News and Views to Strengthen Your Healthcare Foodservice Operation™ WINTER 2016 Sustainability Takes Root in Healthcare Foodservice Enhancing Healthcare Workers’ Dining Experience 3 Ways to Stretch the Menu Using Cross-Utilization Control A publication of Gordon Food Service® Changing with the Times by: Aaron Frazier D rew Allen doesn’t shy away from a challenge. As Director of Culinary Services for Otterbein Lebanon Lifestyle Community in Lebanon, Ohio, he has led a shift from tray-style to restaurantstyle dining. The move, which involved implementing a new iPad-based POS system, has dramatically increased resident food choices. someone for a meal,” he says of his decision. “But in healthcare, you’re catering to someone for the duration of their stay, which can be many years. Make a mistake in a restaurant and you may never see a customer again. Here, I can follow up and make sure any problems are addressed and resolved. I really like that ongoing personal contact with residents and their families.” Allen’s efforts have been noticed, and applauded. FoodService Director magazine named him FoodService Director of the Month in June 2015. More importantly for him, he has earned the admiration of the 900-plus residents, more than 500 employees, and assorted guests who rely on his department for 2,000 meals a day. Allen arrived at Otterbein in 2010 knowing the community wanted to upgrade dining services for its independent, assisted-living, and healthcare residents. “They had been using a cafeteria tray-line,” he explains. “It looked and felt very institutional—and it was very difficult for residents who had limited mobility.” “If somebody’s not eating their meal, I will prepare something else.” “It’s all about customer service for me,” says Allen, who chose a career in healthcare foodservice instead of restaurant work. “At a restaurant, you’re catering to 14 Gordon Food Service IMPLEMENTING RESTAURANT-STYLE DINING Nine months after he started, Allen and his crew launched a major change to the way residents dine. “We started in independent living, with a choice of two entreés,” he recalls. “We gradually increased that to five, then seven, and now it’s 19, all developed by our Executive Chef, Joe Di Salvio.” The new approach required changes in ordering, equipment, and especially, staffing. “Everything is made to order, so we needed more people in the kitchen,” Allen F E ATURE: C H A N GIN G WITH TH E TIM E S says. “We had to add another grill and fryer as well as a small refrigerator/freezer. And we now have eight waitstaff taking orders at tables, plus General Manager Ashtan Harrison out front.” Allen inaugurated a few cosmetic improvements that helped create a warmer, more comfortable ambiance. A $500,000 renovation, completed in April 2014, transformed the old cafeteria into a modern restaurant. A variety of tables—long and short, round and square, twotops and four-tops—provide seating flexibility. A two-sided electric fireplace and digital player piano add cozy appeal. Just outside the entrance, a 60-gallon saltwater aquarium and TV signage system provide entertainment and information. The restaurant was even given a name: 1912, the year Otterbein was founded. Residents, Allen predicted, would greet these changes with unabashed enthusiasm—after all, a series of restaurant-style theme dinners held prior to 1912’s opening were wildly popular. But change is hard. “We got some resistance,” he says. “Some people didn’t like that we were serving meals in courses rather than all at once. They wanted to get in, eat, and get out.” That was an easy fix. “We just told guests to let their servers know if they wanted everything at once,” Allen says. Still, a core of 20 to 30 people preferred the old way of doing things, but Allen says most residents now love 1912—and it has proven an effective tool for marketing to potential new residents. EMBRACING NEW TECHNOLOGIES Residents weren’t the only ones adapting to change. Allen installed a new POS system shortly after the dining revamp and purchased iPads for wait staff to use. “With 900 or so residents, we’re closer in size to a hospital or small university, and we were finding it hard to track payments for residents who weren’t on a meal plan,” he says. The iPads, he notes, do that easily, and also greatly reduce order time, as orders are sent directly from the table to the kitchen POS system. The iPads even control the restaurant’s player piano, so song requests are submitted at the same time as orders. Loaded with all 19 meal selections prior to each dinner, the iPads ease memory strain for the wait staff and accelerate pre-meal meetings. “Most of our wait staff is younger and they embraced the technology right away,” Allen says. “Others took a bit more time, but everybody’s up to speed now.” That includes four employees (aka “culinary partners”) recently inducted into Otterbein’s 20-plus club. “Teresa Fielder, Teresa Dunfee, Nancy Keith, and Teresa Lige have all been here for more than 20 years,” Allen says. “Their experience and expertise goes a long way in implementing successful culture change.” Change extends to the way dining serves skilled-nursing residents. Previously, the kitchen sent trays to 10 individual Small Orders for Small Houses Otterbein Lebanon Lifestyle Community is one of many self-styled “Senior Lifestyle Choices” the Otterbein organization offers to Ohio seniors. That includes four other Lifestyle Communities as well as a number of “Small House” neighborhoods that combine skilled nursing and rehabilitation. These Small Houses, located on cul-de-sacs in residential neighborhoods, accommodate a maximum of 10 elders and rehab guests. “Drew’s foodservice business at Otterbein Lebanon is so large that it equals all the rest combined,” says John Kitchen, Otterbein’s Director of Procurement. “The difference in scale, especially between the lifestyle communities and the Small Houses, creates some interesting issues.” Foremost among them is procurement. Lifestyle communities receive weekly truck deliveries, but Small Houses need correspondingly small quantities of food, and they’re located in residential areas not amenable to trucks. “We rely on Gordon Food Service® Store for the Small Houses, too” Kitchen says. “Every week, a dietitian, a nurse, and cooks get together to plan a menu for each house. Orders get electronically transmitted to the nearest Gordon Food Service Store®, where they’re bundled for us. It’s the same order system we use to communicate with Gordon Food Service warehouses, so we can easily track everything by location. A single vendor makes it so much easier.” ENRICH | Winter 2016 15 F E ATURE: C H A N GIN G WITH TH E TIM E S neighborhood kitchenettes, giving residents only two choices for dinner. Now, he says, residents have seven choices—usually a special of the day, which is the same as the restaurant’s, plus everyday selections such as grilled cheese, a burger, and three different types of chicken breast. Skilled-nursing staffers serve as wait staff to take orders and transmit them electronically to neighborhood-specific culinary workers, who plate meals and deliver them to residents at their tables. EVOLVING SERVICES Change continues at Otterbein. “We’re steadily growing, getting ready for an influx of baby boomers,” Allen says. New buildings are emerging on the 1,400-acre campus, including The Bistro, slated to be a bigger and better version of Otterbein’s deli concept. “We focus on healthier items there—wraps, smoothies, juices,” Allen says. ”We’ll be expanding the menu and adding more seating.” Additional seating and cosmetic improvements are in the works for The Country Store, another of Allen’s responsibilities. The store, which sells knickknacks, personal items, beverages, and snacks, includes a place for residents to sit and chat. Chatting will be discouraged at the new on-site movie theater in the works. Allen’s crew will be responsible for the food there, too, including a popcorn machine. 16 Gordon Food Service “These are all changes driven by new and existing residents,” Allen explains. “We listen to what our customers say.” Obliging residents, a talented culinary staff of more than 70, and a supportive administration help ease the challenges Allen so eagerly tackles. He and Otterbein have created a potent recipe for positive change. E Credit Where Credit is Due Every year, Otterbein honors the suppliers that contribute to its success. Gordon Food Service earned Otterbein’s “Vendor of the Year” award in 2014. “One of the best things Gordon Food Service does for us is our annual food show,” Allen says. “They set up in a big multipurpose room here and bring in a huge array of different entrées, vegetables, and desserts for residents to sample.” Residents fill out a survey and topscoring items get added to the menu. The event is a further expression of Otterbein’s commitment to customer service. “Most places tell people what will be on the menu,” Allen says. “We ask.”
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