THE
TRADER
P. O. Box 1608
Redway, CA 95560
707-923-4034
[email protected]
Ad Agencies/outside Graphic Artists
The Trader magazine ad spces
Press Ready art is artwork that is ready to print following the specs given to us by our inkon-paper printer, Western Web. We request your images to be 300ppi, color ads in CMYK
mode, containing no spot colors or RGB and ink coverage not to exceed 220%.
We accept all Adobe files but prefer final file as a pdf or high resolution .jpg or .tif. Be
sure to embed all fonts in your files. Ads without embedded fonts are not considered
Press Ready. If possible, please keep your files under 8 MB and email directly to us at
[email protected].
We also request the final document size be the exact size of your ad. Below is the chart for
our ad sizes. All sizes represented by horizontal (x axis) first then vertical (y axis).
Please have your final artwork approved by your client before sending to us.
We are available if you need any more information.
Thank You! —The Trader Production Crew
AD DIMENSIONS
Front Cover
7” x 7”
Back Cover
7” x 9.5”
Double Truck
15.25” x 9.5”
Full Page 7” x 9.5”
2/3 Page V - 4.625” x 9.5”
H - 7” x 6.5”
1/2 Page
V - 4.625” x 7”
H - 7” x 4.5”
1/3 Page
V - 2.25” x 9.5”
H - 7” x 3.5”
Sq - 4.625” x 6”
1/4 Page
V - 2.25” x 7”
H - 7" x 2.375"
Sq - 4.625” x 3.5”
3 Box
V - 2.25” x 4.5”
H - 7” x 1.75”
Sq - 4.625" x 2.375"
2 Box
V - 2.25” x 3.5”
H - 4.625” x 1.75”
1 Box
2.25” x 1.75”