Persuasive Techniques
Matching
Examples #3
Name:
# missed
/9
Directions:
Match the terms below to its example below by placing the letter of the correct answer on the blank at the
left. The *’s after the term signifies how many times it is used as an answer.
a.
c.
e.
g.
bandwagon *
common sense *
plain folk *
emotional appeal *
b.
d.
f.
h.
glittering generalities *
free or bargain * *
testimonial *
citing statistics *
1. If you buy a bird at Pet Smart, you’ll get a month’s worth of bird seed for half price.
2. Ever buy a loved one the wrong sized shirt? Not a good thing. Ever open a present
and not know what it is? Pretty embarrassing for the giver and the receiver, huh?
Well, this problem can be solved by purchasing a gift certificate from one of the malls
so your loved one can enjoy their gift.
3. A television ad shows three different people with average height, average careers,
and average intelligence buying a way-above-average Honda Civic at a car
dealership.
4. The character who plays Harry in the Harry Potter movie is shown buying Nike shoes
while the Draco Malfoy character is buying no-name shoes.
5. Want the girl of your dreams to dance with you at the school dance? Then just spray
on some Axe and you’ll have every girl begging for your hand all night long.
6. A radio commercial has a deep voice saying, “Buy this special insurance for your IPod Nano for only $2.99 a month for three years, and we’ll replace it with a new one if
yours is stolen, ruined, or somehow broken.”
7. Send in this $40 rebate on your new I-phone and get your money in less than six
weeks plus a month of free text messaging.
8. An adolescent magazine shows numerous print advertisements about young people
wearing DKNY jeans.
9. In a television ad a young man says, “Only 25% of teenagers brush and floss their
teeth daily.” Next, the ad shows an energetic girl saying, “Buy the easy floss sticks
and change your teeth cleaning habits for the better.”