September 2016 Estimation of Aggregate Demand and Supply Shocks Using Commodity Transaction Data* ABE Naohito† (Hitotsubashi University) INAKURA Noriko‡ (Osaka Sangyo University) TONOGI Akiyuki§ (Hitotsubashi University) Abstract Using commodity-level transaction data for Japan, we estimate aggregate demand and supply shocks. When the effects of product turnover are ignored, the estimated aggregate demand shocks are generally negative, except for periods before the Great Financial Crisis and after mid-2015, even though Japan increased its consumption tax rate in early 2014. However, when the effects of product turnover are considered, the aggregate demand shocks become positive from mid-2013, which is more consistent with the conventional view of stockpiling behavior occurring before a tax rate increase. After 2013, the supply shocks become negative and remain at a very low level, which suggests that increases in prices during those periods reflect, at least in part, inward shifts of supply curves. Keywords: Demand shocks, Supply shocks, Elasticity, Scanner data JEL Classifications: D40, D12, D22, E30, E32 This paper is conducted as a part of a project entitled “Decomposition of Economic Fluctuations for Supply and Demand Shocks: Service Industries” undertaken at the Research Institute of Economy, Trade, and Industry (RIETI) and a product of a joint research project conducted with the Institute of Economic Research, Hitotsubashi University, the New Supermarket Association of Japan, and INTAGE Inc. The authors are grateful for comments by Yoshihiko Nishiyama, Yoko Konishi, Kyoji Fukao, and seminar participants at RIETI and Hitotsubashi University. This work was supported by a Japan Society for the Promotion of Science Grant-in-Aid for Scientific Research (A) (No.15H01945) and (C) ((No.15K03349). † Corresponding Author. Institute of Economic Research, Hitotsubashi University , Naka, Kunitachi, Tokyo, 186-8603, JAPAN. E-mail: [email protected]. ‡ Osaka Sangyo University § Institute of Economic Research, Hitotsubashi University * 1 1. Introduction The source of business cycle fluctuations is one of the most important factors to consider when choosing appropriate macroeconomic policies to address the fluctuations. If the fluctuations are caused by supply-side factors, such as an increase in the imported oil price or natural disasters, then countercyclical fiscal or monetary policies, intended to increase domestic demand, might cause stagflation. On the other hand, if the fluctuations are caused by demand-side factors, such as the Global Financial Crisis (GFC) that commenced in September 2008, then fiscal policies, such as increases in government purchases, might contribute to mitigating such shocks. Because of the significance of this topic, a number of econometric methods have been proposed to identify the source of shocks. As far as we are aware, all the papers to date that identify demand and supply shocks in business cycles utilize macroeconomic data and vector autoregressive models. 1 This contrasts sharply with the situation in many other macroeconomic fields of study—such as studies of consumption, unemployment, and investment—in which an increasing number of researchers employ micro rather than macro data to identify macroeconomic structures. In fields of applied microeconomics, such as industrial organization, the identification of demand and supply curves and their shifts has been the active focus of many studies for a number of decades. Since Working (1927), studies have proposed a variety of identification procedures, such as instrumental variables or full structural models of production and demand, to identify the shapes of the demand and supply curves.2 The purpose of this paper is to bridge the divide between these micro and macro approaches. More specifically, we estimate aggregate demand and supply shocks using micro data. Using a large commodity transaction data set from Japan, we are able to estimate product category-level demand and supply curves. Based on these estimated demand and supply curves, we then identify demand and supply shocks that shift either or both curves and, then, we aggregate the demand and supply shocks to obtain the macroeconomic demand and supply shocks. Our weekly frequency data set covers the period between 2007 and 2015 in Japan. During this period, a number of significant shocks took place, including the GFC, the Great East Japan Earthquake (GEJE) in March 2011, and, in April 2014, an increase in Japan’s rate of consumption tax. We quantify the impact of these shocks on demand and supply. 1 See, e.g., Blanchard and Quah (1989) and Uhlig (2005). For instance, see Berry et al. (1995) for an instrumental variable approach and Byrne et al. (2015) for a structural approach. 2 2 When estimating demand and supply curves, we employ two types of estimation strategies: one based on the commodity code (barcode) level of information; and another based on producer-level information. We consider these to be complementary approaches. When using the barcode-level micro data set, we treat commodities with different commodity codes as different goods. Thus, we do not encounter empirical complexities such as the quality adjustments that are frequently required when constructing price indexes. However, because our estimation requires yearly differences in both prices and quantities to control for seasonal movements, we have to restrict our data set to goods that are present in both the base and the current periods. This means that we need to remove around 30% of the goods in the data set that appear for the first time between the base and current periods. Alternatively, if we use producer-level information, we need to aggregate different goods produced by the same manufacturers. Because we take into account more than a billion commodities, based on detailed barcode-level characteristics, it is practically impossible for us to conduct detailed quality adjustments, such as hedonic regressions. Therefore, we need to adopt a simplified approach, using unit value prices and volumes. More specifically, we first convert the prices and quantities of all goods belonging to the same commodity category to the same unit value, such as price per gram, and then conduct aggregations over the same producers and categories. The advantage of this method is that we can include new goods that appear between the base and current periods. As Bernard et al. (2010) argue, if product turnover plays a significant role in business cycles, ignoring it when estimating demand and supply shocks could result in serious bias.3 We consider that these two estimates of the aggregate demand and supply shocks— one based on barcode-level data that ignores new goods, and the other based on producerlevel aggregate unit values that assumes all products have the same qualities apart from their volumes—are extremes. We assume that the actual aggregate demand and supply shocks lie somewhere between these two extremes. The differences in the estimated aggregate demand shocks between the two approaches are large for two of the periods during our sample, namely, the period before the GFC in 2008 and the period preceding the change in Japan’s consumption tax in April 2014. The demand shocks based on the barcode-level information are negative before the GFC but 3 Feenstra (1994) shows that, in some circumstances, we can capture the effects of product turnover on economic welfare through the changes in product variety. Although there is an emphasis on variety expansion in the macroeconomic growth literature, for commodity level data, we suspect a blue bus/red bus problem, that is, for most people, an addition of new bus with different color might not increase economic welfare through variety expansion, is serious. Thus, we do not take this approach. See Nevo (2010) for more details on a blue/red bus problem when using commodity level data. 3 virtually zero before the consumption tax increase. Conversely, the estimates of the aggregate demand shocks based on the producer-level information are positive before the GFC and positive before the change in the consumption tax. Both estimates are negative following the GFC. These differences suggest that product turnover plays a significant role in Japanese business cycles. However, in contrast to the aggregate demand shocks, the two sets of estimates do not result in large discrepancies in the measurement of the aggregate supply shocks. Both estimates indicate positive aggregate supply shocks after the GEJE. The supply shocks also exhibit temporary increases before the change in the rate of the consumption tax in April 2014. During other periods, the supply shocks are negative, but the negative supply shocks increased in magnitude after the change in the consumption tax rate. Along with the positive aggregated demand shocks, the negative supply shocks contributed to an increase in the price index after 2014. The remainder of the paper is organized as follows. Section 2 describes the model and Section 3 details the identification strategy. Section 4 describes the data set used and Section 5 discusses the estimation results. In Section 6, we discuss time-varying elasticities. Section 7 concludes the paper by providing a brief summary and identifying some prospects for future research. 2. The Model The representative consumer has the following separable utility function at time t: 𝑈𝑡 = 𝑈(𝐶𝑡1 , 𝐶𝑡2 , … , 𝐶𝑡𝐽 ), 𝜎𝑗 −1 𝑗 𝐶𝑡 = (∑𝑖∈Θ𝑗 𝑎𝑡𝑖 𝑥𝑡𝑖 𝜎𝑗 𝜎𝑗 𝜎𝑗 −1 ) 𝑡 , 𝑎𝑡𝑖 ≥ 0, , 𝜎𝑗 > 0, 𝑗 where 𝑥𝑡𝑖 is consumption of commodity i at time t, 4 Θ𝑡 is the commodity space of 𝑗 category j at time t, 𝐶𝑡 is the aggregate consumption of category j at time t, 𝑎𝑡𝑖 is the time-varying weight for commodity i at time t, and 𝜎𝑗 is a constant parameter. 𝑈 is a twice-continuously differentiable utility function that satisfies standard assumptions on preferences. Because the utility function is separable across categories and, given a constant elasticity of substitution (CES) for the category-level utility function, the optimal 4 Note that commodities that have the same bar code (commodity code), b, such as the universal product code, but that are sold at different stores, are treated as different products in this paper. 4 consumption for commodity i, given the category aggregate, is given by the following simple compensated demand function: 𝜎𝑗 1−𝜎𝑗 𝑗 𝑥𝑡𝑖 = Ct ( ∑ 𝑎𝑡𝑘 𝜎𝑗 𝑝𝑡𝑘 1−𝜎𝑗 𝜎 𝑎𝑡𝑖 𝑝𝑡𝑖 ) −𝜎𝑗 . 𝑗 𝑘∈Θ𝑡 Denoting, 1 1−𝜎𝑗 𝑗 𝑃𝑡 = ( ∑ 𝑎𝑡𝑘 𝜎𝑗 𝑝𝑡𝑘 1−𝜎𝑗 ) 𝑗 𝑘∈Θ𝑡 and taking logged time differences, we obtain: 𝑗 𝑗 ∆ln(𝑥𝑡𝑖 ) = ∆ ln(𝐶𝑡 ) − 𝜎𝑗 ∆ ln(𝑝𝑡𝑖 ) + 𝜎𝑗 ∆ ln(𝑃𝑡 ) + 𝜀𝑡𝑖 , (1) where 𝜀𝑡𝑖 = 𝜎𝑗 ∆ ln(𝑎𝑡𝑖 ). 𝑗 The first term on the right-hand side of (1), ∆ ln(𝐶𝑡 ), represents the income effect, the second and third terms reflect the effects of the relative prices, and the final term, 𝜀𝑡𝑖 , captures the commodity-specific demand shocks. Note that the category-specific demand 𝑗 𝑗 shocks, ∆ ln(𝐶𝑡 ) and ∆ ln(𝑃𝑡 ), do not include subscript i, which implies that these shocks are common to all commodities belonging to the same category. Given that category-specific demand shocks are likely to be related to supply shocks, we need to eliminate these components from (1) when estimating the demand elasticity, 𝜎𝑗 . For this purpose, Feenstra (1994) proposed taking the difference from a reference country to control for the shocks. Similarly, in our context, it would be possible to take the difference from a reference good, such as the commodity with the largest market share. However, we do not take this approach for two main reasons. The first reason is that the high rate of commodity turnover makes it difficult to identify a reference good. As described in Section 3, our data set contains a number of processed foods, daily necessities, cosmetics, and drugs. In these categories of goods, it is very difficult to find a commodity that is a market leader for the entire subsample period (more than nine years). The second reason that we avoid this approach is that, in taking the difference from a reference good, we would remove the observations relating to the reference good itself, which would result in the loss of a large amount of information. Instead, we take the 5 difference between the quantity of commodity i from the categorical average quantity without commodity i, but within the same barcode, b. More specifically, we use the following double difference:5 ∆ln(𝑥𝑡𝑖 ) − 1 ∑ 𝑗,𝑏 #(Θ𝑡 ) − 1 ∆ln(𝑥𝑡𝑘 ) 𝑗,𝑏 𝑘∈Θ𝑡 ,𝑘≠𝑖 = −𝜎𝑗 (∆ ln(𝑝𝑡𝑖 ) − 𝜀̃𝑡𝑖 = 𝜎𝑗 ∆ ln(𝑎𝑡𝑖 ) − 1 ∑ 𝑗,𝑏 #(Θ𝑡 ) − 1 1 𝑗,𝑏 #(Θ𝑡 ) − 1 ∆ln(𝑝𝑡𝑘 )) + 𝜀̃𝑡𝑖 𝑗,𝑏 𝑘∈Θ𝑡 ,𝑘≠𝑖 ∑ 𝜎𝑗 ∆ ln(𝑎𝑡𝑘 ), 𝑗,𝑏 𝑘∈Θ𝑡 ,𝑘≠𝑖 𝑗,𝑏 where #(Θ𝑡 ) is the number of products included in the product set for the barcode b, 𝑗,𝑏 Θ𝑡 . For simplification, we denote the following: 𝑥̃𝑡𝑖 = ∆ln(𝑥𝑡𝑖 ) − 𝑝̃𝑡𝑖 = ∆ ln(𝑝𝑡𝑖 ) − 1 𝑗,𝑏 #(Θ𝑡 ) − 1 1 𝑗,𝑏 #(Θ𝑡 ) −1 ∑ ∆ln(𝑥𝑡𝑘 ), 𝑗,𝑏 𝑘∈Θ𝑡 ,𝑘≠𝑖 ∑ ∆ln(𝑝𝑡𝑘 ). 𝑗,𝑏 𝑘∈Θ𝑡 ,𝑘≠𝑖 Then, the equation becomes: 𝑥̃𝑡𝑖 = −𝜎𝑗 𝑝̃𝑡𝑖 + 𝜀̃𝑡𝑖 . (2) Following Feenstra (1994) and Broda and Weinstein (2010), we assume the following simple supply function: 𝑗 ∆ ln(𝑥𝑡𝑖 ) = 𝜔𝑗 ∆ ln(𝑝𝑡𝑖 ) + 𝑆t + 𝛿ti , (3) where 𝜔𝑗 is a constant parameter, 𝛿ti is a supply shock that shifts the supply curve, and 𝑗 𝑆t is a category-specific shock that is common across commodities in category j that could be correlated with the demand shocks. Taking additional differences within the same barcode, as for the demand curve, we obtain: 5 Note that by taking the difference from the barcode-level mean, we not only control for categoryspecific shocks, but also for commodity (barcode)-specific shocks. 6 ∆ln(𝑥𝑡𝑖 ) − 1 𝑗,𝑏 #(Θ𝑡 ) −1 ∑ ∆ln(𝑥𝑡𝑘 ) 𝑗,𝑏 𝑘∈Θ𝑡 ,𝑘≠𝑖 = 𝜔𝑗 (∆ ln(𝑝𝑡𝑖 ) − 𝛿̃𝑡𝑖 = 𝛿ti − 1 𝑗,𝑏 #(Θ𝑡 ) − 1 𝑗,𝑏 #(Θ𝑡 )−1 1 ∑ ∆ln(𝑝𝑡𝑘 )) + 𝛿̃𝑡𝑖 𝑗,𝑏 𝑘∈Θ𝑡 ,𝑘≠𝑖 ∑𝑘∈Θ𝑗,𝑏 ,𝑘≠𝑖 𝛿tk . 𝑡 Using the same notation as in (2), we obtain the following supply curve: 𝑥̃𝑡𝑖 = 𝜔𝑗 𝑝̃𝑡𝑖 + 𝛿̃𝑡𝑖 . (4) 3. Identification Our main identification assumption for estimating the elasticities, 𝜎𝑗 and 𝜔𝑗 , is the orthogonality between the shocks for supply and demand, 𝛿̃𝑡𝑖 and 𝜀̃𝑡𝑖 . Note that these are error terms, after controlling for the category-specific time-varying shocks, such as natural disasters and large macroeconomic shocks, which could shift both the demand and the supply curves at the same time. As we have two unknown parameters, 𝜎𝑗 and 𝜔𝑗 , we require two or more moment conditions to identify them. In this analysis, we use the following three moment conditions:6 𝐸[𝛿̃𝑡𝑖 𝜀̃𝑡𝑖 ] = 0, 2 E [𝛿̃𝑡𝑖 𝜀̃𝑡𝑖 ] = 0, 2 E [𝛿̃𝑡𝑖 𝜀̃𝑡𝑖 ] = 0, Note that the obvious moment conditions, 𝐸[𝛿̃𝑡𝑖 ] = 0 or 𝐸[𝜀̃𝑡𝑖 ] = 0, cannot be used for estimating the elasticities because, by construction, the sample moments of 𝛿̃𝑡𝑖 and 𝜀̃𝑡𝑖 are always zero for all j and t, i.e., ∑𝑖∈Θ𝑗,𝑏 𝛿̃𝑡𝑖 = 0 and ∑𝑖∈Θ𝑗,𝑏 𝜀̃𝑡𝑖 = 0. 6 𝑡 𝑡 7 which implies that the model is overidentified. 7 As pointed out by Leamer (1981), identification based on orthogonality between the residuals cannot yield unique estimates of the parameters. The reason for this is simple. Suppose that a set of parameters (𝜎̂, 𝜔 ̂) = (𝛼, 𝛽) satisfies the above moment conditions. Then, another set, (𝜎̂, 𝜔 ̂) = (𝛽, 𝛼), also satisfies the moment conditions because the system is symmetric for demand and supply. In our analysis, we consider an estimate with a negative slope as indicating the elasticity of the demand curve, whereas one with a positive slope indicates the elasticity of the supply curve. Therefore, if the estimated pair of elasticities indicates that both slopes have the same sign, we remove the category.8 After obtaining the estimates of the elasticities, (𝜎̂, 𝜔 ̂), we plug them into (1) and (3), which gives us the following two sets of shocks: 𝜀̂𝑡𝑖 ≡ ∆ln(𝑥𝑡𝑖 ) + 𝜎̂∆ ln(𝑝𝑡𝑖 ), and 𝛿̂𝑡𝑖 ≡ ∆ ln(𝑥𝑡𝑖 ) − 𝜔 ̂∆ ln(𝑝𝑡𝑖 ), where 𝜀̂𝑡𝑖 and 𝛿̂𝑡𝑖 contain both commodity- and category-specific shocks that shift the category-level demand and supply curves, respectively. The final step of the estimation is aggregation over commodities and categories. We use the Törnqvist weights for sales for both aggregations. It is also possible to adopt a Sato–Vartia-type aggregation formula, given the estimates of the CES utility function.9 In this paper, we choose to employ the Törnqvist weights for two reasons. First, the Törnqvist index is a superlative index, considered to be a good approximation for a large class of expenditure/cost functions.10 Because of these characteristics, we do not need to 7 Feenstra (1994) and others, including Broda and Weinstein (2010) and Soderbery (2015), used only a single condition, 𝐸[𝛿̃𝑡𝑖 𝜀̃𝑡𝑖 ] = 0, instead of three moment conditions. To identify the two parameters, 2 2 2 Feenstra (1994) used the relationship 𝛿̃𝑡𝑖 𝜀̃𝑡𝑖 = 𝑥̃𝑡𝑖 + (𝜎𝑗 − 𝜔𝑗 )𝑥̃𝑡𝑖 𝑝̃𝑡𝑖 − 𝜔𝑗 𝜎𝑗 𝑝̃𝑡𝑖 and regressed 𝑝̃𝑡𝑖 on 𝑥̃𝑡𝑖 2 and 𝑥̃𝑡𝑖 𝑝̃𝑡𝑖 , with the product indicators as instruments. Although this approach is frequently used 2 in the literature, to implement it, 𝛿̃𝑡𝑖 𝜀̃𝑡𝑖 needs to be uncorrelated with 𝑥̃𝑡𝑖 𝑝̃𝑡𝑖 and 𝑥̃𝑡𝑖 , which requires additional assumptions in models, such as time-invariant parameters. In Section 6, we consider a model with time-varying elasticities, which means that we cannot adopt the procedure of Feenstra (1994) but, instead, we conduct a nonlinear estimation with additional moment conditions. 8 When estimating the elasticities, we used STATA command for the generalized method of moments (GMM) with a diagonal weight matrix. 9 Sato (1976) provides details. 10 See Diewert (1976). 8 specify the functional form of the cost function as the micro foundation of the supply curve. Second, aggregation with the Törnqvist weights creates very similar results to those found using other formulas, such as the Sato–Vartia formulation. One drawback of the above approach is the restriction imposed on the product space. To take the first differences in price and quantity for each product, we need information on price and quantity in two different periods, i.e., the current period and the base period. In other words, we are unable to calculate first differences for new products that do not exist in any base period. Therefore, we are obliged to ignore these observations in our estimations. As long as the appearance of new products is uncorrelated with either demand or supply shocks, exclusion of new (and even withdrawn) goods might not be a serious problem when estimating demand and supply shocks. However, if producers experiencing large supply shocks, or households experiencing large demand shocks, alter their product choices more often than those not experiencing shocks, an estimation based only on continuing goods could lead to a biased estimation of the magnitude of shocks. We could consider the effects of product turnover on the cost of living index by including variety-expansion effects (and their corresponding terms) in (1) and (3), as proposed by Feenstra (1993). 11 However, if the effects of variety expansion or contraction are common to all of the commodities in the same category, then they are already included in our model as the category-specific effects. That is, our estimates of the aggregate demand and supply shocks include the effects through changes in the variety expansion as long as the variety effects shift the demand or supply curves to the same extent within each category. To consider the effects of new products that are not category-level common shocks, we need to include new products when estimating the demand and supply elasticities. Consideration of product turnover and new products has been a central problem in the construction of price indexes. Although overlap and hedonic methods are widely used procedures, unfortunately they are virtually impossible to use with our large-scale scanner data. One practical method is to use unit value prices and quantities so that all the products, including new and discontinued products, are evaluated at a price per gram or liter. The obvious drawback with this approach is that we are unable to control for quality differences between products. To mitigate this drawback, in our paper, we assume that the quality of products is heterogeneous, but that products made by the same producers have the same quality. That is, the differences in quality between products are assumed to be captured by the differences between producers. More specifically, we first construct a total volume and unit value price by dividing total sales by total volume (i.e., price per 11 See Feenstra (1994) for more detail. 9 gram) for each category and producer within a store. Then, after taking the first difference, we take additional differences from the average quantity for each producer within the same category, after excluding the same producer to control for category-specific demand and supply shocks. With these variables, we conduct an estimation of the demand and supply elasticities and shocks. We refer to these estimation results based on producerlevel unit values as producer-level estimates. That is, we adopt two extreme strategies, one employing barcode-level information that disregards product turnover, and the other employing producer-level unit values that disregards the heterogeneity of commodities produced by the same producer. We assume that the reality lies somewhere between these two results. 4. Data We use Japanese store-level scanner data, known as SRI,12 collected by INTAGE Inc. The data set include sales records of processed foods, daily necessities, cosmetics, and drugs, each with a Japanese Article Number (JAN) code. 13 , 14 The sample period is between January 2007 and February 2016. The data set covers about 3,000 stores, located all over Japan, that can be classified into four different types: general merchandise stores (GMS), supermarkets (SMT), drug stores (DRG), and convenience stores (CVS). One of the noteworthy characteristics of the data set is its detailed commodity classification, with commodities classified into 1,057 different subcategories. This is about seven times more than the number of classifications adopted by the Japanese official statistics for similar types of goods. Table 1 presents the basic statistics for the data set and Figure 1 illustrates some of the key variables from the table. SRI is the abbreviation for “Syakaichosa-kenkyujo Retail Index,” translated from Japanese as the Retail Index by the Institute of Social Research. The original frequency of the data set is weekly. In this paper, we transform the data set to monthly data to mitigate the effects of bargain sales, which might give us extremely large estimates of elasticities. 13 The data set provides pretax price information. 14 Fresh foods are not included in the data set because of a lack of suitable commodity codes. 12 10 Table 1: Summary of Monthly Transaction Data Mean GMS Total Sales (million yen) Continuing Goods New Goods New Product Ratio Number of Stores Average Number of Categories within a Store Producers within a Store Items within a Store Foods Sales (million yen) Continuing Goods New Goods New Product Ratio Number of Stores Average Number of Categories within a Store Producers within a Store Items within a Store Daily Commodities Sales (million yen) Continuing Goods New Goods New Product Ratio Number of Stores Average Number of Categories within a Store Producers within a Store Items within a Store SMT DRG Std. Dev. CVS GMS SMT DRG CVS 12,851 9,025 3,826 0.30 204.40 19,713 14,271 5,442 0.28 989.46 6,309 4,272 2,037 0.32 1010.32 2,432 1,252 1,180 0.48 743.35 748 803 552 0.04 8.69 1,115 1,111 895 0.04 23.28 457 445 203 0.04 18.30 269 133 166 0.03 30.84 685.01 2422.77 7584.47 574.32 1675.84 4524.23 340.66 1116.62 3687.51 156.31 397.96 989.70 13.25 109.56 678.68 6.20 49.90 268.06 28.68 93.27 435.07 6.57 9.91 35.43 11,147 7,910 3,237 0.29 204.40 18,372 13,389 4,983 0.27 989.46 2,543 1,779 764 0.30 1004.20 2,374 1,214 1,160 0.49 743.35 654 698 492 0.04 8.69 1,122 1,090 840 0.04 23.28 324 277 104 0.04 18.37 265 132 164 0.03 30.84 565.15 1895.46 5353.00 490.67 1430.42 3687.88 286.41 745.38 2047.21 124.80 345.10 896.10 11.05 88.66 454.54 6.37 50.67 246.65 24.20 77.49 282.60 5.33 9.38 37.79 1,705 1,115 590 0.35 204.40 1,341 882 459 0.34 985.66 3,766 2,493 1,273 0.34 1010.03 58 38 20 0.34 743.29 148 132 83 0.05 8.69 88 71 80 0.05 23.96 211 217 128 0.03 18.28 11 6 6 0.05 30.82 121.86 548.19 2349.56 90.55 280.54 1001.87 111.05 525.08 2051.13 32.90 55.48 99.55 2.91 27.08 265.37 1.06 5.10 45.39 2.82 17.56 172.19 2.10 3.82 9.06 Note: Monthly point of sale data for GMS, STM, DRG, and CVS from January 2007 to February, 2016. Tobacco is not included. “Foods” include processed food such as milk, bottled water, canned or frozen foods, pasta, sugar, and salt. “Daily Commodities” include various items available in the above stores, such as detergent, shampoo, and toilet papers. 11 Figure 1: Comparison between Store Types (1) Volume of Sales (Continuing vs. New Goods) (2) Volume of Sales (Food vs. Daily Commodities) (million yen) (million yen) 20,000 20,000 15,000 15,000 10,000 10,000 5,000 5,000 0 0 GMS SMT DRG Continuing Goods GMS CVS Foods New Goods (3) New Product Ratio (Food vs. Daily Commodities) 0.49 0.50 0.35 0.40 0.29 0.34 0.27 0.30 0.34 989 1,010 743 800 0.34 CVS (4) Number of Stores 1000 600 0.20 400 0.10 200 204 0 0.00 GMS SMT Foods DRG GMS CVS SMT DRG CVS Number of Stores Daily Commodities (5) Number of Categories within a Store 800 700 600 500 400 300 200 100 0 DRG Daily Commodities 1200 0.60 0.30 SMT (6) Number of Producers within a Store 3000 685 2500 574 2,423 2000 341 1,676 1500 1,117 1000 156 398 500 0 GMS SMT DRG GMS CVS SMT DRG CVS Producers within A Store Categories within A Store Note: When calculating the number of producers within stores, we count the number for each product category, and aggregate them over the categories. That is, if a retail store sells two products that belong to different categories, but are produced by the same manufacturer, we double count the producers when aggregating the number of producers over categories. 12 In this paper, a continuing good is defined as a commodity that exists both in the current month and in the same month one year before. In other words, continuing goods are commodities for which we can calculate yearly differences in prices and quantities. On the other hand, a new good is defined as a commodity without a sales record in the same month one year before. As shown in Table 1, a significant number of new goods are present in the data set, representing about 30% of all goods included. Figure 2 illustrates the changes in the sales of new goods compared with total goods. A sharp increase before the GFC in 2008 and a sharp decrease after the GFC in 2009 is evident. The surge in the new product ratio in 2012 reflects the shortage of goods immediately following the GEJE in March 2011. In early 2014, the new product ratio began to increase again. As convenience stores have completely different product cycles compared with the other store formats, we exclude convenience stores in the subsequent analysis. Figure 2: New Product Ratio Foods Daily Commodities 0.6 0.6 0.5 0.5 0.4 0.4 0.3 0.3 0.2 0.2 1 6 11 3 8 13 5 10 2 7 12 4 9 1 6 11 3 8 13 5 10 2 7 12 1 6 11 3 8 13 5 10 2 7 12 4 9 1 6 11 3 8 13 5 10 2 7 12 2007 2008 2009 2010 2011 2012 2013 2014 20152016 GMS SMT DRG CVS 2007 2008 2009 2010 2011 2012 2013 2014 20152016 GMS 13 SMT DRG CVS Figure 3 plots the movements of the aggregate first-difference series of prices and quantities. Figure 4 depicts the movements of price and quantity when we use the producer-level unit value price and total volume, which includes new goods as well as incumbent goods. Because we use the unit value, the product space used in Figure 4 is much larger than that in Figure 3. That is, new goods, for which there are no data one year prior, are included in Figure 4 but not in Figure 3.19 Figures 5 and 6 compare the changes in quantities and prices between the barcode-level aggregate and the producer-level aggregate, based on the unit value. As is clear in Figure 5, the changes in quantities are generally negative when we use barcode-level information. We suspect that these negative values reflect the movements of products that are about to exit from the market. That is, the changes in quantities are subject to a serious downward bias when we use continuing goods only. If we include new goods, as shown in Figure 5, the changes in quantities increase significantly. From Figure 6, we can observe that the changes in prices are very similar between the barcode-level and producer-level aggregates. However, a notable difference emerges in mid-2013, when we observe higher price increases in the producer-level aggregate, suggesting that significant effects arose from the introduction of relatively more expensive goods during that period. 19 Aggregate changes in price and quantity are the weighted average of the categorical-level first differences using the Törnqvist sales weights. 14 Figure 3: Barcode-level Price and Quantity (Continuing Goods) Barcode Level 0.15 0.10 0.05 0.00 -0.05 -0.10 -0.15 ..................................................................................................................... 2007 2008 2009 2010 2011 Δln(x) 2012 2013 2014 2015 Δln(p) Figure 4: Unit Value Price and Volume × Quantity (All Goods) 0.15 Producer Level 0.10 0.05 0.00 -0.05 -0.10 -0.15 ..................................................................................................................... 2007 2008 2009 2010 2011 Δln(x) 15 2012 Δln(p) 2013 2014 2015 Figure 5: Comparison of the Change in Quantity between Barcode- and Producerlevel Estimates Δln(x) 0.15 0.10 0.05 0.00 -0.05 -0.10 -0.15 ..................................................................................................................... 2007 2008 2009 2010 2011 2012 Barcode Level 2013 2014 2015 Producer Level Figure 6: Comparison of the Change in Price between Barcode- and Producer-level Estimates Δln(p) 0.05 0.03 0.01 -0.01 -0.03 -0.05 ..................................................................................................................... 2007 2008 2009 2010 2011 Barcode Level 2012 2013 2014 Producer Level 16 2015 5. Estimation Results Table 2 provides the estimation results for the demand and supply curves. The median estimate of demand elasticity employing barcode-level information is 9.99, whereas Broda and Weinstein (2010), employing similar information, estimated elasticity at 11.5. The supply elasticities are generally smaller than those for demand, suggesting a relatively flatter supply curve, which we consider to be a reasonable response, given that the changes occur over only one year. The results of the overidentification tests are mixed. The results based on the producer-level information generally pass the tests more often than the results based on the barcode-level information. However, it is important to note that the sample size for the barcode-level information is much larger than that for the producer-level information, which increases the power of the statistics. The producer-level elasticities are much smaller than the barcode-level elasticities, implying a lower level of substitution between producers than between commodities. In this paper, we use the category- and producer-level aggregate unit value price and volume for each store, and the store-level and barcode-level data for the barcode-level estimation. Thus, if one store conducts bargain sales for one commodity, we would observe a large increase then decrease in quantity, which would make the estimates of the demand elasticities based on store barcode-level information very large. We expect that the nationwide category- and producer-level aggregates are largely unaffected by store-level bargain sales, which contributes to their smaller estimates of elasticities. 17 Table 2: Estimation Results for Demand and Supply Elasticities Barcode Level (continuing goods only) Producer Level (including new goods) (1) (2) (3) (4) 2007M1-2016M2 2007 only 2007M1-2016M2 2007 only 995 937 1007 931 For Which the Signs of σ and ω Are Consistent with the Model 913 837 897 819 That Pass Overidentifying Restrictions 173 342 351 425 Specifications Data Period Number of Categories: Achieving Convergence Basic Statistics for σ and ω : Mean Min Max Std. Dev. Skew Kurt p10 p20 p30 p40 p50 p60 p70 p80 p90 σ 11.48 0.53 308.07 14.70 15.05 277.27 5.59 7.21 8.37 9.20 9.99 10.69 11.43 12.58 15.69 ω 8.43 0.00 516.36 25.43 14.44 243.03 1.99 3.19 3.91 4.71 5.36 6.07 7.06 8.46 11.61 σ 14.67 0.60 797.57 32.29 18.32 421.96 4.58 6.64 8.15 9.24 10.31 11.65 12.99 15.75 22.10 ω 10.39 0.01 823.76 33.74 18.04 411.48 1.52 2.68 3.59 4.59 5.49 6.60 8.24 10.64 16.69 σ 8.28 0.65 138.29 8.09 8.20 104.88 3.38 4.32 5.37 6.27 6.96 7.70 8.58 9.94 12.52 ω 7.01 0.00 723.62 26.19 23.41 628.86 1.10 2.11 2.81 3.45 4.10 4.82 5.72 7.39 10.88 σ 11.61 0.78 1291.64 48.08 23.60 617.63 3.08 4.40 5.27 6.08 7.02 8.03 9.14 11.21 15.95 ω 6.90 0.00 198.03 13.36 7.54 79.27 0.88 1.65 2.49 3.05 3.86 4.73 5.95 8.23 13.14 Note: The estimation results are based on GMM with three moment conditions over 1,057 categories. Only estimates with signs that were consistent with theory (a negative slope for demand and a positive slope for supply) were included in the basic statistics for and . 18 Figure 7 depicts the movement of the estimated demand and supply shocks based on the barcode-level information. 20 Supply shocks were negative during 2008, which is likely to be a reflection of the increase in the prices of materials and oil that occurred before the GFC. There are no other notable supply shocks for other periods, except for negative supply shocks after late 2013. Compared with the supply shocks, the demand shocks are more frequent and exhibit larger fluctuations. Very large positive demand shocks took place before the GFC in 2008. As shown in Figure 3, during that period, prices increased but quantities did not, which suggests that there occurred upward shifts in the demand curve and downward shifts in the supply curve. After the GEJE, there was another large positive demand shock. However, the demand shock before the change in the consumption tax rate in Japan that occurred on April 1, 2014, is negligible, which is somewhat perplexing. As shown in Figure 3, prices declined during that period, whereas quantities surged. In our model, given the supply shocks, positive demand shocks arise when the demand curve shifts up, which enables the equilibrium price to increase. However, before the 2014 consumption tax increase, as shown in Figure 3, prices did not increase, which results in very small estimates for the demand shocks. Figure 7: Demand and Supply Shocks Using Barcode-level Data Barcode Level 0.30 0.20 0.10 0.00 -0.10 -0.20 -0.30 -0.40 ..................................................................................................................... 2007 2008 2009 2010 2011 Demand Shock 2012 2013 2014 2015 Supply Shock Note: The estimation is for the 797 categories that had signs for and that were consistent with the model. The categories included in this figure are the same as in Figures 8 and 9. Tobacco is not included. In Figures 7–9, we dropped the upper 1% of the estimates of and for specifications (1) and (3) in Table 2. 20 19 Figure 8 depicts the estimates of demand and supply shocks using the producer-level unit value prices and quantities for both new and incumbent goods. Although the general shapes of the estimated demand and supply shocks in Figure 8 are similar to those in Figure 7, there are several noteworthy differences. First, the negative demand shocks during the GFC are much larger in Figure 7 than in Figure 8. Second, the demand shocks in Figure 7 are negative during 2014, whereas they are positive in Figure 8. In Figure 8, we can also observe positive demand shocks occurring just before the change in the rate of the consumption tax in April, 2014. This is more consistent with the conventional view that stockpiling behavior precedes an increase in a tax rate than were the estimates obtained using the barcode-level data on continuing goods in Figure 7. As is clear from Figure 9, compared with the demand shocks, the supply shocks do not exhibit large differences between Figures 7 and 8. In both figures, we can observe negative shocks before the GFC, after the GEJE, and after 2013. Large negative supply shocks arose after the change in the consumption tax rate, which reflects the increases in prices observed in Figure 6. After mid-2013, the supply shocks remained at a very low level, except for the temporary increases and decreases resulting from the change in the consumption tax. Figure 8: Demand and Supply Shocks Based on All Commodities 0.30 Producer Level 0.20 0.10 0.00 -0.10 -0.20 -0.30 -0.40 ..................................................................................................................... 2007 2008 2009 2010 2011 Demand Shock 2012 2013 2014 2015 Supply Shock Note: The categories included in this figure are the same as those in Figures 7 and 9. 20 Figure 9: Comparisons of the Aggregate Demand and Supply Shocks 0.30 Demand Shock 0.20 0.10 0.00 -0.10 -0.20 -0.30 -0.40 ..................................................................................................................... 2007 2008 2009 2010 2011 Barcode Level 2012 2013 2014 2015 Producer Level 0.30 Supply Shock 0.20 0.10 0.00 -0.10 -0.20 -0.30 -0.40 ..................................................................................................................... 2007 2008 2009 2010 Barcode Level 2011 2012 2013 2014 2015 Producer Level Note: The categories included in this figure are the same as those in Figures 7 and 8. 21 6. Time-varying Elasticities In the previous section, we assumed that the elasticities for supply and demand were constant, with the macroeconomic shocks shifting the two curves through the changes in intercepts. Given our detailed category classification, this assumption is clearly restrictive. In this section, we allow for changes in the demand and supply elasticities when estimating the macroeconomic shocks. That is, we relax the assumption for demand elasticities in equation (1) such that they may be time variant. Then, we have:21 ln(𝑥𝑡𝑖 ) = ln(𝐶𝑡𝑖 ) + 𝜎𝑡 ln(𝑎𝑡𝑖 ) − 𝜎𝑡 (ln(𝑝𝑡𝑖 ) − ln(𝑃𝑡𝑖 )). (1) We assume that 𝜎𝑡 is a random walk as follows: 𝜎𝑡 = 𝜎𝑡−1 + 𝜐𝑡 , where 𝜐𝑡 is i.i.d. Taking time differences into account, we obtain: 𝑖 ∆ln(𝑥𝑡𝑖 ) = Δln(𝐶𝑡𝑖 ) + (𝜎𝑡−1 + 𝜐𝑡 )ln(𝑎𝑡𝑖 ) − 𝜎𝑡−1 ln(𝑎𝑡−1 ) 𝑖 𝑖 −(𝜎𝑡−1 + 𝜐𝑡 ) (ln(𝑝𝑡𝑖 ) − ln(𝑃𝑡𝑖 )) + 𝜎𝑡−1 (ln(𝑝𝑡−1 ) − ln(𝑃𝑡−1 )), ∆ln𝑥𝑡𝑖 = Δln𝐶𝑡𝑖 − 𝜎𝑡−1 (Δln𝑝𝑡𝑖 − Δln𝑃𝑡𝑖 ) − 𝜐𝑡 (ln𝑝𝑡𝑖 − ln𝑃𝑡𝑖 ) + 𝜀𝑡𝑖 , (5) 𝑖 where 𝜀𝑡𝑖 = (𝜎𝑡−1 + 𝜐𝑡 )ln𝑎𝑡𝑖 − 𝜎𝑡−1 ln𝑎𝑡−1 . Furthermore, taking the difference from the average of the same producer leads to:22 ∆ln𝑥𝑡𝑖 − ̅̅̅̅̅̅̅ ∆ln𝑥𝑡𝑖 = 𝜀𝑡𝑖 − 𝜀̅𝑡𝑖 − 𝜎𝑡−1 (Δln𝑝𝑡𝑖 − ̅̅̅̅̅̅̅ Δln𝑝𝑡𝑖 ) − 𝜈𝑡 (ln𝑝𝑡𝑖 − ̅̅̅̅̅ ln𝑝𝑡𝑖 ). (6) The last term on the right-hand side of Equation (6) takes the difference of the price levels among different stores. Although we do not include convenience stores, a component of the price differential between stores may reflect differences in the locations or quality standards of stores. To control for the store-level effects on the price level, we construct store effects, defined as follows: 𝑚,𝑠 𝐾𝑦𝑒𝑎𝑟 = 1 #(Θ𝑚,𝑠 𝑦𝑒𝑎𝑟 ) ∑𝑖∈𝑚,𝑠,𝑦𝑒𝑎𝑟(ln𝑝𝑡𝑖 − ̅̅̅̅̅ ln𝑝𝑡𝑖 ), where #(Θ𝑚,𝑠 𝑦𝑒𝑎𝑟 ) is the number of products included for producer m, and for the store s, in each year. That is, if store s sells all the products made by producer m at prices that are 𝑚,𝑠 3% higher than those charged at other stores, then 𝐾𝑦𝑒𝑎𝑟 becomes 0.03.23 21 22 23 To keep the notation simple, we omit the subscript j that denotes the category for elasticity. The average is calculated, except in the case of the product itself, as explained in Section 1. 𝑚,𝑠 We drop the upper 1% and the lower 99% from our sample when constructing 𝐾𝑦𝑒𝑎𝑟 . 22 In conducting our estimation, we assume that the elasticities of supply vary less frequently than those of demand because time is required to increase or decrease production equipment. Therefore, we use the estimated results on a year-by-year basis in specification (4) in Table 2 as the time-variant elasticities of the supply function. As 𝜎𝑡−1 in equation (6) is known at time 𝑡, 𝜈𝑡 is the only parameter to be estimated. More specifically, we employ the following three moment conditions: 𝑚,𝑠 E[(𝜀𝑡𝑖 − 𝜀̅𝑡𝑖 ){(∆ln𝑥𝑡𝑖 − ̅̅̅̅̅̅̅ ∆ln𝑥𝑡𝑖 ) − 𝜔 ̂𝑦 (Δln𝑝𝑡𝑖 − ̅̅̅̅̅̅̅ Δln𝑝𝑡𝑖 − 𝐾𝑦𝑒𝑎𝑟 )}] = 0, 𝑚,𝑠 E[(𝜀𝑡𝑖 − 𝜀̅𝑡𝑖 )2 {(∆ln𝑥𝑡𝑖 − ̅̅̅̅̅̅̅ ∆ln𝑥𝑡𝑖 ) − 𝜔 ̂𝑦 (Δln𝑝𝑡𝑖 − ̅̅̅̅̅̅̅ Δln𝑝𝑡𝑖 − 𝐾𝑦𝑒𝑎𝑟 )}] = 0, 2 𝑚,𝑠 E [(𝜀𝑡𝑖 − 𝜀̅𝑡𝑖 ){(∆ln𝑥𝑡𝑖 − ̅̅̅̅̅̅̅ ∆ln𝑥𝑡𝑖 ) − 𝜔 ̂𝑦 (Δln𝑝𝑡𝑖 − ̅̅̅̅̅̅̅ Δln𝑝𝑡𝑖 − 𝐾𝑦𝑒𝑎𝑟 )} ] = 0. The estimation procedure is as follows. (1) Assuming constant elasticity, using the sample for 2007, we obtain the estimate of 𝜎0 . (2) We set the initial value of 𝜎0 . (3) Given 𝜎𝑡−1, for each month, we update the demand elasticity using 𝜎𝑡 = 𝜎𝑡−1 + 𝜐𝑡 , as long as the GMM results satisfy the following two conditions: (a) the estimate of 𝜈𝑡 is statistically significant at the 10% level; and (b) the overidentification test is passed at the 10% level. We calculate the entire squared sum of residuals for the entire sample period. If the two conditions are not satisfied, we retain the previous estimates, that is, 𝜎𝑡 = 𝜎𝑡−1 . We change the initial value 𝜎0 a little and repeat (2) to find the initial value that minimizes the squared sum of residuals.24 (4) For the supply elasticity, 𝜔𝑡 , we use the yearly estimates, assuming that 𝜔𝑡 is constant within each year.25 Then, Equation (3) with yearly estimates becomes: 𝑗 ∆ ln(𝑥𝑡𝑖 ) = 𝜔𝑡 ∆ ln(𝑝𝑡𝑖 ) + 𝑆t + 𝛿ti . (3) After obtaining the estimates of the elasticities,(𝜎̂𝑡 , 𝜔 ̂), we plug them into (1) and 𝑡 (3), which gives us the following two sets of shocks: 24 When estimating the time-varying demand elasticities, we restrict our analysis to categories of goods that contain 50 or more observations each month. For categories with fewer than 50 observations, as long as the overidentification tests are passed, we use the estimates with constant elasticities in each year. We exclude categories with a small number of observations that are unable to pass the overidentification tests. 25 Because of space limitations, we have provided the estimation results for 2007 only in specification (4) of Table 2. 23 𝜀̂𝑡𝑖 ≡ ∆ln(𝑥𝑡𝑖 ) + 𝜎̂𝑡 ∆ ln(𝑝𝑡𝑖 ), and 𝑖 𝛿̂𝑡𝑖 ≡ ∆ ln(𝑥𝑡𝑖 ) − 𝜔 ̂∆ 𝑡 ln(𝑝𝑡 ), where 𝜀̂𝑡𝑖 and 𝛿̂𝑡𝑖 contain both commodity- and category-specific shocks that shift the category-level demand and supply curves, respectively. The final step of the estimation is aggregation over commodities and categories. We use the Törnqvist weights of sales for both aggregations. Figure 10 shows our estimates of time-varying demand elasticities for the producerlevel estimation. Both median and mean elasticities have an increasing trend. It is worth noting that the figure does not show any countercyclical or procyclical movements, suggesting that markups are not related to business cycles in Japan. Figure 11 reports our estimates of demand shocks with time-variant elasticities on (a) a year-by-year basis and (b) a month-by-month basis. At first glance, the tilting demand curve does not cause significant changes in the estimates of the aggregate demand shocks, with the exception of the year 2015. Based on month-by-month changes, the aggregate demand shocks indicate a large increase in 2015, which does not occur for the estimates based on yearby-year changes. The increase is mainly driven by milk, for which large increases occurred both in terms of prices and demand elasticities in 2015.26 By construction, an increase in both the demand elasticity and the price of milk increases demand shocks. From Figures 10 and 11, the general movements of our estimates of the aggregate demand and supply shocks do not differ greatly from our previous estimates using constant elasticities. Since 2013, the aggregate supply shocks have been negative under several different specifications, suggesting that the increases in prices during certain periods are, at least partially, driven by negative supply shocks. 26 In 2015, the price of milk increased by about 5% and the demand elasticity of milk surged from 14 to 29. If milk is excluded, the aggregate demand shock in 2015 becomes much smaller. 24 Figure 10: Changes in Estimates of Demand Elasticities 13 12 11 10 9 8 7 6 5 4 .................................................................................................................... 2007 2008 2009 2010 2011 Median 2012 2013 2014 2015 Weighted Average Note: 1) These estimates are for 336 categories, which have signs consistent with the model for and and which pass the overidentification restrictions. 2) The weighted average is calculated on the basis of sales volumes for each category. Figure 11: Demand and Supply Shocks with Time-varying Elasticity 0.40 Producer-Level 0.30 0.20 0.10 0.00 -0.10 -0.20 -0.30 -0.40 .................................................................................................................... 2007 2008 2009 2010 2011 2012 2013 2014 2015 (a) Demand Shock: year-by-year basis (b) Demand Shock: month-by-month basis (a) Supply Shock: year-by-year basis (c) Supply Shock: pool (time invariant) Note: These estimates are for 336 categories, which have signs consistent with the model for and and which pass the overidentification restrictions. 7. Conclusions 25 In this paper, we used barcode-level transaction data to estimate the aggregate demand and supply shocks in Japan. Both estimated demand and supply shocks exhibit large fluctuations. When we use the barcode-level information for continuing goods only, there is a negligible demand shock preceding Japan’s change in its consumption tax rate in 2014, which contradicts the conventional view on stockpiling behavior. This somewhat perplexing result arises because of the preceding decline in the price index. When we consider goods that did not exist in the previous year, the estimated demand shock becomes positive, which suggests that significant stockpiling behavior was associated with the purchase of new goods. The supply shocks are negative from the end of 2013, suggesting that increases in prices from that period at least partly reflect inward shifts of the supply curves. These findings remain unchanged even if we allow for changes in the demand and supply elasticities over time. There are several remaining tasks for future research. First, we have not considered the source(s) of the supply and demand shocks. 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