Bulletin Grid Sizes
WIDTH X HEIGHT
WIDTH X HEIGHT
3X4
2.486” X 2.486”
179 X 179 Pt.
15
3X5
2.486” X 1.986”
179 X 143 Pt.
18
3X6
2.486” X 1.638”
179 X 118 Pt.
20
4X5
1.861” X 1.986”
134 x 143 Pt.
21
3X7
2.486” X 1.388”
179 X 100 Pt.
24
3X8
2.486” X 1.222”
179 X 88 Pt.
24
4X6
1.875” X 1.667”
135 x 120 Pt.
25
5X5
1.486” X 1.986”
107 x 143 Pt.
27
3X9
2.5” X 1.111”
180 x 80 Pt.
28
4X9
1.861” X 1.416”
134 x 102 Pt.
30
5X6
1.486” X 1.653”
107 x 119 Pt.
32
4X8
1.875” X 1.236”
135 x 89 Pt.
35
5X7
1.486” X 1.486”
107 x 107 Pt.
40
5X8
1.486” X 1.236”
107 x 89 Pt.
44
4 X 11
1.875” X 0.889”
135 x 64 Pt.
45
5X9
1.486” X 1.097”
107 x 79 Pt.
50
5 X 10
1.486” X 0.986”
107 x 71 Pt.
55
5 X 11
1.486” X 0.889”
107 x 64 Pt.
60
5 X 12
1.486” X 0.819”
107 x 59 Pt.
65
5 X 13
1.486” X 0.75”
107 x 54 Pt.
70
5 X 14
1.486” X 0.694”
107 x 50 Pt.
75
5 X 15
1.486” X 0.653”
107 x 47 Pt.
GRID SIZE
COLUMNS X ROWS
12
Conversion - 1 inch is equal to 72 points
Single Ad Size - inches
Single - Exact Pt. Size
Ad Spaces as Seen on a 50 Grid Bulletin
Catholic Church Bulletin Advertising
SMALL AD
1 SPACE
6327 W. Marginal Way. S.W.
Seattle, WA 98106
206 767-0660
800 867-0660
www.catholic printery.com
www.cpiprints.com
MEDIUM DISPLAY AD
2 SPACE
Guide to Effective Advertising
MEDIUM
DISPLAY AD
2 SPACE
LARGE
DISPLAY AD
3 SPACE
1. SELECT THE RIGHT SIZE AD
Select from one of the 3 options that will serve your budget and needs.
• Small: Logo and contact information only
• Medium Ad: Logo, photo, headline, bullet point, contact information
• Large Ad: All of the information listed above, plus enough space for a
a call to action
2. SELECT from the menu of ad styles
The decision-making and design process has been streamlined with a menu of
ad design styles. See menu option page 2.
LARGE DISPLAY AD
4 SPACE
Small Ad Size
Comparison
75 GRID
40 GRID
LARGE DISPLAY AD
6 SPACE
30 GRID
3. CONTENT
Provide the following:
• Text
- Headline: short and to the point, listing the product or service
- Sub headline: call to action or a benefit to the reader
- Bullet points: list of services, guarantees, a reason to respond to the ad
- Contact information: for most service oriented advertisers phone and
website is all that is needed. Location can be relevant for restaurants. Fax number is irrelevant at this level of advertising.
• Photos and logos (high resolution: 300dpi), JPEG, TIFF, PSD, PDF
or EPS format
- Photos should be relevant to business
- Portraits should be quality digital photos (not from a cell phone camera)
- Native (original) files are optimal for logos and photos. (Do not place images in a Word document.)
4. TYPOGRAPHY
• Most bulletin advertisers prefer a conservative selection of fonts. - Helvetica, Arial, Times, Garamond.
• One way to create a unique look is to select a different font for the headline.
- Each font has a personality. Make sure it complements the brand.
- Be sure to email the native font files along with your ad
• Hot tips: 7pt. is minimum type size. Use black for any type under 10pt.
5. COLOR
• Colors should be harmonious with company brand.
• Reinforce concepts with colors that evoke feelings and associations.
ADVERTISING
SPECIFICATIONS
Accepted
file formats
Word (.doc), Illustrator (.ai,
.eps), InDesign, Acrobat
(pdf), Pagemaker or Photoshop (.tiff, jpg, psd). Native
files should be packaged
with fonts and links. NOTE:
If not a PDF indicate what
fonts were used.
Type
• 7pt. is the minimum type size that will be readable
• Black ink only for type below 10pt. • Colored or reversed type should be 10pt. or larger
Dimensions
Please ask your ad consultant for exact ad sizes.
Logos & Images
Use high resolution images
(300dpi). Cell phone photos
and images pulled from
web sites are low resolution
and will print blurry.
High resolution
Website resolution