OFF-PREMISE
celebrate with the official wine of
HALLOWEEN
™
LEGENDARY HALLOWEEN
Casillero del Diablo invites wine lovers to participate in a century old legend known
throughout the world. Over 100 years ago, Don Melchor de Concha y Toro reserved
for himself an exclusive batch of his best wines. To keep thieves away from his private
reserve, he spread the rumor that the Devil lived in his wine cellar. Hence the name:
Casillero del Diablo, the Devil’s Cellar.
casillerodeldiablo.com
OFF-PREMISE
OPPORTUNITY
• Casillero del Diablo is the #1 premium-priced reserve wine brand in the
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Chilean category with 27.6% Share, 9% EQ Vol Growth, and 10% $ Growth¹
89 points – Decanter (Cabernet Sauvignon 2013)
Top 100 Best Buys of 2014 – Wine Enthusiast (Cabernet Sauvignon 2012)
Casillero del Diablo “#6 World’s Most Admired Wine Brands” – Drinks International
Concha y Toro – 2015 Value Brand of the Year – Wine & Spirits Magazine
IMPACTFUL DISPLAYS
• Decorate your store with Display Pumpkins or create your own with a Diablo Pumpkin Spray-paint Stencil!
• Spooky Cellar Mass Display brings the legend to life for your shoppers! Turns into a Christmas Display for
Holiday Season
Coffin-Conversion Kit for Summer Boat Rack – new panels for existing display!
Coffin Bottle Holder is the perfect size for counter-top displays!
Devil “Hole-in-Head” will keep your customers in the store longer, as they pose for thematic pictures!
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©2015 Excelsior Wine & Spirits, Old Brookville, NY CDDHGSS15 ¹ AC Nielsen Total US XOAC 26wks ending 3/28/2015 $6+ Chilean Segment
I.
COSTUME CONTEST
COUPONS
ENTER FOR A CHANCE TO WIN A DSLR CAMERA
Consumers upload a photo of themselves dressed in
their best Casillero del Diablo-themed costume on
Facebook for a chance to win a Digital SLR Camera
(ERV $500):
• Eligible entries limited to costumes featuring
devils, wine and Casillero del Diablo!
• 1 Second Prize Winner will receive a “Diablo”
Animatronic from Spirit Halloween (ERV $60)
• Contest ends Sunday, November 8th
IRC – SAVE $1 ON FOOD, 25% ON
COSTUMES
• $1.00 off Louisiana Hot Sauce
• 25% off Spirit Halloween purchase
HALLOWINE GIFT BOX
• 2013 Reserve Cabernet Sauvignon
• Case 9L case contains 6 pre-packed gift boxes
• Seasonal outer shipper graphics
Valid through 10/31/15
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(in-store and online)
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MIR – SAVE $15 ON WINE & BEER
• $15.00 off a 12-pk of any brand beer
and (2) bottles of Casillero del Diablo
MIR – SAVE UP TO $12 ON WINE,
25% ON COSTUMES
• Save up to $12 on wine
• 25% off Spirit Halloween purchase
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(in-store and online)
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POS ELEMENTS
A. Case Card, B. Double Case Card, C. Contest Bull’s Eye, D. IRC Bottle Neckers, E. MIR Bottle Necker, F. Contest Bottle Necker, G. Contest Tear Pad,
H. Contest Poster, I. Display Pumpkin, J. Diablo Pumpkin Spray-paint Stencil, K. Mass Display (see Excelsior rep for availability), L. Coffin Wine Rack
Panels, M. Coffin Bottle Holder, N. Diablo “Hole-in-Head”, O. Wine Gift Box, P. Shipper