food marketing institute survey
Flu Fighters: Grapefruit
Flu Fighters: Garlic
Not only is grapefruit loaded with vitamin C, it also
contains natural compounds called limonoids, which
can lower cholesterol. The red varieties are a potent
source of the cancer-fighting substance lycopene.
The compounds found in garlic have been shown to kill
viruses—making us almost three times less likely to
get sick. Plus, fresh garlic has more
immune-boosting potential than cooked, so
to increase the health benefit, add
a clove of fresh minced garlic
at the end of cooking.
Flu Fighters: Strawberries,
Raspberries & Blueberries
FEBRUARY 16, 2011
percent of consumers report that high quality produce
“ Ninety
is very important when deciding where to shop.
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Fres h is Fresh
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Healthy Sales For You
When You Help Customers Fight Flu.
Nature’s answer to a vitamin pill. Berries help keep
you healthier with loads of vitamin C; a cell-protecting antioxidant and immune booster.
Top Flu Fighters
About H. Brooks and Company…
H. Brooks was founded more than 100 years ago.
Then, a
produce cart served as its corporate headquarters. Today, while the size of the company has
changed dramatically—its reputation as a friend and advisor with the unfailing ability to seek
out and deliver unique, best available field-fresh produce has not. And never will.
From Nature’s Medicine Chest
Apples
Grapefruit
Fresh Ginger Root
One apple has the immune boosting antioxidant
equivalent of 1,500 mg of vitamin C. Plus,
apples are loaded with protective
flavanoids, which may prevent
heart disease and cancer.
Not only is grapefruit loaded with vitamin C, it also contains
natural compounds called limonoids, which can lower cholesterol. The red varieties are a potent source of
the cancer-fighting substance lycopene.
Ginger contains gingerol, a natural
plant compound that can help
fight off infection.
Cranberries
Strawberries,
Raspberries & Blueberries
One serving of cranberries has five times
the amount vitamin C found in broccoli. Cranberries are a natural
probiotic, enhancing the body’s good bacteria levels and
protecting it from foodborne illnesses.
The compounds found in garlic have been shown to kill
viruses—making us almost three times less likely to get sick.
Plus, fresh garlic has more immune-boosting potential than
cooked, so to increase the health benefit, add a clove of fresh
minced garlic at the end of cooking.
Nature’s answer to a vitamin pill. Berries help keep you
healthier with loads of vitamin C; a cell-protecting
antioxidant and immune booster.
Papayas
For the freshest fruits and vegetables, insights,
news and buys, contact your
H. Brooks salesperson now!
tel 651-635-0126
fax 651-746-2210
A cold fighting super hero, papaya is packed with 250% of
the RDA for vitamin C. Plus, the combination of beta-carotene
with vitamins C and E in papayas reduces
inflammation throughout the body and
can lessen the effects of asthma.
Mangoes
Originally from India, mangoes have
been an immune system booster for more than four thousand
years. One small mango provides a quarter of your recommended daily allowance for vitamin C, plus vitamin A, E, K
and fiber.
Oranges, Clementines & Lemons
A delicious way to increase vitamin C. Make fresh
squeezed orange juice, add Clementine
sections to salads and
add lemon to tea.
Garlic
The brighter the color, the bigger the flu fighting antioxidant boost.
So load your plate with a rainbow of colors.
Sweet Red Peppers
Sweet Potatoes
Gram for gram, red bell peppers
have twice as much immuneenhancing vitamin C as an orange.
Vitamin C is an essential weapon in
your flu-fighting food arsenal—it can
decrease the duration of a cold by 80 percent and the severity
of symptoms like sniffles and cough.
Sweet potatoes boost
the immune system with
generous amounts of beta
carotene. Beta carotene—
the vitamin that gives sweet potatoes their orange pigment—
converts to vitamin A in the body, which research shows can
help fight respiratory infections.
Broccoli, Spinach & Red Onions
Broccoli, spinach and red onions contain high levels
of quercetin, a highly potent flu fighter. The best
food for quercetin? Red onions. Eat them raw and
you’ll receive four times the amount found in
other produce.
®
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H. Brooks and Company . 600 Lakeview Point Drive . New Brighton, Minnesota 55112 .
here
er.
Fres h is Fresh
www.hbrooks.com
®
W
er.
here
Fresh is Fresh
H. Brooks and Company . 600 Lakeview Point Drive . New Brighton, Minnesota 55112 . www.hbrooks.com
Who needs a cabinet full of
medicine bottles when you’ve got
an entire produce department?
At H. Brooks and Company,
we’ve got the prescription to help
you boost sales and help your
customers stay healthier. Educate
shoppers about the dramatic and
delicious health benefits of fruit
and veggies. Start by displaying
our FREE Flu Fighters poster
throughout your department now.
Receive yours today!
Call your sales rep now:
651-635-0126.
Expand:
1) strawberries: The strawberry season usually kicks off right after
2)
3)
Valentine’s Day, so expand here as much as possible! Make sure to include
raspberries, pint blueberries and blackberries. Displays should remain up
front in the lead rack position.
asparagus: We have transitioned into 28/1-lb. cases out of Mexico.
This means it’s time to expand your displays due to lower costs and retails. The
freeze will impact supplies, but build supplemental displays and be as aggressive as supplies allow. Asparagus displays great on its own, or with other produce. I’ve even seen asparagus paired with navel oranges, an arrangement that
looked and sold very well.
grapes: Good supplies and quality, with low markets, so expand
your displays now. But be careful—there’s lots of small fruit in the market.
Large fruit costs more, but is well worth it at the register. Black seedless
grapes and globes are now available. Displays should be located up front in
your highest-traffic areas.
Add:
Congratulations Green Bay Packers!
Tim’s Top10
Merchandising Tips
4) chilean bartletts: With Washington done, we've transitioned
5)
6)
into Chilean product. These display great on their own or with Anjous and the
rest of your pears. They also work great with any hard-fruit item.
soft fruit: Chilean peaches, nectarines and plums are in stock.
Markets are down, so promote these now. Display soft fruit on dry tables
if possible, with pears and kiwi, or near your tropical sections.
cara caras: The Cara Cara is a low-acid, pink navel orange. Cara
Caras look good with your other citrus items or in your tropical sections. Keep
backstock to a minimum.
Push for Sales:
by tim pe terson
7) clementines: Push for sales now—Spanish supplies are tighten-
It's time to expand berries and asparagus as
much as supplies will allow! Continue with
8)
your winter sets through March. Remain aggressive with
grapes, five-pound and three-pound Clementines, all oranges
(in bulk and bags), all grapefruit, all apples and all pears. Add
asparagus displays, Chilean soft fruit, Cara Cara oranges,
Minneola tangelos and honey tangerines. This is a great time
to get some deep cleaning done throughout your sales floors
and backrooms.
New: H. Brooks and Company is now bagging oranges right
here in the warehouse. Think about it! Our great quality,
packed daily.
Now until Easter sales is your slowest quarter of the year, so
continue to keep your turns high. To stay fresh, you need to
be very tight on your inventory levels—not only in your
backrooms, but also on your sales floor.
.
9)
10)
ing way up, and before you know it, the season will be over. Put these up
front in one of your highest-traffic areas.
california navels: We are now bagging our own navels.
Packed fresh daily, H. Brooks oranges are delicious—be sure to give
them a try. Your salesperson can give you further information. Remain
very aggressive with your displays (in bulk and bags); there’s strong demand
and good supply. Navels can be merchandised on their own or displayed with
your hard fruit. Keep in mind that they are one of the top fruit categories, so
you can promote them all winter long.
apples: Promote this category now (in bulk and bags). Expand your
displays of Washington apples, and introduce newer varieties like Red Prince,
Kiku, Cameo, Ambrosia, Jazz, Kanzi and Pinata.
grapefruit: Remain aggressive with your displays; high-quality Texas
and Florida grapefruit are in good supply. Make sure you’re also selling
white grapefruit, which is known for its low acidity. Pummelos and ugli fruit
are available too.
Buyers
Top 10
1) cantaloupe and honeydew: Melons are transitioning from Guatemala
to the Honduran growing region. We will see lighter volume and stronger markets for
about ten days as Honduras begins harvesting.
2) grapes: Chilean grapes are arriving and they’re looking good! Red grapes are
plentiful, while green grapes will be a bit tighter for a couple of weeks. It’s a perfect
time to promote Chilean grapes.
3) soft fruit: Chilean cherries are done for the season. Peaches, nectarines and
plums are still plentiful and very promotable, with excellent quality.
4) strawberries: Weather conditions in central California look good and supplies
are continuing to increase. Some storms are expected In the Oxnard area this week,
which could limit supplies—but let's hope for the best and plan some berry promotions!
5) organic produce: Shippers continue to struggle with raw-product supply.
The freeze in Yuma severely affected all baby leaf items; in some cases, entire fields of
product were lost. Several of the organic commodity items have showed freeze damage
and a slowdown in growth as well. This continues to be an industry-wide dilemma.
6) tomatoes, cukes and green peppers: Mexico had freezing
temperatures in some of its growing areas. Some of the crops are a total loss, and most
have been affected in some way. Markets will be way up for a long time, possibly even into
May. Canada will be starting with hydro cukes and some peppers by the end of February.
We can't count on Canadian product to supply all of our needs, but it will help.
7) citrus: We are now offering H. Brooks Label California bagged navel oranges,
fresh-packed right here at H. Brooks, seven four-pound bags per case. We are also
offering four-pound bags of HB Choice oranges in 150-count bins. They’re available
in both Choice and Fancy grades. Please check with your salesperson to order. (All H.
Brooks Label bagged oranges have complete trace and recall information on each
box and package.) California Cuties are available in 10/3-lb. bags and 4/5-lb. boxes.
Spanish Clementines are coming to an end, and we will be switching to Morocco to
finish out the season; we expect to have imported Clems through February. Sunburst
tangerines are finished for the season and have been replaced by Florida Honey
tangerines. This is definitely citrus season, so be sure to offer your customers a lot of
variety in this category: Minneolas, Cara Cara oranges, lemons, limes, blood oranges,
pummelos, ugli fruit and both Texas and Florida grapefruit.
8) blueberries, blackberries, raspberries:The Chilean blueberry
season is past its peak and it’s almost time to go back to the six-ounce packages.
Florida will start, weather permitting, in mid-March. Quality continues to be good. Blackberry supplies have slowed with the cooler temperatures in Mexico, and we can expect
the market to rise. Raspberry supplies continue to be tight, and prorates are expected to
continue for another month at least. It’s not a good time to promote raspberries.
9) west coast veggies: The current weather conditions in Yuma have caused
lettuce, leaf, cauliflower and celery markets to skyrocket. Not only are we dealing with extremely high prices, but also heavy, heavy prorates as shippers struggle to get any usable
product out of the fields. Expect this to continue for at least another two to three weeks,
and then things should ease up slightly—although the damage is done and the entire
Yuma growing season is going to be very unsteady.
10) onions: Onions are a good choice to promote during the winter months. We pack
onions fresh daily and can supply you with two-, three-, and five-pound bags in all
colors. Organic three-pound onion bags are available also. Bin onions are an excellent
choice to promote during the winter months; we can pack a tri-color onion bin for you.
Chilean OSO Sweets and Mexican 1015 sweet onions look and taste great.
Flu Fighters: Mangoes
Originally from India, mangoes have been an immune system
booster for more than four thousand years. One small mango
provides a quarter of your recommended daily allowance for
vitamin C, plus vitamin A, E, K and fiber.
Record Sales for New Brooks
Bagged Oranges
Wow—what a response!
The first few weeks of
sales for our new
bagged-orange
program have been off
the charts and customers are
raving! Find out why, and don’t
miss out. Talk to your H. Brooks and Company
sales rep today!
Berries are Back!
California strawberries are back! And with their great taste and better value,
who can resist them? A delicious impulse item, berries can literally double or
triple your sales.
Give your customers a treat and sell even more with these great cross- merchandising tips. Display your strawberries along with:
•
Marzetti strawberry glaze
•
Marzetti chocolate dip
•
Marzetti creamy fruit dip
•
Shortcake cups
•
Pound cake
•
Angel food cake
•
Blueberries, raspberries and blackberries
Flu Fighters: Sweet Red Peppers
Gram for gram, red bell peppers have twice as much
immune-enhancing vitamin C as an orange. Vitamin C is an
essential weapon in your flu-fighting food arsenal—it can
decrease the duration of a cold by 80 percent and the
severity of symptoms like sniffles and cough.