Election of 1860 Campaign Commercial Lesson Plan
Objective: To create a campaign commercial for one of the candidates from the
election of 1860.
Abraham Lincoln
John Bell
Republican
Political
Constitutional
Party:
Union
Illinois
Tennessee
Home
State:
Platform: Against the expansion They hoped that by
not supporting laws
of slavery.
either for or against
slavery and its
extension, the issue
could be ignored.
John Breckinridge
Stephen Douglas
Southern
Democrat
Kentucky
Democrat
Spread of slavery
into new
territories.
Limiting slavery,
popular sovereignty.
Campaign commercials and what themes are seen in each commercial.
http://www.youtube.com/watch?v=8EL5Atp_vF0
Illinois
1860 Campaign Commercial Rubric
Group Name: _________________________________
Hour:________________________________________
Candidate’s
Name &
Picture:
Candidates
Political
Party:
Background
Music:
3
States
candidates
full name,
picture and
name logo.
2
Included
only (2) of
the
following
candidate’s
name,
picture or
name logo.
1
Included
only (1) of
the
following
candidate’s
name,
picture or
logo.
Stated
candidate’s
political
party.
Included
background
music
appropriate
for ad.
Patriotic
Use 3 or
Image:
more
patriotic
images.
Platform
Clearly
Issue:
stated 3
platform
issues.
Who
Ended
endorsed/paid commercial
for the ad:
with
endorsement
statement.
0
Did not
include
candidates
name,
picture or
name logo.
Included
background
music but
music did
not fit ad.
Used 2
patriotic
images.
Included
minimal
background
music.
Did not
state
candidate’s
political
party.
Did not
include
background
music.
Used 1
patriotic
image.
Did not
include any
images.
Vaguely
stated 3
platform
issues.
Stated 2
platform
issues.
Stated 1
platform
issue.
Score:
Did not end
with an
endorsement
statement.
Getting Started: -­‐ Research your candidate. -­‐ Find 3 platform issues. -­‐ Who is your target audience? (North/South, Anti Slavery or Pro Slavery)?