liv ing
■
recon str uction s
■
rebuilding
■
f lat redesig n
■
housing cooperatives
a magazine about housing not only for four million people living in panel blocks of flats
magazine profile and advertising pricelist 2016
the PANEL PLUS magazine – practical guide to housing
ideas and ispirations for housing and reconstructions not only in the panel flats
PANEL PLUS is an exclusive colour magazine published once in two months which speaks to a wide public of readers.
The target group of readers is four million people living in panel blocks of flats, particularly of middle and higher income
groups. They are satisfied with this type of living, and within reconstructions they want to furnish their apartments to
a higher standard in accordance with current trends. They prefer high quality materials and modern design from which
they expect timelessness.
The PANEL PLUS magazine deals with reconstructions of bathroom units and kitchens and possible changes in disposition
in individual types of panel flats. It follows current trends in home furnishing and offers tips for tasteful furnishing of the
interior. Housing Cooperatives and Associations of Flat Owners get precious advices and information on financial revitalisation and selection of high quality suppliers. Included are also regular columns as Life Style (Životní styl), Flora, Gallery
(Galerie) and Miscellaneous (Letem světem).
PANEL PLUS PRESS, s.r.o, Jenštejnská 1778/6, 120 00 Praha 2, ID No.: 27170713, Tax ID No.: CZ 27170713,
registered by the Ministry of Culture of the CR under No. MK ČR E 14673 on 28 August 2003. ISSN: 1214–4150
www.panelplus.cz
advertisement pricelist 2016
advertisiment types
advertisement pricelist
1/1 .......................................................................................................... 75,000 CZK
1/2 ........................................................................................................ 42,000 CZK
1/3 ........................................................................................................ 32,000 CZK
1/4......................................................................................................... 24,000 CZK
banner.....................................................................................................8,000 CZK
1st page of magazine.................................................................... 82,000 CZK
2nd cover page................................................................................ 82,000 CZK
3rd cover page................................................................................. 82,000 CZK
4th cover page................................................................................. 95,000 CZK
mirror
clear size
1/1
222 × 295 mm – clear size
192 × 261 mm – mirror
PR texts
1/1 ......................................................................................................... 65,000 CZK
1/2 ........................................................................................................ 32,000 CZK
additional advertisement
suplement ...................................................................................... by consenus
discounts
discount for payment in advance 5 %,
discount for repeat: 2 times – 5 %, 3 times – 10 %, 4 times – 15 %,
5 times – 20 %, 6 times – 25 %, 7 times – 30 %, 8 times – 35 %
1/2 landscape
1/2 portrait
222 × 145 mm
192 × 127 mm
103 × 295 mm
97 × 261 mm
1/3 landscape
1/3 portrait
222 × 100 mm
192 × 84 mm
70 × 295 mm
61 × 261 mm
1/4
banner
97 × 127 mm
222 × 28 mm
agency fee – advertisement, PR text: 15 %
cancelation duties (charges)
100 % price of advertisement order deadline
editorial plan 2016
issue
deadline
1–2016 January 15, 2016 2–2016 March 14, 2016 3–2016 May 11, 2016 4–2016 June 30, 2016 5–2016 September 5, 2016 6–2016 November 4, 2016 Special Spring/Summer
April 15, 2016 Special Autumn/Winter October 6, 2016
expedition
February 25, 2016
April 22, 2016
June 24, 2016
August 16, 2016
October 17, 2016
December 14, 2016
May 26, 2016
November 16, 2016
www.panelplus.cz
magazine profile
basic facts
extent:80–112 pages
periodicity:
published once in two months + 2 special editions
circulation:40,000 copies
price per issue: 55 CZK
annual subscription price (printed issue):330 CZK
annual subscription price (printed isuue + ebook):
575 CZK
ebook subscriptions: www.publero.cz
distribution in Czech Republic:
Mediaprint & Kapa Pressegrosso, spol. s r. o.,
distribution in Slovakia: PressMedia, s. r. o.
The magazine is also available to all visitors of the largest construction and interior fairs in the Czech Republic.
Its copies are distributed to interior, kitchen and bathroom studios in Prague, to IKEA department store and to
the network of Student Agency buses.
publisher:
registration: PANEL PLUS PRESS, s.r.o, Jenštejnská 1778/6, 120 00 Prague 2,
Czech Republic, ID No.: 27170713, Tax ID No.: CZ 27170713
Registered by the Ministry of Culture of the CR
under No. MK ČR E 14673 on August 28, 2003. ISSN: 1214–4150
editorial team
editor in chief:Mgr. Jan Chára
e-mail: [email protected]
marketing and advertising:
Bc. Martin Chára, DiS.
phone.: 777 917 542, e-mail: [email protected]
editorial team and colleagues:
PhDr. Eva Šuhájková, PhDr. Vladimíra Storchová,
PhDr. Viktor Čistil, Ing. Jaroslav Hejzlar, Alexandra Hurtová,
Ing. arch. Věra Konečná, Ota Pajer, Ing. Eva Vacková
static figures – PANEL PLUS readers
■■ by gender: 47 % men, 53 % women
■■ by housing type: 87 % of readers live in panel blocks of flats
■■ by household income: 32 % of readers have income below 30,000 CZK, 48 % of readers have
income over 30,000 CZK; 20 % of readers have not specified their income
■■ by age: 20 % below 30 years of age, 28 % below 40 years of age, 23 % below 50 years of age
Magazine PANEL PLUS has been published since 2003. For more information please visit www.panelplus.cz.
www.panelplus.cz
target groups
A magazine about living in prefabricated houses, apartments, renovations, furnishing for the exteriors and interiors
of houses and apartments.
Estimated readership:
Circulation: Estimate of copies sold: Multiplied impact of single edition:
205,200 readers per issue
40,000 copies per issue
26,600 copies per issue
422,400 persons per issue
Representatives of the PANEL PLUS TG communicate about products and services and influence other people’s
opinions. As a result, the reach and impact of advertising in PANEL PLUS is increasing, on average by up to
an additional 217,300 people.
profile of target group
Emphasis on brand and quality
80 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0%
69 %
PANEL PLUS TG
population ages 12–79
62 %
23 %
Net monthly household
income 20 000 CZK
and higher
19 %
Net monthly household
income 40 000 CZK
and higher
representation of persons from TG
representation
from TG
osobofz persons
CS
Above-average income
60 %
75 %
66 %
63 %
60 %
63 %
PANEL PLUS TG
population ages 12–79
49 %
50 %
44 %
40 %
24 %
30 %
20 %
10 %
0%
satisfied
with housing
my home –
my castle
like to improve
apartment
is inspired by
magazines
39 %
30 %
10 %
0%
I prefer products that
looks modern
I only purchase very
high-quality products
Influence their surroundings with opinions about:
35 %
30 %
PANEL PLUS TG
population ages 12–79
29 %
25 %
25 %
20 %
17 %
16 %
15 %
10 % 9 %
10 %
7% 5%
5%
0%
DIY and
garden
home
furnishings
financial
service
Data: TG Profile: MML TGI ČR, Median, 2+3Q 2014; Unsold copies: ABC ČR, September 2014;
Multiplied impact: MÉDEA RESEARCH December 2014; Circulation: publisher
Estimated readership = Estimate of copies sold * average number of readers per copy sold within a segment
Estimate of copies sold = Circulation – average number of unsold copies of the magazine
Target group (TG) = apartment and house owners who read magazines (at least once per week) and look for articles
about housing in them
Multiplied impact = Estimated readership + (number of persons with whom an average consumer communicates
about products and services * estimated readership * proportion of opinion leaders within the TG)
Opinion leader = a person who others ask before they buy something, and this person is also able to defend his or her
opinion if he or she is convinced of it
www.panelplus.cz
33 %
20 %
representation of persons from TG
representation of persons from TG
70 %
75 %
44 %
50 %
40 %
Magazines inspire them to make home modifications
80 %
PANEL PLUS TG
population ages 12–79
51 %
real estate
technical specifications of ads
basics for articles
■■ 1/1 page of text: perex – max. 320 letters incl. spaces, text – max. 3,000 letters incl. spaces
■■ 1/2 page of text: perex – max. 220 letters incl. spaces, text – max. 1,300 letters incl. spaces
■■ photos and illustrations – images saved as default graphics formats (JPEG, TIFF, EPS, AI, PDF),
min. resolution 300dpi, illustrations and logotypes in scalable vectors (fonts converted into curves)
digital source data
■■ Sources to be provided in PDF file format.
(Electronic data format is PDF. Correct creation of PDF documents with the help of latest software versions
of Acrobat Distiller application from Adobe guarantees faultless processing.)
■■ Accurate colours of picture objects will be obtained only in the event of CMYK colours. Files containing
data in RGB format are not acceptable because they do not guarantee the quality of final color separation.
The document page structure must always maintain vertical and horizontal placement to the centre.
It is necessary to insert cutting and registration marks. The document must have a minimum 3 mm bleed.
■■ For the sake of control it is appropriate to deliver with each page also a printed 100 % preview. If the printed
preview is not part of the provided digital sources, the final layout will be published based on the delivered
digital data format.
an example of correct advertising format
correct
bleed 3 mm
and cutting and
registration marks
incorrect
missing bleed
min. 3 mm
www.panelplus.cz
incorrect
missing bleed min. 3 mm
and cutting and
registration marks