[X]CUBE CASE STUDY
Eat That Frog
APP NAME
CLIENT
PLATFORM
APP CATEGORY
Eat That Frog
Brian Tracy
iPhone
Utility
Introduction
Eat That Frog Is a lifestyle app based on Brian Tracy's international
best-selling book and procrastination killer, Eat That Frog!
Your "frog" is your biggest, most important task. It's the one you
are most likely to procrastinate on, even dread. "Eat That Frog,” the
iPhone app, has been specifically designed and developed to ensure
that your biggest priorities are handled with the urgency and focus
required to make you most effective in your business and personal
life.
Background
As the successful and highly acclaimed author of many motivational
and self-help books, Brian Tracy already had a wide reach, and a
substantial readership. However, the emergence of mobile platforms
such as iPhone meant that the approach had to be refined
significantly to appeal to this new demographic. You can’t count on
people to read a 100+ page book on their mobile phone but you can
definitely use the medium to spread your message; undeniably this
was an important demographic to reach out to. Brian Tracy and
Equilibrium Enterprises teamed up with [x]cubeLABS to create an
innovative solution for this.
The Author
Brian Tracy is the renowned writer of numerous self-help books,
including titles such as ‘The Psychology of Selling’ and ‘Get Paid
More and Promoted Faster.’ Brian Tracy is also popular as a
motivational speaker, and has reached out to over 4 million people
in the course of his career.
The Book
‘Eat that Frog!’ is a motivational book that focuses on a core
concept–managing your time well. In the course of the book, the
author presents 21 simple ideas that can help people manage their
time better, and to stop procrastinating. Along with entertaining
anecdotes and valuable tips, the book also offers exercises that
readers can undertake, thus ensuring that they can test the benefits
of the advice in the book right away.
Our Solution
As an author who had published most of his books in audio format
as well as the more conventional print format, and as someone who
was used to making presentations and conducting webinars based
on his content, Brian Tracy was always at least partially neutral to
the medium itself, and far more focused on the message.
©2010 xcubeLABS all rights reserved | CASE X2010-1
From the Publisher:
“While the ‘daily frog’ is the unpleasant task
that everyone faces, the application developed
by [x]cubeLABS added the little elements of
fun with the animated frog, thus allowing
people to find some fun in the application.”
!
!
– Brian Tracy
creator of Eat That Frog
CASE STUDY: EAT THAT FROG | PAGE 2
Nevertheless, appealing to the iPhone users demographic was a very
different challenge. While all other mediums were focused on text
in some way or the other, it was essential that the iPhone-based
approach take advantage of the technology and the computing
power, and move beyond simple text to get the author’s message
across. Approaching this problem from the content perspective, it
was decided that rather than simply make an ebook, or a list of the
principles and ideas espoused in the book, the iPhone application
would instead make a companion application that would help
people implement the valuable advice from the original book.
Your "frog" is your biggest, most important task. Eat That Frog!
helps you to quickly establish and track your most important and
impactful tasks throughout the each day. You can create as many
tasks/Frogs as you like. However, there is a catch: you can only
activate one #og at a time.
Excellent Productivity Tool!
Each day, you'll be impressed with the momentum created from
tackling your most difficult tasks, and at the end of each week and
month, you'll be amazed to see just how much you've completed!
App Features
• Track your daily Frog & add required steps to keep on target
• Establish estimated completion dates for each Frog!
• Motivate! Upon setup of each Frog task item, you must write
WHY you must complete the task
• Chart both completion percentages and status
• Email chart data!
“I have tried many different task management
apps...but none of them were this simple and
this helpful….If you follow Brian Tracy, or if
you are looking for the perfect task
management solution, I highly recommend Eat
That Frog!”
!
- kjtriplett / App Store review
Benefits of the App
• Brand awareness for the client resulting in indirect increase
in book sales
• Saves Time for users – helps to plan all major work
• The annotation and sound effects made the act of eating the
frog fun, or at least not as unpleasant
A Success Story
The iPhone application ‘Eat that Frog,’ developed by [x]cubeLABS
for Equilibrium Enterprises as a companion to the original book by
Brian Tracy, received over 25,000 downloads, was featured by Apple
as a ‘New and Noteworthy’ application in its iTunes App Store, and
was a remarkable success in respect to brand-building, awareness
effort that further popularized the author Brian Tracy and led to an
increase in sale of the book.
xcubeLABS.com
1-800-805-5783
[email protected]
[x]cube is the premier mobile solution partner
for companies and individuals creating the next
generation of digital applications. [x]cube
develops custom solutions for the iPhone,
iPad, Android and Windows Mobile platforms.
[x]cube is a division of PurpleTalk, Inc.
©2010 xcubeLABS all rights reserved | XCASE 2010-1