US 20120004982Al
(19) United States
(12) Patent Application Publication (10) Pub. No.: US 2012/0004982 A1
Cohee et al.
(54)
(43) Pub. Date:
METHOD AND SYSTEM FOR AUTOMATED
SELECTION AND GENERATION OF VIDEO
Publication Classi?cation
(51)
ADVERTISEMENTS
(75) Inventors‘
Jan. 5, 2012
Int- Cl
G06Q 30/00
(2006.01)
32;‘;
Karl Godard; Vancouver (CA);
(52) us. Cl. .............. .. 705/14.42; 705/1449; 705/1473;
705/1458
Zhu Xiong; Bothell; WA (U S);
Brian Oraas;V1ctoria (CA);
Matthew Bartholomew; Everett;
(57)
ABSTRACT
WA (Us)
A method for publishing video ads inside Web pages; includ
(73)
Assignee;
MIXPO PORTFOLIO
BROADCASTING, INC,’ Seattle,
WA (Us)
ing enabling a publisher using a publisher computer to
specify a ?rst video ad; and instructions for generating a
second video ad from the ?rst video ad; generating a playlist
for the ?rst video ad; uploading the playlist to a video ad
(21)
Appl. NO.I
13/217,196
video ad; in response to a request to play the ?rst video ad
(22)
Flled:
Aug‘ 24’ 2011
processing the instructions to generate a second video ad
server along With the instructions for generating a second
_
from a smart media player that executes in a vieWer computer;
.
.
thereb
Related U's' Apphcatlon Data
(63)
eneratin b the video ad server a la list that cor
responldsg to the segcoiid video ad; and provigin; the playlist
Continuation-in-part of application No, 12/173,010,
corresponding to the second video ad to the smart media
?led on Jul. 14; 2008.
player.
VIDEO AD PUBLISHING SYSTEM
/
105
PUBLISHER
CLIENT
COMPUTER
VIDEO AD EMBED CODE
PUBLISHER
PLAYLIST
MEDIA CLIPS
DASHBOARD
135x
"
13h
115\
PUBLISHER
WEBSITE
SYNDICATE
VIDEO ADS
VIDEO AD
SERVER
REQUEST
VIDEO AD,
PLAYLIST,
PROVIDE
VIEWER INFO
MEDIA CLIPS
125“
WEB PAGES
v
120
VIEWER
CLIENT
COMPUTER
VIEWER
SEARCH
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ANALYTICS
PROCESSOR
ANALYTICS
DATABASE
SEO
DATABASE
VIDEO AD SERVER
FIG. 8
864
866
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