1.2 LOUVRE HOTELS GROUP AUJOURD’HUI 29/07/14 P.1 “Let us dream right now about the world of the future.” To fashion today’s hotel industry, to imagine the concepts of tomorrow, and to turn our sights towards emerging countries. Such are the stated ambiBons of Louvre Hotels Group, a major worldwide player, forever driven by its challenger’s spirit… Do… First, we believe in a culture founded on “doing”, on acBon, on field work, on tangibles, and this is what moBvates us on a daily basis. That ability to act speedily and effecBvely, moved by a keen willingness to serve, which is behind our strength and our uniqueness… Dare… Then it is about a kind of boldness, not to say nonconformism. A different way of considering the hotel trade. This perspecBve can be seen in our management, in the way we operate along short decision-­‐making channels, in the variety and wealth of our brands… We conBnue to dare, invent, remain agile and uphold our challenger’s spirit. Dream… Lastly, it is about expressing our common determinaBon to project into the future which, I am convinced, gives us a head start. We invite you, as people who have a similar view of our trade, to join us in order to design the future of a company that is growing in leaps and bounds. Pierre-­‐Frédéric Roulot Louvre Hotels Group’s Chairman Louvre Hotels Group 29/07/14 P.2 Louvre Hotels Group 29/07/14 P.3 AmbiJons and innovaJon A GROUP POSITIONED AMONG THE WORLD’S TOP 10 ESTABLISHED IN 47 COUNTRIES 6 BRANDS RANGING FROM 1 TO 5 STARS KEY FIGURES Constantly evolving, Louvre Hotels Group stands out in the market by its history, where prosperous development is combined with sustainable growth. Including a strategy founded upon the dynamism and the ambiBon of all our employees. We are developing our brands abroad on the basis of Joint Venture or Master Franchise models. To that end, we get support from local partners who know the local real-­‐estate market inside out. What makes our group unique and disJncJve is the range of different brands that it is made of. Every one of those brands seeks to shake up the standards of its category. And they all have something in common: a determinaBon to innovate and a challenger’s state of mind. More than 1,010 hotels 92 000 rooms 55 000 clients/a day Louvre Hotels Group
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Louvre Hotels Group 29/07/14 P.5 Let’s get to know some unique characters STIMULATING CREATIVITY We love atypical profiles. In our hiring strategy, we favour characters and diversity rather than well thought-­‐out career paths. Everyone is an agent of change through their culture, their ideas and their iniBaBves. ENCOURAGING THE CHALLENGER’S SPIRIT Despite our stature and our 35 years in the business, we have preserved a responsive organisaJon using short decision-­‐making channels. All of our employees enjoy great freedom of acBon and can call upon the support of a group that believes in having a close relaBonship with field realiBes. FOSTERING PERSONAL GROWTH 19,000
EMPLOYEES, 60% OF WHOM ARE WOMEN 80%
OF OUR MANAGERS WERE PROMOTED IN-­‐HOUSE Louvre Hotels Group Louvre Hotels Group sets human values at the core of its operaJng mode and corporate principles, favouring in-­‐house promoBons over outside hiring. To us, employee progress and fulfilment are crucial values. An example of this is the creaBon of U, the Louvre Hotels Group University. 29/07/14 P.6 Let’s step out of the beaten path INSPIRED BY LOCAL FLAVOURS We enjoy differences and we take advantage of our internaBonal scope to culBvate dialogue and meeBngs between cultures. All of our hotels established abroad employ almost exclusively local staff. In addiBon, iniBaBng close Bes with major hotel groups from emerging countries represents an innovaBve way of deploying our network within those new territories. A NONCONFORMIST ATTITUDE HotelForYou
THE 1ST HOTEL BOOKING APPLICATION FOR SMARTPHONES Direct Check In/out
THE 1ST ONLINE CHECK-­‐IN AND CHECK-­‐OUT SERVICE FOR BUDGET HOTELS IN EUROPE Louvre Hotels Group Through the always-­‐different design found in Kyriad hotels, the diversity found in Golden Tulip architecture across the world, and innovaBons like the “New GeneraBon” Campanile concept, Louvre Hotels Group is constantly coming up with new concepts and shaaering the codes of major standardised hotel chains. DEfiNING NEW STANDARDS We were the first to launch a booking applicaBon for smartphones, and the first to provide free WiFi in all guest rooms in our budget brands. In 2012, Louvre Hotels Group boldly innovates once again by providing a free check-­‐in and check-­‐out service for Première Classe and Campanile customers. 29/07/14 P.7 Louvre Hotels Group 29/07/14 P.8 Let’s conJnue moving forward Being in the top 3
IN OUR PRIORITY ZONES. Reaching100
OPENING UP TO EMERGING COUNTRIES As the No.2 in Europe, its naBve market, our Group is opening up to areas with a future that carry a host of promising perspecBves. Accordingly, we are favouring those markets where we already enjoy solid foundaBons in Brazil, the Middle East, China and India. NEW OPENINGS PER YEAR. RETAINING OUR challenger’s spirit.
ATTRACTING NEW TALENT Now more than ever, key concepts like boldness and creaJvity are coming into their own within a world undergoing profound change. The companies that will make it are those that will demonstrate energy, innovaBon and competence. To that end, it is our wish to ajract new talent who, combined with our experience, will make our Group an ever more innovaBve player in the hotel business. CHANGING THE PERSPECTIVE ON OUR TRADE We want to teach our future employees a perspecBve that breaks away from the policy favoured by major internaBonal groups. A team spirit fostering solidarity, especially conveyed by “Cap’parrainage”, an iniBaBve supporBng job seekers… Louvre Hotels Group 29/07/14 P.9 . Louvre Hotels Group 29/07/14 P.10 Première Classe A new décor, redesigned comfort and funcJonal features, all-­‐you-­‐can-­‐eat breakfast etc… Première Classe hotels are reinvenJng the budget hotel business. Since it was launched in 1989, the Première Classe brand has renewed the super-­‐budget hotel sector by adopBng a genuine low-­‐cost strategy that includes an individual bathroom, TV and free WiFi in every room. 7 countries 251 hotels 17,980 rooms Louvre Hotels Group 29/07/14 P.11 Campanile New GeneraJon 3 stars Campanile. Upscale bedding, duvets, free unlimited WiFi, invenJve cuisine, lounge bar etc... It’s all there, to ensure opJmal relaxaJon. Campanile hotel restaurants were launched in 1976. Conviviality and authenBcity have been their values from the beginning. Then came the “New GeneraBon” concept, determinedly focused on modernity: a colourful, flavoursome, seasonal menu and a décor designed by Patrick Jouin. 10 countries 400 hotels 28,000 rooms Louvre Hotels Group 29/07/14 P.12 Kyriad A different experience every Jme… The décor, the ambience and the service make every Kyriad hotel a place with a unique character. At its incepBon in 2000, Kyriad made its customers an ambiBous promise: to provide them with the right balance between the guarantee of quality found in a chain and the character of an independent hotel. Indeed, Kyriad hotels offer ameniBes ranging from 2 to 4 stars, and each one has its own world. The PresBge range features a bar, room service, a sauna and restaurants. 237 hotels en France 14,020 rooms Louvre Hotels Group 29/07/14 P.13 Golden Tulip InternaJonal standards, local flavours. Unique moments, unforgeaable stays... The combinaJon of internaJonal quality standards and local flavours make every Golden Tulip hotel different from the next. This is an invitaJon to explore and to relax, a true source of inspiraJon. Golden Tulip was founded 50 years ago. Nowadays, the chain is established in over 40 countries and comes in three separate brands, ranging from 3 to 5 stars: Tulip Inn, Golden Tulip and Royal Tulip. Each hotel features internaBonal quality standards and an ambience which is invariably imbued with local flavours. A host of outstanding venues, each one a source of inspiraBon… 47 countries 227 hotels 29,516 rooms Louvre Hotels Group 29/07/14 P.14