositioned:
Incorrect Logo Use
Maintaining the integrity of our logo is key to building a strong brand. To ensure visual consistency and promote
recognition, the DeSales University logo must not be altered in any way by adding elements or using only portions of the
logo. Never warp or distort the logo. Use only university-approved logo files.
A note on outside vendors: Sometimes vendors who are reproducing the University’s logo will ask for the “font of
the logo” to see if they can match it. The wordmark type can not be matched. Please direct the vendor to contact the
communications office for the correct logo and format.
Colors
When the logo is used in two colors, those two colors must always be the University’s red (Pantone 200) and blue (Pantone
295). The mark must be red and the wordmark must be blue. The logo can appear as one color, i.e. black, navy, red, green,
etc., but BOTH the mark and the wordmark must be the same color.
Logos for Offices and Departments
To ensure the strength of the DeSales University brand, University offices and departments MAY NOT create their own
logos. Custom logos for offices and divisions only dilute the DeSales University brand and undermine the mission of the
University.Therefore, the DeSales University logo is the logo for all offices and departments associated with the University.
However, offices and departments may have their names (in the university font Bembo or Times New Roman) be affiliated
with the University logo. The name of the department or office should appear below the University logo with a thin line
between the department or office name and the University logo. The logo should always have prominence. Below are
samples of approved use of the logo for individual offices or departments. There are no other approved formats or logos for
office or departments.
ACCESS
ACCESS
For an approved logo specific to your office or department, please contact Laura Zielinski, director of publications, at
610.282.1100, ext. 1359, or e-mail [email protected].
Logos for Institutes and Programs
New logos have been created for a limited number of student programs and institutes associated with the University, such
as the Character U First Year Experience Program, the Dreams Program, Student Night Life, and Act 1 Theatre. Whether
or not student programs and institutes may have a unique logo is decided on a case-by-case basis. It is important to note
that approved program logos must be used in conjunction with the official DeSales University logo.
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The University’s communications department encourages everyone to contact them with questions about whether a
specific program or institute may have unique logo. Please keep in mind that this only applies to programs and institutes, not
to University offices. If it is determined that a logo is allowed, the communications office will be available to help create the
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logo. All logos must be approved by the University’s communications department. Please contact Laura Zielinski,
director of publications, with any questions or to make a logo request.
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