Join us at Wool
Floor Show London
At Chelsea Football Club Stamford Bridge
23rd and 24th March 2016 10.00am – 5.00pm
This exciting new event for wool flooring provides a
retail trade, design and contract showcase in central
London. Supported by some of the wool carpet
industry’s most respected manufacturer brands, it will
host trade stands and inspirational design and trend
showcases as well as new promotional and educational
programmes to support the carpet and flooring sector.
Put it on your diary now and make this
the ‘Must See’ event for your business!
This exciting new website for wool carpet
retailers and consumers will offer everything
your store needs to create a top class retail
experience and be the new website for
promoting real wool to consumers. Come
along, find out all about it and sign up!
Understanding Wool
Fibre for Carpets
SEE THE WINNERS
OF THE NEW
INTERNATIONAL
WOOL CARPET
& RUG AWARDS!
Sign up for the new woolibook – it’s free and
full of all the incredible benefits and science of
real wool for carpet. Register for this fantastic
retail asset at Wool Floor Show London!
www.woolfloorshow.co.uk
#WoolFSL
britishwool.org.uk
#britishwool
campaignforwool.org
#choosewool
FREE ADMISSION
ADAM CARPETS
AXMINSTER CARPETS
BALL AND YOUNG
Exhibitors
BRINTONS
BRITISH WOOL
BROCKWAY
BRONTE CARPETS
CAVALIER CARPETS
CHROMATONE
CORMAR CARPETS
CRUCIAL TRADING
EDEL TELENZO
CARPETS
GASKELL WOOL RICH
HUGH MACKAY
JACARANDA CARPETS
KINGSMEAD
MANX CARPETS
M.I.D CARPETS
MR TOMKINSON
ROGER OATES
RUCKSTUHL AG
SEBO
STEVENS & GRAHAM
ULSTER CARPETS
WESTEX
WHITESTONE
WEAVERS
WOOLSAFE
Design.
Commercial.
Retail.
Cormar
AT CHELSEA FOOTBALL
CLUB STAMFORD BRIDGE
23RD & 24TH
MARCH 2016
Brockway
Hugh Mackay
March Means Wool Flooring at Chelsea!
This month will see twenty-two leading industry carpet brands gather to promote natural wool carpets in central London.
Chelsea Football Club at Stamford Bridge is the venue and it will be transformed into a World of Wool for two days
(23rd and 24th March). Entry is free and the venue is well located for the highlights of London as it is minutes away from the
local tube station but parking is also available on site for those that want to drive (car parking charges apply).
So let’s take a look at what is happening there...
Great Product from Quality Manufacturers
Product from the top names in the industry at their own individual
stands is obviously the real pull for visitors. “We think that visitors to
this event will find their time well-spent.The quality of exhibitors is very
high and we have a really good mix,” said Bridgette Kelly of the CfW.
Become an Accredited Wool Specialist
The Campaign for Wool want to promote customer service skills that
hinge on product knowledge and so have introduced a ‘Wool Specialist’
accreditation course. The good retailer that really knows about wool
carpet can become part of this major initiative and reap the benefits
of this exciting programme.
Join WoolRetailer.com
WoolRetailer.com will focus on and support retailers and flooring
consumers in one online place and will be launched at the event. This
website will be promoted across consumer websites and publications
and qualified wool retailers will have certificates and badges for
in-store use. “We are very keen to talk to retailers about getting
involved and they can sign up for this at the London event by calling at
the WoolRetailer.com stand,” Bridgette Kelly explained.
British Wool
Key funder of the WFSL event, British Wool , will support the industry
with a hub dedicated to the unique British story. “Our wool is grown
in the UK on over 45,000 sheep farms. It is very strong and brilliant
for carpets. Our team have a lot of knowledge to pass on and we can
answer any questions that visitors have,” Tim Booth of the British
Wool Marketing Board said.
Awards Bring Wool Talent to the Judging Table
Entries have rushed in for The Wool Carpet and Rug Awards 2016
and the standard is very high, according to Bridgette Kelly of The
Campaign for Wool.
“We are thrilled with the response! It is fantastic to see the carpet
and rug industry embrace this competition. And it is looking like it is
going to be a tough decision for our judging panel,” Bridgette added.
The Awards will be held during Wool Floor Show London with winners
announced there at a special Awards evening. Some categories are
sponsored, there is an Award from - Homes & Gardens, Country
Homes & Interiors and Homes & Antiques and there is a special British
Wool Award too.
Gain Real Added Value to Your Visit - Training and Seminars
WFSL welcomes Social Media Training Solutions to the event, a company that has worked with a long list of renowned organisations including many
national retail chains. The focus will be on giving retailers a background on where they should concentrate their efforts and why. The opportunity
to talk one-to-one with one of the team throughout the day on the Thursday gives visitors first class advice specifically about the business they operate.
Jessica Light has worked with leading brands - Dulux being one of them and offers a trend forecasting which directly impacts on the colours that we
see in interior design and textiles. Jessica will be creating our trend forecast installation and will be doing some talks at the event. Having spoken at
the London Design Festival 2015, Jessica will shine a light on the way trends impact on the retail flooring business and what trends are heading our
way and why.
Pre-register to make it easy on arrival - visit woolfloorshow.co.uk
34 March 2016
Carpet&FlooringReview
Inspirational Wool Carpet Trade Showcase
23rd & 24th March 2016 at Chelsea Football Club
Natural choices Manx
Manx Carpets will unveil the latest additions to their wool
collections including Natural Tones, building on the highly
successful Natural Shades & Natural Plains twist collection.
Natural Tones is a wool rich loop pile carpet blended with 50%
wool & 50% polypropylene, manufactured In a premier quality 1/4
gauge with 10 contemporary neutral shades using 3 ply yarn.
As well as promoting further launches within wool loops & wool
rich twists portfolio, there is the introduction of the recently
recoloured Pandora Plains made from 80/15/5 in four weights
32oz, 40oz, 50oz & heavy weight 60oz. The combination of a deep
pile in a heavier pile weight gives this carpet range a unique,
distinctive, luxurious look and feel.
The popular plain shades come in a palette of greys, taupes,
beiges and neutrals, in 4 and 5 metre widths.
T 01827 831434 www.manxcarpets.co.uk Stand A4
On-trend wiltons
Ulster Carpets
Ulster are proud to showcase new colours in their wilton ranges
which answer the trend for greige and neutral tones.
The new additions to York Wilton range of Flannel, Cotswold,
Cuckoo, Squirrel and Gainsborough are sophisticated shades
which complement any interior space. Meanwhile Grange Wilton
has been updated with 'of the moment' greige tones of Seasalt,
Priory, Cygnet, Silversmith, Woburn and Millstone. Ulster will also be
previewing new colours in the Ulster Velvet range, due later this year.
Staying on the grey theme, Ulster have introduced six new colours
into the Dubai range, bringing the total colour palette to fourteen.
Part of the Open Spaces Collection, Dubai is a practical,
contemporary floor covering which boasts the luxury of 100% wool.
Hand crafted custom
Bronte Carpets
Bronte carpets will be exhibiting their full range of products at
The Wool Floor Show, London.
The service offered by Bronte is truly bespoke with carpets
available in any colour via a special dye service and in any width.
Be it an individual stair runner or a piece 12m wide they are
manufactured to the size you require with no joins and minimal
waste. There is also a made to plan service with "L" shapes,
"T" shapes, etc. available to further reduce waste.
Also on the stand is the 'Plaid Collection'. Comprised of designs
from four different ranges, the Collection offers a comprehensive
interpretation of the iconic design, from traditional tartans to mid
century inspired retro designs.
All the above features are available in 100% wool Velvet, Saxony
and Shag Pile, 80/20 twist pile and the excuisive Hand Crafted
Border range.
T 028 3833 4433
T 01282 862736 www.brontecarpets.co.uk Stand D13
from The Stocklists
www.ulstercarpets.com Stand D15
March 2016 35
Inspirational Wool Carpet Trade Showcase
23rd & 24th March 2016 at Chelsea Football Club
Pure Brit!
Adam Carpets
Pure Brit! is Adam Carpets new range using undyed British Wool.
The wool has been sourced from British Farmers and then spun by
British Spinners before being manufactured by Adam Carpets, a
British Company. The carpet will be sold exclusively within the
United Kingdom, meaning a low carbon footprint. The range is
available in ten natural shades and comes in 4m and 5m wide
options.
T 01562 829966 www.adamcarpets.co.uk Stand C9
The WOW factor
Woolsafe Carpets
Whilst carpet manufacturers will be showcasing the aesthetics
and luxurious feel of a quality wool carpet, the WoolSafe team
will be demonstrating live wool carpet’s excellent natural stain
repellency and first class cleanability. Make sure you visit us and
pick up your free WOW Spot Remover and advice!
WoolSafe has been working with the carpet industry for 25 years,
providing essential advice on stain removal along with information
on long-term maintenance to carpet suppliers and both
commercial and domestic carpet owners. This help is now
available 24/7 through the award winning WoolSafe Carpet Stain
Guide app and the WoolSafe youtube videos.
“The unique WoolSafe testing and certification programme for
carpet care products, together with the training and accreditation of
cleaning professionals as WoolSafe Fibre Care Specialists, provides
the means to maintain a wool carpet’s excellent appearance for years
to come”, says Dr Agnes Zsednai, WoolSafe’s Managing Director.
T 01943 850 817
36 March 2016
www.woolsafe.org Stand G26
Champion choice
Whitestone Weavers
Whitestone Weavers and Hugh Mackay are really looking
forward to this exciting fixture at Stamford Bridge.
They will be bringing a really strong line up including their new
‘Superstar’ Durham Twist, their 80% British Wool Twist in
3 weights and Sixty exciting shades. As if that wasn’t enough
there are 10 co-ordinating stripes to complete the range.
Another strong performer on display will be their 30 strong
Tartan Collection, in a range of shades that are top of any league.
Their matchwinner, however, will be the launch of their new
Fastrack Bespoke Axminster design portal which offers
unrivalled design opportunities.
Please put it in your fixture list to visit us at the show where our
team will be pleased to show you what we have to offer.
T 01429 892 555 www.whitestone.co.uk Stand F21
Carpet&FlooringReview
Wool showcase
Cormar Carpets
Cormar Carpets is set to showcase its
successful portfolio of wool carpet
collections at this year’s Wool Floor
Show London.
Crafted from 50% New Zealand wool and
50% polyester, Bouclé Neutrals is a wool
rich loop pile carpet that comes in six
colours and three designs - level loop,
textured loop and stripe.
Home Counties Plains and Heathers are
two premium quality tenth gauge carpets in
80% pure new wool that are ideal for high
traffic areas such as stairways and
hallways. Home Counties Plains comes in
an 18-strong palette of clean solid shades
promoted under the Wools of New Zealand
brand. Home Counties Heathers offers a
selection of 14 classic natural heather hues
in British Wool.
Also on display will be the updated Natural
Berber Twist collection containing 14
natural flecked shades. Manufactured
using 80 % pure new British wool, the
range is available in two weights – Elite
45oz and Deluxe 55oz.
Luxury living
Crucial Trading
Luxury living is at the heart of Crucial
Trading and with nearly 30 years of
industry experience and over 75 designs
available in wool, plant or mixed fibres,
consumers really are spoilt for choice.
Whether it’s a luxurious wool or plant fibre
floorcovering such as sisal, jute, coir or
seagrass, each range has been made to
the highest standards and designed to
create the most beautiful textures, weaves
and designs using the finest natural
materials. Known for its innovative and
trend-setting floorcoverings, Crucial Trading
makes it a priority to remain at the forefront
of creative design.
Cormar will also showcase its other wool
collections such as Malabar, Town &
Country, Avebury and New Oakands as
well as featuring its range of in-store
display options and point of sale material.
Customers can also design their own
bespoke rug or runner using Crucial
Trading’s Rug Builder tool. Use a
floorcovering of choice as a base and
customise with borders and piping
available in a large selection of colours and
materials.
T 01204 881234
www.cormarcarpets.co.uk Stand B5
T 01562 743 747
www.crucial-trading.com Stand B8
from The Stocklists
Ollie ’olidays
Kingsmead Carpets
Don’t be surprised to see an emphasis of
“grey” on the Kingsmead Carpets stand.
For a start all the point of sale in their wool
ranges is made from grey materials. Then
the “Shades of Grey” concept folder
featuring both wool twist and wool loop
has been hugely successful. Finally it is
definitely a vogue colour and features in all
the new and re-coloured ranges including
Stoddard Suffolk Berber, Berber Trio,
Perthshire, Vitronic Plains and Dumfries.
@kingsmeadcpts on twitter is the place to
follow the travels of Ollie the Sheep as she
continues her “cool to buy wool” tour of the
UK #WheresOllie. On the stand see how
many national landmarks you can recognise
from her travels - see also page 13.
Kingsmead Carpets blogs on the “abilities
of wool” will feature and you can find out
how to follow them.
T 01827 831424
www.kingsmeadcarpets.co.uk Stand C10
March 2016 37
Art of carpet design
Cavalier Carpets
The Wool Floor Show 2016 will give Cavalier the opportunity to highlight the company’s
involvement in both the contract and retail sectors. For more than forty years, Cavalier
has been producing wool based floorcoverings of distinction with equal success in both
markets at home and abroad.
The retail area will showcase the latest developments in point of sale equipment displaying
part of their classic wool based ranges alongside exciting new products which will be part
of the new 'Couture Collection' for 2016.
Sales director Hans Lowe said: “As an independent company, Cavalier are committed to
the art and business of carpet design and manufacture. Our in-house design studio, a
wide range of manufacturing techniques and an understanding of our customers' needs
and expectations, place Cavalier at the top of the carpet pile.”
T 01254 268000 www.cavaliercarpets.co.uk Stand B7
Clever combo
Edel Telenzo
Air force
Sebo
Premium pride
Axminster Carpets
Wool is synonymous with Axminster
Carpets and the luxury British carpet
maker will showcase the finest in wool
carpet and carpet design.
Visitors to stand F22 will be able to explore
Axminsters’ full range together and view
their new ‘Myth and Moor’, a new
contemporary new collection of 12 woven
plaids launched at the show.
T 01297 32244
www.axminster-carpets.co.uk Stand F22
38 March 2016
Sebo will be displaying a selection of
outstanding vacuum cleaners at this
year’s Wool Floor Show London. Sebo
boasts an extensive range of vacuum
cleaners for all floorcoverings including
wool and carpet.
Following EU energy label regulations, the
latest designs in the Felix Eco range from
Sebo have been awarded ‘A’ energy
ratings. The models in the Felix Eco
collection, which includes the Navy, Pet,
Rosso, Royale and Vogue vacuum
cleaners, feature powerful, eco-friendly
700-watt suction motors. Due to the
efficient airflow, the machines clean as
effectively as ever before.
Edel Telenzo introduce Diversity and
Liberty and new colours Barbican to
their high quality wool carpet collection.
All will be available during Wool Floor
Show London.
Liberty is a striped loop pile with a unique
construction, giving it a woven look. The
three available colour ways are different
and exciting. Looking for that stunning
combination? Diversity is a two-tone loop
pile in the same construction and
coordinating colours; perfect to combine
with Liberty! Furthermore, the popular
Barbican collection has been extended and
now consists of six two-tone loops and six
matching stripes. The new stripes bear
more colour, taking in the latest fashionable
colours such as blue.
Pictured is the Sebo Felix Rosso Eco
vacuum cleaner.
Edel Telenzo proudly produce high quality
multi-ply wool loop carpets. The carpet
collection features distinctive designs and
constructions and all carpets are
Scotchgarded for extra stain protection
and guaranteed against moths, pilling and
shading. Edel Telenzo carpets are suitable
for both domestic and commercial use.
T 01494 465533
www.sebo.co.uk Stand G25
T 01422 374417
www.edeltelenzocarpets.co.uk Stand G11
Carpet&FlooringReview