SPEAKING
SERVICES
We help you build better client relationships.
TOM CATES
The Brookeside Group
President & Speaker
INSPIRE
A transformational, exciting new era is upon us.
This era is defined by our clients and upheld
by those who own the client experience.
More and more, businesses are seeking a
richer understanding of their clients to fuel
their growth. Finally, loyalty much more than
satisfaction is becoming the true driver of
successful business continuity.
Put simply, I’m absolutely thrilled. I’ve
anticipated this cultural shift for many years.
In fact, I’ve been evangelizing the topic of
measuring and managing client loyalty for
years. It’s why I founded The Brookeside
Group and it’s what I love to speak about.
I hope I can inspire you and your team to
think differently about how you engage your
customers. I’m honored and I believe it’s a
real privilege to speak to any audience. I very
much look forward to an opportunity to share
my passion for creating strong, lasting client
relationships with you and your audience.
A B O U T
About Tom
Tom Cates is founder and president of
The Brookeside Group, Inc., a consulting,
management and technology firm that focuses
on helping B2B companies build excellent
client relationships. He is also a natural speaker
and storyteller who speaks regularly to 5-5000
person audiences about building Trusted
Advisor relationships and managing customer
loyalty.
Tom brings his experience leading consulting
engagements focused on the customer-facing
elements of sales, marketing, and customer
service functions in a wide variety of industries
to his audiences. His speeches are customized,
relevant and data-driven.
Prior to founding Brookeside, Tom held
senior positions at Mercer Management
Consulting, Inc. and IBM. He has contributed
to three customer-based strategy books and
is working on a fourth. Tom holds a BAE from
The Pennsylvania State University and an MBA
from The Wharton School of The University of
Pennsylvania.
In his spare time, Tom enjoys coaching his
children’s sports teams, including football,
soccer and basketball. He resides in Acton,
Massachusetts with his family.
TOPICS
Speaking Topics
Tom’s years of experience across different
industries translate well into topics geared
toward a variety of audiences. Some of Tom’s
most successful Presentations have focused on
the following:
Make Excellent Client Relationships
Your Differentiation
Why Client Satisfaction is No Longer Enough
Great Relationships, Great Growth, Great Value
Increasing the Value of Your Business One Happy
Client at a Time
Personal Branding
Identifying, Strengthening, and Preserving What
Makes Your Clients Love You (and Spend More
with You)
Interpreting the “F Word” in Client Relationships
Why the Word “Fine” Signals Client Defection
Creating a Customer-Centric Culture
Coaching Your Team to Become Trusted Advisors
The Client Information You Must Know
How to Measure and Manage Customer Loyalty
Impact
“Awesome presentation - great message.”
Steve Bohnenkamp, VP of Sales & Marketing
“Very entertaining and creative presentation.
Well done!”
Jerel McShane, Marketing and Sales Development Consultant
“His stuff was very refreshing and out of the box.
He was excellent. I am not easily impressed…”
Dan Francis, President and Co-Founder
“I can’t tell you how much I enjoyed your
presentation. In my opinion, you hit a home run!”
Sheila Flanagan, Marketing Planner
“Loved the pace, the content, the presentation.”
Joann Gaio, Sales Management
“Very engaging and a great way to kick off
the morning.”
Alicia Kelley, Field Sales Manager
“Give Tom more time.”
Mel Kessler, Sales Director
C O N TA C T
Book Tom
Just like a business strategy needs to be tailored
to a client’s specific needs, Tom’s discussions,
workshops and presentations are crafted with
the client’s needs in mind. Every session is
customized, engaging and thought-provoking.
Contact Tom for more information on speaking
and availability.
E: [email protected]
O: 978.266.9876 x246
www.brookeside.com/tomcates