FRUITFUL
DESIGN: THE
GOURMAND
OPENS
NEIGHBOURHOOD
JUICE STAND
By Hannah Robinson
19 : 05 : 2014
The Gourmand : ICFF : Vitso
New York – In the city where there are more
juice bars than you can shake a kiwi at,
London-based food and culture journal The
Gourmand has transformed furniture
brand Vitsoe’s store into The Vitsoe Fruit
Stand complete with the delightful Fruit
Stand cookbook.
Inspired by New York neighbourhood fruit stalls, The Gourmand is serving locally sourced custard fruit tarts from
Brooklyn in the transformed Vitsoe store and delicious home-made fruit sodas made from crushed watermelon and
lime – all served from a graphic Vitsoe furniture system. It has also produced a charmingly illustrated fruit-themed
recipe book that includes five fruity recipes ranging from cherries to banana, each accompanied by an individually
commissioned illustration by The Gourmand regulars.
LS:N Global will be reporting from the International Contemporary Furniture Fair (ICFF) and NYCxDesign show, so
keep an eye on our Shows and Seed sections. For more on sectors from food to furniture converging, and likeminded brands forming meaningful collaborations, read The Convergence Economy macrotrend.
Seed
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