AAF – Rio Grande Valley 2016 American Advertising Awards PROFESSIONAL COMPETITION RESULTS BEST OF SHOW The Studio at UTRGV for We Will Billboard Campaign done for The University of Texas Rio Grande Valley Credits: Kimberly Selber, Creative Director/copy Writer Mark Keele - Stamats, Art Director Joan Benson - Stamats, Copy Writer Chuck Reed - Stamats, Copy writer Best of Print The Studio at UTRGV for We Will Billboard Campaign done for The University of Texas Rio Grande Valley Credits: Kimberly Selber, Creative Director/copy Writer Mark Keele - Stamats, Art Director Joan Benson - Stamats, Copy Writer Chuck Reed - Stamats, Copy writer Best of Electronic PolluxCastor Creative Marketing & Production for Mas Fajitas Local Campaign done for El Globo & Foy's Supermarket Credits: Damien Castor Garcia, Director Andy Pena, Audio Engineer / Motion Graphics Ernest January, Best Boy AV Garcia, Creative Director Adan Garca, Producer Lynda Laurin, Executive Producer Thomas Colley, Best Boy Damarys Rodriguez, Production Manager Alfredo Garcia Jr., Production Coordinator Best of Integrated Campaign Black Koi 360 for TEDx McAllen Credits: Drew Lentz, Curator | Lincensee Lu Gimello, Creative Director | Sr. Designer Eli Cantu, Video Production Valleyite, Photography GOLD & SILVER ADDY AWARDS BY CATEGORY Category: Sales & Marketing - Collateral Material - Brochure Silver ADDY The Studio at UTRGV for 2015-16 V Club Donor Guidebook done for The University of Texas Rio Grande Valley - Athletics Credits: Kimberly Selber, Creative Director Roberto Castro, Art Director Silver ADDY International Museum of Art & Science for George Tobolowsky: Is This The Road I'm On? Credits: Abigail Alaniz, IMAS Creative & Digital Services Coordinator Jennifer Cahn, Head Curator Gold ADDY The Studio at UTRGV for Prestige Brochure done for The University of Texas Rio Grande Valley Credits: Kimberly Selber, Creative Director/copy Writer Mark Keele - Stamats, Art Director Joan Benson, Copy Writer Category: Sales & Marketing - Collateral Material - Special Event Material Silver ADDY The Studio at UTRGV for Discover UTRGV done for The University of Texas Rio Grande Valley - Admissions Credits: Kimberly Selber, Creative Director Karla Castillo, Art Director Roberto Castro, Creative Manager Category: Sales & Marketing - Direct Marketing - Direct Mail - Flat - Single Silver ADDY The Studio at UTRGV for Entering Freshman Admit Packet done for The University of Texas Rio Grande Valley - Admissions Credits: Kimberly Selber, Creative Director Sally Mendiola, Art Director & Copywriter Daniel Cardenas, Graphic Designer Roberto Castro, Creative Manager Category: Print Advertising - Magazine Advertising Campaign Silver ADDY The Studio at UTRGV for We Will Campaign - Magazine Ads done for The University of Texas Rio Grande Valley Credits: Kimberly Selber, Creative Director/copy Writer Mark Keele - Stamats, Art Director Santa Hernandez, Art Director Joan Benson - Stamats, Copy Writer Chuck Reed - Stamats, Copy writer Category: Out-Of-Home & Ambient Media - Poster Silver ADDY Robert Gilbert for Travel Journal, Hengyang China done for University of Texas Rio Grande Valley Credits: Robert Gilbert, Creative Director, Art Director, Graphic Designer Category: Out-Of-Home & Ambient Media - Poster-Campaign Silver ADDY Ping Xu for Truman Study Abroad China - Poster Campaign done for Truman State University Credits: Ping Xu, Creative Director / Art Director / Graphic Designer / Illustrator Category: Out-Of-Home & Ambient Media - Out-Of-Home Campaign Gold ADDY The Studio at UTRGV for We Will Billboard Campaign done for The University of Texas Rio Grande Valley Credits: Kimberly Selber, Creative Director/copy Writer Mark Keele - Stamats, Art Director Joan Benson - Stamats, Copy Writer Chuck Reed - Stamats, Copy writer Category: Online/Interactive - Websites - Consumer Silver ADDY MPC Studios, Inc for McAllen Chamber of Commerce Credits: Kate Hurry, Graphic Designer Amanda Russell, Programmer Sean Clarke, Senior Programmer Category: Online/Interactive - Social Media - Multiple Platforms Silver ADDY The Studio at UTRGV for UTRGV Countdown done for The University of Texas Rio Grande Valley Credits: Kimberly Selber, Creative Director Daniel Cardenas, Editor Santa Hernandez, Editor Alex Garrido, Copywriter Roberto Castro, Creative Manager Category: Television Advertising – Local - Single Spot :30 seconds - Budget less than $1000 Silver ADDY Pink Ape Media Consulting LLC for Defining Who You Are done for Brownsville Independent School District Credits: Rodrigo Moreno, Director/Write/Producer Category: Film, Video, & Sound - Television Advertising – Local Single Spot :30 seconds - Budget $1000 to $4999 Silver ADDY PolluxCastor Creative Marketing & Production for Generations done for Security First Credit Union Credits: Damien Castor Garcia, Director Andy Pena, Audio Engineer / Motion Graphics Ernest January, Motion Graphics AV Garcia, Creative Director Adan Garca, Producer Lynda Laurin, Executive Producer Gold ADDY PolluxCastor Creative Marketing & Production for Value Strikes Back done for El Globo & Foy's Supermarket Credits: Damien Castor Garcia, Director Andy Pena, Audio Engineer / Motion Graphics Ernest January, Best Boy AV Garcia, Creative Director Adan Garca, Producer Lynda Laurin, Executive Producer Thomas Colley, Best Boy Damarys Rodriguez, Production Manager Alfredo Garcia Jr., Production Coordinator Category: Television Advertising – Local - Single Spot :30 seconds - Budget $10,000 or more Silver ADDY Rio Bravo Pictures for Lone Star National Bank - Still the Valley's Bank - General Credits: Rodrigo Rodriguez, Director Carlos Diaz-Muñoz, Cinematographer Edna De Saro, Agency Producer Silver ADDY Rio Bravo Pictures for Lone Star National Bank - Still the Valley's Bank - Community Credits: Rodrigo Rodriguez, Director Carlos Diaz-Muñoz, Cinematographer Edna De Saro, Agency Producer Category: Television Advertising – Local - Single Spot :60 seconds or more Budget $5000 to $9999 Silver ADDY PolluxCastor Creative Marketing & Production for Mexico's Mexican Food done for Doña Tota Credits: Damien Castor Garcia, Director AV Garcia, Creative Director Andy Pena, Audio Engineer / Motion Graphics Ernest January, Best Boy Adan Garca, Producer Thomas Colley, Best Boy Damarys Rodriguez, Production Manager Alfredo Garcia Jr., Production Coordinator Lynda Laurin, Executive Producer Category: Television Advertising – Local Campaign Gold ADDY PolluxCastor Creative Marketing & Production for Mas Fajitas done for El Globo & Foy's Supermarket Credits: Damien Castor Garcia, Director Andy Pena, Audio Engineer / Motion Graphics Ernest January, Best Boy AV Garcia, Creative Director Adan Garca, Producer Lynda Laurin, Executive Producer Thomas Colley, Best Boy Damarys Rodriguez, Production Manager Alfredo Garcia Jr., Production Coordinator Category: Television Advertising – Regional/National - Single Spot – Up to 2:00 Budget $5000 to $9999 Gold ADDY Enrique Leal for Taco Palenque - Gritos Credits: Enrique Leal, Producer/Director Patricia Barreto, Marketing Director - Taco Palenque Category: Television Advertising – Regional/National - Single Spot – Up to 2:00 - Budget $10,000 or more Gold ADDY Enrique Leal for 5miles - Mother In Law Credits: Enrique Leal, Writer/Director James Kuai, Marketing Director - 5miles Ruben Avendaño, Marketing Manager - 5miles Ruby Lorenzana, Producer Category: Television Advertising – Regional/National Campaign Silver ADDY Enrique Leal for Taco Palenque - Discover the Wow Credits: Enrique Leal, Producer/Director Patricia Barreto, Marketing Director - Taco Palenque Category: Internet Commercial - Single Spot – Any Length Silver ADDY The Studio at UTRGV for Vaqueros Journey done for The University of Texas Rio Grande Valley - Athletics Credits: Kimberly Selber, Creative Director Michael Sandoval, Cinematographer Daniel Cardenas, Art Director Category: Audio/Visual Sales Presentation Silver ADDY The Studio at UTRGV for UTRGV Recruitment Video done for The University of Texas Rio Grande Valley - Recruitment Credits: Kimberly Selber, Creative Director Sally Mendiola, Art Director & Copywriter Patrick Gonzales, Copywriter Category: Music Video Silver ADDY Advertir, Inc. for Solo Contigo done for Grupo Control Credits: Christopher Julian, Executive Producer Jasmine Rico, Producer/Director Purple Porcupine Media, Production Company Category: Integrated Advertising Campaigns - Consumer Campaign - Local Gold ADDY PolluxCastor Creative Marketing & Production for All That Value done for El Globo & Foy's Supermarket Credits: Damien Castor Garcia, Director Andy Pena, Audio Engineer / Motion Graphics Ernest January, Best Boy AV Garcia, Creative Director Adan Garca, Producer Lynda Laurin, Executive Producer Thomas Colley, Best Boy Damarys Rodriguez, Production Manager Alfredo Garcia Jr., Production Coordinator Gold ADDY PolluxCastor Creative Marketing & Production for Mexico's Mexican Food done for Doña Tota Credits: AV Garcia, Creative Director / Copywriter Andy Pena, Audio Engineer / Motion Graphics / Illustrator Damien Castor Garcia, Director Damarys Rodriguez, Brand Manager Adan Garcia, Producer / Director of Marketing Ernest January, 1st Assistant Camera Thomas Colley, Best Boy Lynda Laurin, Executive Producer Alfredo Garcia Jr., Production Coordinator Category: Integrated Branded Content Campaign Silver ADDY Black Koi 360 for American Cancer Society "Cattle Baron's Ball" Credits: Lu Gimello, Creative Director | Sr. Designer Jay Lomelin, Jr. Designer Silver ADDY The Studio at UTRGV for We Will Campaign done for The University of Texas Rio Grande Valley Credits: Kimberly Selber, Creative Director/copy Writer Mark Keele - Stamats, Art Director Santa Hernandez, Art Director Ruben Capuchino, Art Director Roberto Castro, Studio Manager Joan Benson - Stamats, Copy Writer Chuck Reed - Stamats, Copy writer Gold ADDY Black Koi 360 for TEDx McAllen Credits: Drew Lentz, Curator | Lincensee Lu Gimello, Creative Director | Sr. Designer Eli Cantu, Video Production Valleyite, Photography Category: Elements of Advertising - Logo Design Gold ADDY Black Koi 360 for TEDxMcAllen Credits: Lu Gimello, Creative Director | Sr. Designer Eli Cantu, Video Production Category: Elements of Advertising - Film & Video - Cinematography Silver ADDY Enrique Leal for Texas Regional Bank - Work Ethic Credits: Enrique Leal, Producer/Director Edwin Mendoza, Director of Photography Isaac Garza, Gaffer Nick Consiglio, Marketing Director - Texas Regional Bank Gold ADDY Rio Bravo Pictures for Lone Star National Bank - Still the Valley's Bank - General done for Lone Star National Bank Credits: Rodrigo Rodriguez, Director Carlos Diaz-Muñoz, Cinematographer Edna De Saro, Agency Producer Category: Elements of Advertising - Sound - Music Only Silver ADDY PolluxCastor Creative Marketing & Production for MXMX Theme done for Doña Tota Credits: Andy Pena, Writer / Performed / Engineered / Producer AV Garcia, Creative Director Damien Castor Garcia, Director AAF – Rio Grande Valley 2016 American Advertising Awards STUDENT COMPETITION RESULTS BEST OF SHOW Blanca Lilia Villarreal for Love Should Not Hurt Poster GOLD & SILVER ADDY AWARDS BY CATEGORY Category: Sales & Marketing - Sales Promotion — Packaging Gold ADDY Blanca Lilia Villarreal for Blanca Lilia Self Promotion Category: Sales & Marketing - Special Event materials Gold ADDY Arael E. Meza for UTRGV Holliday Card Category: Sales & Marketing - Publication Design - Series Silver ADDY Isabella Hernandez for Valley Christian Magazine Category: Sales & Marketing - Direct Marketing - Direct Marketing Silver ADDY Jacqueline Maldonado for Austin City Limits Music Festival BRM Category: Out Of Home & Ambient Media - Poster - Single Silver ADDY Diana Chong for Genopa Gold ADDY Belinda Gonzalez for Cock Fighting Typography Gold ADDY Jacqueline Maldonado for Art Against Violence Advocacy Poster Gold ADDY Blanca Lilia Villarreal for Love Should Not Hurt Gold ADDY Blanca Lilia Villarreal for Illegal Dreamers Category: Out Of Home & Ambient Media - Single Occurrence or Installation Silver ADDY Yasmin Villarreal for Living the Dream Category: Elements Of Advertising - Visual - Logo Design Silver ADDY Alejandra Alfaro for Mona Vie Silver ADDY Idalia Soto for Isasoto Silver ADDY Ruben Elizalde for Arkitekt Logo Design Gold ADDY Laura Vargas for Paola Graphic Design Logo Category: Elements Of Advertising - Illustration – Single Silver ADDY Megan Rae Gonzalez for Personal Applications Concepts Silver ADDY Blanca Lilia Villarreal for Iguana Vector Illustration Category: Elements Of Advertising - Art Direction Silver ADDY Deyla Lerma for REM: The American State of Mind - Invitation Credits: Deyla Lerma, Art Direction / Graphic Design José Quintanilla, Graphic Design Blanca Villarreal, Graphic Design / Logo Design Jesica González, Graphic Design Mildred Olavarria, Graphic Design Robert Gilbert, Professor AAF-RGV 2016 Best of the Best Best TV Sales Representative Ana Vela – KGBT TV 4 Best Radio Sales Representative Bernice Smith – R Communications Best Magazine Sales Representative Gloria Gracia – de Shopping Best Outdoor Sales Representative Maribe Garza – Lamar Outdoor Best Newspaper Sales Representative Letty Flores – The Monitor Best Online/Digital Sales Representative Chris Von Wald – AIM Media Best Media/Marketing Director Jeffery Millar – Tequila Group Jerry Sanchez – ImageHouse Media Best Media Buyer Jerry Sanchez – ImageHouse Media Best Printing Company ASAP Printing – McAllen Best Social Media Agency/Individual ImageHouse Media - McAllen
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