National Compliance S e rv i c e s Successful Breakaway Requires Planning Successful Breakaway Requires Planning by Rita G. Dew, Esq. and Alan J. Foxman, Esq. Introduction T he financial turmoil of the last decade, and particularly the 2008 financial crisis, have left many financial advisers questioning whether working for a traditional Wall Street brokerage firm is worth the trouble. Mergers, scandals, and proprietary products combined with sales quotas have left many in the industry wondering whether they could better serve their clients and achieve greater job satisfaction by breaking away from their current broker-dealer and going independent. Protect Against A Botched Breakaway Learn what might go wrong • Court issued restraining order • Lawsuit between ex-firm and departing broker • Regulatory intervention • Clients not moving to new-RIA • Damaged reputation To these professionals, running an independent registered investment adviser (“RIA”) presents many possibilities. Diligent advance planning is critical to a successful transition from a traditional brokerage arrangement to an RIA. This paper identifies those areas that an individual should consider, and provides some practical guidance on how those areas can be managed when transitioning to RIA independence. 1. Define Your Goals Clearly defining your goals will give you long-term vision and short-term motivation. This will help you organize your time and resources, and allow you to measure your progress. Start by listing the reasons you are considering breaking away from your current broker-dealer. This list will serve as a starting point to help you begin to define the profile of the business you want to build, and the market niches in which it will specialize. The key to a useful assessment is based on a realistic and thorough evaluation of your long-term and short-term goals with a focus on success. You should define your goals on at least three different levels: • What is the big picture? Identify where you would like to see yourself and your firm in the next 5, 10, or 20 years. Knowing what you ultimately want to achieve will help you in the day-to-day decision making process. 1 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com Successful Breakaway Requires Planning • Next, break down your big picture goals into short-term targets that you must hit to build your business and realize your big picture goals. • Now, start working on hitting your targets, and measuring your progress in reaching your longterm goals. You should identify the things that you can accomplish next year, next month, next week and today to start moving the process forward. Ask yourself a series of questions focused on why you are considering this specific career change. These questions might include: • Do you want to provide more personalized service to your clients? • Are you unhappy with a sales-oriented environment? • Do you prefer fee-based compensation? • Would you like to increase your fee-based compensation? • Are you limited to selling proprietary products? • Has your broker-dealer’s brand become more of a liability than an asset? • Do you want to become an entrepreneur? The reasons people give for wanting to breakaway are too numerous to list and are as varied as the individuals themselves. In reality it is most likely a combination of reasons that have you considering setting up your own firm. After compiling your list of reasons, you should examine each reason realistically, one by one, and decide whether breaking away will, in fact, help you achieve your goals. For every reason you write down for leaving, make sure you ask yourself, “What’s the downside?” and determine whether that makes it a “deal breaker.” What you find may surprise you. 2. Choose an Entity Structure Now that you have identified your goals, the next step is choosing a business entity structure. This is a key decision in establishing the correct foundation to grow your business. Your three basic choices are: sole proprietorship, partnership, or corporation. Sole proprietorships are self explanatory, but partnerships and corporations can take on a variety of different options. You might also consider a hybrid entity structure, such as a limited liability company. Because each structure offers varying degrees of liability and tax advantages, you should consult with legal counsel to determine the most suitable type of legal structure for your business model. To make an assessment of the risks involved and the protections you will need, you should consider the types and scale of advisory services you will provide. No easy formula exists to help you decide what type of structure is best suited for your business. Nonetheless, once you have collected reliable information from a tax professional and legal counsel on the various options available to you and the related risks involved in each choice, you can make an informed decision about how best to structure your firm. 2 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com Successful Breakaway Requires Planning You must also decide if you will be the sole owner of the firm, or if you will take on one or more partners. You should determine if you have the industry knowledge, drive, energy, resources, and stamina to be the sole owner of an investment advisory firm. Equally important is the consideration of taking on a business partner. A few questions you might ask yourself before taking on a partner include: • Do we like each other? • Is this person reliable? • What do you know about this person? • Do we have common business goals and professional objectives? • Does this person have relevant business experience? • Are our professional strengths and skills complimentary? • Are the financial investments each partner is making equal? • Do we have common views on codes of ethics and morals? • Is this person motivated and hardworking? • Has this person been disciplined by securities regulators? A corollary to having a partner is having the right partner. Frequently, new entrepreneurs are not ready to make a decision on whether or not they should have a partner. A viable alternative is an office share arrangement that offers a partnership environment, but no legal obligations. In these cases, your clients and workload are separate, but you have access to other professionals to discuss ideas and get a second opinion on client or industry related questions. This arrangement can serve as the basis for establishing a formal partnership in the future. 3. Prepare Yourself Financially Now that you have set your goals and decided on a business structure, it is time to evaluate your financial status and capital funding obligations to address, minimally, the steps you intend to take in the next six months to a year. As part of this process, you must consider if you will require start-up business loans or if you have the personal finances to fund the venture. You must be willing to set aside the time and finances it will take to succeed in your new advisory business. This will involve traditional business planning costs, as well as those costs that are specific to the registration of an investment adviser and its investment adviser representatives (“IAR”). The entire breakaway process including RIA registration approval can take several months, and may range up to a year depending on various factors inherent to the individual RIA. Since you must have an approved investment adviser registration in effect before providing advisory services and earning fee based compensation, you must, likewise, be financially prepared to forego income, pay startup expenses, and payback loans during that period of time while you are awaiting approval. 3 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com Successful Breakaway Requires Planning Before you make the move, determine if you will lose deferred compensation or owe your broker-dealer money if your representative agreement or retention agreement stipulates instant repayment of otherwise “forgivable” loans. If you anticipate that commissions (from brokerage or insurance) will make up a larger part of your income than advisory fees, you might need to make arrangements to keep your securities licenses active. Conversely, if advisory fees will make up the majority of your revenues, then you should decide whether the additional compliance oversight of a brokerage firm is worth the added income. Start-Up Costs Expect to budget money for certain ordinary startup and on-going business expenses. Startup costs are the expenses incurred during the process of creating a new business. All businesses are different, but as an RIA, minimally, the following areas should be considered: • Compliance and legal assistance • Rent and utilities • Hiring and payroll • Hardware and software • Taxes and accounting • Minimum net capital or bonding requirements (as applicable) • Examination, registration, and licensing fees • Errors and omissions insurance (optional in most states) • Marketing expenses, including website, business cards and letterhead • Research • Equipment and supplies • Miscellaneous Ideally, your new RIA will generate enough income to offset your business expenditures. In practice, having sufficient funds set aside to cover expenses (including your own household expenses) for at least one year is a prudent and sensible idea. Remember, this is a business you are creating, and as in any new business, a liquidity crunch when you are just starting out can have devastating consequences. 4. Review Registered Representative Agreement(s) Issues concerning your present broker-dealer can create a compliance and legal nightmare. Prior to proceeding with your breakaway plan, you must review your representative agreement(s) since the typical representative agreement contains a non-solicitation and non-compete clause. There may also be client privacy issues to consider if records are being transferred to a new RIA or broker-dealer. Without exception, you should consult with legal counsel to determine what activities are lawful in view of your specific representative agreement(s). 4 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com Successful Breakaway Requires Planning Your representative agreement is generally the place to look to determine whether or not you can take your clients with you to your new firm. If you have any questions on this topic, seek legal counsel. Do not guess at the answer, or rely on the opinion of a non-attorney. 5. Registration of Your Advisory Business Before you can begin offering investment advisory services, you must first file a registration application with the appropriate regulatory agencies (state or federal) and then monitor that filing until it is approved. With few exceptions, you should not start providing investment advisory services until your firm and individual registrations are approved. You must determine whether or not you can start the registration process while you are still registered with your broker-dealer. Many brokerage firms may view these actions as “engaging in an outside business activity.” In these cases, if you failed to notify your broker-dealer in advance of starting the registration process, your broker-dealer can immediately terminate your registration for cause. Additionally, once you resign from your broker-dealer, the broker-dealer has up to 30 days to file the Form U5 with FINRA. This 30-day period could further delay your regulatory approval depending on the state or states in which your registration is pending. It is important to have a complete understanding of the jurisdictional registration requirements for your firm and each individual providing investment advice on behalf of your firm. Absent a valid exemption, this generally includes each jurisdiction where you have one or more clients, or where you have a place of business, to ensure you submit any needed filings in advance of providing services to or from that jurisdiction. Whether you register with one or more states or with the Securities and Exchange Commission, you will need to draft and file a Form ADV to address disclosure requirements for your firm and your employees. You may also have to file a Form U4 for each individual providing investment advisory services on your firm’s behalf. In addition to submitting the Form ADV, most states require additional documentation, and different states frequently require different documents. For example, a state may require that you submit samples of your client agreements, balance sheets and income statements, affidavits of no unregistered advisory activity, proof of incorporation, and a copy of your written compliance procedures customized to your firm. These are just a few of the additional items that may be required. Preparing and collecting all of the required documents to submit the registration application can take upwards of thirty days. Once filed, the regulators may take a month or more to review your application and provide an initial response. Frequently, the initial response is in the form of a comment letter that itemizes deficiencies in the application and requests that you submit additional information. Once you respond, it may take several more weeks before you receive a second request for additional information, or before your registration is approved. An SEC registration typically takes thirty to forty-five days for approval. State registration approval of the RIA and the IARs may take longer, especially for those firms that must report disciplinary matters. 5 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com Successful Breakaway Requires Planning 6. Professional Assistance Legal You should hire legal counsel that specializes in corporate law and is also familiar with the peculiarities of the brokerage and investment advisory industry. Legal counsel might assist you, for example, with the following: • Review non-compete and non-solicitation issues • Entity structure decision • Draft partnership or operating agreement • Draft client advisory agreements • Disciplinary matters Compliance/Registration As an RIA, you have on-going compliance, filing, and regulatory obligations. Even if you are a one-person firm, you must still meet your compliance obligations. You may benefit from hiring a compliance consulting firm to help you: • Determine whether you may (or must) register with either the state(s) or the Securities and Exchange Commission (SEC) • Draft your compliance procedures • Prepare and file the RIA and IAR registration application • Assist with on-going compliance and filing obligations 7. Other Considerations Custodian A primary concern is the choice of custodian. This choice will determine what types of investments you can include on your platform, how much your client’s pay to trade and ultimately how far -- and in what directions -- you can expand your service offerings. The right custodian will provide a rich selection of subsidiary services, including business financing, business development, reporting, coaching, back office support, trading software and much more. Always conduct due diligence before choosing a custodian to determine whether they provide suitable support and services. IAR Registration – Form U4/Disciplinary History One of the forms that must be filed when you register as an IAR is the Form U4. This document is filed electronically via the Investment Adviser Registration Depository (IARD), an electronic filing system for RIAs. When a Form U4 is filed, your broker-dealer receives an automatic electronic notification that a registration request was initiated on your behalf. If you do not have prior written authorization from your broker-dealer 6 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com Successful Breakaway Requires Planning to proceed with the outside IAR registration, your broker-dealer may take the position that your actions in preparing to leave constitute engaging in an outside business activity (“OBA”), and immediately terminate your registration for cause. An unfavorable entry on your individual record could cause you long-term career problems. There is some precedent indicating that these preliminary activities do not constitute an OBA until your RIA is actually approved, but there are no guarantees your broker-dealer will agree. Dual IAR Registration Prohibition Even if your broker-dealer will permit you to remain registered with them until your new registration is approved, be aware that some states do not permit you to be dually registered with more than one firm. This may result in a delayed approval with your new firm, and prevent you from servicing your client accounts until you have formally terminated your current registration. IAR Licensing Requirements Confirm that you meet the licensing requirements for IAR registration. The Series 65 is the most common examination for IAR registration; however, a combination of the Series 7 and Series 66, or one of several professional designations, may be used in lieu of the Series 65. Marketing You will need new marketing materials in order to establish your new professional identity apart from your old firm. This generally means a new website, new letterhead, perhaps a logo, brochures and other print materials. RIAs should use caution to avoid inaccurate or misleading statements in their marketing materials. You should consider having all marketing materials reviewed by your attorney or compliance consultant prior to distribution. Securities Exams If you do not register with another brokerage firm, your securities licenses will expire two years after termination from your current broker-dealer. This may not seem important if your long-term goal is a fee only business model; however, for someone that is paid on commission, you might have difficulty adjusting to a fee only platform. If, after two years, you decide to re-enter the commission based side of the industry, you will find that your securities licenses have expired and you must then re-take the exams. Conclusion Every aspect of breaking away from your current broker-dealer and going independent poses a range of questions. These questions will arise at all points from the moment you begin to consider the transition until the moment your RIA registration is approved. The prudent professional will take the time to consider all of the issues discussed in this White Paper before making the decision to breakaway. 7 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com Successful Breakaway Requires Planning About the Authors Rita G. Dew, Esq. is the founder and president of National Compliance Services, Inc. (NCS), a compliance consulting firm formed to assist state and federally registered investment advisers, hedge funds, mutual funds, and broker-dealers nationwide. Ms. Dew is also the managing partner of The Law Offices of Rita G. Dew, P.A. The focus of her legal practice is on investment management and representing investment advisers and broker/dealers on issues dealing with corporate and securities law in the financial markets. Alan J. Foxman, Esq. is a past Chairman of the Government and Regulatory Committee of the National Association of Investment Professionals (NAIP) and writes the monthly “Compliance” column for “On Wall Street Magazine.” From April 1989 through June 1997 Mr. Foxman was a staff attorney with the National Association of Securities Dealers, Inc. (“NASD” n/k/a The Financial Industry Regulatory Authority or “FINRA”) in their Office of Dispute Resolution. After leaving the NASD, Mr. Foxman had his own law practice, with a concentration in securities law. He is currently practicing law through The Law Offices of Rita G. Dew, P.A., and also services as a senior consultant with NCS. Disclaimer This publication provides general information about securities regulation and is not designed to help readers address their specific compliance requirements. This information is provided strictly as a courtesy to readers for educational purposes. It should not be construed as, and does not constitute, legal advice on any specific matter. NCS does not warrant or assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information found in this White Paper. NCS advises clients on the full spectrum of regulatory and compliance issues confronting registered investment advisers. For more information about this publication or to discuss how any of these items might impact you, contact: Chad Jones 561.330.7645 ext. 210 [email protected] For more information about National Compliance Services, Inc. and its products and services, visit us online at www.ncsonline.com. © 2013 National Compliance Services, Inc. All Rights Reserved. Any reproduction all or in part is strictly prohibited without prior written consent. 8 NCS | 355 NE 5th Ave, Suite 4 | Delray Beach, Florida 33483 P (561) 330-7645 F (561) 330-7648 E [email protected] u ncsonline.com
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