MARCH 2014
TANNER FRIEDMAN LOOKS AHEAD
TRENDING
As we move through the first month of a new
year, 2016 is already shaping up to be quite
interesting. Rising home prices. A hiccupping
stock market. A pending election. Through this
we see both opportunity and uncertainty;
portending the importance of providing and
demonstrating value in all we do. Being
strategic. Working within budgets. Staying
ahead of new trends and technology. Engaged.
Results-focused. It’s a methodology we feel
has never been more important – or valuable in
order to help our clients achieve their business
objectives, efficiently and effectively.
PHOTO CREDIT: WWW.GOTCREDIT.COM
THINK TANK
•
Don was elected as president of the Public Relations
Society of America (PRSA) Detroit Chapter for 2016.
He also presented on social media to the Healthcare
Association of Michigan (HCAM) at the Renaissance
Center in Detroit.
•
Matt spoke with Public Relations Student Society of
America (PRSSA) students at Central Michigan University
about PR ethics and best practices.
He was also elected to the Board of Directors for the
Michigan Sports Hall of Fame (MSHOF).
•
Tom became a Detroit Regional Chamber ambassador.
TIME CAPSULE
As our agency embarks on its 10th year in business, we have
sought to be among the most respected PR firms in Michigan.
We continue to strive toward that everyday. Those are not
words but, rather, a mission. And the recipe is very simple:
treat people the right way - with honesty and integrity – no
matter who they are.
PHOTO CREDIT: JD
TOUT BOARD
•
To communicate the 20th Anniversary of its groundbreaking “Making Science Make Sense”
science education program, Bayer chose Tanner Friedman to design and execute a national
television awareness campaign. Throughout October, November and December, millions of
CNBC viewers saw 90-second videos explaining the program. Our team secured airtime and
produced video content, including an on-site shoot in Washington, DC.
•
The United Shore Professional Baseball League (USPBL), bringing the excitement, competition
and family friendly entertainment of independent professional baseball to Metro Detroit in 2016,
worked with Tanner Friedman to unveil the ball club’s three initial team names, logos and mascots.
The announcement was made at a special student assembly held at Utica's Eppler Junior High
School, which was followed by media hardhat tours of the new, state-of-the-art, $12 million stadium
currently under construction. The exciting announcement for fans of America’s favorite pastime
was covered by Baseball Digest, Mlive, WDIV-TV, The Detroit News, Detroit Free Press and more.
•
The Tanner Friedman team built and executed a communications strategy to launch Red Truck
Fresh Produce – a new store in Gratiot Central Market, located within Detroit's Eastern Market
district. The new store focuses on increasing access and consumption of fruits and vegetables,
while providing education to shoppers about the benefits and methods of incorporating produce
into a healthy diet. Tanner Friedman coordinated the store’s grand opening with a ribbon-cutting
event. Red Truck Fresh Produce is collaboration between three non-profit organizations, as
detailed in Crain’s Detroit Business.
• Tanner Friedman helped bring the
magic of Ringling Bros. and
Barnum & Bailey Circus to
patients at Children’s Hospital of
Michigan. Dancers, clowns and
more performed to the delight of
adults and children alike. The event
culminated with Ringmaster
Johnathan Lee Iverson presenting
a $10,000 donation to the Children’s
Hospital of Michigan Foundation from the Ringling Bros. Children’s Fund™ to support pediatric
oncology research in Southeast Michigan.
•
Using the 40th anniversary of “One Flew Over the Cuckoo’s Nest” as inspiration for an educational
discussion about mental health, new client Kadima hosted a viewing event followed by a
post-film discussion panel to help inform and reduce the stigma of mental health support.
Tanner Friedman promoted the event with a media relations campaign resulting in coverage
across the region, including print, online and broadcast.
•
Tanner Friedman worked to bring the
stars of Feld Entertainment’s newest
live action show, Marvel Universe Live!
to Kids Kicking Cancer, a non-profit
organization that teaches mind-body
techniques found in the martial arts to
physically, spiritually and emotionally
battle the illness. The Marvel cast
learned mind-body techniques from
the children, reciprocating by
demonstrating special martial arts moves used in their shows and providing passes to the show
at the Palace of Auburn Hills.
•
Michigan Works! Agencies, servicing nine counties in Southeast Michigan, have banded
together to address the unique needs of the long term unemployed, tapping Tanner Friedman to
support their research and outreach goals. PR outreach inaugurated with FOX 2 News’ Murray
Feldman for Job Shop with SEMCA COO Sonya Grant.
•
•
Client Kar’s Nuts, the nation’s best-selling maker of
branded trail mixes, supported WJR Radio’s “Christmas on
Us” campaign. Tanner Friedman arranged for Kar’s
representatives to personally present holiday gifts to
military families during a live broadcast of the Paul W.
Smith Show.
As a new way to provide resources to individuals suffering from social anxiety disorder, Tanner
Friedman helped the Andrew Kukes Foundation for Social Anxiety launch and promote its new
Periscope support series online, allowing viewers to watch a live stream of experts discussing
topics related to social anxiety and ask real-time questions through the app. The launch
exceeded viewership expectations and inspired individuals to seek treatment.
248.626.0006
tannerfriedman.com
[email protected]
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