The 2017 logo
The Congress 2017 logo is unilingual and is available
only as separate English and French versions.
Congress
logo
The Congress logo is made up
of two components: the wordmark
and the visual icon. From year to year,
2017
2017
the wordmark component of the logo
remains unchanged. However, each year
a new visual icon is developed,
to incorporate the year’s theme.
The only allowable variations from the coloured versions
of the Congress 2016 logo are black and reversed (white).
2017
2017
The 2017 accompanying text and icon
Orientation
The Congress 2017 full theme is “From far & Wide: The
Horizontal and vertical versions of the logo are available
Next 150” in English, and “L’épopée d’une histoire : 150
in order to suit different applications.
5
ans vers l’avenir” in French.
The Congress 2017 creative team has decided to
incorporate “The Next 150” into the logo and to treat
Vertical orientation
“From Far & Wide” and “L’épopée d’une histoire”
separately. The separate text will be placed at a
reasonable distance from the logo — preferably below
2017
it — on selected marketing materials and when space
allows it.
From Far & Wide
From Far & Wide
From Far & Wide
2017
L’épopée d’une histoire
L’épopée d’une histoire
L’épopée d’une histoire
Horizontal orientation
The Congress 2017 creative team also created an icon
2017
to be used in conjunction with the Congress logo on
selected marketing materials. This icon is not a standalone item and it does not replace the Congress logo.
2017 Visual Standards Manual
2017
l Congress of the Humanities and Social Sciences
6
Dates and location
Minimum size allowed
For some applications, it is more useful to have a logo
Minimum size refers to the smallest acceptable size
with dates and location, and these are available with
that has been established to ensure legibility of the logo.
both vertical and horizontal orientations.
A minimum width has been established for the vertical
version, and a minimum height for the horizontal version.
Vertical orientation
Clear Space
Clear space is the area surrounding the logo that must be
2017
May 27 - June 2, 2017
kept free of text and graphics. The impact and legibility
of the logo will be diminished if it is placed too close to
graphics or type.
Toronto, On
2017
27 mai - 2 juin
2017
Toronto, On
Min. 2 in
Horizontal orientation
2017
2017
May 27 - June 2
Toronto, On
Min. 1.8279 in
2017
27 mai - 2 juin
Toronto, On
2017
2017
2017 Visual Standards Manual
l Congress of the Humanities and Social Sciences
Min. 0.4 in
Min. 0.43 in
The do’s and don’ts
Logo presentation
Below is a list of identity mistakes that must be avoided.
The Congress 2017 logo may be used in isolation or in
7
conjunction with both the Federation logo and the host
• Do not alter the size and/or placement of the logo
elements.
university logo. However, the Congress 2017 logo may
never be used exclusively with the Federation logo,
• Do not scale or alter the size disproportionately.
nor may it be used exclusively with the Ryerson
• Do not print or display the reversed (white) logo
University logo. When using the Congress 2017 logo
on a background that is too light, or vice versa.
with the Federation and the Ryerson University logo,
• Do not add any further effects to the logo
both of the latter two logos must be shown side-by-side
(i.e. drop shadows, Photoshop textures etc.)
(not stacked) and in approximately the same size.
• Do not alter the logo colours.
• Do not modify, distort or embellish in any way.
Proximity of the Federation and the Ryerson University
logos to the Congress logo is not specified. This allows,
for example, for the Congress logo to be used at the
top of the page, while the Federation and the Ryerson
2017
Do not add any
further effects.
University logos can be at the bottom of the page.
The Federation and Ryerson University logos must be of
equal prominence and visual impact.
When using the Federation logo, it must conform to the
Federation Visual standards manual. Likewise, when
Do not alter
the size and/or
placement of
the elements.
2017
2017
2017
using the Ryerson University logo, it must conform to
the university’s visual standards.
Do not alter
the colours.
Do not use
the reversed
logo on a light
background.
2017 Visual Standards Manual
2017
2017
l Congress of the Humanities and Social Sciences