Digital Signage
a Case Study – Bare Escentuals
In the fashion world, mineral makeup offers women a natural
choice for their cosmetic needs. One of the leaders with this type
of product is Bare Escentuals. They pride themselves on taking
the very best natural raw materials to market through their many
products that promote health and style. For them functionality and
beauty work hand in hand to give women the very best products
they deserve.
The national distribution center for Bare Escentuals is a 430,000
square foot facility in Columbus, Ohio. Carrying their commitment
for excellence to their employees is an important projection of
their overall corporate philosophy of quality and professionalism.
Complicating this desire is the fast paced atmosphere in the
warehouse that demands attention to detail to insure that product
gets to where it needs to be, at the time it is needed.
Communication in that kind of atmosphere is not easy but
nonetheless essential. Until recently they used bulletin boards
throughout to post messages on safety, production information,
events and shift meetings. HR prided themselves on keeping these
boards attractive and updated them frequently to keep employee
attention.
The company spent a lot of time doing this because communication
matters. However, it was clear to Bare Escentuals that they needed a
better, easier and more up to date solution to their communication
need. Enter Retriever Digital Signage and their team mate, ZeeVee,
who provided a high definition distribution system.
The biggest challenge at Bare Escentuals was sending a high
definition signal to 8 displays placed
throughout the warehouse. Using yesterday’s
technology would have been too costly to move
the signal over nearly one mile of cabling. One
run alone was over 1400 feet from the head
end to monitor. ZeeVee came to the rescue.
Using the ZvBox 170 along with cost
effective coaxial signal splitters and amplifiers,
the digital signage signal now looks as good in
the offices at Bare Escentuals as it does in the far reaches of their
cavernous facility.
How is that possible? All ZvBoxes use an HD encoder/RF
modulator to produce your own on-premise HDTV channel. Connect
any number of sets to the ZvBox with coax cabling to receive a crystal
clear image. And because of the design of the ZeeVee equipment and
the programming of Retriever Digital Signage, the system can grow
whenever Bare Escentuals wishes without costly upgrades.
Human Relations which manages the warehouse system didn’t
need to install software or invest hours in training to get their
messaging out to the employees. They logged onto the Retriever
in the cloud and within minutes of installation they were posting
messages that raced throughout their facility with the highest
quality thanks to ZeeVee.
Members of the Human Relations team were able to schedule
messages to appear at critical times and the system’s engagement
slides along with the animated backgrounds helped maintain
employee interest. Impromptu messaging such as employee pictures
at work or celebrating a birthday over lunch are now routinely put on
the signage because it is so easy and effective.
Now more information than every gets to
warehouse employees at Bare Escentuals with
stunning graphical design due to the ease of
use of the Retriever system.
The system was up and running at Bare
Escentuals in less than 14 days from the
day the project was approved. This included
everything from project planning, equipment
ordering and power/coax installation. All this was made possible
due to the simplicity of the ZvBox installation which took just
minutes to configure. Retriever personnel were there to answer
questions and insure Retriever Digital Signage was brought online
quickly. The installation help was not the end of assistance. System
upgrades are automatically added and HR gets monthly updates and
recommendations which continually expand the capabilities of the
system.
“Everyone watches’’ according to a company spokesperson from
Bare Escentuals. They went on to say that Retriever and ZeeVee
performance continues the air of professionalism they maintain
throughout the company and it reflects the high standards of their
products. Retriever and ZeeVee can be viewed on their websites,
retrieverdigitalsignage.com and zeevee.com. Both offer simple
solutions to today’s evolving communication needs.
“Retriever and
ZeeVee maintain
the look of
professionalism”
Retriever Digital Signage • 419.525.2127 • www.RetrieverDigitalSignage.com