Gulf California Broadcast Company
Annual EEO Public File Report
The purpose of this EEO Public File Report is to comply with Section 73.2080(C)(6) of
the FCC’s 2002 EEO Rule. This Report has been prepared on behalf of the Station
Employment Unit that is comprised of the following stations: KESQ-TV, KUNA-LP,
KUNA-FM, KDFX-CA, KESQ-AM, KCWQ-LD, KPSP-CD and KYAV-LD is required to
be placed in the public inspection files of these stations, and posted on the station’s
website.
The information contained in this report covers the time period beginning
August 1, 2015 to and including July 31, 2016.
The FCC’s 2002 EEO Rule requires that this Report contain the following information:
1. A list of all full time vacancies filled by the station(s) comprising the Station
Employment Unit during the Applicable period.
2. For each such vacancy, the recruitment source(s) utilized to fill the vacancy
(including if applicable, organizations entitled to notification pursuant to Section
73.2080(c)(1)(ii) of the new EEO Rule, which should be separately identified), identified
by name, address, contact person and e-mail.
3. The recruitment source that referred the hiree for each full time vacancy during the
Applicable Period.
4. Data reflecting the total number of persons interviewed for full-time vacancies during
the Applicable Period and the total number of interviewees referred by each recruitment
source utilized in connection with such vacancies.
5. A list and brief description of the initiatives undertaken pursuant to Section
73.2080(c)(2) of the FCC rules.
Appendix 1 to
Annual EEO Public File Report
Covering the period from August 1, 2015 to July 31, 2016
Station(s) Compromising Station Employment Unit:
KESQ-TV, KUNA-LP, KUNA-FM, KDFX-CA, KESQ-AM, KCWQ-LD, KPSP-CD and
KYAV-LD
Section 1: Vacancy Information
Full-time Positions
Filled by Job Title
Recruitment Source
of Hiree
1
2
Sports Director
Sports Caster
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
Editor
PT Editor
PT Audio Operator
Chief Meteorologist
Weathercaster
Master Control Operator
Account Executive #1
Account Executive #2
Account Executive #3
Account Executive #4
Account Executive #5
Account Executive #6
Account Executive #7
Paid Intern #1
Anchor/MMJ
Reporter/MMJ
Paid Intern
Producer #1
Producer #2
Producer #3
Producer #4
Director Of Sales
Local Sales Manager #1
General Sales Manager
Local Sales Manager #2
TV Jobs Employment Board
Sportscasters Talent of
America
Journalism Workshop
Referral
Referral
U-TUBE
Linkedin
Rehire
Recruiting Video
Recruiting Video
Referral
Referral
Rehire
Referral
Referral
EEO Mailing List 1,2 & 3
Frank M. Magid Consultants
Facebook
EEO Mailing List 1,2 & 3
Referral
KESQ.Com/Website
Facebook
Facebook
Internal-Transfer/NGP
Internal/Gulf California
Rehire
Internal
Total number of persons interviewed during Applicable Period 112.
Total # of
interviewees
from all sources for
this position
3
3
3
3
2
6
7
2
5
5
5
3
5
5
5
3
7
8
3
4
3
3
3
4
5
6
1
Covering the period from August 1, 2015 to July 31, 2016
Station(s) Compromising Station Employment Unit:
KESQ-TV, KUNA-LP, KUNA-FM, KDFX-CA, KESQ-AM, KCWQ-LD, KPSP-CD and
KYAV-LD
Section 2: Recruitment Source Information
Recruitment Source
(name, address,
phone, contact person)
Internal-Gulf California
Broadcast Company/NPG
KESQ Website
[email protected]
Valley Wide Job Expo
desertjobexpo.com
TV Jobs Employment Bulletin
Board
www.tvjobs.com
National Association of
Broadcasters
www.nab.org
NPGCO.com
[email protected]
Craigslist
Craigslist.org/job posting
Spots N Dots
www.spotndots.com
California Broadcasters
Association
www.yourcba.com
Riverside Community College
www.rec.edu
National Association of
Hispanic Journalists
[email protected]
Total # of
interviewees
this source has
provided
during this
period
3
Position # for
which source was
used.
Source Requested
notification.
24,25,27
No
1
21
No
1
1
No
Yes/No
Career Builders
careerbuilder.com
U-TUBE
1
6
No
Referrals
Gulf California Broadcast CO.
7
4,5,11,12,14,15,20
No
Gulf California Recruiting
Video
Riverside County
Art Institute of America
Artinstitutes.edu
2
9,10
No
1
7
No
Frank M. Magid Consultants
1Research Center Marion IA
52302
Medialine
Medialine.com
Missouri University
Recruiting Event
Columbia MO 65211
EEO Mailing list #1,2 and 3
Gulf California Broadcast
Face Book
1
17
No
2
16,19
No
3
18,22,23
No
Jounalism Workshop Palm
Springs CA
1
3
No
Rehires-Gulf California
Broadcast Company
Sportcasters Talent Of
America STAA
3
8,13,26
No
1
2
No
Well Dunn Talent
Welldunnetalent.com
Walk In-Call In-Unsolicited
Applicants
Linkedin.com
Supplemental
Outreach Initiatives
KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #1 Participate in at least one job fair by station personnel who have substantial responsibility in making hiring decisions. Date of station participation: 4/20/2016 Participating employees: Michael Fabac and Laura Clark‐ Corporate Host/Sponsor of activity: The National Association of Broadcasters. Brief description of activity and station participation: Michael Fabac Corporate News Director and Laura Clark‐VP Human Resources recruited for all locations, for News Press and Gazette at the National Association of Broadcasters Education Foundation Career Fair.. The Event was very successful. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #1 Participate in at least one job fair by station personnel who have substantial responsibility in making hiring decisions. Date of station participation: 4/20/2016 Participating employees: Michael Stutz‐General Manager, Robert Smith‐News Director, Tim Kiley‐Asst. News Director and Kent Kay‐Promotion Director. Host/Sponsor of activity: The National Association of Broadcasters. Brief description of activity and station participation: Michael Stutz‐General Manager, Robert Smith‐News Director, Tim Kiley‐Asst. News Director and Ken Kay‐Promotion Director attended the National Association of Broadcasters’ Career Fair in Las Vegas on April 20, 2016. They interviewed more than 40 candidates for news positions at KESQ, CBS Local 2 and KUNA in Thousand Palms. The Career Fair is sponsored by the NAB Education Foundation and Broadcast Education Association. The Career Fair is an opportunity to meet and interview qualified broadcast industry candidates. Career Day is also an initiative to increase diversity in broadcasting. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM KPSP KYAN OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #3 Co‐sponsoring of at least one job fair with organizations in the business and professional community whose membership includes substantial participation by women and minorities. Date of station participation: May 12, 2016 , Participating employees: Brooke Beare Host/Sponsor of activity: Women in Business luncheon and Awards. Brief description of activity and station participation: On May 12th, 2016 Brooke Beare emceed and moderated the 2016 Women in Business Career Luncheon. Brooke Beare spoke on
the opportunities in Broadcasting and honored the local business women, Laura Schwab, Barbara Keeler and Tracy Worthington. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #5 Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment. Date of station participation: Summer Participating employees: Tim Kiley ‐ Assistant News Director, Bob Smith ‐News Director Jerry Upham‐Sales Manager and Catherine Ferguson. Host/Sponsor of activity: KESQ News Dept. and Sales Dept. Brief description of activity and station participation: Last year we started a paid internship program for the summer. We had one paid intern in Sales and one in News. The Gulf California Broadcast Company sales internship is open to currently enrolled college/university juniors, senior and graduate students. The intern must be currently enrolled in communications, Marketing, Broadcast Sales, English, A Professional Sales program, or related field. The News intern candidate must be currently enrolled in, or recently graduated from a program for Journalism, Broadcasting, English or a related field. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #10 Participate in at least four events or programs, sponsored by educational institutions relating to career opportunities in broadcasting. Date of station participation: 4/12/2016 Participating employees: David Gonzalez Host/Sponsor of activity: CAREER DAY AT CESAR CHAVEZ ELEMENTARY SCHOOL IN COACHELLA CALIFORNIA. Brief description of activity and station participation: David Gonzalez shared an incredible experience he had at Cesar Chavez School in Coachella. David was contacted earlier this month, by school officials at the institution to share his academic journey/career with the school. During the 15 minute sessions, he joined other professionals in the valley and discussed the importance of defining a career at an early age and walked them through a ‘Day in a Life of a Journalist’. Certainly, by speaking to the students also enabled him to encourage them to pursue a higher education and hopefully persuade a few of them to join the KESQ family in the future. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #10 Participate in at least four events or programs, sponsored by educational institutions relating to career opportunities in broadcasting. Date of station participation: NPG 2016 College Recruiting Trip Participating employees: Michael Fabac Corp News Director and Laura Clark VP of Human Resources Director Host/Sponsor of activity: College Recruiting Trips/Career Days, Arizona State University, Kansas State University, University of Kansas and the University of Missouri Brief description of activity and station participation: NPG has identified 82 potential candidates from this year’s campus recruiting trips! They visited with students from Arizona, Kansas State University, University of Kansas and University of Missouri. We all received notes on each candidate and names of the interviewees to reach out to. They recruited for all
locations in the NPG Network. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM KPSP KYAN OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #10 Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting. Date of station participation: February 2nd 2016 Participating employees: Manny Cervantes, Director of Hispanic Sales Host/Sponsor of activity: Eleanor Roosevelt School Corona Norco Unified School District Brief description of activity and station participation: Our Hispanic Sales Director was invited to be a guest speaker at a Career Day at Eleanor Roosevelt High School within the Corona Norco Unified School District. He spoke to students who are enrolled in the Dual language Immersion Program. This program educates students in learning Spanish and English in a proficient manner. His task was to inform the students of the benefits in bilingualism within the Broadcast Media Industry and their professional environment. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM KPSP KYAN OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #10 Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting. Date of station participation: February 26, 2016 Participating employees: Kristen Kirkjan Host/Sponsor of activity: Girlfriend Factor/Toscana‐Club Cabanna Brief description of activity and station participation: Kristen Kirkjan attended a fundraiser for
the Girl Friend Factor. They raised over $300,000.00. The Girl Friend Factor is a group that believes education is the key to economic advancement and self‐sufficiency among woman and that women can accomplish anything they set their minds to when they have the support and encouragement of their girlfriends. Their motto is: If you want to change the world educate a woman. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM KPSP KYAN OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #10 Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting. Date of station participation: February 29, 2016 Participating employees: John White‐ News Anchor Host/Sponsor of activity: Palm Desert Middle School Brief description of activity and station participation: On February 29, 2016, John White took part in a career day at Palm Desert Charter Middle School. He spoke with the students about career paths available in Television News. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #11 Sponsorship of as least two events in the community designed to inform and educate members of the public as to employment opportunities in broadcasting. Date of station participation: September 26, 2015 Participating employees: Bianca Rae, Laura Yanez, Kari Samuelson, Karen Divine, Kristen Kirkjan, Catherine Ferguson, Kathleen Huber, Sarah Jayne Simon, Alexandra Pierce, Rose Vargas and Ariane Stroschein. Host/Sponsor of activity: Rae of Hope /Bianca Rae Brief description of activity and station participation: Hundreds of Coachella Valley middle school girls hanging on every word that came from the mouths of our newsroom women. It was inspiring and heartwarming. The stories these girls told their mentors would tear at your heart…and lift you up at the same time. Bianca Rae has managed to find an untapped need in our valley. These children needed this and Bianca and her team delivered big time. The Rae of Hope Retreat is inspiring our youth in career opportunities in the future, branding for our next generation of news viewers and inspiring our youth in our community to be better people. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM KPSP KYAN OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #16 Participation in other activities designed by the station employment unit reasonably calculated to further the goal of disseminating information as to employment opportunities in broadcasting to job candidates who might otherwise be unaware of such opportunities. Date of station participation: April 08/2016 Participating employees: Manuel Cervantes, General Sales Manager Host/Sponsor of activity: Gulf Broadcasting, Dunham Way, Palm Desert Brief description of activity and station participation: Eleanor Roosevelt High School from Eastvale/Norco (Riverside West County), toured our Television and Radio Stations. They met with on air talent, anchors and reporters and were able to see how television and radio works. One of our local clients provided lunch for the school students & teachers in our conference room. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #5 Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment. Date of station participation: Fall Participating employees: Tim Kiley ‐ Assistant News Director, Bob Smith ‐News and Kent Kay‐
Creative Services Director. Host/Sponsor of activity: KESQ News Department and Creative Services/ Promotion Department. Brief description of activity and station participation: The News and Creative Services/Promotion departments have actively recruited interns from Colleges and High schools by using our local website, corporate website and sending out recruitment notices. KESQ, KUNA TV, KDFX, KCWQ, KUNA FM, KUNA AM, KPSP AND KYAV OUTREACH INITIATIVE RECORD KEEPING WORKSHEET Type of activity listed under Outreach Initiative worksheet: #1 Participate in at least one job fair by station personnel who have substantial responsibility in making hiring decisions. Date of station participation: September 10th 2015 Participating employees: Catherine Ferguson, Andrew Uris, Darryl Asher, Manny Cervantes, Bob Smith, John Hefner and John Gilhuly. Host/Sponsor of activity: Valley Wide Employment Expo. Brief description of activity and station participation: September 10th 2015‐For the past 20 years, Riverside County has provided businesses an opportunity to network and recruit qualified people for their hiring needs. They provide job seekers with an excellent opportunity to meet and apply with local employers. They are a Veteran friendly Expo and especially welcome Veteran job seekers and employers. Gulf California was one of the main sponsors of the event and provided broadcast airtime. Mike Stutz accepted an award from the expo for our
station’s outstanding work.