Magazine specifications
Cover Price: R29.95 incl VAT
ABC Certified: October - December 2014
Frequency: Monthly
Print Run: 1 600
Technical data
Page Size: English A4 – Portrait
Full Page Trim Area: 297mm x 210mm
Full Page Bleed Area: 307mm x 220mm
Stock: Cover – 170gms gloss
Text – 115gms gloss
Saddle-stitched
Distribution
• SAJN subscriber base, including international subscribers
SAJN is the official magazine of the Diamond & Jewellery Federation of South Africa.
Published monthly, it is aimed at all people and companies operating within the
jewellery, diamond, gold and precious metals fields.
• Diamond and Jewellery Federation of South Africa
• Jewellery Council of South Africa
• Diamond Council of South Africa
• Jewellers’ Association of South Africa
• Jewellery Manufacturers Association of South Africa
SOUTH AFRICAN JEWELLERY NEWS
JEWELLERY DESIGN
Editor: Adri Viviers
Tel: +27 (0)11 883-4627 Cell: 084-261-1805
E-mail: [email protected]
Watch Editor: Alice Weil
Tel: +27 (0)11 880-1680 Cell: 083-266-9182
SEPTEMBER 2014
E-mail: [email protected]
Advertising Sales: Tanja Jordaan
c ntents
Cell: 083-268-6153
E-mail: [email protected]
19. JEWELLERY DESIGN
Advertising Sales Representative (India):
All for a good cause
Bhupal Potdar
21. SCENE AROUND
Cell: 91-982-115-1035
Email: [email protected]
Luxco Importers launched Ball Watch
Company timepieces in SA at a chic
gathering in Johannesburg on 18 August
Advertising Sales Representative (Hong Kong):
Maud Errera
The industry's only trade journal
E-mail: [email protected]
Senior Designer: Joanne Brook
Designer: Chantelle Johnston
Copy Editor: Anne Phillips
Subscriptions & Accounts: Thuli Majola
Showstopper unveiled at
Jewellex Africa 2014
Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677
E-mail: [email protected]
Distribution: Ruth Dlamini and
Direct Marketing Solution
SA Jewellery News is published by:
Isikhova Publishing & Communications CC,
IIJS showcases India’s best
PO Box 651793, Benmore, 2010,
Johannesburg, South Africa.
27 Panners Lane, Riverclub, Sandton, South Africa.
“The Circle of Life” takes
local designer to Paris
Website: www.isikhova.co.za
Chief Executive Officer: Andrew Meyer
E-mail: [email protected]
7. NEWS
• Chris van Rensburg appointed
new JCSA Chairman
• Petra recovers 232ct diamond
at Cullinan
• Jacob & Co’s annual timepiece
and jewellery exhibition hosted
in Monte Carlo
• The HKTDC Watch & Clock Fair
attracts over 19 000 buyers
• DDC to host third edition of Israel
Diamond Week in New York
• Apple débuts the personal device
Apple Watch
• World Diamond & Jewellery
Forum to be established
22. BRAND MANAGEMENT
• Ball Watch Co now in SA
Chief Financial Officer: Imraan Mahomed
• Nixon and the S Keren Watch Group
join forces
E-mail: [email protected]
Printing: Colors
• Brand honours motorsport
• One of a kind
Banking Details:
Isikhova Publishing & Communications CC
Bank: Standard Bank, Sandton, South Africa
Branch Code: 01-92-05
Current Account Number: 4209 6822 9
• Bleu becomes Blanc
• Seiko spreads its wings
NUNES HAS SPECIALLY CREATED AND HANDcrafted a masterpiece for a charitable cause.
As it did last year, his family business, Raffaele
D’Amato Jewellers, will again add sparkle to
the sixth annual Carpe Diem School Gourmets
and Gourmands with a regal necklace befitting
an empress – linked perfectly to the event’s
theme, “Antiqua Roma”.
Nunes has always believed in enhancing
the quality of life of those in the local community, especially the children. Raffaele D’Amato
Jewellers subsequently donated a diamond to
be auctioned off during Carpe Diem School’s
premier fund-raising event in 2013, Gourmets
and Gourmands. The sublime pear-shaped
diamond, with a total carat weight of approximately 1,06, colour grade G and clarity grade
SI3, was auctioned off for R40 000. Nunes then
donated a second diamond to be auctioned off
at the event. This stone had a total carat weight
of approximately 0,56, colour grade K and clarity grade SI3. “At Raffaele D’Amato Jewellers,
the art of knowing precious stones, eternal and
14. BRAND HISTORY
Montegrappa: mightier than the sword
Official Journal of the Diamond and Jewellery
Federation of South Africa.
Website: www.jewellery.org.za
The views expressed in this publication are not necessarily
those of the owners and the Diamond and Jewellery
Federation of South Africa, its members, the publisher or
its agents. While every effort has been made to ensure the
accuracy of its contents, neither the owners and the Diamond
and Jewellery Federation of South Africa, the editor nor the
publisher can be held responsible for any omissions or errors;
or for any misfortune, injury or damages which may arise
therefrom. The same applies to all advertising. SA Jewellery
News© 2014. All rights reserved. No part of this magazine may
be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording,
or any information storage retrieval system, without prior
written permission from the publishers. ISSN 1817-5333.
4
rates and data 2015
16. PRODUCTS, TOOLS
& TECHNOLOGIES
This year’s Jewellex Africa saw a number of
innovative tools and equipment on display
28. LITTLE GEMS
The colour purple
On the cover
Founded in 1998 in California, USA, Nixon is the premium watch and accessories brand
for the youth lifestyle market. Focused on making the little stuff better, it’s developed
into a global success. For more information, contact the S Keren Watch Group on
tel: (021) 418-0045.
SA JEWELLERY NEWS – OCTOBER 2014
• AngloGold Ashanti, De Beers, Anglo Platinum, Chamber
All for a
good cause
After a visit to Cape Diem School, Michél Nunes, one of SA’s
leading jewellery designers and owner of Raffaele D’Amato
Jewellers, was excited to see how funds raised for the school
make a practical impact on the lives of its special-needs pupils.
SA JEWELLERY NEWS – OCTOBER 2014
divine, is based on decades of expertise,” explains Nunes. “The designs fuse the elegance
of the precious stones used with iconic contemporary designs.”
The auction of these exceptional diamonds
was a great boon for the pupils of Carpe
Diem School, as the money raised through
them was allocated to the development of a
therapy room.
When Nunes decided to design a necklace
to be auctioned off at the 2014 Gourmets and
• Diamond Club of SA
of Mines
• Local Jewellery Fairs: Jewellex, Cape Jewellery Fair
• International Jewellery Shows: Vicenza, Basel Fair, India
Gourmands, he had no idea that the piece
would encompass so much of his team’s creativity and craftsmanship. The timeless and inimitable design of the necklace is matched with
stunning tanzanite and diamonds. Every ounce
of the 18ct white gold, excluding the clasp, is
handcrafted. The piece is adorned with 1,95ct
tanzanite and 1,47ct diamonds. The retail value
of the necklace is approximately R95 000.
“The inspiration for the design was amplified by the antique Roman theme of the event
and, of course, my Italian background,” says
Nunes. “It had to be something exquisite, exuding Italian flair.”
Raffaele D’Amato Jewellers was originally
established in 1957 in George by master watchmakers Raffaele D’Amato and his son, Deryck
Nunes. D’Amato, who was an Italian prisoner
of war, came to SA to make a better life for
himself and, later, his family. Nunes opened
the first store in Paarl and later joined his parents in George. Today the tradition of superb
craftsmanship is continued by Michél Nunes,
third-generation master jeweller and designer
of note. Since the death of his father in 2008,
he has been supported in the business by his
multi-talented mother, Marlene.
Nunes joined the business in 1989 after
completing his BA Creative Arts degree in
jewellery design at Stellenbosch University, followed by his FGA in coloured gems and diamonds from the Gemmological Association of
Great Britain, as well as lecturing in jewellery
design at Stellenbosch University.
In 1990 he won the Elegant Man of the Year
design award for his “Elegant Time” brooch and
was one of five designers assigned by De Beers
to design for the Just for You “Woman With
Style” competition. Jewellery design is an everchanging and expanding art form and Nunes
maintains an active interest in current design
and gemmology developments. He is a member
of the Diamond Dealers’ Club of South Africa.
International, Hong Kong, Bangkok, JCK Las Vegas and
so forth
Advertising rates (SOUTH AFRICAN RANDS)
19
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MARKET PLACE Dominant in the industry for more than 75 years, SAJN brings readers exciting and
current international and local industry-related news. From jewellery shows and
expos, trends in manufacturing, diamond cutting and polishing development to
silver clouds collecTion
precious stones and metals,The
collecting
masterpieces, jewellery design, training and
development and much, much more.
sTand
number
11b
89mm x 60mm
R 1 280.00
89mm x 29mm R 625.00
42mm x 60mm
R 625.00
196mm x 138mm R 4 930.00
89mm x 126mm
R 2 650.00 104mm x 297mm
R 4 930.00
COVER R 21 000.00
GATEFOLD R 32 000.00 (3 pages)
OUTSIDE BACK COVER R 15 900.00
INSIDE FRONT COVER R 12 830.00
INSIDE BACK COVER R 12 190.00
DOUBLE PAGE SPREAD R 19 500.00
INSERTS R 3 400.00 (standard size)
rememBer every client has a silver liking.
Be a stockist of the finest selling rhodium plated jewellery
Showstopper unveiled
at Jewellex Africa 2014
leather craftsmanship and cutting-edge bracewith an alternative version in pink gold. This
let technology, with the Hirsch Premium Caouelegant timepiece is mounted on a leather
tchou’s special geometry featuring a superior
strap, as was the first pilot’s watch. The brand
grooved structure which ensures constant venretails from R38 000-R100 000.
tilation for the wrist. These sturdy bracelets ofSince its inception in 1990, Metal Concenfer a high level of comfort, while the combinatrators (MetCon) has been highly regarded
tion of different types of leather and colours
for its integrity in the fi eld of precious metal
imposes virtually no limits on surface finish and
refining. This excellence has now received ofdesign preferences. The product has a
fi cial recognition from the global Responsible
lifespan of 2,5 years and, because of
Jewellery Council, making MetCon
its soft and elastic material comthe first company in SA and the
bination, is suitable for people
ninth worldwide to achieve this
with sensitive skin.
honour. The brand held a compeLargeA range
group ofof15stock
promising
tition at the show for entrants to
at
factory
jewellers
wereprices
sponsored by the
estimate the weight in grams of the
Department of Trade & Industry
gold in a cylindrical container. The R1 000
and occupied an entire section of the back
prize was won by SA Jewellery News’ Edirow of stands. This was organised under the
tor, Adri Viviers and Sue Taljaard from TechEmerging Exporters Scheme. Exhibitor Jonogold. The container with gold, weighing
Anne Twala of the House of Egoli Internation17,719 kg, was the most expensive item ever
al,
under the brand
namerings,
Egoli Life,
featured and
to bependants
displayed at less
Jewellex
and was transSilver Bangles:
• Selected
silver
earrings
40%
authentic South African designs which won it
and from the venue each day in an
4mm (3.6gr) - 19mm (15gr)
• Cz silver hoops rhodium plated ported
stocktoless
30%
second place in the Showstopper competition.
armed truck.
Unbelievable prices at R28/gr
• Christmas
bracelets
andincorponecklaces
stock
25%
Its
jewellery label, Nolufele
Creations,
Lorna
Lloyd,less
CEO of
the Jewellery Council
rates traditional elements with a cosmopolitan
of SA, which organised the show, says: “I’m
look
and
feel, and
usingconditions
metal and apply.
glass beads.
extremely proud of the success of Jewellex
while stocks
last.
terms
CJR Gift Sales, which now markets seven
Africa 2014, given the poor state of the jewLuxco Importers’ Diabrands – each of which was independently disellery industry at present. The show looked
mond (JHB):
Jewellery
played – introduced
two 8066
new watch
brands,(E.CAPE):
beautiful 082
and 656
even 2272
though it was smaller,
Faizal
082Division,
560 8687 • Mike (W.CAPE/JHB):
082 891
• Farren
which was established four Office: 011 463 8754
Daniel
Klein and [email protected]
Sissy Boy. The latter is very
there was still a great atmosphere. All the ex• E-mail:
years ago, introduced three
much a lifestyle statement brand designed to
hibitors to whom I’ve spoken made positive
new products, says its Genenhance every look of the wearer’s wardrobe.
comments about the business they wrote up.
eral Manager Reuven Gralnik.
It has a distinctive DNA using distinctive mateOne of them reports having done the best
These included the range of
rials. To complete the overall effect, the packtrade it’s had for eight years.
2014/5 bridal diamond rings, featuring new
aging and window display are instigated by
“All the exhibitors believe it’s important to
styles of classic designs, the Dancing Diamonds
the maker of the brand’s jeanswear. Interestget Jewellex back to where it was in the days
collection (in which the diamond is suspended
ingly, Sissy Boy is a South African brand manuwhen the halls were full and business was
from two points, allowing it to swing freely and
factured by local factories and will be available
buzzing. We’re planning a brainstorming sescreating a sparkling effect) and the Lace Collecin stores here this month. The models’ prices
sion at the end of the month to discuss future
tion, which has sold 14 million pieces worldwide.
range from R995-R2 595 and are designed in
ways of attracting retailers to the event.”
For the third time Vera B exhibited sucthe UK. Included is a ladies’ range.
cessfully at Jewellex and plans to return next
An exceptional watch, inspired by the hisyear, reports the owner of these wholesale
tory of aviation and the evolution of the pockjewellers, Vera Brown. First-timers were wellet watch, was launched by Swiss brand Bell &
known writing instruments Parker pens and
Ross. Named WWI (“Wrist Watch 1”), it is a
Watermans, named after the originators of
tribute to the first wrist watch worn by pilots
the self-filling mechanism used in fountain
in the 1920s. Its large case features a new silpens thereafter.
ver alloy which is brighter and more resistant,
Regular exhibitor Hirsch released its new
(Above, right): In the Engelsrufer, a sound ball within the
Performance Collection of watch bracelets
case emits a whisper summoning an angel.
which represent a marriage of appearance and
(Right): Bell & Ross’ newest timepiece, WW1 (“Wrist Watch
1”), was inspired by the first pilot’s watch of the 1920s.
technology. The timepieces combine traditional
9ct
Earrings
All exhibitors at this year’s event were encouraged to submit a
locally manufactured showstopper piece which was featured
on the Jewellex Pinterest and Facebook pages.
9ct - 18ct
diamonds
•
-
SANDRA NDLOVU OF SIVANA DIAMONDS
designed the winning Showstopper of Jewellex Africa 2014: a ring which she calls the
“Cornus Flower”. This 18ct white gold ring is
set with a semi-cut diamond in the centre, surrounded by small, white brilliant cut diamonds.
Her inspiration was drawn from the dogwood tree in bloom, with its captivating, delicate white cornus flowers. Its brightness and
purity, she believed, could only be represented
by a diamond.
show specials
Adapting to the market
It must be said that Jewellex Africa 2014 was smaller than in
previous years. However, a marketing guru once declared that
when times are tough, that’s when you should advertise – and
for Jewellex, that means showing the flag.
JEWELLEX AFRICA IS A MARKETING OPPORtunity. Yes, times are indeed tough – but the
jewellery trade has to accept this and find
ways around the economic downturn.
Gone are the days when competition to
present the most elaborate stand was rife. But
small doesn’t necessarily mean less effective,
as demonstrated by Bell & Ross’ timepiece
presentation at Montres du Monde, which
won the Best Stand of the Year Award. It portrayed the company’s image, was open and
inviting and the product display accessible.
One of the companies which has adapted
to the situation is Sid Forman, whose design
and manufacturing facilities have long been
renowned for their individuality. While it
still caters for private clients, the company
has a three-fold plant to suit the present
circumstances. “We’ve divided our
production into different segments.
As opposed to requiring a person
with years of experience in design,
models are CAD-prepared by a
young student. In some respects,
this has created a situation of selfemployment,” says director David
Forman. The company has created
a range of wedding bands for which
it’s provided labour and a contribution
towards expenses.
(Top, left): Bell & Ross’ stand, which was named
“Stand of the Year".
(Left): Sue Taljaard and Adri Viviers correctly
guessed the weight of the gold container at the Metal
Concentrators stand.
(Right): Made in SA and representing a specific lifestyle is
new brand Sissy Boy.
18
JEWELLERY DESIGN
JEWELLEX AFRICA 2014
JEWELLEX AFRICA 2014
OroAfrica’s Gary Nathan reports that the
company fared well on “specials”, but says
he believes retailers who attended the show
were “bargain-hunting”. It’s launched a new
collection named “Persona” which is available
in gold or silver and incorporates the initials of
the purchaser, presented on a chain as a pendant. Most popular is a rose gold version
– which is actually a monogram – and
can be supplied within a week of ordering. It’s seeking retail stockists
for this product and is planning on
expanding into the UK and other
countries, as well as offering the
option of online shopping.
Despite the challenging
times – or perhaps because
of them – there was ample
choice of new products.
A fascinating jewellery
item named Engelsrufer (“a
call to the angels”) – referring
to an ancient Germanic myth
that guardian angels can be summoned to assist those in times of
peril or distress – includes a charm
which can be attached to a wrist chain
or worn as a pendant. Each charm, of
which there’s an extensive number to
choose from, incorporates a sound ball
within a basket which emits a delicate tinkle,
almost like a whisper, when the wearer moves.
SA JEWELLERY NEWS – SEPTEMBER 2014
rates and data 2015
(Above): Nontando Molefe from Design @ 50 Commercial
Jewellery Design Project’s peacock pendant.
Despite the challenging times – or
perhaps because of them – there was ample
choice of new products.
SA JEWELLERY NEWS – SEPTEMBER 2014
The piece was unveiled at the De Beers
Jewellex Cocktail and Showstopper event
which took place on the first evening of
the exhibition, 2 August, at the Rivonia
Holiday Inn in Sandton, Johannesburg.
The four other finalists were
Nontando Molefe and Natasha
Hahne, both of Design @ 50
Commercial Jewellery Design Project, Khanyisile Khoza of K2 Design Studio and
Jo-Anne Twala from House
of Egoli.
Molefe designed a peacock
pendant featuring sterling silver and
various gemstones which all have claw settings. The piece hangs on four sterling silver
belcher chains. While her inspiration came
from the colours of a peacock’s tail feathers
when it displays them (usually when seeking
a mate or showing aggression), her design
features the bird’s posture when it’s at peace
and its tail is closed.
Khoza designed a neckpiece featuring circles revolving around the theme “20 Years of
Democracy”. The piece is made from silver and
(Above): Khanyisile Khoza from K2 Design Studio’s
neckpiece inspired by circles of love, revolving around the
theme “20 Years of Democracy“.
19
SA JEWELLERY NEWS – SEPTEMBER 2014
(Above): Natasha Hahne from Design @ 50 Commercial
Jewellery Design Project’s Protea earrings.
(Above): Sandra Ndlovu from Sivana Diamonds designed the
Showstopper of Jewellex Africa 2014 winning piece, a ring
she calls the “Cornus Flower”.
white silk cord and was inspired by her love of
using vintage items in new designs.
Inspired by SA’s national flower, Hahne designed protea earrings. The top layers are plated in rose gold, the middle layer in yellow gold
and the bottom layer in rhodium, resembling
white gold.
Twala designed a necklace inspired by a
water lily. Made of copper metal, it features six
layers of metal coins strung together. Mimicking the graceful flower it represents, the piece
drapes across the wearer’s collarbone, creating
a dramatic effect.
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(Above): Jo-Anne Twala from House of Egoli’s necklace
which she calls the “Lily Necklace”.
17
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BRAND MANAGEMENT
Renowned fashion jeweller
announces new Lily Rose collection
An exciting
new concept
ly made, vibrant and fashion-forward
Upcoming Danish watch and jewellery brand,
Bering, has created an innovative ring collection
entitled the Arctic Symphony Collection. The
“twist and change” system allows you to develop your own ring, according to your individual
taste and it is extremely easy to create.
jewellery brand. Thus Miglio was born.
Miglio recently announced the
launch of its new Lily Rose collection.
Inspiration for the collection came
from the invitation to design couture
Swarovski crystal jewellery to be
showcased at the Swarovski World Jewellery Facets exhibition. The exhibition started in Las Vegas in June, then moved to
Beijing, Shanghai, Hong Kong, Seoul,
Tokyo and Paris.
The collection’s appealingly mulLocal jewellery designer Jenny
Miller and her husband Mike
started a jewellery manufacturing business in the 1980s, supplying
top retail stores across SA under their own
label. A decade later, brand awareness was on
the rise and in a market saturated with massproduced items, there was a need for an ethical-
Ceramic to
the fore
Ceramic plays a starring role in the newest collection from Saint Honore’s “Lady Ceramic” models.
This sensual material with a soft feel and silky appearance is nevertheless scratch-resistant.
The Swiss-made brand, which is known for
its “Paris style”, has launched the Worldcode
ti-functional jewellery will soon be
(also with denim blue Swarovski crystals). This can be worn long or short
and is finished with a T-bar and fob
closure. It features a burnished silver heart pendant encrusted with a
cushion-cut denim blue Swarovski
crystal centre. Jenny Miller chose
the denim blue crystals as they reminded her of the Atlantic lapping
the shores of the Cape.
Also part of the collection is a bracelet in burnished silver featuring denim blue Swarovski crystal beads, charms and twist-and-turn elements. It
is also finished with a T-bar and fob closure.
The pieces include a couture necklace
crystals and burnished silver ethereal accents,
finished with lobster clasp fastening, as well
as a versatile Lily Rose belcher chain necklace
Lady Ceramic model in a white or black version.
Saint Honore’s elegant style, unique character and watchmaking experience have at-
feminine appeal which is chic and elegant. In a
tracted lovers of contemporary creations the
35 mm case, it has a crown set with black onyx.
world over. The brand combines craftsman-
The stainless steel bezel has a rose gold PVD fin-
ship with a strong emphasis on innovation,
ish, while the sleek dial is black (or white) moth-
its leading collections being Opera, Orsay,
er-of-pearl with elegantly designed Roman nu-
Colosea and Haussman. The brand has an in-
merals and is set with 11 diamonds. The bracelet
tense allure at an exceptional price. It recently
has silvery steel or rose gold vertical inserts; the
celebrated its 12th anniversary and is repre-
movement is quartz and water-resistant to 30 m.
sented in more than 60 countries.
New high-tech collection
Despite being known for its pared-down
presentations, Rado’s DiaMaster has
made an exception for the coming festive
season by releasing his and hers models
in its latest high-tech collection.
For him, the Rado DiaMaster
Skeleton collection is an eye-catching timepiece with ceramic components. A metallic shine begins its life
as white. However, placed on a plasma
oven where gases activate at 20 000
ºC, the ceramics reach a temperature of
900 ºC and the colour changes to a unique
warm grey metallic shine. This colour will
22
“Diane Kruger is the feminine face of Jaeger-LeCoultre and the perfect embodiment
of a Jaeger-LeCoultre woman,” the brand
recently stated. “In her, we’ve found our
muse and inspiration.”
The face and figure of this ballet dancer,
fashion model and actress are known around
the world. Countless fashion photos appearing in various magazines have enabled readers to appreciate her beauty and around 30
films have revealed her talent and made her
a global icon.
“Both in real life and in front of the camera,
Kruger expresses her free-spirited approach to
found gracing both local and international high-end retail stores.
not fade over time and will retain its
high-tech glow.
The skeleton dial adds depth
to this masculine model, in which
the automatic mechanical
movement lies beneath
the cut-out dial. This is
a limited edition of 499
numbered pieces.
The ladies’ model is set in
a high-tech ceramic case and
has a luminous mother-of-pearl
dial. At its centre are 36 gleaming
diamonds set in a circle. Light and
scratch-resistant, it is the perfect timepiece to wear to the office, while running
errands or attending family celebrations.
This glamorous, ultra-feminine model has a case of minimalistic design
which gives priority to the dial itself.
Both models have a five-link,
high-tech ceramic bracelet which is
adaptable to any wrist size for ultimate
wearer comfort. This is made possible
because of the complex construction of
100 components per bracelet, which take
up to an hour to assemble and are a distinct
feature of the Rado DiaMaster collection.
SA JEWELLERY NEWS – NOVEMBER 2014
rates and data 2015
SA JEWELLERY NEWS – NOVEMBER 2014
of settling the show room in the historic clock
tower of the famous Place du Molard.
Situated in the centre of Geneva next to the
lake, between the elegant rue du Rhône and
the busy rue du Marché, this monument
is a strategic land mark for Aquanautic since it’s history begins with water and time giving. As of the 14th
century the clock tower was part of
the lower city enclosure protecting
the port and Place du Molard
with countless boats drawing
up alongside it flooding the
central square with the flow
of their cargo. It became the
harbour office which dealt with all
the merchant ships sailing on the
Rhône and it's famous clock indicated the time. Regular visits from many
watchmakers were required to keep it
in working order. One of them, Nicolas
Besse, was granted the bourgeoisie of Geneva.
Aquanautic watches are already famous around
the world combining aesthetic and technological characteristics.
ily” would be a good description – but it
can change colour if treated, according to
popular belief. For years it has been coveted
by royalty and ecclesiastics. It was known as
the stone of cardinals and often used in bishops’ rings, while Russian empress Catherine
the Great was said to have sent thousands
of miners to look for amethysts in the Urals,
where it was mined.
Some amethysts pale almost to colourlessness in daylight. The reason for this is not
yet known, but radium radiation can return
them to their original colour. This can happen
if the stones are exposed to certain lights or
sudden changes of temperature. Other gemstones in varying hues
of purple include sapphire, spinel, tanzanite and tourmaline.
The colour range includes violet, heliotrope, lavender, magenta,
mauve, mulberry or even a reddish-purple –
and in the case of our diamond, pink. It is a
colour best set in platinum or silver.
In the traditional meaning of colours,
purple is related to imagination and spirituality. It symbolises power, nobility, leadership
and ambition. A survey has revealed that
75% of pre-adolescent children prefer purple to any other colour – and
that includes my youngest
great- grand - daughter
Gabriella, aged four. In
terms of personality, if
you have a preference
for purple or violet, it is
thought to mean that you
are sensitive, compassionate, understanding
and supportive of others. You are a free spirit
(like Gabriella) who dislikes being part of a
crowd and doesn’t like to copy others – or
have others copy you.
In ancient times, a dye obtained from the
mucous secretions of certain predatory sea
snails was named royal purple, Tyrian purple
or even Tyrian red. It was reddish-purple and
came in various shades, did not fade easily as a result of weathering or sunlight and
was prized by the Romans as an item of luxury
trade. A similar species of sea snail is found today on the Mediterranean and Atlantic coasts
of Europe and Africa.
To conclude on a whimsical note, in 1905,
the poet Gelett Burgess wrote the following
clerihew about the colour purple:
“I never saw a purple cow.
I never hope to see one;
But I can tell you anyhow
I’d rather see than be one.”
The colour purple
life. Each of her appearances attracts attention and onlookers never fail to appreciate her
choices, particularly in terms of aesthetics and
fashion,” says the brand.
For four years now, Jaeger-LeCoultre has
enjoyed the thrill of seeing its watches worn
by the star on red carpets around the world,
including that of the famous Venice International Film Festival. In addition to her role as
inspirational muse, Kruger’s also become a
brand ambassador.
From the renowned “Joaillerie 101” to the
most recent launches, a wide variety of Reverso
watches have graced her wrist.
Purple is a colour of many light and dark shades, most
strikingly in the quartz family – but it is not usually associated
with diamonds. Yet an internally flawless, vivid purple-pink,
pear-shaped gem of 8,41ct will appear on auction in Hong
Kong this month, worth an estimated US$12,8-$15,4 million.
Alice Weil explores the myths and fascination of this colour.
SOTHEBY’S BELIEVES THIS IS THE MOST
eceptional diamond of this colour to appear
on auction in recent years and ranks among
the most durable gems ever seen on the block.
The stone was cut from a 19,54ct rough
which was mined by De Beers, with the final
cutting completed in New York. Vibrant and
concentrated in colour, it is expected to command the highest price per carat for a pinkcoloured diamond. It has been graded by the
GIA as “fancy vivid”, the highest grade for a
coloured stone.
Ever since the first discovery of pink diamonds in Indian mines centuries ago, these
coloured gems have been coveted by rulers
and prized by connoisseurs. The rich deposits
of famed Golconda mines yielded the Daryai-Noor, a shimmering, pale pink diamond of
approximately 185ct which was table-cut,
its pavilion consisting of large step-facets. Its
present location is uncertain. Many believe
it to be in a vault of Sonali Bank in Dhaka,
Bangladesh, while others say it can be found
among the Iranian Crown Jewels in Tehran.
But not many ordinary mortals can aspire to
owning a gem of the calibre being auctioned.
So the next best thing in purple would be an
amethyst, a gemstone that has been revered
through the ages.
Introducing the King Tonneau 3H
Epitomising the inimitable Aquanautic design,
the Tonneau watch returns in a new and more
stylish than ever variation. Its laser-sculpted
dial features four luminescent Arabic numerals,
while the day and date appear through
openings between four and five o’clock.
The iconic propeller-shaped sweepseconds hand serves as a reminder
of the brand’s maritime origins. The
powerful lines of the case are topped
by a bezel that is interchangeable
like the strap and gives the watch
a variety of faces, while the sporty
crown is protected by an ingenious
patented safety clasp inspired by
submarine hatches.
The King Tonneau 3H features a
mechanical automatic movement with
a 38-hour power reserve. Its 47 mm case
is of steel and titanium with black PVD
treatment and is water-resistant to 50 m.
The Swiss brand Aquanautic was launched
in mid 2002 by four experts from various watch
making horizons. All are inspired by water,
explaining the brands’ name and their choice
• CMYK
LITTLE GEMS
ring with a wide inner one, or fill it with two
narrow inner rings.
Whatever combination you decide on, the
result is bound to be dazzling, thanks to the
unique beauty and pure elements of the
Arctic Collection.
This interesting concept is sure
to be popular as the festive gifting season approaches. Stocks
are already available in SA.
Diane Kruger becomes JaegerLeCoultre ambassador
featuring cushion-cut denim blue Swarovski
It is a fascinating combination of details with a
By simply twisting the decorative elements
into each other, the ring is pieced together to
design your own unique look. Materials used
are high-tech ceramic, Swarovski elements, stainless steel and mesh. As your
collection grows, you can customise
the look of your personal rings using
the wide range of these elements
for a variety of designs – for example, you can combine a wide outer
The delightfully feminine Reference 828 from Bedat &
Co is both fascinating and seductive with its delicate
curves and its iconic crown guard sparkling with
gems to echo the diamond-set bezel. Large Roman
numerals stand out against the dial, while the Bedat
& Co Geneve logo appears at 8 o’clock proclaiming
its origin and its kinship with the ultimate lucky
number. It has a mechanical automatic movement
and a 42-hour power reserve.
23
28
It was discovered in the
19th century and is located
in geode rocks, the most
significant deposits being in South America
(Brazil and Uruguay),
with the third most significant supply in Madagascar.
The Brazilian treasure trove yielded a piece
weighing 200 g which is on display in the
Washington Museum.
Amethyst is a sensitive purple colour – an
“extravagance in violet of the quartz fam-
Image courtesy Sotheby’s
BRAND MANAGEMENT
SA JEWELLERY NEWS – OCTOBER 2014
• 5mm bleed
• Colour proof – chromalin or rainbow proof – printed from a
CMYK file (not an RGB proof) to ensure colour accuracy.
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EDITORIAL
We welcome news from the industry about the industry. If you
have anything to share, please contact Adri on sajewellerynews@
isikhova.co.za or (011) 883 4627.