See inside for an exciting NEW breakthrough Clinical nutrition for weight management Expect something different Lasting weight loss that fits the way you feed your pet Hill’s Prescription Diet™ r/d Weight Loss – Low Calorie • Clinically proven nutrition to reduce body fat by 22% in dogs in two months and 20% in cats in three month3 Hill’s Prescription Diet™ Metabolic Advanced Weight Solution • Proven in home results2 • Clinically proven to safely provide 28% body fat • High total dietary fibre to help pets feel more full between meals loss in dogs in two months and 29% body fat loss in cats in two months2 • High L-carnitine to burn fat and maintain muscle mass during weight loss • Nutrition that helps pets feel full and satisfied loss program2 • 80% of pet owners would recommend Metabolic Advanced Weight Solution to friends with overweight pets2 Hill’s Prescription Diet™ w/d Low Fat – Glucose Management – Gastrointestinal • Formulated for pets prone to weight gain • Moderately high fibre levels provide a feeling of fullness and help reduce begging GU Ask your veterinarian … how Hill’s Prescription Diet™ weight management nutrition can help your pet safely and effectively achieve and maintain a healthy weight for life. Feeding instructions Most pets will enjoy a mixture of dry and canned food Food recommended: Daily amount (wet/dry): between meals2 • Helps to avoid weight regain following a weight Weight Management * ARANTEED Hill’s Prescription Diet™ m/d Feline Weight Loss – Low Carbohydrate – Glucose Management Available in dry and canned food to fit the way you feed. • High protein, low carbohydrate nutrition • High levels of carnitine to help mobilise body fat and maintain lean body mass We’re confident your pet will enjoy Hill’s Prescription Diet™ foods. In fact, we’re so confident that we offer a 100% money-back guarantee.* 1 (See back panel for details) 2 Toll PW, Yamka RM, Schoenherr WD, et al. Obesity. In: Hand MS, Thatcher CD, Remillard RL, et al., eds. Small Animal Clinical Nutrition, 5th ed. Topeka, KS: Mark Morris Institute; 2010:501-542. Data on file, 2011 In Home Use Trial (US), Hill’s Pet Nutrition, Inc. 3Data on file 2007. Hill’s Pet Nutrition, Inc. Transitioning to new food • Gradually introduce new food over a period of at least 7 days. • Mix new food with your pet’s current food gradually increasing the amount until new food is fed. DAYS 1&2 DAYS 3&4 DAYS 5&6 DAY 7 Old Food Old Old New New Food New New This is a general guideline only. Your veterinarian will recommend a transition plan specific to your pet’s needs. For more information about Hill’s™ pet foods, call Hill’s Helpline at 1800 679 932 Hill’s guarantees Prescription Diet pet foods for quality, consistency, and taste. If you are not completely satisfied with any purchase of Prescription Diet pet food for these reasons, simply return the unused portion to your veterinarian for a full refund or replacement. Recommended by Veterinarians Worldwide™ ™Shown are trademarks of Hill’s Pet Nutrition, Inc. ©2014 Hill’s Pet Nutrition Pty Ltd. HB/MKT/AUS/Mar-14. POG007. HPA2221. 02/14. GHG. Clinical Nutrition to Improve Quality of Life ™ How can I help my pet lose weight? Weight problems are common in dogs and cats and can be successfully managed through a weight management programme that includes dietary changes. Feed the healthy pet inside Do you know how much your pet “should” weigh to be healthier, happier and more active? Ask your veterinarian — because feeding to your pet’s IDEAL weight rather than their CURRENT weight makes a big difference in weight loss success. For weight loss to occur, pets must consume 30% or fewer calories than the amount required to maintain their ideal body weight. Following your veterinarian’s feeding plan based on an accurate estimate of ideal body weight will ensure you don’t overfeed. The importance of knowing your pet’s ideal weight Common concerns Q: “My pet still begs for food, what should I do?” A: Begging is a pet’s conditioned response to receiving food and simply wanting more — it doesn’t necessarily mean your pet is hungry. It’s important to resist feeding anything that isn’t part of your pet’s new weight management programme. Reward your pet with attention, petting or playtime instead. Just like humans, every pet has an ideal weight unique to their individual size and body composition. Knowing this healthy weight target is the first step in any successful weight loss programme. Your Veterinarian can help determine an ideal body weight and develop a customised feeding plan for your pet. These will help your pet successfully lose weight. Q: “Is this a starvation diet? How do I know my pet is getting enough to eat?” Helpful tips Obesity has a negative impact on a pet’s life Overweight pets live shorter lives than healthy weight pets, and pets who are just a few kilos overweight — as little as 20% — have an increased risk of developing serious diseases such as diabetes, osteoarthritis, and cardiovascular and respiratory diseases.1 Keys to staying on track • Work with your veterinary healthcare team to establish your pet’s target weight, set goals, and monitor and record your pet’s weight regularly • Feed only at designated feeding times throughout the day; control when and how much your pet eats • Schedule frequent veterinary visits for weigh-ins to monitor your pet’s progress • Say no to unhealthy snacks, especially table scraps A: Not at all. All Hill’s Prescription Diet™ weight management brand pet foods provide the complete and balanced nutrition your pet needs. They’re also formulated to help your pet feel more full after each meal. If you follow your veterinarians recommended feeding amounts and schedule, you can be confident you’re providing all the nutrition your pet needs.
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