HENRY FORD Fact file Henry Ford revolutionized assembly-line modes of production for the automobile. Birth-Death: 1865, USA – 1947, USA Job: industrialist While working as an engineer for the Edison Illuminating Company in FORD MODEL-T Determined to improve upon his Detroit, Henry Ford (1863-1947) built prototype, Ford sold the Quadricycle in his first gasoline-powered horseless order to continue building other carriage, the Quadricycle. In 1903, he vehicles. A month after the Ford Motor established the Ford Motor Company, Company was established, the first and five years later the company rolled Ford car—the two-cylinder, eight- out the first Model T. In order to meet horsepower Model A—was assembled overwhelming demand for the at a plant on Mack Avenue in Detroit. revolutionary vehicle, Ford introduced At the time, only a few cars were revolutionary new mass-production assembled per day, and groups of two methods, including large production or three workers built them by hand plants, the use of standardized, from parts that were ordered from other interchangeable parts and, in 1913, the companies. Ford was dedicated to the world’s first moving assembly line for production of an efficient and reliable cars. automobile that would be affordable for Enormously influential in the industrial everyone; the result was the Model T, world, which made its debut in October 1908. Ford was also outspoken Ford Model-T has been produced for 19 years with 15 million of models. It has been elected “Car of the century” in 1999. in the political realm. Ford drew controversy for his pacifist stance during the early years of World War I and earned widespread criticism for his antiSemitic views and writings. HENRY FORD: PRODUCTION & LABOR INNOVATIONS The “Tin Lizzie”, as the Model T was "Any customer can have a car painted any colour that he wants so long as it is black" on the time Henry Ford automobile known, was an immediate success and required to produce an (only 93 Ford soon had more orders than the company could satisfy. As a result, he minutes) which allowed costs to stay put into practice techniques of mass low. In 1914, Ford also increased the production that would revolutionize daily wage for an eight-hour day for his American industry, including the use of workers to $5 (up from $2.34 for nine large production plants, standardized, hours), setting a standard for the interchangeable parts and the moving industry. assembly line (following Taylor’s ideas, the American engineer who thought about the organisation of the work). Mass production significantly cut down LINKS: Video “Henry Ford's Motor Company” http://www.history.com/topics/henryford/videos/henry-fords-motorcompany?m=528e394da93ae&s=undefined&f=1&free=false ANALYSIS Why is Henry Ford famous? What did he invent in 1913? How was the Model-A? What did Ford want to produce? What was the nickname of the Model-T? What did the mass production consist in? Which were the benefits? What did Ford do in 1914? KEY WORDS: CHARLIE CHAPLIN Fact file Charlie Chaplin was a comedic British actor who became one of the biggest stars of the 20th century's silent-film era. Birth –death: London, 1889 – Switzerland 1977 Job: comedian, film director MODERN TIMES, 1936 Modern Times marked the last screen appearance of the Little Tramp - the character which had brought Charles Chaplin world fame, and who still remains the most universally recognised fictional image of a human being in the history of art. The world from which the Tramp took his farewell was very different from that into which he had been born, two decades earlier, before the First World War. Then he had shared and symbolised the hardships of all the underprivileged of a world only just emerging from the 19th century. Modern Times found him facing very different predicaments in the aftermath of America’s Great Depression, when mass unemployment coincided with the massive rise of industrial automation. Chaplin was acutely preoccupied with the social and economic problems of this new age. In 1931 and 1932 he had left Hollywood behind, to embark on an 18-month world tour. In Europe, he had been disturbed to see the rise of nationalism and the social effects of the Depression, of unemployment and of automation. He read books on economic theory; and devised his own Economic Solution, an intelligent exercise in utopian idealism, based on a more equitable distribution not just of wealth but of work. In 1931 he told a newspaper interviewer : “Unemployment is the vital question . . . Machinery should benefit mankind. It should not spell tragedy and throw it out of work.” In Modern Times he decided to transform his observations and anxieties into comedy. The little Tramp - described in the film credits as “a Factory Worker”- is now one of the millions coping with the problems of the 1930s, which are not so very different from anxieties of the 21st century - poverty, unemployment, strikes and strike breakers, political intolerance, economic inequalities, the tyranny of the machine, narcotics. Chaplin’s character is first seen as a worker being driven crazy by his monotonous, inhuman work on a conveyor belt. THE GREAT DICTATOR, 1940 Chaplin presented The Great Dictator in New York on October 15th 1940. His native country, England, had declared war at the beginning of September 1939, but the United States, where he had been living as a permanent resident – but British citizen – since 1913, had resolved to keep out of the conflict. Up to now the Little Tramp had conveyed an experience of the world through the language of pantomime, and because he embodied no national identity and spoke no mother tongue, he had touched the hearts of spectators everywhere. Final speech: I’m sorry, but I don’t want to be an emperor. That’s not my business. I don’t want to rule or conquer anyone. I should like to help everyone - if possible - Jew, Gentile - black man - white. We all want to help one another. Human beings are like that. We want to live by each other’s happiness - not by each other’s misery. We don’t want to hate and despise one another. In this world there is room for everyone. And the good earth is rich and can provide for everyone. The way of life can be free and beautiful, but we have lost the way. Greed has poisoned men’s souls, has barricaded the world with hate, has goosestepped us into misery and bloodshed. We have developed speed, but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery we need humanity. More than cleverness we need kindness and gentleness. Without these qualities, life will be violent and all will be lost. […] To those who can hear me, I say - do not despair. The misery that is now upon us is but the passing of greed - the bitterness of men who fear the way of human progress. The hate of men will pass, and dictators die, and the power they took from the people will return to the people. And so long as men die, liberty will never perish. Soldiers! don’t give yourselves to brutes - men who despise you - enslave you who regiment your lives - tell you what to do - what to think and what to feel! Who drill you - diet you - treat you like cattle, use you as cannon fodder. Don’t give yourselves to these unnatural men - machine men with machine minds and machine hearts! You are not machines! You are not cattle! You are men! You have the love of humanity in your hearts! You don’t hate! Only the unloved hate - the unloved and the unnatural! Soldiers! Don’t fight for slavery! Fight for liberty! In the 17th Chapter of St Luke it is written: “the Kingdom of God is within man” not one man nor a group of men, but in all men! In you! You, the people have the power - the power to create machines. The power to create happiness! You, the people, have the power to make this life free and beautiful, to make this life a wonderful adventure. Then - in the name of democracy - let us use that power - let us all unite. Let us fight for a new world - a decent world that will give men a chance to work - that will give youth a future and old age a security. By the promise of these things, brutes have risen to power. But they lie! They do not fulfil that promise. They never will! Dictators free themselves but they enslave the people! Now let us fight to fulfil that promise! Let us fight to free the world - to do away with national barriers - to do away with greed, with hate and intolerance. Let us fight for a world of reason, a world where science and progress will lead to all men’s happiness. Soldiers! in the name of democracy, let us all unite! Links: Film “Modern times” https://www.youtube.com/watch?v=HPSK4zZtzLI Film “The great dictator” https://www.youtube.com/watch?v=GU_rn1xzItk Analysis: Who was “Little Tramp”? What was Chaplin preoccupied with? How did he transform his observations? Which were the social problems in 1930s? What did the dictator say about machinery? In his opinion, what will never perish? Do you agree? Which is people’s power? Why should they fight? KEY WORDS:
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