Project:
Mini Transat 2015 Douarnenez - Guadalupe
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¿What is The Mini Transat?
- Ocean Race in 6.5m racing boats
- Single handed
- Two legs
a. 
Douarnenez (France) – Lanzarote(Canary island)
b. 
Lanzarote – Pointre a Pitre (Guadalupe)
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Extreme Navigation
- 4200nm in real racing F1 boats
- Giant ocean waves and strong winds
- Sleep periods no longer than 20 minutes
- Lyophilised food
- Around the world professional competing
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Exhaustive Preparation
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Two year of gruelling training at sea
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Sleep study
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Sporting psychological preparation
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Food study
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Oceanic meteorology analysis
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Medical preparation
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Project in “Times”
january 2014 – December 2015
Preparation & training – 2 races training
Mini Transat Post Regata
Project sponsorship
Media action
Pre Competition
During Competition Post Competition
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Mini Prototipo 2013
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Project January 2014 – December 2015
Skipper
Sails & Boat paint
Budget
Meteorólogo
ShoreCrew
PR
, Barco
Budget Project 140.000 euros
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Mini Prototype Skipper Juan Carlos Oliva
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M i n i Prototypo 624
- Marc Lombard Design (France)
- Shipbuilder Gepeto (Lorient – Fra)
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Skipper Juan Carlos Oliva
- IMS Double World Champion
- IMS World Runner-up
- IMS World third place
- Strategist & Meteorologist +39 Team 32 AC
- Numerous victories in international regattas
- Several wins in national regattas
- International Grade 1 Match Race
- Ocean Racer
- Meteorology and Strategy specialist
- Record Bilbao – Barcelona 2009 single handed
- Spanish Transat 6.50 prototype class champion
- Mini Transat 2011
- Mini Air 2012 champion
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¿why sailing?
-  The sport of sailing is at an exceptional point in time.
-  The 32nd & 33rd America’s Cup in Valencia was a great
success
-  National and international repercussion
-  The 34rd America’s Cup based in San Francisco again consolidation
- Start of the next Volvo Ocean Race from Alicante 2014
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Sail - Communication
- International and national brand projection
- Ecological, pure and environmentally responsible
- Brand association with clean sport
- High advertising performance, image in media
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Sail - Communication
- Effort, strategy changes in search of success
- Great differential value, marketing strategy, PR
- Planning, teamwork, achieving objectives
- Return stakeholders, clients, opinion leaders, society as a whole
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Main Sponsor
-  Your brand as team and boat name
-  Your brand colours on sails: main,gennaker/spinnaker
- Your brand on the team’s technical clothing,support boat and
transport vehicles
-  Your brand on the flags hoisted on board
- Camera operator, photographer and press office at your brand’s service
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Official Sponsor
- Your brand on the boom and mainsail cover
- Your brand on the team’s technical clothing, support boat and transport vehicles
- Your brand on the flags hoisted on board
- Your brand in the cabin area
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Race program 2014
- March - Grand Motte Race (Grand Motte – France)
- April - Grand Prix of Italia (Genova - Italy)
- May - San Remo Mini Solo (San Remo – Italy)
- August - Le Grand Huit Race (La Grande Motte – France)
- September – Air Race (Valencia – Spain)
- October – Mini Barcelona (Barcelona – Spain)
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Race program 2015
- March - Grand Motte Race (Grand Motte – France)
- April - Grand Prix of Italia (Genova - Italy)
- May - San Remo Mini Solo (San Remo – Italy)
- August - Le Grand Huit Race (La Grande Motte – France)
- October – Mini Transat Race Douarnenez - Guadalupe
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PR
-  Invitations to regattas and team training sessions
-  Backup launch with catering during the events – training
sessions
-  Public relations and hospitality
- Team presence as testimonial of your company at trade fairs,
special and promotional events
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Profit
- Our main objectives
Sporting success
-  Commercial success, enhanced sponsor brand awareness
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- Success of return on investment through:
- Sporting actions
- Commercial actions
- Marketing actions
- Media actions
- Socio-political actions
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Media projection
- TV recording of the competition
- TV production of images
- Edition of special programs
- Interviews with team members and sponsors
- Sale of sponsored spaces
- TV broadcast (5 Continents…)
- General written press and specialist publications
- Online presence: Daily race blog, linked up with Facebook and
Twitter)
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TARGET media projection
- Nautical sports fan profile:
- 72% are aged between 25 and 55 years
- 81% have an average-high purchasing power
- 69% carry out management functions
- 80% have higher education
- 93% travel abroad more than twice a year
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Project Summary
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Mini Transat Race, top international level extreme TransAtlantic competition
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Sailing, deport associated with clean values: ecology and
environmental respect, effort, teamwork... Spanish top
skipper
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Great visual and media brand impact
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Presence in the five continents
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www.laylane.com
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