2016/2017
media kit
ADVERTISING OPPORTUNITIES WITH METSERVICE
MetService
MetService is New Zealand’s trusted weather authority. The website metservice.com is one of the most
popular websites in New Zealand and is where people come to help them plan their day, whether that’s doing
something active outdoors, hanging out the washing, building a deck or moving the livestock – New Zealanders
love the outdoors!
MetService products are continuously being updated with new information and features to ensure they offer
continued value to visitors. At MetService we’re always open to new advertising ideas and trying something
different. We’re committed to ensuring metservice.com is a great place for our visitors and advertisers.
Audience & demographics
METSERVICE.COM
M.METSERVICE.COM
21.5MRates1.5M
$$$
MONTHLY PI’S
6.6M
MONTHLY PI’S
MONTHLY UB’S
Weekly breakdown of PI’s & UB’s
21-27 August 2016
728K
MONTHLY UB’S
Gender
metservice.com
71.34% of total sessions
female
m.metservice.com
Section
UB’s
PI’s
UB’s
PI’s
Towns & Cities
445,115
2,789,952
178,353
707,348
Maps & Radar
129,629
625,146
21,673
197,649
Homepage
184,103
485,639
67,552
134,031
Rural
57,140
209,918
27,239
83,138
Ski & Mountain
50,896
165,947
25,296
96,177
Marine & Surf
48,825
132,828
19,352
62,828
Video
5,578
16,190
-
-
Australia
2,483
5,500
-
-
male
47.9%
52.1%
100%
Education
Age
73%
68.99% of total sessions
30%
22%
50%
15%
20%
8%
0%
High School
College
(Undergraduate/Bachelor degree)
Grad School
(Masters/Doctorite degree)
8%
0%
Sources: Google Analytics August 2016, Facebook demographics last 30 days - July 2016 (Education)
18-24
25-34
35-44
45-54
55-64
65+
Towns & Cities
The Towns and Cities section is where people get their local forecasts. Visitors to this section are highly
educated. There is a slightly higher female skew and there is a higher than average representation in the 25-64
age range.
There are a number of ways to customise your advertising on this section. We have the ability to integrate
live weather information into your online advertisements, or show different creative based on the weather*.
You can choose to advertise on specific locations to limit your advertising to those regions which are relevant
to your business. There are also opportunities on the MetService mobile website which is a fast growing and
popular channel – particularly over long weekends and holidays.
Towns audience
METSERVICE.COM
13.2M
1.2M
MONTHLY PI’S MONTHLY UB’S
IPAD APP (FREE)
M.METSERVICE.COM
3.3M
530K
MONTHLY PI’S MONTHLY UB’S
3.2M
MONTHLY PI’S
210K
DOWNLOADS
Towns advertising opportunities
•
•
•
•
•
•
•
•
Billboard, big banner and mrec advertisements
Full page takeovers
Sponsorships
Expandables
Mobile website advertising
iPad app advertising
Weather-targeted advertising
Geo-targeted advertising
*Customised integration requires advanced booking, and may incur additional charges if requiring developer time.
Sources: Google Analytics March 2016, iTunes Connect March 2016
Maps & Radars
Rain and wind information is very important to New Zealanders and people love seeing things
visually. Maps & Radars is our second most popular section after Towns and Cities.
From knowing what to wear, to whether essential jobs can be done or deciding on weekend
activities, rain is often the determining factor, which explains why this section is more popular
than the Homepage!
Audience
METSERVICE.COM
2.7M Rates369K
$$$
MONTHLY PI’S
MONTHLY UB’S
M.METSERVICE.COM
596K
MONTHLY PI’S
Maps advertising opportunities
• Billboard, big banner and mrec advertisements
• Full page takeovers
• Mobile website advertising
Sources: Google Analytics August 2016
88K
MONTHLY UB’S
Homepage
The Homepage of metservice.com is the entry page for a lot of people and it attracts a wide
variety of people needing to check different types of forecasts for their daily activities. Some of
our most creative campaigns happen on the home page, as the map of New Zealand and the
ocean/sky can create a great canvas for advertising ideas.
Audience
METSERVICE.COM
2.3M Rates570K
$$$
MONTHLY PI’S
MONTHLY UB’S
M.METSERVICE.COM
585K
MONTHLY PI’S
218K
MONTHLY UB’S
Homepage advertising opportunities
• • • • • Billboard, big banner and mrec advertisements
Expandable banner
Homepage takeover
Weather-targeting
Mobile interstitial and banner advertising
Sources: Google Analytics August 2016
#1 Rural Website in New Zealand
Metservice.com is the most preferred website for rural content. There’s no doubt that weather is a top concern
for farmers needing to manage risk to land, livestock and machinery.
The Nielsen Rural Survey 2014 revealed visitors to the Rural section are: 65% Farm Owners, 9% Farm Managers,
8% Sharemilker/Contract Milker.
Types of stock:
• 52% beef
• 36% sheep
• 36% dairy
• 20% other livestock
• 17% horticulture
• 11% cropping/arable
29% have an annual turnover of over $500k.
Rural audience
METSERVICE.COM
985K
MONTHLY PI’S
206K
MONTHLY UB’S
M.METSERVICE.COM
386K
MONTHLY PI’S
Rural advertising opportunities
•
•
•
•
•
•
•
Billboard, big banner and mrec advertisements
Full page takeovers
Sponsorships
Monthly Outlook Email advertising
Expandables
Mobile website advertising
Geo-targeted advertising
Sources: Google Analytics August 2016, Nielsen 2014 Rural Survey
105K
MONTHLY UB’S
#1 Snow Website in New Zealand
From skiers and snowboarders to trampers and day walkers, this section is popular with adventure seekers who
like to get outdoors in what can sometimes be a harsh environment.
The audience are highly educated, highly represented in the 35-64 age group and there is an equal gender ratio.
The MetService Snow App is one of our most popular apps with over 180,000 downloads.
Snow audience (winter months)
METSERVICE.COM
712K
133K
MONTHLY PI’S MONTHLY UB’S
MOBILE APPS
M.METSERVICE.COM
377K
67K
MONTHLY PI’S MONTHLY UB’S
375K
MONTHLY PI’S
Snow advertising opportunities
• • • • • • • • Billboard, big banner and mrec advertisements
Sponsorships
Full page takeovers
Email advertising
Expandables
Mobile website advertising
Mobile app advertising and sponsorship
Geo-targeted advertising
Sources: Google Analytics July 2016, iTunes Connect August 2016*, Google Play Store August 2016*. Facebook Insights August 2016.
181K*
DOWNLOADS
#1 Marine Website in NZ
This is a popular section for boaties, fishing enthusiasts, surfers and those who participate in other water
sports. Recreational fishing is the 5th most popular recreation activity for adult New Zealanders and it’s
estimated trip related spending equates to over $352M per annum, nationally. This section is particularly
popular from October to April.
Marine audience (summer months)
METSERVICE.COM
1.8M
292K
MONTHLY PI’S MONTHLY UB’S
MOBILE APPS
M.METSERVICE.COM
377K
87K
MONTHLY PI’S MONTHLY UB’S
284K 165K*
MONTHLY PI’S
DOWNLOADS
Marine advertising opportunities
• • • • • • Billboard, big banner and mrec advertisements
Full page takeovers
Sponsorships
Expandables
Mobile website advertising
Mobile app advertising and sponsorship
Sources: Google Analytics January 2016, iTunes Connect August 2016*, Google Play Store August 2016*, NZ Marine Research Foundation, NZ Fishing
Economic Report 2016
MetService TV
There are a lot of opportunities to get involved with MetService TV from sponsored shows, to pre-roll
advertising and advertising on the website pages, we are flexible with incorporating new ideas too. Our
presenter, Chester Lampkin is a qualified meteorologist and TV weather presenter. We produce the following
forecast shows: National, Auckland, Wellington, Christchurch, Hamilton, Tauranga, Nelson, Dunedin, Rural,
Marine, Pacific, Australia, Snow (winter) and Severe Weather videos when applicable.
TV audience
METSERVICE.COM
24K
71K
MONTHLY PI’S
MONTHLY UB’S
VIDEO STREAMS
38,449
MONTHLY PLAYS
TV advertising opportunities
• • • • Billboard, big banner and mrec advertisements
Video pre-rolls
Sponsorships
Geo-targeted advertising
Sources: Google Analytics March 2016
Australia
This is one of our newest sections and is targeted at people travelling to Australia for a
holiday. The design of these pages is bright and fresh and is almost a website within a website.
Advertisers have 100% share of voice on this section.
Audience
METSERVICE.COM
22K
MONTHLY PI’S
8.3K
MONTHLY UB’S
Australia advertising opportunities
• Billboard, big banner and mrec advertisements
• Sponsorships
Sources: Google Analytics August 2016
Contact us
Clarissa Ferguson (Wellington)
Interactive Account Manager
Mobile 027 518 5426
Direct +64 4 470 0735
Email [email protected]
Mel Graham (Auckland)
Interactive Key Account Manager
Mobile 027 518 5424
Email [email protected]
Nicki Lambert (Auckland)
Interactive Key Account Manager
Mobile 021 0200 8000
Email [email protected]
Ratecard
A ratecard is available for download:
Updated: 19th January 2017
DOWNLOAD