Sentiment Analysis:
A to Z
Crimson Hexagon supports brands and agencies with comprehensive and reliable
data, interpreted within a platform engineered to provide the most accurate and
insightful sentiment analytics available in the market. Crimson Hexagon also enables
brands to go deeper and redefine categorical analysis beyond positive, negative and
neutral sentiment, understanding more about their key audiences than ever before.
Auto-Sentiment analysis allows Crimson Hexagon clients to utilize a pre-defined set of
sentiment categories, unlike the BrightView algorithm, which uses custom-defined categories.
It uses a vast set of training posts (over 500,000) that were hand-labeled as positive, negative or
neutral.
We use these labeled
posts to calculate
the frequency
distribution of each
word, negated word,
emoticon, etc. present
in those documents
across the positive,
negative and neutral
categories. These
frequency distributions
are then used to
construct a model that
analyzes each new
post and classifies it by
sentiment.
CrimsonHexagon.com | (617) 547-1073 | 155 Seaport Blvd, Boston, MA 02210
[email protected]
@crimsonhexagon
BrightView Sentiment analysis empowers analysts to create customized categories,
quantifying unique and granular themes beyond basic sentiment. This level of understanding
demonstrates a uniquely powerful capability, insights built by measuring key themes over time,
leading to better interpretation of the trends and shifting consumer behavior.
For these solutions,
we allow users
to self-identify
qualifications for
categories, which
allows the solutions
to show a greater
variety of emotional
response broken into
more than positive,
negative and neutral
categories.
When reviewing the
Burger King Satisfries
campaign, the insights
clearly display the many
emotional reactions
of customers beyond
positive, negative and
neutral.
Based on patented machine learning capabilities, Crimson Hexagon analyzes unstructured
text from websites, blogs and social networks for a unique approach to broad topic analysis
beyond mere keywords and phrases. The Crimson Hexagon platform’s language agnostic
technology can also reveal the underlying causes of a sentiment change, which increases
actionability beyond other social media analysis tools. Despite its advanced applications, the
Crimson Hexagon product is intuitive and relatively easy to use.
For more information about how sentiment analyzed by Crimson Hexagon can help you understand
the social sentiment around your brand, schedule a demonstration of our tool today.
See our platform in action | Request a demo today
[email protected]
@crimsonhexagon